Mar 20, 2024

How to build a website like PeoplePerHour

PeoplePerHour is an online marketplace that connects freelancers with clients looking for professional services. Discover how to create a similar platform in this guide.

Introduction: Why build a website like PeoplePerHour

PeoplePerHour, an online marketplace connecting freelancers with clients, has achieved significant success by effectively addressing the needs of a rapidly evolving gig economy. Its triumph can be attributed to several key factors. Firstly, the platform offers a wide range of services, from graphic design and digital marketing to writing and programming, catering to a diverse set of skills and industries. This inclusivity attracts a broad user base of both freelancers and businesses seeking specific talents. Secondly, PeoplePerHour simplifies the process of hiring and project management through its user-friendly interface, secure payment system, and effective communication tools, ensuring a smooth transaction for both parties. Additionally, the platform's review and rating system builds trust and encourages high-quality work, further enhancing its reputation. By providing a reliable, flexible, and efficient marketplace, PeoplePerHour has positioned itself as a go-to solution for freelancers and clients alike, fostering a thriving community of professionals and contributing to the platform's ongoing success.

How does a website like PeoplePerHour work?

For buyers, PeoplePerHour offers a platform to find and hire freelancers for various projects, from web design to content writing. Users post job descriptions, receive bids, and select freelancers based on their profiles, reviews, and proposals. It streamlines hiring, ensuring buyers find skilled professionals tailored to their specific needs.

For sellers, PeoplePerHour offers a platform to showcase their skills and services to a global audience. By creating a profile, sellers can bid on projects, communicate with potential clients, and receive payments securely. This marketplace enables freelancers to find work in their niche, set their rates, and build a portfolio.

What is PeoplePerHour's business model?

PeoplePerHour operates as an online marketplace that connects freelancers with businesses or individuals seeking to hire talent for various projects. Its business model is centered around providing a platform where skilled professionals across different fields, such as writing, design, web development, and digital marketing, can offer their services to potential clients. PeoplePerHour generates revenue by charging service fees, which are applied to the freelancers' earnings and sometimes as commissions or listing fees from the clients posting jobs. This model facilitates a flexible work environment for freelancers while offering businesses access to a global talent pool, enabling them to find the specific skills they need for short-term projects or longer-term engagements. The platform emphasizes the quality of work and trust, incorporating a review and rating system that helps in maintaining high standards and reliability among its users.

PeoplePerHour, an online marketplace designed to connect freelancers with clients seeking professional services, generates revenue through a commission-based model. When freelancers successfully complete a project and receive payment from their clients, PeoplePerHour charges a service fee on the earnings. This fee is a percentage of the total payment made to the freelancer, which decreases as the freelancer earns more from the same buyer, incentivizing long-term relationships. Additionally, the platform may offer premium services to both freelancers and clients, such as enhanced listing features or faster payment processing, for an extra fee. By leveraging these revenue streams, PeoplePerHour ensures it can maintain and improve its platform, providing a secure and efficient environment for freelancers and clients to conduct business.

Key features of PeoplePerHour

The essential functionality of a marketplace like PeoplePerHour, or any other freelance marketplace, revolves around effectively connecting freelancers with clients who need their services. This core functionality can be broken down into several key components:

  1. User Profiles and Portfolios: A platform must allow freelancers to create detailed profiles and portfolios showcasing their skills, experience, and previous work. This helps clients in making informed decisions when hiring.

  2. Search and Matchmaking: A robust search and matchmaking system is crucial. It should enable clients to easily find freelancers who match their project requirements through filters like skill set, experience level, and ratings. Conversely, freelancers should be able to find projects that fit their skills and interests.

  3. Communication Tools: Effective communication channels within the platform are essential for clients and freelancers to discuss project details, negotiate terms, and stay in touch during the project lifecycle. This includes messaging systems, possibly video call functionality, and file sharing.

  4. Project Management Tools: Features that help manage projects, such as task lists, milestones, and time tracking, can significantly enhance the working experience on the platform.

  5. Secure Payment System: A secure and reliable payment system that protects both parties is fundamental. It should support different payment methods, offer escrow services to hold funds until project completion, and ensure timely payments to freelancers.

  6. Dispute Resolution: A clear and fair process for resolving disputes between clients and freelancers is necessary to maintain trust and integrity within the marketplace.

  7. Feedback and Rating System: A transparent feedback and rating system helps maintain quality and reliability. It allows clients to choose freelancers based on past performance and encourages freelancers to deliver their best work.

  8. Customer Support: Responsive and helpful customer support is crucial for addressing any issues that users might encounter, providing guidance, and ensuring a smooth experience on the platform.

In summary, the most important functionality of a marketplace like PeoplePerHour is to provide a seamless, secure, and efficient environment where clients can easily find, hire, and collaborate with freelancers to get their projects done.

The cost of building a platform like PeoplePerHour from scratch varies widely based on factors such as feature complexity, design uniqueness, development team location, and technology stack. A basic version with core functionalities such as user profiles, job postings, bidding, messaging, and payment integration could range from $30,000 to $80,000. However, for a more advanced platform with custom features, enhanced security, and a sophisticated algorithm for matching freelancers with projects, costs could escalate to $100,000 - $250,000 or more. These estimates include design, development, testing, and project management but exclude ongoing maintenance and marketing expenses.

How to create a successful alternative to PeoplePerHour

Identify a niche market or industry that is underserved by current platforms like PeoplePerHour.

Conduct thorough market research to understand the needs and pain points of both freelancers and clients within that niche.

Develop a unique value proposition that addresses those needs and sets your platform apart from competitors.

Create a user-friendly website and mobile app with a clean, intuitive interface that makes it easy for users to navigate and find what they're looking for.

Implement a robust vetting process for freelancers to ensure high-quality work and build trust with clients.

Offer competitive pricing structures that are attractive to both freelancers and clients, possibly including lower fees or unique payment options.

Develop a strong brand identity and marketing strategy to create awareness and attract users to your platform.

Incorporate advanced matching algorithms that efficiently connect clients with the most suitable freelancers for their projects.

Provide excellent customer support to assist users with any issues and maintain a high level of user satisfaction.

Implement a feedback and rating system to help users make informed decisions based on past performance.

Offer educational resources and tools for freelancers to improve their skills and for clients to manage projects more effectively.

Foster a community aspect through forums or networking events, encouraging users to share experiences and advice.

Ensure the platform is scalable, allowing for future growth in users, services, and geographic reach.

Stay adaptable and open to feedback, continuously improving the platform based on user experiences and market trends.

Prioritize security and privacy, ensuring that user data is protected and transactions are secure.

Explore partnerships with industry organizations, educational institutions, and other relevant entities to expand your reach and credibility.

Regularly update and innovate the platform's features to keep up with technological advancements and user expectations.

Successful PeoplePerHour competitors

  1. Upwork: Upwork is a global freelancing platform that connects businesses with freelancers across a wide range of skills and industries, making it a strong competitor to PeoplePerHour. Unlike PeoplePerHour, which has a strong focus on the UK market, Upwork boasts a more extensive global reach, offering a larger pool of freelancers and job opportunities worldwide. Upwork's platform also provides a more comprehensive set of tools for project management and communication, catering to both small tasks and larger, long-term projects.

  2. Fiverr: Fiverr is another major competitor, known for its unique approach to freelance services, where freelancers offer packages or "gigs" at fixed prices. This contrasts with PeoplePerHour's approach, where freelancers typically set their hourly rates or propose custom quotes for projects. Fiverr's model is particularly appealing for businesses looking for straightforward, predefined services, making it a go-to for quick tasks or creative services, whereas PeoplePerHour offers more flexibility in negotiating terms for complex projects.

  3. is one of the largest freelancing and crowdsourcing marketplaces by the number of users and projects, making it a significant competitor to PeoplePerHour. It offers a wide variety of projects and contests, allowing freelancers to bid on jobs or participate in competitions, a feature that is less emphasized on PeoplePerHour.'s global reach and large user base provide a diverse range of opportunities, though it may also mean more competition among freelancers compared to the more curated experience on PeoplePerHour.

  4. Guru: Guru is a freelance marketplace that emphasizes a seamless workflow between hiring businesses and freelancers, offering a competitive alternative to PeoplePerHour. It provides a feature-rich platform that focuses on facilitating long-term relationships and repeat business, which is somewhat similar to PeoplePerHour's emphasis on building trusted connections. However, Guru differentiates itself with a more flexible payment system and lower fees, appealing to both freelancers and employers who are cost-conscious.

  5. Toptal: Toptal positions itself as a marketplace for the top 3% of freelance talent, focusing on high-quality professionals in software development, design, finance, and project management. This selective approach contrasts with PeoplePerHour's broader marketplace, which caters to a wide range of skills and experience levels. Toptal's model is best suited for businesses looking for top-tier freelancers for complex projects, offering a more curated experience compared to the more diverse and inclusive platform of PeoplePerHour.

Options to develop a website similar to PeoplePerHour

Creating a PeoplePerHour-style online marketplace from the ground up is a significant, costly endeavor. However, nowadays, there are numerous methods to construct a marketplace that don't necessitate a large budget.

The choice you should make depends on:

  • The functionalities you believe your marketplace requires
  • Your technical abilities (or abilities present in your team)
  • Your financial plan
  • The time you have available.

The various methods to create a marketplace include:

  • Utilizing WordPress and plugins
  • Constructing atop open-source software
  • Employing a mix of no-code instruments
  • Using a specialized no-code marketplace SaaS platform
  • Developing atop an API-based marketplace SaaS platform

Besides your limitations in terms of abilities and financial plan, you should also consider the pace of learning. Launching your PeoplePerHour-style platform swiftly means you begin to understand your audience rapidly. These insights assist you in crafting the type of platform that users prefer over any other existing solution.

Sharetribe’s marketplace software is designed with this cyclical learning process in mind.

Initially, we assist you in launching a platform akin to PeoplePerHour in one day without any programming. The construction phase is complimentary forever, and all the essential functionality is pre-configured.

After you’ve launched, you discover what sorts of extra features and functionality your platform needs to cater to your audience. You might wish to alter the design and workflow entirely, incorporate numerous third-party services, or develop a mobile application. With Sharetribe, you can effortlessly custom-code all these modifications and much more, either on your own or with assistance from our Expert partners.

At Sharetribe, we’ve been crafting marketplaces for over a decade. Our knowledge and proficiency are at your service through our content resources, which you can access and utilize regardless of how you decide to construct your platform.

Best of fortune with your PeoplePerHour-style venture!

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