Mar 15, 2024

How to build a website like Klook

Klook is an online travel agency and marketplace that offers travelers a platform to book activities, experiences, and services. Discover the steps to create a marketplace inspired by Klook's success.

Introduction: Why build a website like Klook

Klook's success as an online marketplace for travel experiences and services can be attributed to its innovative approach to catering to the modern traveler's needs. By recognizing and capitalizing on the growing trend of experiential travel, Klook has managed to carve out a significant niche in the travel industry. The platform simplifies the process of discovering and booking travel activities, attractions, and local experiences, making it incredibly user-friendly and convenient for travelers seeking unique and memorable experiences. Klook's success is further bolstered by its extensive range of offerings, competitive pricing, and a strong focus on mobile users, reflecting the shift towards mobile-first internet access. Additionally, Klook's strategic partnerships with local operators and its investment in technology to ensure a seamless booking experience have played crucial roles in its rapid growth and popularity among travelers worldwide. By continuously adapting to consumer trends and technological advancements, Klook has established itself as a leading online marketplace in the travel sector.

How does a website like Klook work?

For buyers, Klook operates as a one-stop shop for discovering and booking travel experiences and services worldwide. Users can easily browse a wide range of activities, attractions, and local tours, comparing prices and reviews before making a purchase. The platform offers seamless booking and payment processes, enhancing the travel planning experience.

For sellers, Klook operates as a dynamic platform that enables them to reach a global audience seeking travel experiences and services. By listing their offerings, sellers can manage bookings, receive instant updates, and access marketing tools to enhance visibility. This streamlined process fosters growth and increases revenue opportunities in the competitive travel industry.

What is Klook's business model?

Klook operates as an online travel agency and marketplace that specializes in connecting travelers with experiences and services in destinations around the world. Its business model revolves around aggregating and offering a wide range of travel-related products, including but not limited to tours, attraction tickets, activities, and local transportation options. Klook partners with local operators and service providers to list their offerings on its platform, making it easier for travelers to discover, compare, and book experiences in advance or on-the-go. The company generates revenue by taking a commission from each booking made through its platform. This model not only provides travelers with a convenient and centralized platform to plan and book various aspects of their trips but also enables local businesses to reach a broader audience without significant marketing expenses. Klook's emphasis on mobile-first booking experiences and customer service further strengthens its position in the competitive online travel market.

Klook, an online travel and experiences platform, primarily generates revenue through a commission-based model. When users book tours, activities, attractions, or other travel services through the Klook platform, the company earns a percentage of the booking value as commission. This model aligns the interests of Klook with its suppliers, as both parties benefit from increased bookings through the platform. Additionally, Klook may also earn revenue through strategic partnerships, advertising, and offering premium listings to vendors who wish to have greater visibility on the platform. By aggregating a wide range of travel experiences and services, Klook simplifies the booking process for travelers, making it a go-to destination for planning and booking travel activities, which in turn drives its revenue growth.

Key features of Klook

The most important functionality of a marketplace like Klook, which specializes in travel activities and services, is to seamlessly connect travelers with local experiences, tours, attractions, and other travel-related services. This involves several key functionalities:

  1. Comprehensive Search and Filtering: Users should be able to easily search and filter through a wide range of activities and services based on their travel destination, interests, budget, and other preferences. This helps travelers find exactly what they're looking for, making the platform more user-friendly and efficient.

  2. Detailed Listings: Each listing should provide detailed information about the activity or service, including descriptions, photos, pricing, availability, duration, and user reviews. This transparency helps users make informed decisions and sets expectations accurately.

  3. Secure Booking and Payment System: A reliable and secure system for booking and processing payments is crucial. Users should be able to book activities and services directly through the platform with confidence that their personal and financial information is safe.

  4. User Reviews and Ratings: Allowing users to rate and review their experiences provides valuable feedback to both future travelers and the service providers. This feature helps maintain high-quality offerings on the platform and fosters a sense of community and trust.

  5. Customer Support and Service: Excellent customer support is essential, especially in the travel industry where plans can change unexpectedly. Users should have access to prompt and helpful support for any issues or questions that arise before, during, or after their travel experiences.

  6. Mobile Accessibility: Given the nature of travel, a mobile-friendly platform or a dedicated mobile app enhances the user experience by providing easy access to bookings, tickets, and important information on the go.

  7. Localization and Personalization: The platform should offer localized content and personalized recommendations based on the user's preferences, past bookings, and search behavior. This can significantly enhance the user experience by making it easier to discover relevant and interesting activities.

In summary, the most important functionality of a marketplace like Klook is to provide a user-friendly, secure, and comprehensive platform that connects travelers with memorable local experiences, backed by excellent customer support and enriched by community-driven insights.

Building a platform like Klook, which offers a comprehensive booking system for travel activities and services, involves significant investment. The cost can vary widely based on features, scale, and region but generally starts from $100,000 to $500,000 or more. Key expenses include market research, UI/UX design, backend development, payment gateway integration, security measures, and initial content creation. Costs also encompass mobile app development (iOS and Android), testing, and marketing. The final price tag depends on the complexity of the platform, the technology stack used, and whether development is outsourced or done in-house. Continuous updates and maintenance will incur additional costs.

How to create a successful alternative to Klook

Identify gaps in the current market that Klook and similar platforms have not fully addressed. Conduct thorough market research to understand the needs and preferences of your target audience. Offer unique experiences that are not readily available on other platforms, focusing on local and authentic activities. Implement a user-friendly interface that simplifies the booking process for users. Incorporate advanced search filters to help users easily find experiences that match their interests and budget. Develop a robust mobile app to cater to the growing number of users who prefer booking through mobile devices. Establish partnerships with local tour operators and experience providers to offer exclusive deals and discounts. Implement a flexible cancellation policy to attract users who may be hesitant to book due to uncertainty. Incorporate a loyalty program to encourage repeat bookings and reward loyal customers. Leverage social media and influencer marketing to increase brand awareness and reach a wider audience. Offer exceptional customer service, including multilingual support, to cater to international customers. Utilize customer feedback to continuously improve the platform and the experiences offered. Ensure competitive pricing while maintaining high-quality offerings. Invest in marketing strategies that highlight the unique selling propositions of your platform. Focus on sustainability and responsible tourism to appeal to eco-conscious travelers. Collaborate with local communities to create experiences that benefit both travelers and the local economy. Implement a comprehensive review system that allows users to share their experiences and help others make informed decisions. Stay adaptable and open to evolving your business model based on market trends and customer feedback.

Successful Klook competitors

  1. Viator: A TripAdvisor company, Viator is a major competitor to Klook in the online travel experiences marketplace. While Klook focuses on offering a wide range of activities and experiences, particularly in Asia, Viator boasts a more extensive global reach, with a strong presence in Europe and North America. Both platforms offer a variety of tours, activities, and tickets, but Viator benefits from TripAdvisor’s vast user review database, providing customers with more user-generated content to inform their decisions.

  2. GetYourGuide: GetYourGuide is another significant competitor to Klook, specializing in tours, excursions, and activities worldwide. Unlike Klook, which has a strong foothold in the Asian market, GetYourGuide is based in Europe and has a more substantial presence there, offering a wide array of experiences tailored to European travelers. Both platforms are user-friendly, but GetYourGuide tends to emphasize unique and exclusive experiences, often curated with a focus on quality and uniqueness.

  3. Airbnb Experiences: Airbnb Experiences offers a different approach by allowing locals to host activities, thus providing a more personal and unique perspective on destinations. This platform competes with Klook by offering a diverse range of local experiences, from cooking classes to guided tours, that are not always available on traditional travel platforms. While Klook excels in offering a broad selection of activities and streamlined booking processes, Airbnb Experiences attracts users looking for more intimate, local, and unique activities that might not be found on larger platforms.

  4. is a comprehensive travel service platform that offers everything from flights and hotels to tours and tickets, making it a direct competitor to Klook in the broader travel services market. While Klook focuses more on experiences and activities, provides a more extensive range of travel services, appealing to users who prefer to book all their travel needs in one place. Both platforms cater to a global audience, but has a stronger presence in China, offering more localized services and support for Chinese travelers.

  5. Expedia: Expedia is a well-established travel booking platform that offers a wide range of travel products, including activities and experiences. While it is primarily known for hotel and flight bookings, its activities section directly competes with Klook by offering a variety of tours and experiences worldwide. Expedia’s advantage lies in its ability to bundle activities with flights and hotels, offering comprehensive travel packages, whereas Klook focuses more on standalone experiences and activities, catering to travelers who are looking for unique and local things to do.

Options to develop a website similar to Klook

Creating a Klook-style online marketplace from the ground up is a significant, costly endeavor. However, nowadays, there are numerous methods to construct a marketplace that don't demand a large budget.

The choice you should make depends on:

  • The functionalities you believe your marketplace requires
  • Your technical abilities (or abilities present in your team)
  • Your financial plan
  • The time you have available.

The various methods to create a marketplace include:

  • Utilizing WordPress and add-ons
  • Constructing atop open-source software
  • Employing a mix of no-code instruments
  • Utilizing a specialized no-code marketplace SaaS solution
  • Developing atop an API-based marketplace SaaS solution

Besides your limitations regarding skills and finances, you should also consider the pace of learning. Launching your Klook-style platform swiftly means you begin to understand your audience rapidly. These insights assist you in crafting the type of platform that users prefer over any other existing solution.

Sharetribe’s marketplace software is designed with this iterative learning cycle in mind.

Initially, we assist you in launching a platform akin to Klook in one day without any programming. The construction phase is complimentary forever, and all the essential functionality is pre-configured.

After you’ve initiated, you discover what sorts of extra features and functionality your platform needs to cater to your audience. You might wish to alter the design and workflow entirely, incorporate numerous third-party services, or develop a mobile application. With Sharetribe, you can effortlessly custom-code all these modifications and much more, either on your own or with assistance from our Expert partners.

At Sharetribe, we’ve been crafting marketplaces for over ten years. Our knowledge and proficiency are at your service through our content resources, which you can access and utilize regardless of how you decide to construct your platform.

Best of fortune with your Klook-style venture!

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