What we believe in

These are the underlying principles guiding all our actions.


Integrity

We are a dependable partner to our customers and a community of trust for the members of our team. We hold ourselves to high standards. We default to transparency and treat everyone fairly.


Candor

We recognize that to get things done and work effectively as a team we need to clearly communicate what we think and feel and give others direct, honest feedback. We expect the very best work from each other, every day. Radical candor is the backbone of our working culture.


Kindness

We believe that challenges in human communication can be resolved by being considerate, making an effort to understand the perspective of the other party, and always looking for ways to help others.


Purpose before profit

Our company exists, first and foremost, because of our cause: the positive change we want to see in the world. For us, running a profitable business is not a goal in itself, but a means towards achieving our purpose. We will never increase our profits in a way that would jeopardize our pursuit for this purpose.


Balance

While we are passionate about the change we want to see in the world, we don't pursue it at all costs. We believe that a good life is a balanced one. At the same time, we recognize that achieving our ambitious goals takes a lot of hard work from everyone in our team. Every day counts—we need to be effective and choose our battles wisely.

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