Dec 19, 2023

How to build a marketplace for board games

Building an online platform for board games presents a promising business venture with immense potential. If you are considering building such a website, this guide is tailored to you, providing insights into why and how you should develop a marketplace for board games.

What is a marketplace for board games?

Online marketplaces for board games are platforms where individuals can buy and sell board games. These marketplaces provide a wide range of board games, including popular titles and rare or out-of-print games. Users can browse through various categories and search for specific games based on their preferences. These platforms often have user reviews and ratings, helping buyers make informed decisions. Additionally, online marketplaces for board games often offer secure payment options and reliable shipping services, ensuring a smooth buying experience.

Why build a website for board games?

What are the benefits for buyers?

Buyers on the marketplace for board games can enjoy a wide variety of options to choose from. They can easily browse through different games, compare prices, and find rare or hard-to-find board games that may not be available in traditional retail stores. Additionally, buyers can read reviews and ratings from other users, helping them make informed decisions before making a purchase.

What are the benefits for sellers?

Sellers on the marketplace for board games can reach a larger audience and expand their customer base. They have the opportunity to showcase their products to board game enthusiasts from all over the world, increasing their chances of making sales. The marketplace also provides sellers with a platform to promote their brand and establish a reputation within the board game community.

What are the benefits for the marketplace owner?

The marketplace owner benefits from the board game marketplace by earning a commission or fee from each transaction that takes place on the platform. As more buyers and sellers join the marketplace, the owner's revenue potential increases. Additionally, the marketplace owner can build a community of board game enthusiasts, fostering engagement and loyalty among users.

Successful marketplaces for board games

Here are a few thriving online marketplaces exclusively focused on board games. Analyzing these platforms can provide valuable insights into the market and assist you in finding your own path.

  1. BoardGameGeek Marketplace: BoardGameGeek is a popular platform for board game enthusiasts, and it also has a marketplace where users can buy and sell board games.
  2. Etsy: While primarily known for handmade and vintage items, Etsy also has a section dedicated to board games where independent sellers can list their games for sale.
  3. Amazon: Amazon is a well-known online marketplace that offers a wide range of products, including board games. Many sellers use Amazon to sell both new and used board games.
  4. eBay: eBay is another popular online marketplace where individuals can buy and sell various items, including board games. It offers a wide selection of both new and used games.
  5. CoolStuffInc: CoolStuffInc is an online retailer that specializes in board games and card games. They have a marketplace section where users can buy and sell used board games, providing a platform specifically tailored to the board gaming community.

What features does a platform for board games need?

The most important functionality of a marketplace for board games would be the ability to browse and search for a wide variety of board games. This includes having a comprehensive catalog of board games available for purchase or trade. Additionally, the marketplace should provide detailed information about each game, including descriptions, images, and reviews, to help users make informed decisions. It should also have a user-friendly interface that allows for easy navigation and filtering options based on various criteria such as game genre, player count, complexity, and price. Furthermore, the marketplace should facilitate secure transactions, provide reliable shipping options, and offer customer support to ensure a smooth buying and selling experience for both buyers and sellers.

What are the options & costs of building a marketplace for board games?

Costs of building from scratch

Building a marketplace for board games from scratch can involve several costs. Firstly, there will be expenses related to website development, including design, front-end and back-end development, and database setup. These costs can vary depending on the complexity and features of the marketplace.

Additionally, there will be costs associated with server hosting and maintenance to ensure the marketplace runs smoothly and securely. This may include expenses for cloud hosting services or dedicated servers.

Furthermore, integrating payment gateways and implementing secure transaction processes will require additional costs. This may involve fees for payment gateway providers and potentially hiring a security expert to ensure the safety of user data and transactions.

Marketing and promotion costs should also be considered to attract sellers and buyers to the marketplace. This can include online advertising, social media campaigns, and other promotional activities.

Lastly, ongoing maintenance and updates to the marketplace will incur costs, including bug fixes, feature enhancements, and customer support.

Overall, the costs of building a marketplace for board games from scratch can range from a few thousand dollars to tens of thousands, depending on the scale and complexity of the project.

Other options for constructing a marketplace for board games

Developing an online marketplace for board games from the ground up is a significant, costly endeavor. However, nowadays, there are numerous alternative methods to construct a marketplace that do not necessitate a substantial budget.

The choice you should make depends on:

  • The features you believe your marketplace requires
  • Your technical abilities (or the abilities of your team)
  • Your budget
  • The amount of time available.

The various methods for constructing a marketplace include:

  • Utilizing WordPress and extensions
  • Building on existing open-source software
  • Utilizing a combination of no-code tools
  • Utilizing a dedicated no-code marketplace SaaS tool
  • Developing on top of an API-based marketplace SaaS tool

In addition to considering your constraints in terms of skills and budget, you should also consider the speed of learning. Launching your board game platform quickly allows you to rapidly gain insights about your audience. These insights assist you in creating a platform that users prefer over any other existing solution.

Sharetribe's marketplace software is designed with this iterative learning process in mind.

Firstly, we assist you in launching a board game platform in just one day without any coding. Use the two-week long free trial of Sharetribe's Build plan to get your marketplace ready fast. When you're happy with your marketplace, you can subscribe to go live.

Once you have launched, you can learn about the additional features and functionality your platform needs to cater to your audience. You may want to completely change the design and workflow, integrate multiple third-party services, or develop a mobile app. With Sharetribe, you can easily customize all these changes and much more, either on your own or with the assistance of our Expert partners.

At Sharetribe, we have been constructing marketplaces for over ten years. Our experience and expertise are available to you through our content resources, which you can access and utilize regardless of how you choose to construct your platform.

Best of luck with your board game website!

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