Nov 28, 2023

How to build a website like GetYourGuide

GetYourGuide is an online marketplace that offers a wide range of tours, activities, and experiences for travelers. Build your own marketplace similar to GetYourGuide and start connecting people with unique travel experiences.

Introduction: Why build a website like GetYourGuide

Online marketplaces are great for sellers as they offer a venue to reach a broader audience, boost sales, and diminish marketing expenses. Buyers gain from the convenience of shopping from any location, accessing a vast array of products, and relishing competitive prices. Marketplace owners profit from transaction charges, augmented traffic, and a varied product selection, establishing a mutually beneficial situation for all parties involved.

The success of the online marketplace GetYourGuide can be attributed to several key factors. Firstly, the platform offers a wide range of activities and experiences, catering to diverse interests and preferences of travelers. This extensive selection ensures that there is something for everyone, attracting a large customer base. Additionally, GetYourGuide provides a user-friendly interface and seamless booking process, making it convenient for users to browse and book activities. The platform also prioritizes customer satisfaction by offering reliable customer support and ensuring the quality and safety of the experiences listed. These factors combined have contributed to the success of GetYourGuide as a leading online marketplace for travel experiences.

How does a website like GetYourGuide work?

For buyers, a marketplace like GetYourGuide offers a seamless experience to explore and book various travel activities. Users can browse through a wide range of options, read detailed descriptions, and view authentic reviews from fellow travelers. With a simple booking process and secure payment options, buyers can easily plan and reserve their desired experiences, ensuring a hassle-free and enjoyable trip.

For sellers, a marketplace like GetYourGuide offers a platform to showcase their unique experiences and services to a global audience. They can create listings, set their own prices, and manage availability. The marketplace handles marketing, customer support, and secure payments, allowing sellers to focus on delivering exceptional experiences and expanding their customer base.

What is GetYourGuide's business model?

GetYourGuide is an online marketplace that connects travelers with local tour operators and activity providers. The business model of GetYourGuide revolves around offering a wide range of curated tours, activities, and experiences in various destinations worldwide. The platform allows travelers to browse and book these experiences directly, while also providing a platform for local tour operators to showcase and sell their offerings. GetYourGuide earns revenue by charging a commission on each booking made through their platform, creating a win-win situation for both travelers and tour operators.

GetYourGuide, an online marketplace for booking travel experiences and activities, generates revenue through various channels. The platform charges a commission fee to its suppliers for each booking made through their platform. This fee is typically a percentage of the total booking value. Additionally, GetYourGuide offers various marketing and promotional services to its suppliers, such as featured listings and advertising opportunities, which generate additional revenue. Furthermore, the platform may also earn revenue through partnerships and collaborations with other travel-related companies, where they receive a share of the revenue generated from referrals or cross-promotions. Overall, GetYourGuide's revenue model revolves around facilitating bookings and providing value-added services to its suppliers in exchange for a commission and other fees.

Key features of GetYourGuide

The most important functionality of a marketplace like GetYourGuide is to connect travelers with a wide range of activities, tours, and experiences in various destinations. This includes:

  1. Comprehensive Listings: The marketplace should have a vast and diverse selection of activities and tours available for travelers to choose from. This can include sightseeing tours, adventure activities, cultural experiences, and more.

  2. User Reviews and Ratings: The marketplace should provide user-generated reviews and ratings for each activity, allowing travelers to make informed decisions based on the experiences of others.

  3. Booking and Payment System: A marketplace should have a secure and user-friendly booking and payment system that allows travelers to easily reserve and pay for their chosen activities.

  4. Availability and Real-Time Updates: It is crucial for the marketplace to display accurate availability and real-time updates for each activity, ensuring that travelers can book activities that are currently available.

  5. Customer Support: A marketplace should offer reliable customer support to assist travelers with any queries, issues, or changes to their bookings.

  6. Mobile-Friendly Interface: With the increasing use of mobile devices, a marketplace should have a mobile-friendly interface or a dedicated mobile app to provide a seamless booking experience for travelers on the go.

  7. Local Expertise: The marketplace should collaborate with local tour operators and guides to offer authentic and high-quality experiences, ensuring that travelers have access to knowledgeable and experienced professionals.

  8. Customization and Personalization: The marketplace should allow travelers to customize their itineraries and preferences, providing options for tailored experiences based on their interests, group size, and other specific requirements.

  9. Transparent Pricing: The marketplace should display clear and transparent pricing for each activity, including any additional fees or charges, to avoid any surprises for travelers during the booking process.

  10. Trust and Safety: A marketplace should prioritize the safety and security of travelers by partnering with reputable and licensed tour operators, ensuring that all activities comply with safety standards and regulations.

Overall, the most important functionality of a marketplace like GetYourGuide is to provide a user-friendly platform that connects travelers with a wide range of activities, while ensuring transparency, reliability, and a seamless booking experience.

Building functionality like GetYourGuide from scratch would require significant investment in terms of time, resources, and expertise. The cost would depend on various factors such as the complexity of the features, the number of platforms supported, the integration of third-party services, and the scale of the application. Additionally, expenses would include development, design, testing, infrastructure, marketing, and ongoing maintenance. Considering these factors, it is difficult to provide an exact cost estimate, but it could range from tens of thousands to millions of dollars, depending on the scope and scale of the project.

How to create a successful alternative to GetYourGuide

  • Conduct thorough market research to identify gaps and opportunities in the travel and tourism industry.
  • Develop a user-friendly and visually appealing website or mobile application with a seamless booking process.
  • Offer a wide range of unique and diverse travel experiences, including popular tourist attractions as well as off-the-beaten-path destinations.
  • Collaborate with local tour operators and guides to ensure high-quality and authentic experiences for customers.
  • Implement a robust review and rating system to build trust and credibility among users.
  • Provide competitive pricing and flexible cancellation policies to attract customers.
  • Offer personalized recommendations and tailored itineraries based on user preferences and travel history.
  • Invest in effective marketing strategies to reach a wider audience, including social media campaigns, influencer partnerships, and search engine optimization.
  • Provide excellent customer support through multiple channels, such as live chat, email, and phone, to address any queries or concerns promptly.
  • Continuously innovate and update the platform with new features and technologies to stay ahead of the competition and meet evolving customer needs.

Successful GetYourGuide competitors

  1. Viator: Viator is a major competitor to GetYourGuide, offering a similar online marketplace for booking tours and activities. While both platforms have a wide range of options and global coverage, Viator has a larger inventory of tours and activities available in popular tourist destinations. However, GetYourGuide stands out with its user-friendly interface and innovative features like instant booking and mobile ticketing.

  2. TripAdvisor Experiences: As a leading travel platform, TripAdvisor Experiences competes with GetYourGuide by offering a vast selection of tours and activities worldwide. While both platforms provide user reviews and ratings, GetYourGuide focuses more on curated experiences and personalized recommendations, making it easier for travelers to find unique and off-the-beaten-path activities. TripAdvisor Experiences, on the other hand, benefits from its extensive user base and integration with other TripAdvisor services.

  3. Klook: Klook is another strong competitor to GetYourGuide, particularly in the Asian market. While both platforms offer a wide range of activities and experiences, Klook differentiates itself by providing exclusive deals and discounts, making it an attractive option for budget-conscious travelers. GetYourGuide, however, excels in terms of customer service and responsiveness, ensuring a seamless booking experience and reliable support throughout the journey.

  4. Airbnb Experiences: Airbnb Experiences is a formidable competitor to GetYourGuide, leveraging its vast network of hosts to offer unique and immersive activities. While both platforms focus on providing authentic local experiences, Airbnb Experiences stands out by offering activities hosted by locals in their own homes or neighborhoods. GetYourGuide, on the other hand, offers a more diverse range of activities and has a stronger presence in popular tourist destinations.

  5. Expedia Local Expert: Expedia Local Expert competes with GetYourGuide by offering a comprehensive range of tours, activities, and attractions worldwide. While both platforms provide a similar booking experience, GetYourGuide differentiates itself by offering a more curated selection of activities and a user-friendly interface. Expedia Local Expert, however, benefits from its integration with the broader Expedia ecosystem, allowing travelers to easily combine flights, accommodations, and activities in one booking.

Options to develop a website similar to GetYourGuide

Developing a marketplace like GetYourGuide is a significant, costly endeavor. However, there are now numerous cost-effective methods to create a marketplace.

The option you select depends on:

  • The desired features for your marketplace
  • Your technical abilities (or those of your team)
  • Your budget
  • The available time.

The various methods to build a marketplace include:

  • Utilizing WordPress and plugins
  • Building on existing open-source software
  • Combining no-code tools
  • Using a dedicated no-code marketplace SaaS tool
  • Developing on an API-based marketplace SaaS tool

In addition to considering your skills and budget, it's crucial to prioritize learning speed. Launching your GetYourGuide-style platform quickly enables rapid audience understanding. These insights help create a platform that users prefer over other solutions.

Sharetribe's marketplace software is designed with this iterative learning process in mind.

Initially, we assist in launching a platform similar to GetYourGuide in just one day, without any coding. Use the two-week long free trial of Sharetribe's Build plan to get your marketplace ready fast. When you're happy with your marketplace, you can subscribe to go live.

Once launched, you can learn what additional features and functionality your platform requires to cater to your audience. You may want to completely change the design and workflow, integrate third-party services, or develop a mobile app. With Sharetribe, you can easily customize these changes and more, either independently or with assistance from our Expert partners.

At Sharetribe, we have a decade of experience building marketplaces. Our expertise is available through our content resources, regardless of your chosen platform-building approach.

Best of luck with your GetYourGuide-style business!

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