Dec 15, 2023

How to build a marketplace for beauty products

Creating an online platform for beauty products presents a promising business opportunity. If you are contemplating the development of such a website, this guide is tailored to provide insights into the reasons and methods behind building a marketplace for beauty products.

What is a marketplace for beauty products?

Online marketplaces for beauty products are platforms where individuals and businesses can buy and sell a wide range of beauty products. These marketplaces offer a convenient way for customers to browse and purchase products from various brands and sellers in one place. They often provide detailed product descriptions, customer reviews, and ratings to help customers make informed decisions. Online marketplaces for beauty products also offer a secure payment system and reliable shipping options to ensure a smooth buying experience. Additionally, these platforms may offer special promotions, discounts, and loyalty programs to attract and retain customers.

Why build a website for beauty products?

What are the benefits for buyers?

Buyers on the marketplace for beauty products have access to a wide range of products from various sellers, allowing them to explore and choose from a diverse selection. They can compare prices, read reviews, and make informed decisions based on the information provided by the sellers. Additionally, buyers can enjoy the convenience of shopping from the comfort of their own homes and have their desired beauty products delivered right to their doorstep.

What are the benefits for sellers?

Sellers on the marketplace for beauty products can reach a larger customer base and expand their market presence. They can showcase their products to a targeted audience interested in beauty and cosmetics, increasing their chances of making sales. The marketplace provides a platform for sellers to establish their brand, build customer loyalty, and gain exposure to potential customers who may not have discovered their products otherwise.

What are the benefits for the marketplace owner?

The marketplace owner benefits from the beauty products marketplace by earning revenue through various means such as transaction fees, advertising, and premium seller subscriptions. As the platform attracts both buyers and sellers, it creates a thriving ecosystem that generates continuous income for the marketplace owner. Additionally, the owner can leverage the data collected from the marketplace to gain insights into consumer behavior, trends, and preferences, which can be used to improve the platform and enhance the overall user experience.

Successful marketplaces for beauty products

Here are a few thriving online marketplaces exclusively focused on beauty products. Analyzing and comparing these platforms can provide valuable insights into the market and assist you in finding your own path within it.

  1. Sephora: Sephora is a well-known beauty retailer that offers a wide range of beauty products from various brands. They have an online marketplace where customers can purchase makeup, skincare, haircare, and fragrance products.

  2. Ulta Beauty: Ulta Beauty is another popular beauty retailer that operates both online and offline. They have a marketplace that offers a diverse selection of beauty products, including makeup, skincare, haircare, and beauty tools.

  3. Amazon Beauty: Amazon, the largest online marketplace, has a dedicated section for beauty products. They offer a vast range of beauty items from different brands, including makeup, skincare, haircare, and personal care products.

  4. Etsy: While primarily known for handmade and vintage items, Etsy also has a marketplace for beauty products. It is a platform where independent sellers can offer their unique and artisanal beauty products, such as handmade soaps, natural skincare, and organic cosmetics.

  5. Glossier: Glossier is a beauty brand that has its own online marketplace. They specialize in minimalistic and skincare-focused products. Glossier's marketplace offers their own brand's products as well as curated selections from other beauty brands.

What features does a platform for beauty products need?

The most important functionality of a marketplace for beauty products would be:

  1. Product Search and Filtering: Users should be able to easily search for specific beauty products and filter the results based on various criteria such as brand, price, ingredients, skin type, etc.

  2. Product Descriptions and Reviews: Detailed product descriptions, including ingredients, usage instructions, and customer reviews, are crucial for users to make informed purchasing decisions.

  3. Secure Payment Processing: The marketplace should provide a secure and seamless payment processing system to ensure that customers' financial information is protected.

  4. Seller Profiles and Ratings: Users should be able to view seller profiles, including their ratings and reviews, to assess the credibility and reliability of the sellers.

  5. Order Tracking and Delivery: The marketplace should offer order tracking functionality, allowing customers to monitor the status of their orders and receive updates on the estimated delivery time.

  6. Customer Support: A responsive and efficient customer support system is essential for addressing any queries, concerns, or issues that customers may have regarding their purchases.

  7. Personalized Recommendations: The marketplace can utilize algorithms to provide personalized product recommendations based on users' preferences, previous purchases, and browsing history.

  8. Promotions and Discounts: The platform should offer promotional deals, discounts, and loyalty programs to attract customers and encourage repeat purchases.

  9. Social Sharing and Community Engagement: Integration with social media platforms and the ability to share product recommendations, reviews, and experiences can enhance user engagement and create a sense of community within the marketplace.

  10. Mobile-Friendly Interface: With the increasing use of mobile devices, a mobile-friendly interface or a dedicated mobile app is crucial to provide a seamless shopping experience for users on the go.

What are the options & costs of building a marketplace for beauty products?

Costs of building from scratch

Building a marketplace for beauty products from scratch can involve several costs. Firstly, there will be expenses related to website development, including design, front-end and back-end development, and database setup. These costs can vary depending on the complexity and functionality of the marketplace.

Additionally, there will be costs associated with integrating payment gateways and implementing secure transactions. This may involve fees for setting up merchant accounts and transaction processing fees.

Furthermore, building a marketplace requires a robust infrastructure to handle the expected traffic and ensure a smooth user experience. This may involve costs for hosting, server setup, and maintenance.

Marketing and promotion are also essential to attract sellers and buyers to the marketplace. Costs for advertising, search engine optimization, and social media campaigns should be considered.

Lastly, ongoing expenses such as customer support, platform updates, and maintenance should be factored into the overall cost estimation.

Overall, building a marketplace for beauty products from scratch can range from a few thousand dollars to several hundred thousand dollars, depending on the scale and complexity of the project.

Other choices for constructing a marketplace for beauty products

Creating an online marketplace for beauty products from the ground up is a significant, costly endeavor. However, nowadays, there are numerous alternative methods to construct a marketplace that do not necessitate a substantial budget.

The option you should select depends on:

  • The features you believe your marketplace requires
  • Your technical abilities (or the skills possessed by your team)
  • Your budget
  • The available time.

The various methods for constructing a marketplace are:

  • Utilizing WordPress and extensions
  • Building on existing open-source software
  • Employing a combination of no-code tools
  • Utilizing a specialized no-code marketplace SaaS tool
  • Developing on top of an API-based marketplace SaaS tool

In addition to considering your constraints in terms of skills and budget, you should also consider the speed of learning. By launching your beauty products platform quickly, you can rapidly gain insights about your audience. These insights assist in creating a platform that users prefer over any other existing solution.

Sharetribe's marketplace software is designed with this iterative learning process in mind.

Initially, we assist you in launching a beauty products platform in just one day without any coding. Use the 14-day free trial of Sharetribe's Build plan to get your marketplace ready fast. After the trial, you can subscribe to either continue building or launch your marketplace and go live.

Once you have launched, you can learn about the additional features and functionality that your platform needs to cater to your audience. You may want to completely change the design and workflow, integrate multiple third-party services, or develop a mobile app. With Sharetribe, you can easily customize all these modifications and much more, either independently or with the assistance of our Expert partners.

At Sharetribe, we have been constructing marketplaces for over ten years. Our experience and expertise are available to you through our content resources, which you can access and utilize regardless of your chosen platform-building method.

Best of luck with your beauty products website!

Read more

Start your 14-day free trial

Create a marketplace today!

  • Launch quickly, without coding
  • Extend infinitely
  • Scale to any size
Start free trial

No credit card required