Dec 21, 2023

How to build a marketplace for hair dressers

Building an online platform for hair dressers presents a promising business prospect. If you are contemplating building such a website, this guide is for you as it delves into the reasons and methods behind establishing a marketplace for hair dressers.

What is a marketplace for hair dressers?

Online marketplaces for hairdressers are platforms where hairdressers can showcase their skills and services to potential clients. These marketplaces allow hairdressers to create profiles, upload portfolios, and provide information about their experience and expertise. Clients can browse through the profiles of different hairdressers, compare their work, read reviews, and book appointments directly through the platform. These marketplaces often offer a secure payment system, ensuring a seamless transaction between the hairdresser and the client. Additionally, some online marketplaces for hairdressers may also provide additional features such as scheduling tools, marketing support, and community forums for hairdressers to connect and share insights.

Why build a website for hair dressers?

What are the benefits for buyers?

Buyers on the marketplace for hairdressers can easily browse through a wide range of hairdressers' profiles and portfolios, allowing them to find the perfect stylist for their specific needs. They can read reviews and ratings from previous clients, ensuring they make an informed decision. Additionally, buyers can conveniently book appointments and communicate directly with the hairdressers through the platform.

What are the benefits for sellers?

Hairdressers on the marketplace can showcase their skills, experience, and previous work to a large pool of potential clients, increasing their visibility and chances of being hired. They can set their own prices, manage their availability, and receive bookings directly through the platform, streamlining their scheduling process. Moreover, the marketplace provides a platform for hairdressers to receive feedback and reviews, helping them build a strong reputation.

What are the benefits for the marketplace owner?

The marketplace owner benefits from the hairdresser marketplace by earning a commission or fee for each successful booking made through the platform. As the number of hairdressers and buyers increases, the marketplace owner can generate a steady stream of revenue. Additionally, the owner can establish partnerships with haircare brands or salons, offering promotional opportunities and further monetization avenues.

Successful marketplaces for hair dressers

Below are a few thriving online platforms exclusively designed for hairdressers. Analyzing and comparing these platforms can provide valuable insights into the market dynamics and assist you in finding your own path to success.

  1. StyleSeat: StyleSeat is a popular online marketplace that connects hairdressers with clients. It allows hairdressers to showcase their work, manage appointments, and accept payments through the platform.

  2. Sola Salon Studios: Sola Salon Studios is a platform that provides individual salon suites for hairdressers. It acts as a marketplace by offering a network of salon professionals and connecting them with potential clients.

  3. Vagaro: Vagaro is a comprehensive salon and spa software that also functions as a marketplace for hairdressers. It enables hairdressers to manage their schedules, accept online bookings, and showcase their services to a wide range of clients.

  4. GlossGenius: GlossGenius is a marketplace designed specifically for beauty professionals, including hairdressers. It offers features like online booking, appointment management, and marketing tools to help hairdressers grow their business.

  5. Booksy: Booksy is a mobile app that serves as a marketplace for various beauty professionals, including hairdressers. It allows hairdressers to create a profile, manage appointments, and attract new clients through its user-friendly interface.

What features does a platform for hair dressers need?

The most important functionality of a marketplace for hairdressers would be the ability to connect hairdressers with potential clients. This includes features such as:

  1. Profile Creation: Hairdressers should be able to create a detailed profile showcasing their skills, experience, and portfolio. This allows clients to evaluate their expertise and choose the right hairdresser for their needs.

  2. Booking System: A marketplace should have a booking system that allows clients to schedule appointments with hairdressers based on their availability. This feature should provide options for clients to select specific services, preferred dates, and times.

  3. Reviews and Ratings: Clients should be able to leave reviews and ratings for hairdressers they have worked with. This helps build trust and credibility within the marketplace, allowing potential clients to make informed decisions.

  4. Messaging and Communication: A messaging system is crucial for hairdressers and clients to communicate and discuss specific requirements, preferences, or any other queries. This feature ensures a seamless and direct line of communication between both parties.

  5. Payment Integration: The marketplace should have a secure and reliable payment system that allows clients to make payments for the services provided by hairdressers. This can include options for online payments, integration with popular payment gateways, and transparent pricing.

  6. Search and Filter Options: Clients should be able to search for hairdressers based on specific criteria such as location, services offered, pricing, ratings, and availability. This functionality helps clients find the most suitable hairdresser for their needs.

  7. Notifications and Reminders: The marketplace should have a notification system that sends reminders to both hairdressers and clients regarding upcoming appointments, changes in schedules, or any other important updates.

Overall, the most important functionality of a marketplace for hairdressers is to facilitate the connection between hairdressers and clients, making it easy for clients to find and book appointments with skilled professionals.

What are the options & costs of building a marketplace for hair dressers?

Costs of building from scratch

Building a marketplace for hair dressers from scratch can involve several costs. Firstly, there will be expenses related to the development of the platform, including hiring a team of developers, designers, and testers. The cost of development will depend on the complexity of the marketplace, the features required, and the time it takes to build.

Additionally, there will be costs associated with hosting the platform on servers and ensuring its stability and security. This may involve monthly or annual fees for hosting services and implementing necessary security measures.

Furthermore, marketing and promotion costs should be considered to attract hair dressers and customers to the marketplace. This can include online advertising, social media campaigns, and partnerships with relevant industry influencers or organizations.

Lastly, ongoing maintenance and support costs should be accounted for, as the marketplace will require regular updates, bug fixes, and customer support. These costs can vary depending on the size of the team and the level of support required.

Overall, building a marketplace for hair dressers from scratch can range from a few thousand dollars to several hundred thousand dollars, depending on the scale and complexity of the project.

Alternative options for constructing a marketplace for hair stylists

Creating an online marketplace for hair stylists from the ground up is a substantial, costly endeavor. However, nowadays, there are numerous alternative methods to construct a marketplace that do not necessitate a large budget.

The choice you should make depends on:

  • The features you believe your marketplace requires
  • Your technical abilities (or the skills possessed by your team)
  • Your budget
  • The amount of time available.

The various methods to construct a marketplace include:

  • Utilizing WordPress and extensions
  • Building on existing open-source software
  • Employing a combination of no-code tools
  • Utilizing a specialized no-code marketplace SaaS tool
  • Developing on top of an API-based marketplace SaaS tool

In addition to considering your constraints in terms of skills and budget, you should also take into account the speed of learning. By launching your platform for hair stylists quickly, you can rapidly gain insights about your target audience. These insights assist you in creating a platform that users prefer over any other existing solution.

Sharetribe's marketplace software is designed with this iterative learning process in mind.

Initially, we assist you in launching a platform for hair stylists in just one day without any coding. Use the 14-day free trial of Sharetribe's Build plan to get your marketplace ready fast. After the trial, you can subscribe to either continue building or launch your marketplace and go live.

Once you have launched, you can learn about the additional features and functionality that your platform needs to cater to your audience. You might want to completely change the design and workflow, integrate multiple third-party services, or develop a mobile application. With Sharetribe, you can easily customize all these modifications and much more, either on your own or with the assistance of our Expert partners.

At Sharetribe, we have been constructing marketplaces for over ten years. Our experience and expertise are available to you through our content resources, which you can access and utilize regardless of the approach you choose to build your platform.

Best of luck with your website for hair stylists!

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