The Backstage
Welcome to The Backstage video series, where we sit down to chat with leading marketplace experts, founders, and investors.
![What makes a marketplace defensible? Featuring investor Carmen Alfonso Rico.](https://images.prismic.io/sharetribe/7ad5f4bf-d3b6-4bbe-9763-785987ee2d1b_Carmen_thumbnail_1200.png?auto=compress%2Cformat&fit=max&w=1200&h=675)
Investor Carmen Alfonso Rico on what makes a marketplace defensible
Carmen Alfonso Rico’s strategies for building a marketplace that is defensible against competitors.
![Investor Josh Breinlinger in a 1/3 close up wearing a grey sweater smiling](https://images.prismic.io/sharetribe/b397ade4-9b9b-4b11-9fcb-87dcaf309b26_TheBackstage-JoshBreinlinger-thumbnail_1200.png?auto=compress%2Cformat&fit=max&w=1200&h=675)
Investor Josh Breinlinger on why investors love B2B marketplaces
Thinking of building a B2B marketplace? Watch Josh Breinlinger’s interview for some tactical advice.
![Makerist founder Axel Heinz in black shirt smiling](https://images.prismic.io/sharetribe/ac15f7d8-6982-478b-8be7-8e77821139f6_TheBackstage-EP7-AxelHeinz-thumbnail_1200-1.jpeg?auto=compress%2Cformat&fit=max&w=1200&h=675)
Makerist founder Axel Heinz on how to validate a marketplace idea
Axel Heinz’s story proves that you can prevalidate your marketplace idea extremely affordably. And that you should.
![Axel Bard Bringéus on what a scalable marketplace looks like](https://images.prismic.io/sharetribe/f26b0837-1399-489c-9e52-caf91a53d8c3_Thumbnail_TheBackstage-EP6_AxelB.jpeg?auto=compress%2Cformat&fit=max&w=3840&h=2160)
Investor Axel Bard Bringéus on what a scalable marketplace looks like
Tips for scaling your marketplace from Spotify’s former Global Head of Markets.
![James Berdigans on helping marketplace users succeed](https://images.prismic.io/sharetribe/9683e950-1bb2-4e08-a911-13b237f5e029_TheBackstage-EP5_JamesBerdigans-thumbnail_1200.jpeg?auto=compress%2Cformat&fit=max&w=1200&h=675)
How marketplaces can help users succeed
James Berdigans believes his B2B platform thrives when its customers and providers thrive.
![Investor Ben Narasin from NEA explains how marketplaces can disrupt large markets](https://images.prismic.io/sharetribe/9217d387-2361-464a-a081-9cc3e8a5f72e_TheBackstage-EP4_BenNarasin_1200.jpeg?auto=compress%2Cformat&fit=max&w=1200&h=675)
Investor Ben Narasin on how marketplaces can disrupt large markets
Follow Ben Narasin’s advice to build the next marketplace unicorn in an unconquered market.
![What makes a marketplace defensible? Featuring investor Carmen Alfonso Rico.](https://images.prismic.io/sharetribe/7ad5f4bf-d3b6-4bbe-9763-785987ee2d1b_Carmen_thumbnail_1200.png?auto=compress%2Cformat&fit=max&w=1200&h=675)
Investor Carmen Alfonso Rico on what makes a marketplace defensible
Carmen Alfonso Rico’s strategies for building a marketplace that is defensible against competitors.
![How to build a marketplace success story – featuring Lemoncat CEO Doreen Huber](https://images.prismic.io/sharetribe/d9a45950-ae80-4745-acf5-da72f5648584_TheBackstage-EP2_Doreen_thumbnail_1200.jpeg?auto=compress%2Cformat&fit=max&w=1200&h=675)
Lemoncat CEO Doreen Huber on how to build a marketplace success story
Doreen Huber discusses Lemoncat’s success story from the moment the idea was born.
![Speedinvest’s Mathias Ockenfels on what investors look for in marketplaces](https://images.prismic.io/sharetribe/7fe1bbb0-f178-48a1-9e1a-4283cb071d14_TheBackstage-EP1_Mathias_cover.png?auto=compress%2Cformat&fit=max&w=1200&h=675)
What do investors look for in marketplaces?
Mathias Ockenfels shares his love of network effects – and how he spots them early on.
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