Dec 21, 2023

How to build a marketplace for financial services

Creating an online platform for financial services presents a promising business prospect. If you are contemplating building such a website, this guide is for you as it delves into the reasons and methods behind constructing a marketplace for financial services.

What is a marketplace for financial services?

Online marketplaces for financial services are platforms that connect individuals or businesses with various financial service providers. These marketplaces offer a wide range of services such as loans, insurance, investment opportunities, and financial advice. Users can compare different providers, their offerings, and rates to make informed decisions. These platforms often provide a streamlined application process, allowing users to easily apply for financial products online. Online marketplaces for financial services aim to provide convenience, transparency, and choice to consumers in their financial decision-making process.

Why build a website for financial services?

What are the benefits for buyers?

Buyers on the marketplace for financial services gain access to a wide range of service providers, allowing them to compare and choose the best options for their specific needs. They can easily browse through different offerings, compare prices, and read reviews from other buyers to make informed decisions. The marketplace provides a convenient and efficient platform for buyers to find and engage with trusted financial service providers.

What are the benefits for sellers?

Sellers on the marketplace for financial services can reach a larger audience and expand their customer base. They have the opportunity to showcase their expertise, services, and competitive pricing to a targeted group of buyers actively seeking financial solutions. By being part of the marketplace, sellers can increase their visibility, credibility, and ultimately, their revenue. The platform also offers tools and resources to streamline their operations and manage customer interactions effectively.

What are the benefits for the marketplace owner?

The marketplace owner benefits from facilitating transactions between buyers and sellers, earning a commission or fee for each successful transaction. As the platform grows, the owner can attract more sellers, increasing the variety and quality of services available to buyers. Additionally, the marketplace owner can gather valuable data and insights on buyer preferences and market trends, which can be leveraged to improve the platform, enhance user experience, and drive further growth.

Successful marketplaces for financial services

Here are a few thriving online marketplaces exclusively focused on financial services. Analyzing these platforms can provide valuable insights into the market and assist you in finding your own path within it.

  1. eToro: eToro is a popular marketplace for financial services that allows users to trade stocks, cryptocurrencies, and other assets. It also offers social trading features, allowing users to copy the trades of successful investors.

  2. Robinhood: Robinhood is a commission-free trading platform that offers a marketplace for financial services. Users can buy and sell stocks, options, and cryptocurrencies, as well as access market data and research tools.

  3. LendingClub: LendingClub is an online marketplace that connects borrowers with investors. It allows individuals and small businesses to obtain personal loans, business loans, and auto refinancing loans from a network of investors.

  4. Fidelity Investments: Fidelity Investments is a well-known financial services company that offers a marketplace for various investment products. It provides access to stocks, bonds, mutual funds, ETFs, and other investment options.

  5. Zopa: Zopa is a peer-to-peer lending marketplace that connects borrowers with lenders. It allows individuals to obtain personal loans and offers competitive interest rates by cutting out traditional banks and connecting borrowers directly with lenders.

What features does a platform for financial services need?

The most important functionality of a marketplace for financial services is to provide a platform where users can easily compare and access a wide range of financial products and services from different providers. This includes features such as:

  1. Product Comparison: The marketplace should allow users to compare various financial products, such as loans, credit cards, insurance policies, investment options, etc. This helps users make informed decisions based on their specific needs and preferences.

  2. Provider Selection: The marketplace should offer a diverse range of financial service providers, allowing users to choose from different banks, insurance companies, investment firms, etc. This ensures competition and helps users find the best provider that suits their requirements.

  3. Transparent Information: The marketplace should provide clear and transparent information about the products and services offered, including fees, interest rates, terms and conditions, eligibility criteria, etc. This helps users understand the offerings and make well-informed decisions.

  4. User Reviews and Ratings: The marketplace should incorporate user reviews and ratings for different providers and products. This allows users to benefit from the experiences of others and make more reliable choices.

  5. Seamless Application Process: The marketplace should facilitate a smooth and hassle-free application process for financial products. This may include online application forms, document uploads, and integration with the providers' systems for quick processing.

  6. Security and Privacy: The marketplace should prioritize the security and privacy of users' personal and financial information. This includes implementing robust data protection measures and complying with relevant regulations.

  7. Customer Support: The marketplace should offer reliable customer support channels, such as live chat, email, or phone, to assist users with any queries or issues they may encounter during their financial journey.

Overall, the most important functionality of a marketplace for financial services is to empower users with the ability to easily compare, access, and manage a wide range of financial products and services, while ensuring transparency, security, and convenience.

What are the options & costs of building a marketplace for financial services?

Costs of building from scratch

Building a marketplace for financial services from scratch can be a complex and costly endeavor. The costs involved can vary depending on various factors such as the scale of the marketplace, the features and functionalities required, and the technology stack chosen.

Some of the major cost components include:

  1. Development Costs: This includes the cost of hiring a development team or outsourcing the development work. The complexity of the marketplace and the number of features required will impact the development costs.

  2. Infrastructure Costs: Building a marketplace requires a robust infrastructure to handle user traffic, data storage, and security. The costs associated with servers, hosting, and cloud services need to be considered.

  3. Third-Party Integrations: Financial services marketplaces often require integration with various third-party services such as payment gateways, identity verification providers, and financial data providers. The costs of these integrations can vary depending on the providers chosen.

  4. Compliance and Regulatory Costs: Financial services are subject to strict regulations and compliance requirements. Building a marketplace that adheres to these regulations may require additional resources and expertise, which can add to the overall costs.

  5. Maintenance and Support Costs: Once the marketplace is built, ongoing maintenance, bug fixes, and support will be necessary. These costs should be factored in for the long-term sustainability of the marketplace.

It is important to note that the costs mentioned above are just estimates and can vary significantly based on the specific requirements of the marketplace. It is advisable to consult with experts and conduct a thorough analysis before embarking on building a marketplace for financial services from scratch.

Alternative options for constructing a marketplace for financial services

Developing an online marketplace for financial services from scratch is a substantial, costly endeavor. However, nowadays, there are numerous different methods to construct a marketplace that do not necessitate a significant budget.

The option you should select depends on:

  • The features you believe your marketplace requires
  • Your technical abilities (or abilities you possess in your team)
  • Your budget
  • The available time.

The various methods to construct a marketplace are:

  • Utilizing WordPress and plugins
  • Constructing on top of open-source software
  • Utilizing a combination of no-code tools
  • Utilizing a dedicated no-code marketplace SaaS tool
  • Developing on top of an API-based marketplace SaaS tool

In addition to your limitations in terms of abilities and budget, you should also consider the speed of learning. Launching your platform for financial services rapidly means you begin to learn about your audience quickly. These learnings assist you in developing the type of platform that users adore more than any other existing solution.

Sharetribe's marketplace software is developed with this iterative learning process in mind.

First, we assist you in launching a platform for financial services in one day without any coding. Use the two-week long free trial of Sharetribe's Build plan to get your marketplace ready fast. When you're happy with your marketplace, you can subscribe to go live.

After you've launched, you get to learn what kinds of additional features and functionality your platform needs to serve your audience. You may want to completely change the design and workflow, integrate a multitude of third-party services, or build a mobile app. With Sharetribe, you can easily custom-code all these changes and much more, either by yourself or with assistance from our Expert partners.

At Sharetribe, we've been constructing marketplaces for over a decade. Our experience and expertise are at your disposal through our content resources, which you can access and utilize regardless of how you decide to construct your platform.

Best of luck with your website for financial services!

Read more

Start your 14-day free trial

Create a marketplace today!

  • Launch quickly, without coding
  • Extend infinitely
  • Scale to any size
Start free trial

No credit card required