Branding is a term that often comes up when marketing, advertising, and PR are discussed. This article explains what it is, why it is important, and you will learn a method to get started.
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Inspiration · 5 min read
Five must-read books for marketplace entrepreneursOur CEO Juho picked the five books he strongly recommends to all marketplace entrepreneurs.
Getting started · 4 min read
Node saturation as a strategy for marketplacesA guest post by José del Barrio from Samaipata Ventures on why saturating nodes is a good strategy for marketplaces.
Inspiration · 6 min read
Three lessons learned: What matters most in marketplaces – An interview with Oliver BremerIn this interview, Oliver Bremer discusses how and why his first marketplace business Tangareef failed and what he learned from it to start a new project.
Building the platform · 13 min read
How to design the booking flow of your service marketplaceThe booking flow of your service marketplace is key to offer a smooth experience and get the most of transactions. We lay out a framework to help design and master your booking flow.
Business model · 15 min read
A comparison of insurance options of selected online marketplacesIn this article, we'll showcase and compare insurance options provided by a selected group of online marketplaces across different sectors.
Business model · 8 min read
How to design your marketplace ideaA guest post by Simone Cicero, creator of the Platform Design Toolkit, a methodology and set of practical tools that help platform businesses create value.
Getting started · 7 min read
What you need to know before starting your marketplace businessOnline marketplaces are hot. The success of platforms like Airbnb, Etsy and Fiverr has proven that the marketplace model is very scalable and can be applied to pretty much any area of business.
Building the platform · 11 min read
How to build a Minimum Viable PlatformLearn what to focus on when building your Minimum Viable Platform.
Marketing & Growth · 11 min read
How to build supply for your marketplaceWhen launching a marketplace, you should solve the chicken and egg problem by first focusing on supply. In this chapter, we explain why.