A guest post by Michael Quoc, founder and CEO of Dealspotr, on how influencer marketing can be done for marketplace platforms.
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Inspiration · 5 min read
Growing with content – An interview with Simon PowellThe founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.
Inspiration · 7 min read
Why network effects are key to successful marketplace businesses – An interview with James CurrierThe managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.
Building the platform · 8 min read
Five ways to build a marketplace platform (and how to choose yours)There are a number of differents approaches to building an online marketplace platform, each with its own benefits and drawbacks. This article will help you ask the right questions to help you make an informed decision.
Inspiration · 5 min read
Trust is key in facilitating transactions – An interview with Vincent RossoThe co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions.
Building the platform · 5 min read
Why did Thumbtack succeed?Starting your marketplace with one city and one vertical is key however for every rule there's an exception. In this case, the most notable one is Thumbtack, a marketplace unicorn which deliberately launched in all US cities and in hundreds of verticals.
Building the platform · 12 min read
Focus your marketplace on one city and one verticalScaling too quickly to new verticals is the most common error when growing a marketplace: this mistake can kill your business before it even gets started. Instead you should focus on one city and one vertical.
Building the platform · 11 min read
How to build a Minimum Viable PlatformLearn what to focus on when building your Minimum Viable Platform.
Marketing & Growth · 11 min read
How to build supply for your marketplaceWhen launching a marketplace, you should solve the chicken and egg problem by first focusing on supply. In this chapter, we explain why.
Getting started · 7 min read
What you need to know before starting your marketplace businessOnline marketplaces are hot. The success of platforms like Airbnb, Etsy and Fiverr has proven that the marketplace model is very scalable and can be applied to pretty much any area of business.