Marketplace Academy

Everything you need to know about running a marketplace

Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts.

Latest Academy Articles
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Marketing & growth

Marketplace funding: The complete guide

Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

Marketplace Glossary: a stack of colorful books on a blue background
Starting a marketplace

The complete marketplace glossary

Your lexicon to the world of marketplaces.

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Platform technology

Online marketplace design: the 5 principles of a great marketplace UX

Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

How to measure your success: the key marketplace metrics
Marketing & growth

11 marketplace metrics you should be tracking to measure your success

The most important metrics that anchor all your marketing and growth activities.

How marketplaces can switch to remote services
Business Model

How to introduce remote services to your marketplace

Freelensia co-founder shares the practical steps the marketplace took to move from on-site interpretation to remote services.


Most read on the Marketplace Academy

Articles online marketplace founders like you have found the most valuable.

Choose the right marketplace business model
Starting a marketplace
Business Model

How to choose the right marketplace business model

Compare marketplace revenue models and find the revenue strategy that can boost your growth.

by Juho Makkonen

How to Choose the Right Marketplace Software
Starting a marketplace
Platform technology

Marketplace software: How to compare and choose the best solution

There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

by Sjoerd Handgraaf

Yellow 3D coins and green bills in symmetric diagonal rows on pink background
Marketing & growth

Marketplace funding: The complete guide

Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

by Juho Makkonen

Marketplace Pricing - how to set the marketplace commission and transaction fee
Business Model

Marketplace pricing: How to define your ideal take rate

Find a pricing strategy that is just right for everyone: you, your providers, and their customers.

by Juho Makkonen

Online marketplace Investors and VC firms - the venture capital landscape for 2021
Marketing & growth

The top 40 + 10 marketplace investors and VC firms

The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

by Sjoerd Handgraaf

How to discourage people from going around your payment system
Business Model

Managing marketplace leakage – How to discourage people from going around your payment system

How to solve the most daunting challenge of the marketplace business model: platform leakage.

by Juho Makkonen

Build a successful marketplace step by step

Our Practical guide to building an online marketplace is available online and as an Amazon besteseller.


Start reading the Practical guide for building a marketplace

The best-selling Practical guide for building an online marketplace is available online. Start from chapter one and build your marketplace step by step.

Start a marketplace
Starting a marketplace

What you need to know before starting your marketplace business

An introduction to online marketplaces. What they are, why they are booming, and why you should build one.

by Cristóbal Gracia

Marketplace idea
Starting a marketplace

How to find great online marketplace ideas

How to spot marketplace opportunities and transform them into great business ideas.

by Cristóbal Gracia

Choose the right marketplace business model
Starting a marketplace
Business Model

How to choose the right marketplace business model

Compare marketplace revenue models and find the revenue strategy that can boost your growth.

by Juho Makkonen

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