Email marketing has the highest ROI of all digital marketing channels. In this guest article, Emil Kristensen shares five concrete tactics to promote your marketplace with email marketing.
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Inspiration · 6 min read
Competing with marketplace giants — An interview with Connor GillivanHow can a marketplace startup compete with platform giants? Connor Gillivan, co-founder and CMO of the freelance marketplace FreeeUp, shares their story.
Building the platform · 7 min read
How to choose a payment service provider for your marketplace, part 3 – Costs, integration, and moreWhen you are choosing a payment service provider, payment costs, ease of integration, and quality of customer service are important things to consider. In this article, we discuss how PayPal, Stripe, Adyen, and MANGOPAY compare in these aspects.
Inspiration · 7 min read
Best talks of the Marketplace Conference in San Francisco – Brian Rothenberg, VP of Growth at EventbriteIf customers convert into providers on your marketplace, Brian Rothenberg says you might be on to something magical: cross-side demonstration virality. This is the fifth article in a series covering our favorite talks from the first Marketplace Conference in San Francisco.
Inspiration · 7 min read
Best talks of the Marketplace Conference in San Francisco – James Currier, Managing Partner of NfXThis article discusses James Currier's 19 actionable tactics to solve the chicken and egg problem for marketplaces. This is the fourth article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.
Building the platform · 12 min read
How to choose a payment service provider for your marketplace, part 2 – What are the key features?There are a number of specific payment features marketplaces need from a payment service provider. This article compares the key features from four prominent PSPs: PayPal, Stripe, Adyen, and MANGOPAY.
Inspiration · 5 min read
Best talks of the Marketplace Conference in San Francisco – Josh Breinlinger, Managing Director at Jackson Square VenturesA long list of actionable tips for marketplace entrepreneurs, courtesy of Josh Breinlinger, Managing Director at Jackson Square Ventures. This is the third article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.
Getting started · 7 min read
What you need to know before starting your marketplace businessOnline marketplaces are hot. The success of platforms like Airbnb, Etsy and Fiverr has proven that the marketplace model is very scalable and can be applied to pretty much any area of business.
Building the platform · 11 min read
How to build a Minimum Viable PlatformLearn what to focus on when building your Minimum Viable Platform.
Marketing & Growth · 11 min read
How to build supply for your marketplaceWhen launching a marketplace, you should solve the chicken and egg problem by first focusing on supply. In this chapter, we explain why.