Marketplace Academy

Everything you need to know about running a marketplace

Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts.

Latest Academy Articles
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Marketplace Glossary: a stack of colorful books on a blue background
Content Marketer Katri Antikainen in a shirt with salmon pink and green flowers
Starting a marketplace

The complete marketplace glossary

Your lexicon to the world of marketplaces.

Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
Fiona MacDougall
Platform technology

Online marketplace design: the 5 principles of a great marketplace UX

Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

How to measure your success: the key marketplace metrics
Author: Juho Makkonen
Marketing & growth

11 marketplace metrics you should be tracking to measure your success

The most important metrics that anchor all your marketing and growth activities.

How marketplaces can switch to remote services
Peter Nguyen
Business Model

How to introduce remote services to your marketplace

Freelensia co-founder shares the practical steps the marketplace took to move from on-site interpretation to remote services.

The hands of the woman hold a half of a ripe avocado and an avocado pit made with paper.
Mike Williams
Business Model

The concierge marketplace model: how to match supply & demand

Boost your growth by manually matching your marketplace supply and demand. Mike Williams discusses the benefits of the concierge marketplace model.


Most read on the Marketplace Academy

Articles online marketplace founders like you have found the most valuable.

Author: Juho Makkonen
Juho Makkonen
Dec 29, 2015
Choose the right marketplace business model
Starting a marketplace
Business Model

How to choose the right marketplace business model

Compare marketplace revenue models & find the revenue strategy that can boost your growth.

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Author
Sjoerd Handgraaf
Sep 5, 2018
How to Choose the Right Marketplace Software
Starting a marketplace
Platform technology

Marketplace software: How to compare and choose the best solution

There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

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Author: Juho Makkonen
Juho Makkonen
Feb 24, 2021
How to measure your success: the key marketplace metrics
Marketing & growth

11 marketplace metrics you should be tracking to measure your success

The most important metrics that anchor all your marketing and growth activities.

› Continue reading

Author: Juho Makkonen
Juho Makkonen
Jan 19, 2016
Marketplace Pricing - how to set the marketplace commission and transaction fee
Business Model

Marketplace pricing: How to define your ideal take rate

Find a pricing strategy that is just right for everyone: you, your providers, and their customers.

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Author
Sjoerd Handgraaf
Mar 16, 2020
Online marketplace Investors and VC firms - the venture capital landscape for 2021
Marketing & growth

The top 40 + 10 marketplace investors and VC firms

The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

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Author: Juho Makkonen
Juho Makkonen
Jan 5, 2016
How to discourage people from going around your payment system
Business Model

Managing marketplace leakage – How to discourage people from going around your payment system

How to solve the most daunting challenge of the marketplace business model: platform leakage.

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Build a successful marketplace step by step

Our Practical guide to building an online marketplace is available online and as an Amazon besteseller.


Start reading the Practical guide for building a marketplace

The best-selling Practical guide for building an online marketplace is available online. Start from chapter one and build your marketplace step by step.

Cristobal
Cristóbal Gracia
Jun 5, 2017
Start a marketplace
Starting a marketplace

What you need to know before starting your marketplace business

An introduction to online marketplaces. What they are, why they are booming, and why you should build one.

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Cristobal
Cristóbal Gracia
Oct 12, 2016
Marketplace idea
Starting a marketplace

How to find great online marketplace ideas

How to spot marketplace opportunities and transform them into great business ideas.

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Author: Juho Makkonen
Juho Makkonen
Dec 29, 2015
Choose the right marketplace business model
Starting a marketplace
Business Model

How to choose the right marketplace business model

Compare marketplace revenue models & find the revenue strategy that can boost your growth.

› Continue reading

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