Starting your marketplace with one city and one vertical is key however for every rule there’s an exception. In this case, the most notable one is Thumbtack, a marketplace unicorn which deliberately launched in all US cities and in hundreds of verticals.
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Building the platform · 12 min read
Focus your marketplace on one city and one verticalScaling too quickly to new verticals is the most common error when growing a marketplace: this mistake can kill your business before it even gets started. Instead you should focus on one city and one vertical.
Marketing & Growth · 4 min read
Productivity – The North Star for MarketplacesJosh Breinlinger, VC at Jackson Square Ventures, shares his advice on what marketplaces should strive for.
Marketing & Growth · 9 min read
How to start with branding your marketplaceBranding is a term that often comes up when marketing, advertising, and PR are discussed. This article explains what it is, why it is important, and you will learn a method to get started.
Inspiration · 5 min read
Five must-read books for marketplace entrepreneursOur CEO Juho picked the five books he strongly recommends to all marketplace entrepreneurs.
Getting started · 4 min read
Node saturation as a strategy for marketplacesA guest post by José del Barrio from Samaipata Ventures on why saturating nodes is a good strategy for marketplaces.
Inspiration · 6 min read
Three lessons learned: What matters most in marketplaces – An interview with Oliver BremerIn this interview, Oliver Bremer discusses how and why his first marketplace business Tangareef failed and what he learned from it to start a new project.
Marketing & Growth · 11 min read
How to build supply for your marketplaceWhen launching a marketplace, you should solve the chicken and egg problem by first focusing on supply. In this chapter, we explain why.
Getting started · 7 min read
What you need to know before starting your marketplace businessOnline marketplaces are hot. The success of platforms like Airbnb, Etsy and Fiverr has proven that the marketplace model is very scalable and can be applied to pretty much any area of business.
Building the platform · 11 min read
How to build a Minimum Viable PlatformLearn what to focus on when building your Minimum Viable Platform.