Marketplace Academy
Everything you need to know about running a marketplace
Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts.
Most Read Academy Articles
› View all![How to measure your success: the key marketplace metrics](https://images.prismic.io/sharetribe/f435d033-c573-44fa-9d18-3a7f6ffb4bab_How-to-measure-your-success-the-key-marketplace-metrics.jpeg?auto=compress%2Cformat&fit=max&w=2663&h=1688)
Marketing & growth
Key marketplace metrics & how to use them
What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data.
![Choose the right marketplace business model](https://images.prismic.io/sharetribe/dde3de66-8cd7-4ef2-8193-ac4ddc343729_finding-right-business-model.jpeg?auto=compress%2Cformat&fit=max&w=2663&h=1688)
Starting a marketplace
Business Model
The marketplace business model – how to monetize your marketplace
Learn how the marketplace model works and how you can choose the right revenue strategy for your business.
![Start a marketplace](https://images.prismic.io/sharetribe/f52008a4-83de-4632-b707-75e7e509a626_What-you-need-to-know-before-starting-your-marketplace-business.jpeg?auto=compress%2Cformat&fit=max&w=2663&h=1688)
Starting a marketplace
What you need to know to plan your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
![Rows of same-sized, square-shaped boxes in pastel colors](https://images.prismic.io/sharetribe/60386a7b-2361-4da0-bc0d-55a06b834735_How-to-build-a-Minimum-Viable-Platform.jpeg?auto=compress%2Cformat&fit=max&w=2663&h=1688)
Starting a marketplace
Platform technology
Your marketplace MVP – How to build a Minimum Viable Platform
What you should focus on when you’re creating the first version of your marketplace platform.
![Marketplace Pricing - how to set the marketplace commission and transaction fee](https://images.prismic.io/sharetribe/1e4db4ff-71f7-4c1d-85b0-08c534f06c63_How-to-set-pricing-in-your-marketplace.jpeg?auto=compress%2Cformat&fit=max&w=2663&h=1688)
Business Model
Marketplace pricing: How to set the right take rate
The right marketplace pricing level depends on many different factors internal or external to your marketplace. Here's what you should consider to find the optimal pricing level for your marketplace.
Build a successful marketplace step by step
Get started with your marketplace idea by following the steps in our practical guide to building an online marketplace.
![Start a marketplace](https://images.prismic.io/sharetribe/f52008a4-83de-4632-b707-75e7e509a626_What-you-need-to-know-before-starting-your-marketplace-business.jpeg?auto=compress%2Cformat&fit=max&w=2663&h=1688)
What you need to know to plan your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
![Marketplace idea](https://images.prismic.io/sharetribe/4aa2f7d4-5944-4894-bba9-6ea7ac7df4e3_How-to-come-up-with-a-great-marketplace-idea.jpeg?auto=compress%2Cformat&fit=max&w=2663&h=1688)
How to find great online marketplace ideas
How to spot marketplace opportunities and transform them into great business ideas.
![Choose the right marketplace business model](https://images.prismic.io/sharetribe/dde3de66-8cd7-4ef2-8193-ac4ddc343729_finding-right-business-model.jpeg?auto=compress%2Cformat&fit=max&w=2663&h=1688)
The marketplace business model – how to monetize your marketplace
Learn how the marketplace model works and how you can choose the right revenue strategy for your business.
Prefer books?
The Lean Marketplace – A practical guide to building a successful online marketplace is available online and on Amazon.
![](https://images.prismic.io/sharetribe/12f5e109-2470-447d-84bb-25fc2e3c17ed_001-Cover-Book.png?auto=compress%2Cformat&fit=max&w=733&h=818)
Latest articles on Marketplace Academy
Fresh content form Sharetribe's marketplace experts and partners.
![Sage green background with salmon pink credit cards with world map on the upper left corner, blue Ryft logo in bottom right corner.](https://images.prismic.io/sharetribe/Zl2Td6WtHYXtUA_m_ryft.png?auto=format%2Ccompress&fit=max&w=1200&h=613)
Ryft marketplace payments—overview of key features
Are you considering Ryft to power your marketplace payments? Here's a detailed overview of Ryft's pricing, key features, and more.
![Five salmon-colored credit cards with the world map arrange diagonally on a sage green background.](https://images.prismic.io/sharetribe/ZkW_ZCol0Zci9MOg_Marketplace-payments-provider.jpg?auto=format%2Ccompress&rect=0%2C160%2C1200%2C480&w=2000&h=800&fit=max)
Compare marketplace payment providers
The top marketplace payment providers listed and compared.
![Sage green background with salmon pink credit cards with world map on the upper left corner, Adyen logo in bottom right corner.](https://images.prismic.io/sharetribe/ZhT2KxrFxhpPBYxJ_marketplace-payments-adyen.png?auto=format%2Ccompress&fit=max&w=1200&h=613)
Adyen marketplace payments – overview of key features
Should you choose Adyen for your marketplace payments? Read this article to know Adyen's features, fees, supported currencies and countries, tax handling, & more.
![Sage green background with salmon pink credit cards with world map on the upper left corner, PayPal logo in bottom right corner.](https://images.prismic.io/sharetribe/ZhT2KhrFxhpPBYxH_marketplace-payments-paypal.png?auto=format%2Ccompress&fit=max&w=1200&h=613)
PayPal marketplace payments – overview of PayPal for Marketplaces key features
PayPal for Marketplaces is a widely used marketplace payment provider. Explore its features, fees, available countries, currencies, payouts, and more.
![Sage green background with salmon pink credit cards with world map on the upper left corner, Stripe logo in bottom right corner.](https://images.prismic.io/sharetribe/ZhT2KBrFxhpPBYxG_marketplace-payments-stripe.png?auto=format%2Ccompress&fit=max&w=1200&h=613)
Stripe marketplace payments – overview of Stripe Connect key features
Stripe Connect key features, fees, security compliance, integration and more.
![Sage green background with salmon pink credit cards with world map on the upper left corner, Mangopay logo in bottom right corner.](https://images.prismic.io/sharetribe/ZhT2KhrFxhpPBYxI_marketplace-payments-mangopay.png?auto=format%2Ccompress&fit=max&w=1200&h=613)
Mangopay marketplace payments – overview of key features
Are you considering Mangopay to power your marketplace payments? Here's a detailed overview of Mangopay’s marketplace payment features.
Start your 14-day free trial
Learn by doing. Start building a marketplace with Sharetribe today.
- Launch quickly, without coding
- Extend infinitely
- Scale to any size
No credit card required