Marketplace Academy

Everything you need to know about running a marketplace

Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts.

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments – Compare payment providers

    What are the best payment service providers for online marketplaces? In this article, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments – Compare payment providers

    What are the best payment service providers for online marketplaces? In this article, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments – Compare payment providers

    What are the best payment service providers for online marketplaces? In this article, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments – Compare payment providers

    What are the best payment service providers for online marketplaces? In this article, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments – Compare payment providers

    What are the best payment service providers for online marketplaces? In this article, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments – Compare payment providers

    What are the best payment service providers for online marketplaces? In this article, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments – Compare payment providers

    What are the best payment service providers for online marketplaces? In this article, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

Most Read Academy Articles
› View all
How to measure your success: the key marketplace metrics
Marketing & growth

11 marketplace metrics you should be tracking to measure your success

The most important metrics that anchor all your marketing and growth activities.

Choose the right marketplace business model
Starting a marketplace
Business Model

How to choose the right marketplace business model

Compare marketplace revenue models and find the revenue strategy that can boost your growth.

Start a marketplace
Starting a marketplace

What you need to know before starting your marketplace business

An introduction to online marketplaces. What they are, why they are booming, and why you should build one.

Rows of same-sized, square-shaped boxes in pastel colors
Starting a marketplace
Platform technology

Your marketplace MVP – How to build a Minimum Viable Platform

What you should focus on when you’re creating the first version of your marketplace platform.

Marketplace Pricing - how to set the marketplace commission and transaction fee
Business Model

Marketplace pricing: How to define your ideal take rate

Find a pricing strategy that is just right for everyone: you, your providers, and their customers.


Build a successful marketplace step by step

Get started with your marketplace idea by following the steps in our practical guide to building an online marketplace.

Start a marketplace
Starting a marketplace

What you need to know before starting your marketplace business

An introduction to online marketplaces. What they are, why they are booming, and why you should build one.

by Cristóbal Gracia

Marketplace idea
Starting a marketplace

How to find great online marketplace ideas

How to spot marketplace opportunities and transform them into great business ideas.

by Cristóbal Gracia

Choose the right marketplace business model
Starting a marketplace
Business Model

How to choose the right marketplace business model

Compare marketplace revenue models and find the revenue strategy that can boost your growth.

by Juho Makkonen

Prefer books?

The Lean Marketplace – A practical guide to building a successful online marketplace is available online and on Amazon.


Latest articles on Marketplace Academy

Fresh content form Sharetribe's marketplace experts and partners.

Symmetrical rows of contracts on clipboards and notebooks on pink background.
Platform technology

A guide to B2B marketplace payments

B2B marketplaces have unique challenges when it comes to payments. Here's how you can solve them.

by Natalia Dinsmore

3D coins and bills in three symmetrical rows on pink background
Marketing & growth

How to fund your marketplace without giving up equity

Venture capital doesn’t work for most marketplaces. Luckily, there are options. Consider grants, loans, and revenue-based financing.

by Juho Makkonen

3D coins and bills in diagonal rows on pink background.
Marketing & growth

How to crowdfund your marketplace

Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Read on for our CEO Juho’s best tips on a funding method close to all our hearts at Sharetribe: crowdfunding.

by Juho Makkonen

Green 3D bills and stacks of yellow coins covering two-thrds of pink background.
Marketing & growth

How to raise venture capital for your marketplace

Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.

by Juho Makkonen

Multiple yellow trophies in even rows on a turquoise background
Business Model

The best marketplaces run on commission

Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

by Sjoerd Handgraaf & Katri Antikainen

Diagonal row of green 3D banknotes and 3D coin stacks on pink background.
Marketing & growth

Why raise venture capital for your marketplace – and why not

Should you raise VC funding for your marketplace? If you want to build a unicorn, yes. If you want to get rich – maybe not.

by Juho Makkonen

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