Marketplace Academy

Everything you need to know about running a marketplace

Welcome to Sharetribe’s Marketplace Academy! It’s your go-to source for practical marketplace guides, success stories, and interviews with top platform economy experts.

  • 3D pattern of pink magnifying glasses on light pink background.
    Marketing & growthPlatform technology

    Marketplace SEO: the complete guide

    Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.

    by Mira Muurinen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments: The complete guide

    What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • 3D pattern of pink magnifying glasses on light pink background.
    Marketing & growthPlatform technology

    Marketplace SEO: the complete guide

    Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.

    by Mira Muurinen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments: The complete guide

    What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • 3D pattern of pink magnifying glasses on light pink background.
    Marketing & growthPlatform technology

    Marketplace SEO: the complete guide

    Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.

    by Mira Muurinen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments: The complete guide

    What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • 3D pattern of pink magnifying glasses on light pink background.
    Marketing & growthPlatform technology

    Marketplace SEO: the complete guide

    Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.

    by Mira Muurinen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments: The complete guide

    What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • 3D pattern of pink magnifying glasses on light pink background.
    Marketing & growthPlatform technology

    Marketplace SEO: the complete guide

    Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.

    by Mira Muurinen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments: The complete guide

    What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • 3D pattern of pink magnifying glasses on light pink background.
    Marketing & growthPlatform technology

    Marketplace SEO: the complete guide

    Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.

    by Mira Muurinen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments: The complete guide

    What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

  • 3D pattern of pink magnifying glasses on light pink background.
    Marketing & growthPlatform technology

    Marketplace SEO: the complete guide

    Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.

    by Mira Muurinen

  • Yellow 3D coins and green bills in symmetric diagonal rows on pink background
    Marketing & growth

    Marketplace funding: The complete guide

    Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

    by Juho Makkonen

  • Multiple yellow trophies in even rows on a turquoise background
    Business Model

    The best marketplaces run on commission

    Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

    by Sjoerd Handgraaf & Katri Antikainen

  • How to Choose the Right Marketplace Software
    Starting a marketplacePlatform technology

    Marketplace software: How to compare and choose the best solution

    There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

    by Sjoerd Handgraaf

  • Marketplace Glossary: a stack of colorful books on a blue background
    Starting a marketplace

    The complete marketplace glossary

    Your lexicon to the world of marketplaces.

    by Katri Antikainen

  • Online marketplace Investors and VC firms - the venture capital landscape for 2021
    Marketing & growth

    The top 40 + 10 marketplace investors and VC firms

    The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

    by Sjoerd Handgraaf

  • Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.
    Platform technology

    Online marketplace design: the 5 principles of a great marketplace UX

    Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona MacDougall.

    by Fiona MacDougall

  • Payment service providers marketplaces
    Platform technology

    Marketplace payments: The complete guide

    What are the best payment service providers for online marketplaces? In this article series, we identify the most relevant payment service providers for online marketplaces.

    by Juho Makkonen

Most Read Academy Articles
› View all
How to measure your success: the key marketplace metrics
Marketing & growth

11 marketplace metrics you should be tracking to measure your success

The most important metrics that anchor all your marketing and growth activities.

Choose the right marketplace business model
Starting a marketplace
Business Model

The 6 marketplace business models – and how to choose the right one

Compare marketplace business models and find the revenue strategy that brings you the biggest growth boost.

Colorful pencils connected by lines drawn from the tips.
Starting a marketplace

What you need to know to plan your marketplace business

An introduction to online marketplaces. What they are, why they are booming, and why you should build one.

Rows of same-sized, square-shaped boxes in pastel colors
Starting a marketplace
Platform technology

Your marketplace MVP – How to build a Minimum Viable Platform

What you should focus on when you’re creating the first version of your marketplace platform.

Marketplace Pricing - how to set the marketplace commission and transaction fee
Business Model

Marketplace pricing: How to define your ideal take rate

Find a pricing strategy that is just right for everyone: you, your providers, and their customers.


Build a successful marketplace step by step

Get started with your marketplace idea by following the steps in our practical guide to building an online marketplace.

Colorful pencils connected by lines drawn from the tips.
Starting a marketplace

What you need to know to plan your marketplace business

An introduction to online marketplaces. What they are, why they are booming, and why you should build one.

by Cristóbal Gracia

Marketplace idea
Starting a marketplace

How to find great online marketplace ideas

How to spot marketplace opportunities and transform them into great business ideas.

by Cristóbal Gracia

Choose the right marketplace business model
Starting a marketplace
Business Model

The 6 marketplace business models – and how to choose the right one

Compare marketplace business models and find the revenue strategy that brings you the biggest growth boost.

by Juho Makkonen

Prefer books?

The Lean Marketplace – A practical guide to building a successful online marketplace is available online and on Amazon.


Latest articles on Marketplace Academy

Fresh content form Sharetribe's marketplace experts and partners.

An empty miniature shopping in the middle of a tablet made out of white and green cardboard. The table computer does not have a screen. It's just the frame, lying on a smooth green surface..
Platform technology

How to build a multi-vendor shopping cart

Learn if your marketplace needs a multi-vendor shopping cart. And if it does, how to build one.

by Juho Makkonen

A row of pink 3D magnifying glasses crossing the frame on pale pink background.
Marketing & growth

Link building for marketplaces

Backlinks are key to your marketplace's SEO authority. Here's how you can build backlinks – and the tactics you should avoid.

by Mira Muurinen

Pink 3D magnifying glasses covering half the frame diagonally, pale pink background.
Marketing & growth

Keyword-targeted content marketing for marketplaces

Marketplace content marketing with an SEO mindset.

by Mira Muurinen

Pink 3D magnifying glasses in a three diagonal rows on pale pink background.
Marketing & growth

Keyword research for marketplaces

How to find your initial set of keywords and get started with a marketplace keyword strategy.

by Mira Muurinen

Nine pink 3D magnifying glasses arranged in a reclining diamond shape on pale pink background.
Platform technology
Marketing & growth

Technical SEO for marketplaces

This article introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues.

by Mira Muurinen

Three thriving cacti in small terracotta pots on pink surface and pink background.
Marketing & growth
Starting a marketplace

Marketplace businesses that thrive in a recession

A recession is a challenge for any business. But a downturn can also offer tremendous opportunities for marketplaces

by Juho Makkonen

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