The practical guide to building an online marketplace

Introduction

How to create an online marketplace one step at a time

Welcome to the beginning of your journey as a marketplace entrepreneur!

The purpose of this guide is to help you get started with your journey and move forward one step at a time. The iterative approach will help you maximize learning, minimize costs, and make sure your early stages set your idea up for success. The content you find here is the complete, free version of our Amazon bestseller: The Lean Marketplace. A practical guide to building a successful online marketplace business.

Creating an online marketplace is a process. Here are the steps in a nutshell:

1. Find a great marketplace idea and validate it.
2. Choose your marketplace business model and pricing level.
3. Build your Minimum Viable Platform (your marketplace MVP).
4. Build your initial supply.
5. Launch your marketplace to the first customers.
6. Track your key metrics and grow your business.

This guide will take you through the steps and give you 16 articles worth of practical, tactical advice. You’ll learn about both the business strategy side as well as get a deep dive into how great marketplace websites work under the hood.

To make navigating the guide easier, we’ve divided it into three sections. The first is about getting started and finding and validating a marketplace idea. The second discusses the technology side: how to build an online marketplace website. The third is about launching and growing your business: how to build a user base and track your success.

We’ve worked with marketplace founders for over a decade. This guide is the collection of everything we’ve learned from our own successes and failures. We sincerely hope it will helpyou get started with your journey and bring your marketplace idea to life. Let’s get started!

Part 1

Getting started with a marketplace business

An online marketplace is a platform that brings together sellers and customers – supply and demand. A marketplace lets them find each other, facilitates their transactions, and generates revenue through marketplace fees.

Examples of online marketplaces are Airbnb, Etsy, eBay, and Uber. If you have a business idea that works a bit like them – but don’t know how to get started – part one of the guide is for you. These articles help you understand how online marketplaces work, how to find a great marketplace idea, and how to turn your idea into a successful business.

Find each article below or listen to an audio playlist of part one!

Part 2

Building a marketplace website

The trickiest part of building a marketplace business isn’t building the site. The biggest challenge is finding a business model that works for you, your supply, and your demand. That’s why it’s important not to spend too much time building the first version of your marketplace site.

This chapter guides you through building your Minimum Viable Product (MVP). The goal is to help you launch your online marketplace fast and start learning about your audiences – while still offering them a lovable user experience from day one.

Find the articles below or press play on an audio playlist of part two!

Part 3

Launching and growing your business

The best online marketplace businesses improve over time. Plan your launch in two steps, starting with a product launch that lets you collect initial feedback from your most important users. Then go for a bigger marketing launch with the help of concrete, low-budget strategies.

Tracking the right marketplace metrics and nurturing your user community should be a priority from early on. As you’ll see, this work will support your marketplace growth also in the long term.

Part 4

The best way to learn? Start building a marketplace!

There are 16 articles in this guide, each written to help you tackle a specific challenge of creating an online marketplace. You’ll learn how to validate your concept, build your platform, grow your user base, and, most importantly, facilitate transactions between your users. The articles paint a big picture and also dive into the nitty-gritty details.

You can read the articles one by one to get a complete understanding of our thoughts and recommendations. Or you can use the guide as a go-to source to read while you work on your business. If this guide helps you avoid even one of the mistakes we’ve made ourselves building online marketplaces over the past ten years, we consider it a huge success.

But in the end, there’s only so much you can learn from a book. The best way to learn is to start building your own marketplace business.

Creating a marketplace is a challenge, but it’s also incredibly rewarding. Whatever happens, the things you’ll learn along the way about building a platform, a user base, and a community will stay with you for the rest of your life.

Best of luck with your marketplace business!