I. Getting started with a marketplace business
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• 7 min read
What you need to know before starting a marketplace
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
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• 11 min read
How to come up with a great marketplace idea
What are excellent business ideas like? How to come up with one and know if it’s any good.
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• 9 min read
How to find the right business model
What different revenue models are available for online marketplaces? Which model is the best for your concept?
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• 9 min read
How to prevent platform leakage
People often try to take payments off the marketplace. Learn how to discourage people from going around your payment system.
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• 11 min read
How to set pricing on your marketplace
How much value should you capture from the transactions that happen on your platform? Learn different ways to approach pricing.
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• 11 min read
How to validate your idea
Before building your website, you should validate your marketplace idea and business model. Learn the best ways to do this.
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II. Building a marketplace website
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• 12 min read
How to build a Minimum Viable Platform (MVP)
Launching early is critical. Learn how to build a marketplace website as quickly as possible.
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• 7 min read
How to communicate your value proposition
Your copywriting and design matter more than you might think. Learn how to convey you core message to your users.
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• 14 min read
How to help customers find what they’re looking for
One of the most important features of a marketplace website is discovery. How can you be sure your users find the most relevant results?
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• 13 min read
How to design your transaction flow
To be successful, your marketplace needs to facilitates transactions. Learn how to design a smooth transaction flow.
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III. Launching and growing your business
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• 11 min read
How to build supply
Your marketplace platform is now ready. Before you can invite the customers in, you need to build the initial supply.
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• 13 min read
How to launch
It’s time to get your first customers on board. Learn how to find them and how to make their first experience on your site a success.
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• 12 min read
How to grow your marketplace
Your business idea is validated and you have an initial user base. The next step is to focus on marketing and growth.
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• 13 min read
How to measure your success: Key marketplace metrics
After you’ve launched, you need to be able to tell whether your business is healthy or not. Learn the metrics you should follow.
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• 16 min read
How to build trust
Trust is the foundation of successful marketplaces. Learn how to build trust between your providers and customers.
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• 12 min read
How to turn your marketplace into a community
A great way to keep your users engaged and committed to your platform is building a community around it.
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