Dec 21, 2023

How to build a marketplace for legal services

Developing an online platform for legal services presents a promising business prospect. If you are contemplating building such a website, this guide is for you as it delves into the reasons and methods behind constructing a marketplace for legal services.

What is a marketplace for legal services?

Online marketplaces for legal services are platforms that connect individuals or businesses in need of legal assistance with qualified lawyers or law firms. These marketplaces provide a convenient and efficient way to find legal professionals for various legal needs. Users can browse through profiles of lawyers, read reviews, and compare prices and services before making a decision. These platforms often offer a wide range of legal services, including but not limited to, contract drafting, intellectual property protection, family law, and immigration assistance. Online marketplaces for legal services aim to streamline the process of finding legal help and provide transparency and accessibility to legal services.

Why build a website for legal services?

What are the benefits for buyers?

Buyers on a marketplace for legal services benefit from a wide range of options and a competitive pricing environment. They have access to a diverse pool of legal professionals with different expertise and can easily compare their qualifications, experience, and pricing. This allows buyers to make informed decisions and find the best legal services that meet their specific needs and budget.

What are the benefits for sellers?

Sellers, which in this case are legal professionals, benefit from increased visibility and a larger client base. By joining a marketplace for legal services, they can showcase their skills, experience, and qualifications to a broader audience. This exposure helps them attract new clients and expand their professional network. Additionally, the marketplace provides a platform for sellers to efficiently manage their services, appointments, and payments.

What are the benefits for the marketplace owner?

The marketplace owner benefits from facilitating transactions between buyers and sellers, earning a commission or fee for each successful transaction. As the platform grows and attracts more users, the marketplace owner can generate a steady stream of revenue. Additionally, the marketplace owner can leverage the data collected on the platform to gain insights into market trends, user behavior, and preferences, which can be used to improve the platform's functionality and attract more users.

Successful marketplaces for legal services

Here are a few thriving online platforms exclusively focused on providing legal services. Analyzing these platforms can provide valuable insights into the market and assist you in finding your own path within it.

  1. Avvo: Avvo is a popular online marketplace that connects individuals with lawyers and legal services. It provides a platform for users to find, research, and hire attorneys based on their specific legal needs.

  2. LegalMatch: LegalMatch is an online marketplace that matches individuals and businesses with attorneys in various legal areas. Users can submit their case details, and attorneys can review and respond to these cases if they are interested and qualified.

  3. UpCounsel: UpCounsel is a marketplace that connects businesses and individuals with experienced attorneys. It offers a wide range of legal services, including contract drafting, intellectual property, employment law, and more.

  4. Rocket Lawyer: Rocket Lawyer is an online legal service platform that provides access to a network of attorneys for various legal needs. Users can create legal documents, get legal advice, and even find and hire attorneys for specific legal matters.

  5. is an online marketplace that helps individuals find and connect with attorneys in their area. It offers a comprehensive directory of lawyers, allowing users to search for attorneys based on their location and legal practice area.

What features does a platform for legal services need?

The most important functionality of a marketplace for legal services is to connect individuals or businesses in need of legal assistance with qualified and experienced lawyers or law firms. This includes:

  1. Lawyer Search: The marketplace should provide a comprehensive search feature that allows users to find lawyers based on their practice areas, location, experience, and other relevant criteria.

  2. Reviews and Ratings: Users should be able to access reviews and ratings of lawyers from previous clients, helping them make informed decisions about the quality and reliability of legal services.

  3. Communication and Collaboration: The marketplace should facilitate seamless communication and collaboration between clients and lawyers, allowing them to discuss legal matters, share documents, and exchange information securely.

  4. Transparent Pricing: It is crucial for the marketplace to provide transparent pricing information, enabling users to compare and evaluate different lawyers based on their fees and billing structures.

  5. Secure Payment Processing: The marketplace should offer a secure payment system that allows clients to make payments to lawyers for their services, ensuring confidentiality and trust.

  6. Legal Document Management: The platform should provide a secure and efficient way for clients and lawyers to manage legal documents, including contracts, agreements, and other relevant files.

  7. Dispute Resolution: In case of any disputes or issues between clients and lawyers, the marketplace should have a mechanism for resolving conflicts and ensuring fair outcomes.

  8. Legal Resources and Information: The marketplace can offer additional value by providing legal resources, articles, FAQs, and other information to educate users about various legal topics and processes.

Overall, the most important functionality of a marketplace for legal services is to create a user-friendly and reliable platform that connects clients with trusted lawyers, streamlines the legal process, and enhances access to justice.

What are the options & costs of building a marketplace for legal services?

Costs of building from scratch

Building a marketplace for legal services from scratch can be a complex and costly endeavor. The costs involved can vary depending on various factors such as the scope of the project, the desired features and functionality, and the development resources required.

Some of the key cost considerations include:

  1. Development Costs: This includes the cost of hiring a development team or outsourcing the development work. The complexity of the marketplace platform, the number of features, and the technology stack used will impact the development costs.

  2. Design and User Experience Costs: Creating an intuitive and user-friendly interface is crucial for a marketplace platform. Design costs may include hiring a UI/UX designer or using pre-built templates.

  3. Infrastructure Costs: Building a scalable and secure marketplace requires a robust infrastructure. Costs may include hosting, server setup, database management, and security measures.

  4. Legal and Compliance Costs: As the marketplace deals with legal services, there may be additional legal and compliance requirements. This may involve consulting with legal experts, obtaining necessary licenses, and ensuring compliance with regulations.

  5. Marketing and Promotion Costs: Once the marketplace is built, marketing and promotion are essential to attract users and legal service providers. Costs may include digital marketing campaigns, advertising, and partnerships.

It is challenging to provide an exact estimate without specific project details. However, building a marketplace for legal services from scratch can range from tens of thousands to hundreds of thousands of dollars, depending on the complexity and scale of the platform.

It is worth considering alternative options such as using existing marketplace platforms or leveraging ready-made solutions tailored for legal services, which can significantly reduce development costs and time to market.

Alternative options for constructing a marketplace for legal services

Developing an online marketplace for legal services from the ground up is a substantial, costly endeavor. However, nowadays, there are numerous alternative methods to construct a marketplace that do not necessitate a significant budget.

The choice you should select depends on:

  • The characteristics you believe your marketplace necessitates
  • Your technical abilities (or the abilities within your team)
  • Your budget
  • The available time.

The various methods to construct a marketplace are:

  • Utilizing WordPress and extensions
  • Constructing on top of open-source software
  • Utilizing a combination of no-code tools
  • Utilizing a dedicated no-code marketplace SaaS tool
  • Developing on top of an API-based marketplace SaaS tool

In addition to your limitations in terms of abilities and budget, you should also consider the speed of learning. Launching your platform for legal services rapidly allows you to quickly gain insights about your audience. These insights assist you in developing a platform that users adore more than any other existing solution.

Sharetribe's marketplace software is designed with this iterative learning process in mind.

Firstly, we assist you in launching a platform for legal services in one day without any coding. Use the 14-day free trial of Sharetribe's Build plan to get your marketplace ready fast. After the trial, you can subscribe to either continue building or launch your marketplace and go live.

Once you have launched, you have the opportunity to learn what additional features and functionality your platform requires to cater to your audience. You may wish to completely alter the design and workflow, integrate numerous third-party services, or create a mobile application. With Sharetribe, you can easily customize all of these modifications and much more, either independently or with the assistance of our Expert partners.

At Sharetribe, we have been constructing marketplaces for over a decade. Our experience and expertise are at your disposal through our content resources, which you can access and utilize regardless of how you choose to construct your platform.

Best of luck with your website for legal services!

Read more

Start your 14-day free trial

Create a marketplace today!

  • Launch quickly, without coding
  • Extend infinitely
  • Scale to any size
Start free trial

No credit card required