Marketing and growth for marketplaces

Marketing tactics and growth strategies for two-sided marketplace businesses. From marketplace founders, growth marketers, investors, and sharing economy experts inside and outside Sharetribe.


First things first

The first marketing activities for an early-stage marketplace: make sure your marketplace value proposition is crystal clear, plan your launch strategically, and start tracking your most important marketplace success metrics.

Author: Juho Makkonen
Juho Makkonen
Feb 24, 2021
How to measure your success: the key marketplace metrics
Marketing & growth

11 marketplace metrics you should be tracking to measure your success

The most important metrics that anchor all your marketing and growth activities.

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Cristobal
Cristóbal Gracia
May 11, 2016
How to launch your marketplace
Business Model
Marketing & growth

How to launch your marketplace

Strategies that bring demand to your freshly opened marketplace platform.

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Cristobal
Cristóbal Gracia
Mar 7, 2016
How to communicate your value proposition to your users
Marketing & growth

How to communicate your marketplace value proposition

Making sure every visitor knows how your marketplace can help them.

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Marketing tips for early-stage marketplaces

Time to start experimenting with marketplace growth tactics! Here are some tips and recommendations for finding the right mix for you.

Author: Juho Makkonen
Juho Makkonen
Mar 26, 2020
Red-and-white ifebuoys arranged in sequence.
Marketing & growth

What to do if your marketplace business slows down

Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead.

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Author
Sjoerd Handgraaf
Aug 9, 2017
How to start branding a marketplace
Marketing & growth

How to start with branding your marketplace

Use the brand strategy canvas to find your unique marketplace positioning.

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Jaime
Jaime Arredondo
Mar 14, 2017
How to grow your marketplace on a budget
Marketing & growth

How to grow your marketplace on a budget

The road to 1,000 customers starts with 10 happy ones (that you didn’t have to pay for).

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Author
Sjoerd Handgraaf
Oct 18, 2016
Local content marketing for your marketplace
Marketing & growth

How to do local content marketing for marketplaces

Content marketing and local marketplaces are a perfect match.

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Author
Sjoerd Handgraaf
Aug 26, 2016
How to get started with Google AdWords for your marketplace.
Marketing & growth

How to get started with Google Ads for your marketplace

The basics of setting up your first-ever Google Ads campaign.

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Author: Juho Makkonen
Juho Makkonen
May 25, 2016
How to grow your marketplace
Marketing & growth

How to find the best marketplace growth strategies

Choosing the early-stage marketing mix for your marketplace.

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Expert tips for continuous growth

More often than not, marketing and growing a marketplace business is cumulative work. These articles help you find ideas and inspiration – and sources to follow for up to date marketplace growth wisdom.

Author
Sjoerd Handgraaf
Mar 16, 2020
Online marketplace Investors and VC firms - the venture capital landscape for 2021
Marketing & growth

The top 40 + 10 marketplace investors and VC firms

The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

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Author
Mira Muurinen
Mar 22, 2019
Fabrice Grinda on marketplace unit economics
Marketing & growth

“Make your marketplace unit economics work,” says Fabrice Grinda

When one of the world’s most successful angel investors talks marketplaces, we listen.

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Author
Mira Muurinen
Nov 22, 2018
Cross-side demonstration virality marketplace
Marketing & growth

Brian Rothenberg at the Marketplace Conference: Driving growth via buyer/seller overlap

Trust Eventbrite’s VP of Growth: if customers are turning to providers on your marketplace, you’re on to something magical.

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Author
Mira Muurinen
Nov 2, 2018
Marketplace Conference, Geographic Expansion
Marketing & growth

Sarah Rose at the Marketplace Conference: UrbanSitter's playbook for Geographic expansion

This talk by UrbanSitter’s COO is a must for any marketplace entrepreneur planning on launching new markets.

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Author: Juho Makkonen
Juho Makkonen
Nov 13, 2017
Why network effects are key to successful marketplace businesses – An interview with James Currier
Marketing & growth

"Network effects are key to successful marketplaces," says James Currier

The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.

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Mathias Ockenfels
Mathias Ockenfels
Mar 21, 2017
Ten Lessons Learned from Investing in Online Marketplaces
Marketing & growth

Ten Lessons Learned Investing in early-stage Marketplaces

Investor Mathias Ockenfels’ insightful lessons are worth every marketplace entrepreneur’s time.

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More on marketing & growth for marketplaces

More insights and success stories about marketing and growing marketplace businesses.

yakov
Yaakov Karda
Aug 22, 2019
Optimize your marketplace for customer loyalty
Marketing & growth

The science of customer loyalty, and how to leverage it for your marketplace

Learn three science-backed tactics for increasing customer loyalty on your marketplace. Written by Chatra co-founder and CEO Yaakov Karda.

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Author
Mira Muurinen
May 22, 2019
Canon Australia built Kyoyu, a camera-sharing marketplace, on Sharetribe Flex.
Marketing & growth

Why Canon Australia ventured into the sharing economy

Kyōyū, Canon's first-ever gear-sharing marketplace, was built on Sharetribe Flex. What benefits does the Fortune 500 company see in the sharing economy?

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Emil
Emil Kristensen
Jan 22, 2019
Email marketing for marketplaces
Marketing & growth

How to promote your online marketplace with email marketing

Email marketing has the highest ROI of all digital marketing channels. In this guest article, Emil Kristensen shares five concrete tactics to promote your marketplace with email marketing.

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Charles Costa
Charles Costa
Jul 3, 2018
3 Ways to Use Messaging to Optimize Marketplace Operations
Marketing & growth

Three ways to use messaging to optimize marketplace operations

The right message at the right time can help onboard users, facilitate transactions from start to finish and provide leakage. This article shows in detail how to achieve this.

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Author
Michael Quoc
Jan 18, 2018
Influencer marketing for your marketplace platform
Marketing & growth

How to do influencer marketing for your marketplace platform

A guest post by Michael Quoc, founder and CEO of Dealspotr, on how influencer marketing can be done for marketplace platforms.

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Author: Juho Makkonen
Juho Makkonen
Dec 5, 2017
Growing with content - An interview with Simon Powell
Marketing & growth

Growing with content - An interview with Simon Powell

The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.

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Author: Juho Makkonen
Juho Makkonen
Apr 3, 2017
From bootstrapping to $1M in funding – An interview with Arash Shiva and Marius Ciocirlan of Sharegrid
Marketing & growth

From bootstrapping a marketplace to $1M in funding

Arash Shiva and Marius Ciocirlan of Sharegrid reveal how they went from bootstrapping to $1M in funding, using Sharetribe.

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RudeCommunications
Eve Laird & Elle Tucker
Feb 2, 2017
Grow your sharing economy business with PR
Marketing & growth

How to use PR to grow your online marketplace business

Learn how to transform your sharing economy business with PR, and get a free professional press release template.

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Author: Juho Makkonen
Juho Makkonen
Nov 2, 2016
Do one thing well – An interview with Mike Williams
Marketing & growth

Do one thing well – An interview with Mike Williams

The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping.

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Author: Juho Makkonen
Juho Makkonen
Oct 10, 2016
Conquer one city at a time – An interview with Tristan Pollock
Marketing & growth

Conquer one city at a time – An interview with Tristan Pollock

The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly.

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Cristobal
Cristóbal Gracia
Jul 27, 2016
Adapt to the local context – an interview with Joel Serra
Marketing & growth

Adapt to the local context – An interview with Joel Serra

Quality over quantity—an essential part of EatWith's success.

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Thea Sørvig Østbye
Thea Sørvig Østbye
Apr 16, 2016
Make your members happy – An interview with Jim Pickell
Marketing & growth

Make your members happy – An interview with Jim Pickell

Member satisfaction is the ultimate marketplace key performance indicator.

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Thea Sørvig Østbye
Thea Sørvig Østbye
Mar 31, 2016
Vacate the VCs – An interview with Jeremiah Owyang
Marketing & growth

Vacate the VCs – An interview with Jeremiah Owyang

Advice on alternative ways to fund your marketplace startup.

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Thea Sørvig Østbye
Thea Sørvig Østbye
Dec 22, 2015
Design transformational experiences – An interview with Neal Gorenflo
Marketing & growth

Design transformational experiences – An interview with Neal Gorenflo

Neal Gorenflo thinks you should start small and replicate grassroot movements.

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Thea Sørvig Østbye
Thea Sørvig Østbye
Dec 14, 2015
Shelby Clark
Marketing & growth

Empower your providers – An interview with Shelby Clark

Shelby Clark advises marketplace entrepreneurs to focus on high-quality supply from the very beginning.

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