Marketing and growth for marketplaces

The most important metrics that anchor all your marketing and growth activities.

You've built your initial supply and are now ready for your first customers. How should you launch?

Making sure every visitor knows how your marketplace can help them.

Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead.

Use the brand strategy canvas to find your unique marketplace positioning.

The road to 1,000 customers starts with 10 happy ones (that you didn’t have to pay for).

Content marketing and local marketplaces are a perfect match.

The basics of setting up your first-ever Google Ads campaign.

Choosing the early-stage marketing mix for your marketplace.

The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

When one of the world’s most successful angel investors talks marketplaces, we listen.

Trust Eventbrite’s VP of Growth: if customers are turning to providers on your marketplace, you’re on to something magical.

This talk by UrbanSitter’s COO is a must for any marketplace entrepreneur planning on launching new markets.

The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.

Investor Mathias Ockenfels’ insightful lessons are worth every marketplace entrepreneur’s time.

Tips for scaling your marketplace from Spotify’s former Global Head of Markets.

Learn three science-backed tactics for increasing customer loyalty on your marketplace. Written by Chatra co-founder and CEO Yaakov Karda.

Follow Ben Narasin’s advice to build the next marketplace unicorn in an unconquered market.

Email marketing has the highest ROI of all digital marketing channels. In this guest article, Emil Kristensen shares five concrete tactics to promote your marketplace with email marketing.

The right message at the right time can help onboard users, facilitate transactions from start to finish and provide leakage. This article shows in detail how to achieve this.

A guest post by Michael Quoc, founder and CEO of Dealspotr, on how influencer marketing can be done for marketplace platforms.

The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.

A guest post by José del Barrio from Samaipata Ventures on why saturating nodes is a good strategy for marketplaces.

A guest post by Simone Cicero, creator of the Platform Design Toolkit, a methodology and set of practical tools that help platform businesses create value.

Learn how to transform your sharing economy business with PR, and get a free professional press release template.

The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping.

The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly.

Quality over quantity—an essential part of EatWith's success.

Member satisfaction is the ultimate marketplace key performance indicator.

Advice on alternative ways to fund your marketplace startup.

Neal Gorenflo thinks you should start small and replicate grassroot movements.

Shelby Clark advises marketplace entrepreneurs to focus on high-quality supply from the very beginning.