Category: Marketing & growth
First things first
Marketing & growth · 12 min read
How to measure your success: 11 key marketplace metrics you should be tracking
The most important metrics that anchor all your marketing and growth activities.Business model, Marketing & growth · 13 min read
How to launch your marketplace
You've built your initial supply and are now ready for your first customers. How should you launch?Marketing & growth · 7 min read
How to communicate your value proposition to your users
Making sure every visitor knows how your marketplace can help them.
Marketing tips for early-stage marketplaces
Marketing & growth · 5 min read
What to do if your marketplace business slows down
Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead.Marketing & growth · 9 min read
How to start with branding your marketplace
Use the brand strategy canvas to find your unique marketplace positioning.Marketing & growth · 9 min read
How to grow your marketplace on a budget
The road to 1,000 customers starts with 10 happy ones (that you didn’t have to pay for).Marketing & growth · 8 min read
How to do local content marketing for marketplaces
Content marketing and local marketplaces are a perfect match.Marketing & growth · 10 min read
How to get started with Google Ads for your marketplace
The basics of setting up your first-ever Google Ads campaign.Marketing & growth · 12 min read
How to grow your marketplace
Choosing the early-stage marketing mix for your marketplace.
Expert tips for continuous growth
Marketing & growth · 4 min read
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.Marketing & growth · 5 min read
“Make your marketplace unit economics work,” says Fabrice Grinda
When one of the world’s most successful angel investors talks marketplaces, we listen.Marketing & growth · 7 min read
Brian Rothenberg at the Marketplace Conference: Driving growth via buyer/seller overlap
Trust Eventbrite’s VP of Growth: if customers are turning to providers on your marketplace, you’re on to something magical.Marketing & growth · 5 min read
Sarah Rose at the Marketplace Conference: UrbanSitter’s playbook for Geographic expansion
This talk by UrbanSitter’s COO is a must for any marketplace entrepreneur planning on launching new markets.Marketing & growth · 8 min read
“Network effects are key to successful marketplaces,” says James Currier
The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.Marketing & growth · 7 min read
Ten Lessons Learned Investing in early-stage Marketplaces
Investor Mathias Ockenfels’ insightful lessons are worth every marketplace entrepreneur’s time.
More on marketing & growth for marketplaces
Marketing & growth, The Backstage · 5 min read
Investor Axel Bard Bringéus on what a scalable marketplace looks like
Tips for scaling your marketplace from Spotify’s former Global Head of Markets.Marketing & growth · 7 min read
The science of customer loyalty, and how to leverage it for your marketplace
Learn three science-backed tactics for increasing customer loyalty on your marketplace. Written by Chatra co-founder and CEO Yaakov Karda.Marketing & growth, The Backstage · 7 min read
Investor Ben Narasin on how marketplaces can disrupt large markets
Follow Ben Narasin’s advice to build the next marketplace unicorn in an unconquered market.Marketing & growth · 7 min read
How to promote your online marketplace with email marketing
Email marketing has the highest ROI of all digital marketing channels. In this guest article, Emil Kristensen shares five concrete tactics to promote your marketplace with email marketing.Marketing & growth · 4 min read
Three ways to use messaging to optimize marketplace operations
The right message at the right time can help onboard users, facilitate transactions from start to finish and provide leakage. This article shows in detail how to achieve this.Marketing & growth · 6 min read
How to do influencer marketing for your marketplace platform
A guest post by Michael Quoc, founder and CEO of Dealspotr, on how influencer marketing can be done for marketplace platforms.Marketing & growth · 5 min read
Growing with content – An interview with Simon Powell
The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.Marketing & growth · 4 min read
Node saturation as a strategy for marketplaces
A guest post by José del Barrio from Samaipata Ventures on why saturating nodes is a good strategy for marketplaces.Marketing & growth · 8 min read
How to design your marketplace idea
A guest post by Simone Cicero, creator of the Platform Design Toolkit, a methodology and set of practical tools that help platform businesses create value.Marketing & growth · 15 min read
How to use PR to grow your online marketplace business
Learn how to transform your sharing economy business with PR, and get a free professional press release template.Marketing & growth · 4 min read
Do one thing well – An interview with Mike Williams
The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping.Marketing & growth · 5 min read
Conquer one city at a time – An interview with Tristan Pollock
The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly.Marketing & growth · 5 min read
Adapt to the local context – An interview with Joel Serra
Quality over quantity—an essential part of EatWith's success.Marketing & growth · 4 min read
Make your members happy – An interview with Jim Pickell
Member satisfaction is the ultimate marketplace key performance indicator.Marketing & growth · 4 min read
Vacate the VCs – An interview with Jeremiah Owyang
Advice on alternative ways to fund your marketplace startup.Marketing & growth · 4 min read
Design transformational experiences – An interview with Neal Gorenflo
Neal Gorenflo thinks you should start small and replicate grassroot movements.Marketing & growth · 5 min read
Empower your providers – An interview with Shelby Clark
Shelby Clark advises marketplace entrepreneurs to focus on high-quality supply from the very beginning.