Marketing and growth for marketplaces

Marketing & growth

11 marketplace metrics you should be tracking to measure your success

The most important metrics that anchor all your marketing and growth activities.

Business Model

Marketing & growth

How to launch your marketplace

Strategies that bring demand to your freshly opened marketplace platform.

Marketing & growth

How to communicate your marketplace value proposition

Making sure every visitor knows how your marketplace can help them.

Marketing & growth

What to do if your marketplace business slows down

Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead.

Marketing & growth

How to start with branding your marketplace

Use the brand strategy canvas to find your unique marketplace positioning.

Marketing & growth

How to grow your marketplace on a budget

The road to 1,000 customers starts with 10 happy ones (that you didn’t have to pay for).

Marketing & growth

How to do local content marketing for marketplaces

Content marketing and local marketplaces are a perfect match.

Marketing & growth

How to get started with Google Ads for your marketplace

The basics of setting up your first-ever Google Ads campaign.

Marketing & growth

How to find the best marketplace growth strategies

Choosing the early-stage marketing mix for your marketplace.

Marketing & growth

The top 40 + 10 marketplace investors and VC firms

The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

Marketing & growth

“Make your marketplace unit economics work,” says Fabrice Grinda

When one of the world’s most successful angel investors talks marketplaces, we listen.

Marketing & growth

Brian Rothenberg at the Marketplace Conference: Driving growth via buyer/seller overlap

Trust Eventbrite’s VP of Growth: if customers are turning to providers on your marketplace, you’re on to something magical.

Marketing & growth

Sarah Rose at the Marketplace Conference: UrbanSitter's playbook for Geographic expansion

This talk by UrbanSitter’s COO is a must for any marketplace entrepreneur planning on launching new markets.

Marketing & growth

"Network effects are key to successful marketplaces," says James Currier

The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.

Marketing & growth

Ten Lessons Learned Investing in early-stage Marketplaces

Investor Mathias Ockenfels’ insightful lessons are worth every marketplace entrepreneur’s time.

Marketing & growth

The science of customer loyalty, and how to leverage it for your marketplace

Learn three science-backed tactics for increasing customer loyalty on your marketplace. Written by Chatra co-founder and CEO Yaakov Karda.

Marketing & growth

Why Canon Australia ventured into the sharing economy

Kyōyū, Canon's first-ever gear-sharing marketplace, was built on Sharetribe Flex. What benefits does the Fortune 500 company see in the sharing economy?

Marketing & growth

How to promote your online marketplace with email marketing

Email marketing has the highest ROI of all digital marketing channels. In this guest article, Emil Kristensen shares five concrete tactics to promote your marketplace with email marketing.

Marketing & growth

Three ways to use messaging to optimize marketplace operations

The right message at the right time can help onboard users, facilitate transactions from start to finish and provide leakage. This article shows in detail how to achieve this.

Marketing & growth

How to do influencer marketing for your marketplace platform

A guest post by Michael Quoc, founder and CEO of Dealspotr, on how influencer marketing can be done for marketplace platforms.

Marketing & growth

Growing with content - An interview with Simon Powell

The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.

Marketing & growth

From bootstrapping a marketplace to $1M in funding

Arash Shiva and Marius Ciocirlan of Sharegrid reveal how they went from bootstrapping to $1M in funding, using Sharetribe.

Marketing & growth

How to use PR to grow your online marketplace business

Learn how to transform your sharing economy business with PR, and get a free professional press release template.

Marketing & growth

Do one thing well – An interview with Mike Williams

The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping.

Marketing & growth

Conquer one city at a time – An interview with Tristan Pollock

The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly.

Marketing & growth

Adapt to the local context – An interview with Joel Serra

Quality over quantity—an essential part of EatWith's success.

Marketing & growth

Make your members happy – An interview with Jim Pickell

Member satisfaction is the ultimate marketplace key performance indicator.

Marketing & growth

Vacate the VCs – An interview with Jeremiah Owyang

Advice on alternative ways to fund your marketplace startup.

Marketing & growth

Design transformational experiences – An interview with Neal Gorenflo

Neal Gorenflo thinks you should start small and replicate grassroot movements.

Marketing & growth

Empower your providers – An interview with Shelby Clark

Shelby Clark advises marketplace entrepreneurs to focus on high-quality supply from the very beginning.