Master the marketplace business model

Building a marketplace means offering a service to two distinct user groups: the supply and the demand. These articles help you solve the challenges and unlock the opportunities of the marketplace business model.


Making money as a marketplace entrepreneur

One of the most common reasons why startups fail is that they choose a business model that doesn’t scale. So think carefully about how you’ll monetize your marketplace. These articles help you find a revenue model and a pricing level that supports your growth and keeps users on your platform.

Author: Juho Makkonen
Juho Makkonen
Jan 19, 2016
Marketplace Pricing - how to set the marketplace commission and transaction fee
Business Model

Marketplace pricing: How to define your ideal take rate

Find a pricing strategy that is just right for everyone: you, your providers, and their customers.

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Author: Juho Makkonen
Juho Makkonen
Jan 5, 2016
How to discourage people from going around your payment system
Business Model

Managing marketplace leakage – How to discourage people from going around your payment system

How to solve the most daunting challenge of the marketplace business model: platform leakage.

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Author: Juho Makkonen
Juho Makkonen
Dec 29, 2015
Choose the right marketplace business model
Starting a marketplace
Business Model

How to choose the right marketplace business model

Compare marketplace revenue models and find the revenue strategy that can boost your growth.

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Build supply, generate demand, and solve the chicken-or-egg problem

Building a marketplace presents you with a chicken-or-egg problem. You need high-quality supply to drive demand. To get high-quality supply, you need demand. These articles suggest strategies to help you balance your marketplace audience and grow a loyal user base.

Author: Juho Makkonen
Juho Makkonen
Sep 5, 2017
Start your marketplace in one city and focus on one vertical
Business Model

Focus your marketplace on one city and one vertical

Tackle the chicken-or-egg problem with an extreme focus.

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Cristobal
Cristóbal Gracia
May 11, 2016
How to launch your marketplace
Business Model
Marketing & growth

How to launch your marketplace

Strategies that bring demand to your freshly opened marketplace platform.

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Author: Juho Makkonen
Juho Makkonen
Apr 24, 2016
How to build supply for your marketplace
Business Model

How to build your marketplace supply

How to bring in the first, quality providers before your platform has any customers.

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Build and maintain your marketplace community

The most successful marketplaces are more than businesses. They’re an active community where users can meet, interact, and transact. Investing in community-building can pay off tremendously and boost your growth and defensibility against competitors. Here’s everything you need to know about building a marketplace community.

Content Marketer Katri Antikainen in a shirt with salmon pink and green flowers
Katri Antikainen
Oct 1, 2019
Marketplace community-building playbook – Julia Wadehn, COO of PaulCamper
Business Model

PaulCamper’s community-building playbook for marketplaces

PaulCamper's COO Julia Wadehn shares her best marketplace community-building strategies and explains how they have helped boost PaulCamper's growth.

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Cristobal
Cristóbal Gracia
Jul 14, 2016
How to turn your marketplace into a community
Business Model

How to turn your marketplace into a community

Engage your best providers by turning them from users into community members.

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Cristobal
Cristóbal Gracia
Jun 23, 2016
How to build trust in your marketplace
Business Model

How to build trust in your marketplace

Tactics to increase trust between your providers and customers – and boost transactions.

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More on the marketplace model

More expert insights on the opportunities, challenges, and strategies around the marketplace model.

Peter Nguyen
Peter Nguyen
Dec 7, 2020
How marketplaces can switch to remote services
Business Model

How to introduce remote services to your marketplace

Freelensia co-founder shares the practical steps the marketplace took to move from on-site interpretation to remote services.

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Mike Williams
Mike Williams
Apr 27, 2020
The hands of the woman hold a half of a ripe avocado and an avocado pit made with paper.
Business Model

The concierge marketplace model: how to match supply & demand

Boost your growth by manually matching your marketplace supply and demand. Mike Williams discusses the benefits of the concierge marketplace model.

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Mike Williams
Mike Williams
Mar 5, 2020
Ladders in a wall representing marketplace supply growth. Made with paper.
Business Model

How to onboard & grow your initial marketplace supply

Mike Williams shares five tactical tips for growing and onboarding marketplace supply. All battle-tested with his global music studios marketplace Studiotime.

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Pulkit Bhardwaj
Pulkit Bhardwaj
Aug 9, 2019
Marketplaces and word-of-mouth marketing
Business Model

How to leverage word-of-mouth to start and grow your marketplace business

Word-of-mouth creates lasting customer relationships. This guest article offers effective strategies to help optimize your marketplace for positive WOM.

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Author
Mira Muurinen
Nov 16, 2018
Marketplace conference, chicken or egg problem
Business Model

James Currier at the Marketplace Conference: 19 tactics to solve the chicken-or-egg problem

This article discusses James Currier's 19 actionable tactics to solve the chicken and egg problem for marketplaces. This is the fourth article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.

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Author
Mira Muurinen
Nov 8, 2018
Marketplace Conference, liquidity
Business Model

Josh Breinlinger at the Marketplace Conference: How to maximize liquidity and transaction quality

A long list of actionable tips for marketplace entrepreneurs, courtesy of Josh Breinlinger, Managing Director at Jackson Square Ventures. This is the third article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.

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Author
Mira Muurinen
Oct 24, 2018
Marketplace Conference, trust on two-sided marketplaces
Business Model

Jessica Tiwari at the Marketplace Conference: Building trust in two-sided marketplaces

This article series brings you some marketplace wisdom and inspiration from the first Marketplace Conference in San Francisco. In this article, we discuss a talk about building trust by Upwork’s VP of Product Management, Jessica Tiwari.

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Sigrid Zeuthen
Sigrid Zeuthen
Oct 8, 2018
Using content moderation as a trust facilitator
Business Model

Using content moderation as a trust facilitator

Trust is a key component of a successful marketplace. This guest post by Sigrid Zeuthen teaches you how to use content moderation to build trust in your marketplace.

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Author: Juho Makkonen
Juho Makkonen
Oct 3, 2017
Marketplace trust is key in facilitating transactions – An interview with Vincent Rosso
Business Model

Why marketplace trust is key for BlaBlaCar – An interview with Vincent Rosso

The co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions.

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Josh Breinlinger
Josh Breinlinger
Aug 23, 2017
Productivity for marketplaces - The North Star
Business Model

Productivity – The North Star for Marketplaces

Josh Breinlinger, VC at Jackson Square Ventures, shares his advice on what marketplaces should strive for.

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José del Barrio
José del Barrio
Jun 20, 2017
Saturation of Nodes as a Strategy for Marketplaces
Business Model

Node saturation as a strategy for marketplaces

A guest post by José del Barrio from Samaipata Ventures on why saturating nodes is a good strategy for marketplaces.

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Simone Cicero
Simone Cicero
Apr 18, 2017
How to design your marketplace idea
Business Model

How to design your marketplace idea

A guest post by Simone Cicero, creator of the Platform Design Toolkit, a methodology and set of practical tools that help platform businesses create value.

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Thea Sørvig Østbye
Thea Sørvig Østbye
May 2, 2016
Create commons – An interview with Michel Bauwens
Business Model

Create commons – An interview with Michel Bauwens

Peer-to-peer sharing platforms should give more power to their community.

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Thea Sørvig Østbye
Thea Sørvig Østbye
Mar 15, 2016
Understand your community – An interview with Jennifer Billock
Business Model

Understand your community – An interview with Jennifer Billock

Your marketplace needs to be tended like a garden.

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Thea Sørvig Østbye
Thea Sørvig Østbye
Feb 28, 2016
Antonin Léonard
Business Model

Evolve with the community – An interview with Antonin Léonard

A community is built through offline interaction and online experience.

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Thea Sørvig Østbye
Thea Sørvig Østbye
Feb 11, 2016
Daan Weddepohl
Business Model

Rinse and repeat – An interview with Daan Weddepohl

Apply the lean startup methodology, iteratively creating your marketplace.

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Thea Sørvig Østbye
Thea Sørvig Østbye
Jan 27, 2016
Arun Sundararajan interview
Business Model

Make the right trade-offs for your marketplace

It is better to grow slow in order to preserve the unique aspects of your marketplace.

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Thea Sørvig Østbye
Thea Sørvig Østbye
Jan 12, 2016
Solve the supply – An interview with Alex Stephany
Business Model

Solve the supply – An interview with Alex Stephany

A clear and compelling value proposition is the simplest way of acquiring supply.

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