Tips on starting your marketplace

Begin your journey as a marketplace entrepreneur! Here are our best picks to help you fine-tune your marketplace idea, validate your concept, and get your platform off the ground fast.


What makes a great marketplace idea

Everything starts with an idea. These articles get to the bottom of the anatomy of great marketplace ideas. You’ll learn how to look at the world through the eyes of a marketplace entrepreneur and spot opportunities everywhere. They’ll also give you the basics on how to monetize your marketplace idea.

Cristobal
Cristóbal Gracia
Jun 5, 2017
Start a marketplace
Starting a marketplace

What you need to know before starting your marketplace business

An introduction to online marketplaces. What they are, why they are booming, and why you should build one.

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Cristobal
Cristóbal Gracia
Oct 12, 2016
Marketplace idea
Starting a marketplace

How to find great online marketplace ideas

How to spot marketplace opportunities and transform them into great business ideas.

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Author: Juho Makkonen
Juho Makkonen
Dec 29, 2015
Choose the right marketplace business model
Starting a marketplace
Business Model

How to choose the right marketplace business model

Compare marketplace revenue models and find the revenue strategy that can boost your growth.

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Preparing your business for take-off

You can start working on your marketplace before you have a single line of code written for your website. Take the time to prevalidate your idea, define your budget, and find the smartest way to spend your time and  money. Validating your idea will give you lots of new insights that you can take with you to building your MVP.

Author: Juho Makkonen
Juho Makkonen
Sep 8, 2016
How much money is needed to start a marketplace business?
Starting a marketplace

How much does it cost to build a marketplace business?

Example of a first year’s marketplace startup budget, and how to spend it wisely.

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Cristobal
Cristóbal Gracia
Feb 4, 2016
How to validate your marketplace idea
Starting a marketplace

How to validate your marketplace idea before building the platform

Don’t build a desert platform. Here are the steps to take to prevalidate your marketplace idea.

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Find the fastest way to market

Don’t build a desert platform. A common mistake of early-stage marketplace founders is spending too much time and money building their first version. Instead, our advice is to define the minimum set of features you’ll need to wow your first users, and launch as fast as possible. These articles are all about helping you find the fastest and most affordable way to market.

Author
Sjoerd Handgraaf
Sep 5, 2018
How to Choose the Right Marketplace Software
Starting a marketplace
Platform technology

Marketplace software: How to compare and choose the best solution

There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea.

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Cristobal
Cristóbal Gracia
Feb 20, 2016
Minimum Viable Platform
Starting a marketplace
Platform technology

Your marketplace MVP – How to build a Minimum Viable Platform

What you should focus on when you’re creating the first version of your marketplace platform.

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Author: Juho Makkonen
Juho Makkonen
Apr 29, 2015
How to launch your online marketpalce
Starting a marketplace

Why you should launch your marketplace early

‘Time is money’, and other teachings to inspire you to take the plunge and launch your marketplace as soon as you can.

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More on starting a marketplace

More inspiration for the beginning of your journey as a marketplace entrepreneur.

Content Marketer Katri Antikainen in a shirt with salmon pink and green flowers
Katri Antikainen
Oct 7, 2021
Marketplace Glossary: a stack of colorful books on a blue background
Starting a marketplace

The complete marketplace glossary

Your lexicon to the world of marketplaces.

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Mike Williams
Mike Williams
Feb 17, 2020
Pastel-colored 3-dimensional blocks arragned in the shapes of a pie chart and column chart.
Starting a marketplace

How to bootstrap your online marketplace

Mike Williams shares three practical lessons on how to bootstrap online marketplaces. All taken from his experience building and scaling Studiotime – today the largest online marketplace for booking music studios.

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Author
Mira Muurinen
Jan 9, 2019
Connor Gillivan on competing with marketplace giants
Starting a marketplace

Competing with marketplace giants — An interview with Connor Gillivan

How can a marketplace startup compete with platform giants? Connor Gillivan, co-founder and CMO of the freelance marketplace FreeeUp, shares their story.

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Author
Mira Muurinen
Sep 18, 2018
"Validate your marketplace idea as you go," says Anthony Collias
Starting a marketplace

Validate your marketplace as you go

Stasher co-founder and CCO Anthony Collias reveals how Stasher validated their business idea, built their tech, found partners and funders, and expanded the marketplace to three continents.

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Author
Sjoerd Handgraaf
Mar 7, 2018
The Lean Marketplace - A practical guide for building a successful online marketplace business
Starting a marketplace

The Lean Marketplace - out now!

Sharetribe's new book, The Lean Marketplace, is now available for Kindle and as a paperback from Amazon.com. Learn more about this practical guide to building a successful online marketplace business.

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Author
Grant Polachek
Feb 8, 2018
How to find the perfect name for your marketplace business
Starting a marketplace

How to find the perfect name for your marketplace

Grant Polachek shares his approach on how to determine the right name for your marketplace.

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Author
Sjoerd Handgraaf
Jan 26, 2018
Ten marketplace thought leaders every marketplace entrepreneur should follow
Starting a marketplace

10 marketplace thought leaders you should follow

A list of 10 important marketplace thought leaders to follow in this rapidly changing industry.

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Author: Juho Makkonen
Juho Makkonen
Sep 19, 2017
Why did Thumbtack succeed?
Starting a marketplace

Why did Thumbtack succeed?

Starting your marketplace with one city and one vertical is key. But for every rule, there's an exception.

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Author: Juho Makkonen
Juho Makkonen
Jul 25, 2017
Five must read books for marketplace entrepreneurs
Starting a marketplace

Five must-read books for marketplace entrepreneurs

Our CEO Juho picked the five books he strongly recommends to all marketplace entrepreneurs.

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Author
Sjoerd Handgraaf
May 31, 2017
3 Lessons learned from starting a marketplace – An interview with Oliver Bremer
Starting a marketplace

Three lessons learned: What matters most in marketplaces

In this interview, Oliver Bremer discusses how and why his first marketplace business Tangareef failed and what he learned from it to start a new project.

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Author: Juho Makkonen
Juho Makkonen
Feb 14, 2017
Boris Wertz on how to Discover Latent Demand. How to build a marketplace with the Marketplace Academy
Starting a marketplace

Discover latent demand – An interview with Boris Wertz

Boris Wertz, the prolific marketplace investor and former COO of AbeBooks, believes there are still many untapped verticals that are ripe for disruption by new marketplace businesses.

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Author: Juho Makkonen
Juho Makkonen
Dec 14, 2016
The foudners of Cycle.land
Starting a marketplace

From marketplace idea to profitability in a matter of months

An interview with the founders of Cycle.land, the Sharetribe-powered bike-sharing marketplace that raised more than £400,000 in equity crowdfunding.

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Author
Sjoerd Handgraaf
Nov 29, 2016
Top ten marketplace founder CEOs to follow for marketplace entrepreneurs
Starting a marketplace

10 marketplace founders you should follow

A list of ten marketplace founders, who remain CEOs of their successful marketplace companies. Follow them for inspiration and advice.

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Thea Sørvig Østbye
Thea Sørvig Østbye
Aug 12, 2015
Robin Chase at Ouishare Fest
Starting a marketplace

How to find the next big marketplace idea

From the stage at Cabaret Sauvage in Paris, Robin is telling the vivid story about how she likes to stay at friends’ houses when she travels.

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Author: Juho Makkonen
Juho Makkonen
May 6, 2014
Peer-to-peer marketplaces and their 3 most common pitfalls
Starting a marketplace

Three reasons why marketplaces fail (and how not to)

Peer-to-peer marketplaces can be great businesses. They combine the convenience of online stores with scale that comes from the notion that every consumer can also be a provider.

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