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Business model 3 min read

Your business model does not scale – Why peer-to-peer marketplaces fail, part 3

First, you need to think about what it is that you want. Are you planning to build a large VC-funded global marketplace business, or just a smaller local business? This decision can make a big difference.

Getting started 3 min read

The focus is too broad – Why peer-to-peer marketplaces fail, part 2

It is surprisingly often that I talk to people who have this idea of a marketplace for "sharing everything".

Getting started 7 min read

3 reasons why peer-to-peer marketplaces fail (and how not to)

Peer-to-peer marketplaces can be great businesses. They combine the convenience of online stores with scale that comes from the notion that every consumer can also be a provider.
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