This is a promotional article for Sharetribe’s new book, The Lean Marketplace. It is available for Kindle and as a paperback from Amazon. Read more at, where you can also download a free PDF of the first six chapters.

If you’re thinking about starting a marketplace business, reading a book on the topic is a great way to build context. While there are several excellent books about the sharing economy, online marketplaces or platform businesses in general, we felt that one was missing: a practical guide that strikes the right balance between theory and practice.

Over the last two years, we have been gradually writing that book in the form of our online online Marketplace Guide. The reactions to it have been extraordinary and have exceeded all our expectations. We have also been getting frequent requests to turn it into a proper book, both digital and printed versions.

We are pleased to announce that we have finally fulfilled those requests:

The Lean Marketplace is now available on Amazon for Kindle and as a paperback.

The Lean Marketplace - a practical guide to building a successful online marketplace business.

For this edition, we have rewritten large parts of the existing guide and updated numbers, links, and facts where necessary. We have received useful feedback from the community and tried to update the content accordingly.

The book has received incredible critical acclaim from the pool of experts, entrepreneurs and investors who received an early edition.
Acclaim for The Lean Marketplace

Check it out on, where you can also download a preview PDF of the first six chapters.

If you have any questions, comments or feedback about the book, don’t hesitate to contact us at

  • author's avatar

    Article by: Sjoerd Handgraaf

    Sjoerd Handgraaf is a Growth & Product Marketing Specialist, with nearly a decade of experience in SaaS startups & growth companies (both web & app) in digital media, B2B & B2C software & clean-tech.

  • author's avatar