There are a number of different approaches to building an online marketplace platform, each with its own benefits and drawbacks. This article will help you ask the right questions to help you make an informed decision.
Starting your marketplace with one city and one vertical is key however for every rule there's an exception. In this case, the most notable one is Thumbtack, a marketplace unicorn which deliberately launched in all US cities and in hundreds of verticals.
Scaling too quickly to new verticals is the most common error when growing a marketplace: this mistake can kill your business before it even gets started. Instead you should focus on one city and one vertical.