All articles by Juho Makkonen

A super-fast no-code marketplace builder and a powerful developer platform, in one marketplace solution.

Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data.

...And how to choose the right one for your marketplace idea and requirements.

At Sharetribe, the highest decision-making power is held by team members, based on the principle of one person, one vote. 

The full history of pricing changes to Sharetribe's products is now publicly available in our pricing changelog.

Why Sharetribe stopped growing in 2021 and how we turned things around in 2024—and why all this matters.

Our advice in most articles on this blog is to not scale your marketplace yet. Not in this one. In this article, we'll lay out the four stages of expanding your business to new categories, user groups, and locations.

Product-market fit is a critical stage that shows your marketplace can be profitable. Here's how you can reach it with your marketplace.

Problem-solution fit is a sign your product is solving a real problem for users. Here’s how to identify if you’ve reached it—and what to do if you find out you haven’t.

Are you considering Mangopay to power your marketplace payments? Here's a detailed overview of Mangopay’s marketplace payment features.

PayPal for Marketplaces is a widely used marketplace payment provider. Explore its features, fees, available countries, currencies, payouts, and more.

Should you choose Adyen for your marketplace payments? Read this article to know Adyen's features, fees, supported currencies and countries, tax handling, & more.

Stripe Connect key features, fees, security compliance, integration and more.

Learn to build an online marketplace in ten practical steps. With dozens of real-life examples and advice based on 10+ years working with online marketplaces.

Marketplace payments are very complex. This guide helps you list your feature requirements and compare and choose the best marketplace payment provider for you. (Yes, there's a comparison table!)

A super-fast no-code marketplace builder and a powerful developer platform, in one marketplace solution.

What’s required from a marketplace to solve the challenges and leverage the potential in B2B?

Here’s everything you need to know about creating a website for services and building a successful marketplace business.

Why I work from nine to five and take over five weeks off every year as a tech startup CEO.

Before you can start developing your marketplace platform, you need to describe it to your developer.

Find out if it's time for your to find a marketplace developer and, if yes, how to find the right one.

Learn if your marketplace needs a multi-vendor shopping cart. And if it does, how to build one.

A recession is a challenge for any business. But a downturn can also offer tremendous opportunities for marketplaces

Patagonia is not alone. Bosch, John Lewis, Sharetribe, and dozens of other steward-owned companies are changing capitalism for good.

Venture capital doesn’t work for most marketplaces. Luckily, there are options. Consider grants, loans, and revenue-based financing.

Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Read on for our CEO Juho’s best tips on a funding method close to all our hearts at Sharetribe: crowdfunding.

Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.

Should you raise VC funding for your marketplace? If you want to build a unicorn, yes. If you want to get rich – maybe not.

Can you build a successful marketplace business without funding? Absolutely! Bootstrapping might even help you become profitable faster.

Salary transparency fosters fairness and trust. It also raises the stakes for decision-makers and demands that any differences in compensation can be openly justified.

Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

For us, balance is about building a sustainable work culture while staying focused on our mission to democratize the sharing economy.

Considering open-source software to power your marketplace? Here's a helpful guide.

What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data.

How to find the right business model and build network effects on a two-sided marketplace platform.

Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead.

Sharetribe's company structure, steward-ownership, ensures that for us, profits will always simply be a means to achieve our social mission.

Sharetribe Go started as open-source – now it's source-available. This post explains the history and motivation behind the change.

This post dives into the background and practice of steward-ownership and how we’re applying it at Sharetribe.

For a company to leave the world a better place than they found it, we believe a large-scale change in mindset is necessary.

The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.

The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.

The co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions.

Four years ago, Sharetribe updated its company values, and they still hold true today. This is how we got there.

Starting your marketplace with one city and one vertical is key. But for every rule, there's an exception.

Tackle the chicken-or-egg problem with an extreme focus.

Our CEO Juho picked the five books he strongly recommends to all marketplace entrepreneurs.

How ten well-known marketplaces match supply and demand, and how to pick the right approach for you.

Arash Shiva and Marius Ciocirlan of Sharegrid reveal how they went from bootstrapping to $1M in funding, using Sharetribe.

Boris Wertz, the prolific marketplace investor and former COO of AbeBooks, believes there are still many untapped verticals that are ripe for disruption by new marketplace businesses.

An interview with the founders of Cycle.land, the Sharetribe-powered bike-sharing marketplace that raised more than £400,000 in equity crowdfunding.

The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping.

The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly.

Example of a first year’s marketplace startup budget, and how to spend it wisely.

Choosing the early-stage marketing mix for your marketplace.

How to bring in the first, quality providers before your platform has any customers.

The science behind minimal abandoned carts for marketplace platforms.

Your success depends on demand finding its way to supply. Here’s how to make it happen.

The right marketplace pricing level depends on many different factors internal or external to your marketplace. Here's what you should consider to find the optimal pricing level for your marketplace.

How to solve the most daunting challenge of the marketplace business model: platform leakage.

Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner.

‘Time is money’, and other teachings to inspire you to take the plunge and launch your marketplace as soon as you can.

Peer-to-peer marketplaces can be great businesses. They combine the convenience of online stores with scale that comes from the notion that every consumer can also be a provider.