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Articles by Juho Makkonen

Juho has been building marketplace websites since 2008. He is a Co-Founder of Sharetribe and currently serves as the CEO of the company. He's also a OuiShare connector in Helsinki and a long time advocate of the sharing economy.

Follow @kusti on Twitter

Marketing & growth 5 min read

What to do if your marketplace business slows down

Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead.

Platform technology 7 min read

Marketplace payments – Costs, integration, and more things to consider

When you are choosing a payment service provider, payment costs, ease of integration, and quality of customer service are important things to consider. In this article, we discuss how PayPal, Stripe, Adyen, and MANGOPAY compare in these aspects.

Platform technology 12 min read

Part 2 – What are the key features of marketplace payment solutions?

There are a number of specific payment features marketplaces need from a payment service provider. This article compares the key features from four prominent PSPs: PayPal, Stripe, Adyen, and MANGOPAY.

Platform technology 6 min read

Marketplace payments – Which service providers to consider

What are the best payment service providers for online marketplaces? In this article, we identify the most relevant PSPs for online marketplaces.

Marketing & growth 5 min read

Growing with content – An interview with Simon Powell

The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.

Marketing & growth 8 min read

“Network effects are key to successful marketplaces,” says James Currier

The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.

Business model 5 min read

Why marketplace trust is key for BlaBlaCar – An interview with Vincent Rosso

The co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions.

Business model 5 min read

Why did Thumbtack succeed?

Starting your marketplace with one city and one vertical is key. But for every rule, there's an exception.

Business model 12 min read

Focus your marketplace on one city and one vertical

Tackle the chicken-or-egg problem with a narrow focus.

Starting a marketplace 5 min read

Five must-read books for marketplace entrepreneurs

Our CEO Juho picked the five books he strongly recommends to all marketplace entrepreneurs.

Platform technology 13 min read

How to design the booking flow of your service marketplace

How ten well-known marketplaces match supply and demand, and how to pick the right approach for you.

Starting a marketplace 4 min read

From bootstrapping a marketplace to $1M in funding

Arash Shiva and Marius Ciocirlan of Sharegrid reveal how they went from bootstrapping to $1M in funding, using Sharetribe.

Starting a marketplace 4 min read

Discover latent demand – An interview with Boris Wertz

Boris Wertz, the prolific marketplace investor and former COO of AbeBooks, believes there are still many untapped verticals that are ripe for disruption by new marketplace businesses.

Starting a marketplace 5 min read

From marketplace idea to profitability in a matter of months

An interview with the founders of Cycle.land, the Sharetribe-powered bike-sharing marketplace that raised more than £400,000 in equity crowdfunding.

Marketing & growth 4 min read

Do one thing well – An interview with Mike Williams

The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping.

Marketing & growth 5 min read

Conquer one city at a time – An interview with Tristan Pollock

The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly.

Starting a marketplace 10 min read

How much does it cost to start a marketplace business?

Example of a first year’s marketplace startup budget, and how to spend it wisely.

Marketing & growth 12 min read

How to measure your success: 11 key marketplace metrics you should be tracking

The most important metrics that anchor all your marketing and growth activities.

Marketing & growth 12 min read

How to grow your marketplace

Choosing the early-stage marketing mix for your marketplace.

Business model 11 min read

How to build supply for your marketplace

How to bring in the first, quality providers before your platform has any customers.
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Categories

  • Starting a marketplace (27)
  • Business model (28)
  • Marketing & growth (32)
  • Platform technology (11)
  • Insurance (3)
  • The Backstage (8)

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