All articles by Juho Makkonen

Juho has been building marketplace websites since 2008. He is a Co-Founder of Sharetribe and currently serves as the CEO of the company. He's also a OuiShare connector in Helsinki and a long time advocate of the sharing economy.

Author: Juho Makkonen
@kusti
3D coins and bills in three symmetrical rows on pink background
Marketing & growth

How to fund your marketplace without giving up equity

Venture capital doesn’t work for most marketplaces. Luckily, there are options. Consider grants, loans, and revenue-based financing.

by Juho Makkonen

3D coins and bills in diagonal rows on pink background.
Marketing & growth

How to crowdfund your marketplace

Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Read on for our CEO Juho’s best tips on a funding method close to all our hearts at Sharetribe: crowdfunding.

by Juho Makkonen

Green 3D bills and stacks of yellow coins covering two-thirds of pink background.
Marketing & growth

How to raise venture capital for your marketplace

Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace.

by Juho Makkonen

Diagonal row of green 3D banknotes and 3D coin stacks on pink background.
Marketing & growth

Why raise venture capital for your marketplace – and why not

Should you raise VC funding for your marketplace? If you want to build a unicorn, yes. If you want to get rich – maybe not.

by Juho Makkonen

Stack of yellow 3D coins and green banknote on pink background.
Marketing & growth

How to bootstrap your marketplace

Can you build a successful marketplace business without funding? Absolutely! Bootstrapping might even help you become profitable faster.

by Juho Makkonen

Yellow 3D coins and green bills in symmetric diagonal rows on pink background
Marketing & growth

Marketplace funding: The complete guide

Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

by Juho Makkonen

How to measure your success: the key marketplace metrics
Marketing & growth

11 marketplace metrics you should be tracking to measure your success

The most important metrics that anchor all your marketing and growth activities.

by Juho Makkonen

Red-and-white ifebuoys arranged in sequence.
Marketing & growth

What to do if your marketplace business slows down

Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead.

by Juho Makkonen

Marketplaces payment costs & more
Platform technology

Part 2 – What are the key features of marketplace payment solutions?

There are a number of specific payment features marketplaces need from a payment service provider. This article compares the key features from four prominent PSPs: PayPal, Stripe, Adyen, and MANGOPAY.

by Juho Makkonen

Marketplaces payment costs & more
Platform technology

Marketplace payments – Costs, integration, and more things to consider

When you are choosing a payment service provider, payment costs, ease of integration, and quality of customer service are important things to consider. In this article, we discuss how PayPal, Stripe, Adyen, and MANGOPAY compare in these aspects.

by Juho Makkonen

Payment service providers marketplaces
Platform technology

Marketplace payments – Compare payment providers

What are the best payment service providers for online marketplaces? In this article, we identify the most relevant payment service providers for online marketplaces.

by Juho Makkonen

Growing with content - An interview with Simon Powell
Marketing & growth

Growing with content - An interview with Simon Powell

The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.

by Juho Makkonen

Why network effects are key to successful marketplace businesses – An interview with James Currier
Marketing & growth

"Network effects are key to successful marketplaces," says James Currier

The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.

by Juho Makkonen

Marketplace trust is key in facilitating transactions – An interview with Vincent Rosso
Business Model

Why marketplace trust is key for BlaBlaCar – An interview with Vincent Rosso

The co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions.

by Juho Makkonen

Why did Thumbtack succeed?
Starting a marketplace

Why did Thumbtack succeed?

Starting your marketplace with one city and one vertical is key. But for every rule, there's an exception.

by Juho Makkonen

Start your marketplace in one city and focus on one vertical
Business Model

Focus your marketplace on one city and one vertical

Tackle the chicken-or-egg problem with an extreme focus.

by Juho Makkonen

Five must read books for marketplace entrepreneurs
Starting a marketplace

Five must-read books for marketplace entrepreneurs

Our CEO Juho picked the five books he strongly recommends to all marketplace entrepreneurs.

by Juho Makkonen

How to design the booking flow of your service marketplace
Platform technology

How to design the booking flow of your service marketplace

How ten well-known marketplaces match supply and demand, and how to pick the right approach for you.

by Juho Makkonen

From bootstrapping to $1M in funding – An interview with Arash Shiva and Marius Ciocirlan of Sharegrid
Marketing & growth

From bootstrapping a marketplace to $1M in funding

Arash Shiva and Marius Ciocirlan of Sharegrid reveal how they went from bootstrapping to $1M in funding, using Sharetribe.

by Juho Makkonen

Boris Wertz on how to Discover Latent Demand. How to build a marketplace with the Marketplace Academy
Starting a marketplace

Discover latent demand – An interview with Boris Wertz

Boris Wertz, the prolific marketplace investor and former COO of AbeBooks, believes there are still many untapped verticals that are ripe for disruption by new marketplace businesses.

by Juho Makkonen

The foudners of Cycle.land
Starting a marketplace

From marketplace idea to profitability in a matter of months

An interview with the founders of Cycle.land, the Sharetribe-powered bike-sharing marketplace that raised more than £400,000 in equity crowdfunding.

by Juho Makkonen

Do one thing well – An interview with Mike Williams
Marketing & growth

Do one thing well – An interview with Mike Williams

The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping.

by Juho Makkonen

Conquer one city at a time – An interview with Tristan Pollock
Marketing & growth

Conquer one city at a time – An interview with Tristan Pollock

The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly.

by Juho Makkonen

How much money is needed to start a marketplace business?
Starting a marketplace

How much does it cost to build a marketplace business?

Example of a first year’s marketplace startup budget, and how to spend it wisely.

by Juho Makkonen

How to grow your marketplace
Marketing & growth

How to find the best marketplace growth strategies

Choosing the early-stage marketing mix for your marketplace.

by Juho Makkonen

How to build supply for your marketplace
Business Model

How to build your marketplace supply

How to bring in the first, quality providers before your platform has any customers.

by Juho Makkonen

Four eggs in different stages from raw to fried sunny side up.
Platform technology

How to design your marketplace transaction flow

The science behind minimal abandoned carts for marketplace platforms.

by Juho Makkonen

How to help your customers find the right product or service
Platform technology

The marketplace search engine: How to help your customers find what they’re looking for

Your success depends on demand finding its way to supply. Here’s how to make it happen.

by Juho Makkonen

Marketplace Pricing - how to set the marketplace commission and transaction fee
Business Model

Marketplace pricing: How to define your ideal take rate

Find a pricing strategy that is just right for everyone: you, your providers, and their customers.

by Juho Makkonen

How to discourage people from going around your payment system
Business Model

Managing marketplace leakage – How to discourage people from going around your payment system

How to solve the most daunting challenge of the marketplace business model: platform leakage.

by Juho Makkonen

Choose the right marketplace business model
Starting a marketplace
Business Model

How to choose the right marketplace business model

Compare marketplace revenue models and find the revenue strategy that can boost your growth.

by Juho Makkonen

How to launch your online marketpalce
Starting a marketplace

Why you should launch your marketplace early

‘Time is money’, and other teachings to inspire you to take the plunge and launch your marketplace as soon as you can.

by Juho Makkonen

Peer-to-peer marketplaces and their 3 most common pitfalls
Starting a marketplace

Three reasons why marketplaces fail (and how not to)

Peer-to-peer marketplaces can be great businesses. They combine the convenience of online stores with scale that comes from the notion that every consumer can also be a provider.

by Juho Makkonen

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