Articles by Juho Makkonen

Starting your marketplace with one city and one vertical is key however for every rule there's an exception. In this case, the most notable one is Thumbtack, a marketplace unicorn which deliberately launched in all US cities and in hundreds of verticals.

Scaling too quickly to new verticals is the most common error when growing a marketplace: this mistake can kill your business before it even gets started. Instead you should focus on one city and one vertical.

The booking flow of your service marketplace is key to offer a smooth experience and get the most of transactions. We lay out a framework to help design and master your booking flow.

The purpose of any marketplace is to facilitate transactions between users. Learn how to build a smooth transaction flow.

How to design your search, categories, sorting, filtering and browsing views.