All articles by Juho Makkonen

Juho has been building marketplace websites since 2008. He is a Co-Founder of Sharetribe and currently serves as the CEO of the company. He's also a OuiShare connector in Helsinki and a long time advocate of the sharing economy.

Author: Juho Makkonen
@kusti
Author: Juho Makkonen
Juho Makkonen
Feb 24, 2021
How to measure your success: the key marketplace metrics
Marketing & growth

11 marketplace metrics you should be tracking to measure your success

The most important metrics that anchor all your marketing and growth activities.

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Author: Juho Makkonen
Juho Makkonen
Mar 26, 2020
Red-and-white ifebuoys arranged in sequence.
Marketing & growth

What to do if your marketplace business slows down

Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead.

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Author: Juho Makkonen
Juho Makkonen
Nov 9, 2019
Marketplaces payment costs & more
Platform technology

Part 2 – What are the key features of marketplace payment solutions?

There are a number of specific payment features marketplaces need from a payment service provider. This article compares the key features from four prominent PSPs: PayPal, Stripe, Adyen, and MANGOPAY.

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Author: Juho Makkonen
Juho Makkonen
Nov 23, 2018
Marketplaces payment costs & more
Platform technology

Marketplace payments – Costs, integration, and more things to consider

When you are choosing a payment service provider, payment costs, ease of integration, and quality of customer service are important things to consider. In this article, we discuss how PayPal, Stripe, Adyen, and MANGOPAY compare in these aspects.

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Author: Juho Makkonen
Juho Makkonen
Oct 26, 2018
Payment service providers marketplaces
Platform technology

Marketplace payments – Compare payment providers

What are the best payment service providers for online marketplaces? In this article, we identify the most relevant PSPs for online marketplaces.

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Author: Juho Makkonen
Juho Makkonen
Dec 5, 2017
Growing with content - An interview with Simon Powell
Marketing & growth

Growing with content - An interview with Simon Powell

The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.

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Author: Juho Makkonen
Juho Makkonen
Nov 13, 2017
Why network effects are key to successful marketplace businesses – An interview with James Currier
Marketing & growth

"Network effects are key to successful marketplaces," says James Currier

The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.

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Author: Juho Makkonen
Juho Makkonen
Oct 3, 2017
Marketplace trust is key in facilitating transactions – An interview with Vincent Rosso
Business Model

Why marketplace trust is key for BlaBlaCar – An interview with Vincent Rosso

The co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions.

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Author: Juho Makkonen
Juho Makkonen
Sep 19, 2017
Why did Thumbtack succeed?
Starting a marketplace

Why did Thumbtack succeed?

Starting your marketplace with one city and one vertical is key. But for every rule, there's an exception.

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Author: Juho Makkonen
Juho Makkonen
Sep 5, 2017
Start your marketplace in one city and focus on one vertical
Business Model

Focus your marketplace on one city and one vertical

Tackle the chicken-or-egg problem with an extreme focus.

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Author: Juho Makkonen
Juho Makkonen
Jul 25, 2017
Five must read books for marketplace entrepreneurs
Starting a marketplace

Five must-read books for marketplace entrepreneurs

Our CEO Juho picked the five books he strongly recommends to all marketplace entrepreneurs.

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Author: Juho Makkonen
Juho Makkonen
May 15, 2017
How to design the booking flow of your service marketplace
Platform technology

How to design the booking flow of your service marketplace

How ten well-known marketplaces match supply and demand, and how to pick the right approach for you.

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Author: Juho Makkonen
Juho Makkonen
Apr 3, 2017
From bootstrapping to $1M in funding – An interview with Arash Shiva and Marius Ciocirlan of Sharegrid
Marketing & growth

From bootstrapping a marketplace to $1M in funding

Arash Shiva and Marius Ciocirlan of Sharegrid reveal how they went from bootstrapping to $1M in funding, using Sharetribe.

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Author: Juho Makkonen
Juho Makkonen
Feb 14, 2017
Boris Wertz on how to Discover Latent Demand. How to build a marketplace with the Marketplace Academy
Starting a marketplace

Discover latent demand – An interview with Boris Wertz

Boris Wertz, the prolific marketplace investor and former COO of AbeBooks, believes there are still many untapped verticals that are ripe for disruption by new marketplace businesses.

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Author: Juho Makkonen
Juho Makkonen
Dec 14, 2016
The foudners of Cycle.land
Starting a marketplace

From marketplace idea to profitability in a matter of months

An interview with the founders of Cycle.land, the Sharetribe-powered bike-sharing marketplace that raised more than £400,000 in equity crowdfunding.

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Author: Juho Makkonen
Juho Makkonen
Nov 2, 2016
Do one thing well – An interview with Mike Williams
Marketing & growth

Do one thing well – An interview with Mike Williams

The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping.

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Author: Juho Makkonen
Juho Makkonen
Oct 10, 2016
Conquer one city at a time – An interview with Tristan Pollock
Marketing & growth

Conquer one city at a time – An interview with Tristan Pollock

The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly.

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Author: Juho Makkonen
Juho Makkonen
Sep 8, 2016
How much money is needed to start a marketplace business?
Starting a marketplace

How much does it cost to build a marketplace business?

Example of a first year’s marketplace startup budget, and how to spend it wisely.

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Author: Juho Makkonen
Juho Makkonen
May 25, 2016
How to grow your marketplace
Marketing & growth

How to find the best marketplace growth strategies

Choosing the early-stage marketing mix for your marketplace.

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Author: Juho Makkonen
Juho Makkonen
Apr 24, 2016
How to build supply for your marketplace
Business Model

How to build your marketplace supply

How to bring in the first, quality providers before your platform has any customers.

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Author: Juho Makkonen
Juho Makkonen
Apr 8, 2016
How to design the transaction flow of your marketplace
Platform technology

How to design your marketplace transaction flow

The science behind minimal abandoned carts for marketplace platforms.

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Author: Juho Makkonen
Juho Makkonen
Mar 23, 2016
How to help your customers find the right product or service
Platform technology

The marketplace search engine: How to help your customers find what they’re looking for

Your success depends on demand finding its way to supply. Here’s how to make it happen.

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Author: Juho Makkonen
Juho Makkonen
Jan 19, 2016
Marketplace Pricing - how to set the marketplace commission and transaction fee
Business Model

Marketplace pricing: How to define your ideal take rate

Find a pricing strategy that is just right for everyone: you, your providers, and their customers.

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Author: Juho Makkonen
Juho Makkonen
Jan 5, 2016
How to discourage people from going around your payment system
Business Model

Managing marketplace leakage – How to discourage people from going around your payment system

How to solve the most daunting challenge of the marketplace business model: platform leakage.

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Author: Juho Makkonen
Juho Makkonen
Dec 29, 2015
Choose the right marketplace business model
Starting a marketplace
Business Model

How to choose the right marketplace business model

Compare marketplace revenue models & find the revenue strategy that can boost your growth.

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Author: Juho Makkonen
Juho Makkonen
Apr 29, 2015
How to launch your online marketpalce
Starting a marketplace

Why you should launch your marketplace early

‘Time is money’, and other teachings to inspire you to take the plunge and launch your marketplace as soon as you can.

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Author: Juho Makkonen
Juho Makkonen
May 6, 2014
Peer-to-peer marketplaces and their 3 most common pitfalls
Starting a marketplace

Three reasons why marketplaces fail (and how not to)

Peer-to-peer marketplaces can be great businesses. They combine the convenience of online stores with scale that comes from the notion that every consumer can also be a provider.

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