What to do if your marketplace business slows down
Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead.
Articles by Juho Makkonen
Juho has been building marketplace websites since 2008. He is a Co-Founder of Sharetribe and currently serves as the CEO of the company. He's also a OuiShare connector in Helsinki and a long time advocate of the sharing economy.
Platform technology 7 min read
How to choose a payment service provider for your marketplace, part 3 – Costs, integration, and more
When you are choosing a payment service provider, payment costs, ease of integration, and quality of customer service are important things to consider. In this article, we discuss how PayPal, Stripe, Adyen, and MANGOPAY compare in these aspects.
Platform technology 12 min read
How to choose a payment service provider for your marketplace, part 2 – What are the key features?
There are a number of specific payment features marketplaces need from a payment service provider. This article compares the key features from four prominent PSPs: PayPal, Stripe, Adyen, and MANGOPAY.
Platform technology 6 min read
How to choose a payment service provider for your marketplace, part 1 – Which companies should I consider?
What are the best payment service providers for online marketplaces? In this article, we identify the most relevant PSPs for online marketplaces.
Marketing & growth 5 min read
Growing with content – An interview with Simon Powell
The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads.
Marketing & growth 8 min read
Why network effects are key to successful marketplace businesses – An interview with James Currier
The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created.
Business model 5 min read
Trust is key in facilitating transactions – An interview with Vincent Rosso
The co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions.
Business model 5 min read
Why did Thumbtack succeed?
Starting your marketplace with one city and one vertical is key. But for every rule, there's an exception.
Business model 12 min read
Focus your marketplace on one city and one vertical
Tackle the chicken-or-egg problem with a narrow focus.
Starting a marketplace 5 min read
Five must-read books for marketplace entrepreneurs
Our CEO Juho picked the five books he strongly recommends to all marketplace entrepreneurs.
Platform technology 13 min read
How to design the booking flow of your service marketplace
How ten well-known marketplaces match supply and demand, and how to pick the right approach for you.
Starting a marketplace 4 min read
From bootstrapping to $1M in funding – An interview with Arash Shiva and Marius Ciocirlan
Arash Shiva and Marius Ciocirlan of Sharegrid reveal how they went from bootstrapping to $1M in funding, using Sharetribe.
Starting a marketplace 4 min read
Discover latent demand – An interview with Boris Wertz
Boris Wertz, the prolific marketplace investor and former COO of AbeBooks, believes there are still many untapped verticals that are ripe for disruption by new marketplace businesses.
Starting a marketplace 5 min read
From idea to profitability in months – An interview with Agne Milukaite and Peter Ebsen
An interview with the founders of Cycle.land, the Sharetribe-powered bike-sharing marketplace that raised more than £400,000 in equity crowdfunding.
Marketing & growth 4 min read
Do one thing well – An interview with Mike Williams
The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping.
Marketing & growth 5 min read
Conquer one city at a time – An interview with Tristan Pollock
The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly.
Starting a marketplace 10 min read
How much does it cost to start a marketplace business?
Example of a first year’s marketplace startup budget, and how to spend it wisely.
Marketing & growth 12 min read
How to measure your success: The key marketplace metrics
The most important metrics that anchor all your marketing and growth activities.
Marketing & growth 12 min read
How to grow your marketplace
Choosing the early-stage marketing mix for your marketplace.
Business model 11 min read
How to build supply for your marketplace
How to bring in the first, quality providers before your platform has any customers.
