Author
All articles by Katri Antikainen
Katri is Sharetribe's Content and Product Marketer. She has helped hundreds of founders make the most out of their Sharetribe-powered marketplace. Katri is the host of the Marketplace Academy Podcast and of the ten-step video course to build a marketplace.
Best articles by Katri Antikainen
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
DAC7: What the new EU tax directive means for online marketplaces
The tax directive DAC7 extends EU tax transparency rules to online marketplaces and requires reporting seller data to tax authorities. In this article, we share what DAC7 is about and how it affects online marketplaces.
Why we started a DEI initiative – and how it's going
In 2020-2021, Sharetribe set down permanent structures to guarantee that furthering diversity, equity, and inclusion will be an ongoing, continuous process at the company.
All articles by Katri Antikainen
Private files and updatable transaction files
Two new file features are now available in Sharetribe's APIs. Let users upload private files only they and the operator can see. Allow users to update transaction files. You can add the new file features with AI-assisted coding, even without previous development experience.
Build a marketplace for digital products with Sharetribe
Sharetribe now supports digital product marketplaces out of the box. Sellers can upload files directly to listings via a new transaction process or deliver made-to-order digital work through messaging.
New in Sharetribe 🎉 Purchase digital files
Sharetribe’s newest transaction process is built for products that are delivered as a digital file. With the Digital download process, sellers upload files to their listings, and buyers get access to them automatically after purchase. Everything happens and is stored in your Sharetribe marketplace.
New in Sharetribe 🎉 Attach files to messages
Customers and providers can now attach files to messages in transactions. Let users share images, PDFs, contracts, deliverables, and more without leaving the platform.
New in Sharetribe Docs: AI assistant and MCP server
Ask the Docs AI a question and get an answer that's pulled directly from the docs. There's also an MCP server that lets you connect Cursor, VS Code, Claude Code, and others directly to our documentation.
Grow your marketplace through affiliates and referrals with Toppal
Set up referral, affiliate, and influencer programs for your Sharetribe marketplace. Track every referral and payout in one place, no coding required.
New in Sharetribe 🎉 Custom sorting for search results
Sorting search results can be just as important to a great search experience as search filters. Choose which sorting options appear in search. Create custom sorting based on numeric listing metadata.
New in Sharetribe 🎉 Add user and listing data only you control
Use metadata to add trust signals like verification, featured listing collections, custom sorting for search, and more.
New in Sharetribe 🎉 More small improvements
We’ve made a ton of small improvements to Sharetribe in 2026 so far. From adding reviews manually in Console to help texts for custom fields, we've focused on building the small yet impactful things marketplace founders building on Sharetribe have requested.
Sharetribe is the best way to build a freelance marketplace in 2026
Learn how to build a freelance service marketplace like Upwork or Thumbtack with Sharetribe. Get built-in price negotiation, commission payments, delayed payouts, and more out of the box, without coding.
New in Sharetribe 🎉 Featured listings
You can now add dynamic listing sections to any content page on your marketplace. Feature listings based on category, location, listing field data, and more. Display up to 10 matching listings per section that update automatically as your inventory changes.
New in Sharetribe 🎉 Ask for unique data during transactions
When your customers and providers need to communicate complex requirements, asking them for the right information at the beginning of a transaction can make a huge difference. Now, you can use transaction fields to ask for the most relevant info in a structured way.
Democratic governance, communal salary decisions, and accessibility: DEI work at Sharetribe
Sharetribe's highest decision-making power now rests with team members on a one-person, one-vote basis. Salary decisions moved to a peer council model. And we made extensive accessibility improvements to our product. Here's a report of recent work on diversity, equity, and inclusion at Sharetribe.
New in Sharetribe 🎉 Customize the price negotiation flow
Choose how providers and customers can negotiate on price: through counter offers, offer updates, both, or neither.
How Sharetribe helps you with accessibility regulation compliance
Learn more about the accessibility improvements we’ve made to Sharetribe this past year and how you can continue working on your website’s accessibility in accordance to regulation lie the European Accessibility Act (EAA).
Turn your marketplace into a mobile app with Twinr
Launch your Sharetribe marketplace as iOS and Android apps with the no-code mobile app wrapper Twinr without coding.
New in Sharetribe 🎉 Small improvements, big impact
We’ve made a ton of small improvements to Sharetribe over the past months. From end-user account deletion to previewing listing images in Console, these features improve both the admin and end-user experience.
New in Sharetribe 🎉 Private user fields
Collect information from users that only you and the user can see. Ask for info like company tax IDs, professional credentials, or demographic info for analytics—and keep confidential details private.
New in Sharetribe 🎉 Request a quote from a provider
Regular price negotiation is here! Let providers create listings and customers request quotes from them.
New in Sharetribe 🎉 Reverse price negotiation
Let customers create listings that describe what they need. Providers reach out to them with offers, after which they can negotiate. Finally, the customer chooses the best offer. With payments and reviews, no coding needed.
Automate tasks and workflows with new Zapier templates
New Sharetribe + Zapier templates help you streamline onboarding based on user type, limit access by email domain, and remind providers about important steps like adding payout details.
Sharetribe is the best way to build a service marketplace
We’ve added a ton of no-code functionality to Sharetribe specifically for service marketplaces. You can launch a service platform without coding, validate your idea, and scale when you're ready to grow.
New in Sharetribe 🎉 Minimum commission
Set a minimum commission to make sure your commission always covers your fees, even when transaction value is low. Or set a flat commission rate that’s the same across the board.
New in Sharetribe 🎉 Listings without images
Turn off images for listing types where visual content isn't needed. Without coding.
New in developer platform 🎉 Create better seller dashboard experiences
Develop custom inboxes and revenue dashboards with new transaction filtering capabilities in Sharetribe’s APIs.
New in Sharetribe 🎉 Powerful data filtering tools in Console
Filter your marketplace data. Streamline operator actions. Monitor data, recognize trends, and discover growth issues.
New in developer platform 🎉 Add custom filters for data management
Add custom search schema to Console by adding new non-text search schemas for your users, listings, or transactions with Sharetribe CLI.
New in Sharetribe 🎉 Tailor experiences by user type
You can now tailor experiences for different user types with new features: user roles and user account links. For example, you can determine who can see the link to post listings.
New in Sharetribe 🎉 Add a search bar to your content pages
A beautiful search bar with different search fields helps customers find what they need immediately.
New in Sharetribe 🎉 Fixed booking slots
Let providers determine a fixed booking length for their service, event, or experience: 15 minutes, 45 minutes, two and half hours… up to 11 hours and 45 minutes. Without coding.
Year in Review: Diversity, equity, and inclusion at Sharetribe in 2024
Learn about DEI work at Sharetribe in 2024 and how we’re moving forward in a shifting DEI landscape.
New in Sharetribe 🎉 Seats
You can now build a marketplace where calendar bookings can have multiple seats—perfect for classes, tours, rentals, and more.
How to build a website like Upwork
Learn how to validate your Upwork-style freelance marketplace idea, what features your platform needs, how to build and launch an MVP, and how to grow it sustainably.
Year in Review: Diversity, equity, and inclusion at Sharetribe in 2023
Since 2020, we’ve had structures in place for initiatives and work around diversity, equity, and inclusion. This post reflects back on the work we did in 2023.
Having clear user journeys helps your marketplace SEO – An interview with Gregory Edwards
Gregory Edwards shares his advice for the best marketplace SEO results.
Weave SEO into your marketplace right from the start – An interview with Michael Caldwell
Michael Caldwell shares how to take both users and search engines into account when creating your website.
SEO can drastically improve a marketplace’s bottom line – An interview with Mike van der Heijden
Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation.
Year in review: How Sharetribe furthered diversity, equity, and inclusion initiatives in 2022
This year, Sharetribe’s DEI Council tackled initiatives around salary fairness, equitable benefits, non-violent communication, safer space guidelines, and charitable giving.
DAC7: What the new EU tax directive means for online marketplaces
The tax directive DAC7 extends EU tax transparency rules to online marketplaces and requires reporting seller data to tax authorities. In this article, we share what DAC7 is about and how it affects online marketplaces.
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
Why we started a DEI initiative – and how it's going
In 2020-2021, Sharetribe set down permanent structures to guarantee that furthering diversity, equity, and inclusion will be an ongoing, continuous process at the company.
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