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Published on June 24th, 2026

Grow your marketplace through affiliates and referrals with Toppal

Set up referral, affiliate, and influencer programs for your Sharetribe marketplace. Track every referral and payout in one place, no coding required.

One of the most reliable ways to grow your marketplace: word-of mouth.

The people already using it have good reasons to invite new people: suppliers want more customers and customers want to recommend it to friends. Influencers and content creators might have audiences that overlap with yours, so partnerships can be mutually beneficial.

Referral and affiliate programs turn this word-of-mouth potential into something reliable: people earn when they recommend your platform to others.

Until now, having an affiliate program for your Sharetribe marketplace required custom development or a lot of manual operation. Now, you can set one up using Sharetribe's new referral source feature and Toppal, an end-to-end affiliate marketing tool built specifically for Sharetribe. 

The text "Toppal: Affiliate marketing for Sharetribe" on top of rising curve showing affiliate revenue growth.

How Toppal works

Toppal connects to your Sharetribe marketplace and handles the full lifecycle of an affiliate program. Here’s what you can achieve with Toppal, no coding required:

  • Define your program rules: Choose what triggers a reward (a new user sign-up or a completed transaction) and how much affiliates earn (a fixed amount or a percentage).
  • Give affiliates unique tracking links: Toppal automatically attributes new sign-ups and completed transactions to the right person through personal affiliate links.
  • Manage payouts in one place: Review and approve rewards in Toppal's dashboard. Pay out rewards manually or through email using Toppal’s integration with the payout tool Tremendous.

None of this requires changes to your marketplace code. Toppal syncs with your Sharetribe data automatically in the background.

Toppal dashboard showing different affiliate programs: influencer collab, auto enrollment, brand ambassdors.

How to set up Toppal with Sharetribe

Toppal connects to your marketplace using Sharetribe's referral source feature and Integration API. To get started, you need to set up a referral source in Console and then paste your Integration API credentials into Toppal.

Read the full setup guide in the Help Center to connect Toppal to your marketplace and launch your first affiliate program. Toppal offers a 7-day free trial to test how it works and also has a comprehensive Help Center to help you get started.

Please note that Toppal is available on the Pro and Extend plans. See Sharetribe pricing.

Get started with Toppal today

Toppal was created by Tyler Maddren who runs his own marketplace on Sharetribe. Tyler has a background in affiliate and referral marketing, and he wanted to build a tool that would make tapping into this powerful growth strategy as easy as possible. This tool became Toppal, which Tyler wanted to share with other marketplace founders using Sharetribe as well.

Word-of-mouth is a powerful growth tool. If you have users who believe in what you're building, an affiliate program gives them an easy way to spread the word and earn money on the side. Create a Toppal account to set up your first affiliate program today.

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