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All articles by Mira Muurinen

Mira is Sharetribe's Head of Content and SEO expert. She's the Editor-in-Chief of Marketplace Academy – a resource that has helped thousands of founders build, launch, and grow their marketplace businesses.

Best articles by Mira Muurinen

3D pattern of pink magnifying glasses on light pink background.
Marketing & growthPlatform technology

Marketplace SEO: the complete guide

Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.

Nine orange credit cards with the picture of the world map arranged in a symmetrical grid against a light green background.
Platform technologyStarting a marketplace

Marketplace payments: The complete guide

Marketplace payments are very complex. This guide helps you list your feature requirements and compare and choose the best marketplace payment provider for you. (Yes, there's a comparison table!)

Fabrice Grinda on marketplace unit economics
Marketing & growth

“Make your marketplace unit economics work,” says Fabrice Grinda

When one of the world’s most successful angel investors talks marketplaces, we listen.

All articles by Mira Muurinen

How to build

What is an e-commerce marketplace, and how to build one

You don’t need inventory, warehouses, or expensive technology to start an e-commerce business. By building an e-commerce marketplace, you can connect multiple sellers and buyers through one platform. Here’s how.

Sage green background with salmon pink credit cards with world map on the upper left corner, black Mollie logo in bottom right corner.
Platform technologyStarting a marketplace

Mollie marketplace payments – overview of key features

Are you considering using Mollie to process payments on your marketplace? Here's an overview of its features, pricing, and support so you can weigh it against other options.

Yellow locks and keys against a yellow background.
Starting a marketplacePlatform technology

The 8 most common attacks on marketplaces, and how to defend against them

Online marketplaces are prime targets for attacks. Here's what you should know about defending your marketplace against the most common risks.

Person against a blue background, dressed in a blue shirt, holding a blue book with black letters falling out.
Starting a marketplaceMarketing & growth

10 principles for a strong marketplace strategy

Learn the principles behind a strong marketplace strategy… and the pitfalls they'll will help you avoid.

How to build

How to make a website like Etsy. Fast.

Building a peer-to-peer product marketplace a bit like Etsy? This complete guide helps you launch fast and grow your marketplace iteratively.

How to build

How does Zillow make money?

How does Zillow make money? Explore Zillow’s revenue streams, from rentals and agent ads to mortgages, and discover actionable lessons for marketplace founders.

How to build

How does Rakuten make money

Learn how Rakuten makes money through affiliate cash-back commissions, marketplace fees, advertising, and more, and discover lessons you can apply to your own marketplace business.

Bright orange geometric blocks of different shapes and sizes arranged on a bright blue background.
Platform technology

European Accessibility Act for online marketplaces

All the key information on the upcoming EU regulation compiled.

How to build

How does Amazon make money?

How does Amazon make money? Explore Amazon’s business model, revenue streams, and what marketplace founders can learn from its growth strategy.

How to build

How does Airbnb make money?

How does Airbnb make money? Learn how the platform generates revenue through fees, experiences, and premium offerings, plus lessons for marketplace founders.

How to build

How does Vinted make money?

Vinted makes money by charging buyers a fee and offering seller promotion tools—not seller commission. Learn about their unique revenue model and how it works.

Sage green background with salmon pink credit cards with world map on the upper left corner, purple Fondy logo in bottom right corner.
Platform technologyStarting a marketplace

Fondy marketplace payments: overview of key features

Are you considering Fondy to power your marketplace payments? Here's our thorough overview on its key features, pricing, and more.

Statistic showing the share of professionals in the US who freelance, hovering between 34% and 39% from 2014 to 2023.
How to build

How to build a freelance marketplace

Freelancing is growing in popularity. Here's how you build a platform like Upwork or Fiverr.

Sage green background with salmon pink credit cards with world map on the upper left corner, blue and gray Trystao logo in bottom right corner.
Platform technologyStarting a marketplace

Trustap marketplace payments–overview of key features

Is Trustap the right marketplace payment partner for you? Here's an overview of Trustap's key features, pricing, support, and more.

Screenshot of the Fresha homepage with the H1 title "Book local beauty and wellness services"
How to build

How to build a website like Fresha

The guide to building a website like Fresha with online booking and salon management.

Example of a multi-vendor marketplace landing page.
How to build

How to create a multi-vendor marketplace

Why multi-vendor marketplaces are a great business – and how you can build your own.

Sage green background with salmon pink credit cards with world map on the upper left corner, blue Ryft logo in bottom right corner.
Platform technologyStarting a marketplace

Ryft marketplace payments—overview of key features

Are you considering Ryft to power your marketplace payments? Here's a detailed overview of Ryft's pricing, key features, and more.

How to build

How to build a website like Alibaba

Learn how to build a website like Alibaba with our step-by-step guide, covering ideation, MVP creation, achieving product-market fit, and more.

Screenshot of Statista's graph showing eBay as the second-most visited online marketplace in the world with 1,210M visits. Amazon is the first, with 4,790M visits, and the third is Rakuten with 563.4 visits. The columns on the graph are bright blue and eBay is highlighted with a bright red freehand drawing.
How to build

How to build a website like eBay

eBay is the world's second-most visited online marketplace. Learn how to build a website—and a business—like eBay.

Ranking list showing the largest companies in the world by market cap, Amazon highlighted in a red circle in position 6 below Alphabet (Google) and above Meta (Facebook).
How to build

How to build a website like Amazon

Learn how to build a website like Amazon with our step-by-step guide.

How to build

What is a marketplace?

The definition of a marketplace, benefits, types, how to build one from scratch, and more.

Sage green background with salmon pink credit cards with world map on the upper left corner, Mangopay logo in bottom right corner.
Platform technologyStarting a marketplace

Mangopay marketplace payments – overview of key features

Are you considering Mangopay to power your marketplace payments? Here's a detailed overview of Mangopay’s marketplace payment features.

Sage green background with salmon pink credit cards with world map on the upper left corner, PayPal logo in bottom right corner.
Platform technologyStarting a marketplace

PayPal marketplace payments – overview of PayPal for Marketplaces key features

PayPal for Marketplaces is a widely used marketplace payment provider. Explore its features, fees, available countries, currencies, payouts, and more.

Sage green background with salmon pink credit cards with world map on the upper left corner, Adyen logo in bottom right corner.
Platform technologyStarting a marketplace

Adyen marketplace payments – overview of key features

Should you choose Adyen for your marketplace payments? Read this article to know Adyen's features, fees, supported currencies and countries, tax handling, & more.

Sage green background with salmon pink credit cards with world map on the upper left corner, Stripe logo in bottom right corner.
Platform technologyStarting a marketplace

Stripe marketplace payments – overview of Stripe Connect key features

Stripe Connect key features, fees, security compliance, integration and more.

Nine orange credit cards with the picture of the world map arranged in a symmetrical grid against a light green background.
Platform technologyStarting a marketplace

Marketplace payments: The complete guide

Marketplace payments are very complex. This guide helps you list your feature requirements and compare and choose the best marketplace payment provider for you. (Yes, there's a comparison table!)

Gregory Edwards is smiling in his headshot. He's a white man with curly red hear and wearing a white collared shirt. His image is framed in a circle on top of an image of orange magnifying glasses.
Marketing & growthPlatform technology

Having clear user journeys helps your marketplace SEO – An interview with Gregory Edwards

Gregory Edwards shares his advice for the best marketplace SEO results.

Michael Caldwell is smiling widely. His image is framed in a circle on top of an image of orange magnifying glasses.
Marketing & growthPlatform technology

Weave SEO into your marketplace right from the start – An interview with Michael Caldwell

Michael Caldwell shares how to take both users and search engines into account when creating your website.

Mike van der Heijden is smiling and wears a blazer with a blue collared shirt with the top buttons open. His image is framed in a circle on top of an image with some orange magnifying glasses in the corner.
Marketing & growthPlatform technology

SEO can drastically improve a marketplace’s bottom line – An interview with Mike van der Heijden

Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation.

A row of pink 3D magnifying glasses crossing the frame on pale pink background.
Marketing & growth

Link building for marketplaces

Backlinks are key to your marketplace's SEO authority. Here's how you can build backlinks – and the tactics you should avoid.

How to build

The complete guide to essential marketplace website features

Learn about the key marketplace features you need to make your platform viable – and lovable – from day one.

Pink 3D magnifying glasses covering half the frame diagonally, pale pink background.
Marketing & growth

Keyword-targeted content marketing for marketplaces

Marketplace content marketing with an SEO mindset.

Graph with four circles illustrating how an increase in users increases value on a peer-to-peer marketplace.
How to build

How to build a peer-to-peer (P2P) marketplace

A step-by-step guide for building a peer-to-peer marketplace.

Pink 3D magnifying glasses in a three diagonal rows on pale pink background.
Marketing & growth

Keyword research for marketplaces

How to find your initial set of keywords and get started with a marketplace keyword strategy.

Nine pink 3D magnifying glasses arranged in a reclining diamond shape on pale pink background.
Platform technologyMarketing & growth

Technical SEO for marketplaces

This article introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues.

Three pink 3D magnifying glasses on light pink background.
Marketing & growthPlatform technology

Opportunities and challenges of marketplace SEO

How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities.

3D pattern of pink magnifying glasses on light pink background.
Marketing & growthPlatform technology

Marketplace SEO: the complete guide

Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.

List of Fiverr's marketplace revenue streams: buyer and seller commissions, Fiverr Business, Promoted Gigs.
How to build

How to build a website like Fiverr – the complete guide

Creating a micro jobs marketplace where freelancers can post their skills? This guide helps you get started.

How to build

Build a marketplace – with Wordpress or SaaS?

Comparison of building a marketplace with Sharetribe or Wordpress + plugins.

How to build

How to build a rental marketplace?

What is a rental marketplace – and how to build a successful rental platform?

Investor Josh Breinlinger in a 1/3 close up wearing a grey sweater smiling
The Backstage

Investor Josh Breinlinger on why investors love B2B marketplaces

Thinking of building a B2B marketplace? Watch Josh Breinlinger’s interview for some tactical advice.

Makerist founder Axel Heinz in black shirt smiling
The Backstage

Makerist founder Axel Heinz on how to validate a marketplace idea

Axel Heinz’s story proves that you can prevalidate your marketplace idea extremely affordably. And that you should.

Axel Bard BringĂŠus on what a scalable marketplace looks like
The Backstage

Investor Axel Bard BringĂŠus on what a scalable marketplace looks like

Tips for scaling your marketplace from Spotify’s former Global Head of Markets.

Prepare your marketplace for SCA by September 2019
Platform technology

What do PSD2 and SCA mean for marketplaces?

Prepare your marketplace for Strong customer authentication (SCA). Here's what you should know about implementing 3D Secure 2 to comply with European payment regulation in 2019.

James Berdigans on helping marketplace users succeed
The Backstage

How marketplaces can help users succeed

James Berdigans believes his B2B platform thrives when its customers and providers thrive.

Investor Ben Narasin from NEA explains how marketplaces can disrupt large markets
The Backstage

Investor Ben Narasin on how marketplaces can disrupt large markets

Follow Ben Narasin’s advice to build the next marketplace unicorn in an unconquered market.

A black-and-white image two hands holding a Canon camera. The hand on the left is offering the camera to the hand on the right.
Marketing & growth

Why Canon Australia ventured into the sharing economy

Kyōyū, Canon's first-ever gear-sharing marketplace, was built on Sharetribe. What benefits does the Fortune 500 company see in the sharing economy?

What makes a marketplace defensible? Featuring investor Carmen Alfonso Rico.
The Backstage

Investor Carmen Alfonso Rico on what makes a marketplace defensible

Carmen Alfonso Rico’s strategies for building a marketplace that is defensible against competitors.

Fabrice Grinda on marketplace unit economics
Marketing & growth

“Make your marketplace unit economics work,” says Fabrice Grinda

When one of the world’s most successful angel investors talks marketplaces, we listen.

How to build a marketplace success story – featuring Lemoncat CEO Doreen Huber
The Backstage

Lemoncat CEO Doreen Huber on how to build a marketplace success story

Doreen Huber discusses Lemoncat’s success story from the moment the idea was born.

Speedinvest’s Mathias Ockenfels on what investors look for in marketplaces
The Backstage

What do investors look for in marketplaces?

Mathias Ockenfels shares his love of network effects – and how he spots them early on.

Connor Gillivan on competing with marketplace giants
Starting a marketplace

Competing with marketplace giants — An interview with Connor Gillivan

How can a marketplace startup compete with platform giants? Connor Gillivan, co-founder and CMO of the freelance marketplace FreeeUp, shares their story.

Cross-side demonstration virality marketplace
Marketing & growth

Brian Rothenberg at the Marketplace Conference: Driving growth via buyer/seller overlap

Trust Eventbrite’s VP of Growth: if customers are turning to providers on your marketplace, you’re on to something magical.

Marketplace conference, chicken or egg problem
Business Model

James Currier at the Marketplace Conference: 19 tactics to solve the chicken-or-egg problem

This article discusses James Currier's 19 actionable tactics to solve the chicken-and-egg problem for marketplaces. This is the fourth article in a series covering our favorite talks from the first Marketplace Conference in San Francisco.

Marketplace Conference, liquidity
Business Model

Josh Breinlinger at the Marketplace Conference: How to maximize liquidity and transaction quality

A long list of actionable tips for marketplace entrepreneurs, courtesy of Josh Breinlinger, Managing Director at Jackson Square Ventures. This is the third article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.

Marketplace Conference, Geographic Expansion
Marketing & growth

Sarah Rose at the Marketplace Conference: UrbanSitter's playbook for Geographic expansion

This talk by UrbanSitter’s COO is a must for any marketplace entrepreneur planning on launching new markets.

Marketplace Conference, trust on two-sided marketplaces
Business Model

Jessica Tiwari at the Marketplace Conference: Building trust in two-sided marketplaces

This article series brings you some marketplace wisdom and inspiration from the first Marketplace Conference in San Francisco. In this article, we discuss a talk about building trust by Upwork’s VP of Product Management, Jessica Tiwari.

"Validate your marketplace idea as you go," says Anthony Collias
Starting a marketplace

Validate your marketplace as you go

Stasher co-founder and CCO Anthony Collias reveals how Stasher validated their business idea, built their tech, found partners and funders, and expanded the marketplace to three continents.

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