All articles by Mira Muurinen

Author
Mira Muurinen
Jan 17, 2020
Investor Josh Breinlinger in a 1/3 close up wearing a grey sweater smiling
The Backstage

Investor Josh Breinlinger on why investors love B2B marketplaces

Thinking of building a B2B marketplace? Watch Josh Breinlinger’s interview for some tactical advice.

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Author
Mira Muurinen
Oct 22, 2019
Makerist founder Axel Heinz in black shirt smiling
The Backstage

Makerist founder Axel Heinz on how to validate a marketplace idea

Axel Heinz’s story proves that you can prevalidate your marketplace idea extremely affordably. And that you should.

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Author
Mira Muurinen
Sep 10, 2019
Axel Bard Bringéus on what a scalable marketplace looks like
The Backstage

Investor Axel Bard Bringéus on what a scalable marketplace looks like

Tips for scaling your marketplace from Spotify’s former Global Head of Markets.

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Author
Mira Muurinen
Aug 29, 2019
Prepare your marketplace for SCA by September 2019
Platform technology

What do PSD2 and SCA mean for marketplaces?

Prepare your marketplace for Strong customer authentication (SCA). Here's what you should know about implementing 3D Secure 2 to comply with European payment regulation in 2019.

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Author
Mira Muurinen
Jul 23, 2019
James Berdigans on helping marketplace users succeed
The Backstage

How marketplaces can help users succeed

James Berdigans believes his B2B platform thrives when its customers and providers thrive.

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Author
Mira Muurinen
Jun 14, 2019
Investor Ben Narasin from NEA explains how marketplaces can disrupt large markets
The Backstage

Investor Ben Narasin on how marketplaces can disrupt large markets

Follow Ben Narasin’s advice to build the next marketplace unicorn in an unconquered market.

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Author
Mira Muurinen
May 22, 2019
Canon Australia built Kyoyu, a camera-sharing marketplace, on Sharetribe Flex.
Marketing & growth

Why Canon Australia ventured into the sharing economy

Kyōyū, Canon's first-ever gear-sharing marketplace, was built on Sharetribe Flex. What benefits does the Fortune 500 company see in the sharing economy?

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Author
Mira Muurinen
May 6, 2019
What makes a marketplace defensible? Featuring investor Carmen Alfonso Rico.
The Backstage

Investor Carmen Alfonso Rico on what makes a marketplace defensible

Carmen Alfonso Rico’s strategies for building a marketplace that is defensible against competitors.

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Author
Mira Muurinen
Mar 22, 2019
Fabrice Grinda on marketplace unit economics
Marketing & growth

“Make your marketplace unit economics work,” says Fabrice Grinda

When one of the world’s most successful angel investors talks marketplaces, we listen.

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Author
Mira Muurinen
Mar 8, 2019
How to build a marketplace success story – featuring Lemoncat CEO Doreen Huber
The Backstage

Lemoncat CEO Doreen Huber on how to build a marketplace success story

Doreen Huber discusses Lemoncat’s success story from the moment the idea was born.

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Author
Mira Muurinen
Feb 12, 2019
Speedinvest’s Mathias Ockenfels on what investors look for in marketplaces
The Backstage

What do investors look for in marketplaces?

Mathias Ockenfels shares his love of network effects – and how he spots them early on.

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Author
Mira Muurinen
Jan 9, 2019
Connor Gillivan on competing with marketplace giants
Starting a marketplace

Competing with marketplace giants — An interview with Connor Gillivan

How can a marketplace startup compete with platform giants? Connor Gillivan, co-founder and CMO of the freelance marketplace FreeeUp, shares their story.

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Author
Mira Muurinen
Nov 22, 2018
Cross-side demonstration virality marketplace
Marketing & growth

Brian Rothenberg at the Marketplace Conference: Driving growth via buyer/seller overlap

Trust Eventbrite’s VP of Growth: if customers are turning to providers on your marketplace, you’re on to something magical.

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Author
Mira Muurinen
Nov 16, 2018
Marketplace conference, chicken or egg problem
Business Model

James Currier at the Marketplace Conference: 19 tactics to solve the chicken-or-egg problem

This article discusses James Currier's 19 actionable tactics to solve the chicken and egg problem for marketplaces. This is the fourth article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.

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Author
Mira Muurinen
Nov 8, 2018
Marketplace Conference, liquidity
Business Model

Josh Breinlinger at the Marketplace Conference: How to maximize liquidity and transaction quality

A long list of actionable tips for marketplace entrepreneurs, courtesy of Josh Breinlinger, Managing Director at Jackson Square Ventures. This is the third article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.

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Author
Mira Muurinen
Nov 2, 2018
Marketplace Conference, Geographic Expansion
Marketing & growth

Sarah Rose at the Marketplace Conference: UrbanSitter's playbook for Geographic expansion

This talk by UrbanSitter’s COO is a must for any marketplace entrepreneur planning on launching new markets.

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Author
Mira Muurinen
Oct 24, 2018
Marketplace Conference, trust on two-sided marketplaces
Business Model

Jessica Tiwari at the Marketplace Conference: Building trust in two-sided marketplaces

This article series brings you some marketplace wisdom and inspiration from the first Marketplace Conference in San Francisco. In this article, we discuss a talk about building trust by Upwork’s VP of Product Management, Jessica Tiwari.

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Author
Mira Muurinen
Sep 18, 2018
"Validate your marketplace idea as you go," says Anthony Collias
Starting a marketplace

Validate your marketplace as you go

Stasher co-founder and CCO Anthony Collias reveals how Stasher validated their business idea, built their tech, found partners and funders, and expanded the marketplace to three continents.

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