All articles by Mira Muurinen
The Backstage
Investor Josh Breinlinger on why investors love B2B marketplaces
Thinking of building a B2B marketplace? Watch Josh Breinlinger’s interview for some tactical advice.
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The Backstage
Makerist founder Axel Heinz on how to validate a marketplace idea
Axel Heinz’s story proves that you can prevalidate your marketplace idea extremely affordably. And that you should.
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The Backstage
Investor Axel Bard Bringéus on what a scalable marketplace looks like
Tips for scaling your marketplace from Spotify’s former Global Head of Markets.
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Platform technology
What do PSD2 and SCA mean for marketplaces?
Prepare your marketplace for Strong customer authentication (SCA). Here's what you should know about implementing 3D Secure 2 to comply with European payment regulation in 2019.
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The Backstage
How marketplaces can help users succeed
James Berdigans believes his B2B platform thrives when its customers and providers thrive.
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The Backstage
Investor Ben Narasin on how marketplaces can disrupt large markets
Follow Ben Narasin’s advice to build the next marketplace unicorn in an unconquered market.
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Marketing & growth
Why Canon Australia ventured into the sharing economy
Kyōyū, Canon's first-ever gear-sharing marketplace, was built on Sharetribe Flex. What benefits does the Fortune 500 company see in the sharing economy?
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The Backstage
Investor Carmen Alfonso Rico on what makes a marketplace defensible
Carmen Alfonso Rico’s strategies for building a marketplace that is defensible against competitors.
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Marketing & growth
“Make your marketplace unit economics work,” says Fabrice Grinda
When one of the world’s most successful angel investors talks marketplaces, we listen.
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The Backstage
Lemoncat CEO Doreen Huber on how to build a marketplace success story
Doreen Huber discusses Lemoncat’s success story from the moment the idea was born.
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The Backstage
What do investors look for in marketplaces?
Mathias Ockenfels shares his love of network effects – and how he spots them early on.
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Starting a marketplace
Competing with marketplace giants — An interview with Connor Gillivan
How can a marketplace startup compete with platform giants? Connor Gillivan, co-founder and CMO of the freelance marketplace FreeeUp, shares their story.
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Marketing & growth
Brian Rothenberg at the Marketplace Conference: Driving growth via buyer/seller overlap
Trust Eventbrite’s VP of Growth: if customers are turning to providers on your marketplace, you’re on to something magical.
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Business Model
James Currier at the Marketplace Conference: 19 tactics to solve the chicken-or-egg problem
This article discusses James Currier's 19 actionable tactics to solve the chicken and egg problem for marketplaces. This is the fourth article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.
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Business Model
Josh Breinlinger at the Marketplace Conference: How to maximize liquidity and transaction quality
A long list of actionable tips for marketplace entrepreneurs, courtesy of Josh Breinlinger, Managing Director at Jackson Square Ventures. This is the third article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.
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Marketing & growth
Sarah Rose at the Marketplace Conference: UrbanSitter's playbook for Geographic expansion
This talk by UrbanSitter’s COO is a must for any marketplace entrepreneur planning on launching new markets.
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Business Model
Jessica Tiwari at the Marketplace Conference: Building trust in two-sided marketplaces
This article series brings you some marketplace wisdom and inspiration from the first Marketplace Conference in San Francisco. In this article, we discuss a talk about building trust by Upwork’s VP of Product Management, Jessica Tiwari.
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Starting a marketplace
Validate your marketplace as you go
Stasher co-founder and CCO Anthony Collias reveals how Stasher validated their business idea, built their tech, found partners and funders, and expanded the marketplace to three continents.
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