All articles by Mira Muurinen

Marketing & growth
Platform technology
Weave SEO into your marketplace right from the start – An interview with Michael Caldwell
Michael Caldwell shares how to take both users and search engines into account when creating your website.
by Katri Antikainen & Mira Muurinen

Marketing & growth
Platform technology
SEO can drastically improve a marketplace’s bottom line – An interview with Mike van der Heijden
Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation.
by Katri Antikainen & Mira Muurinen

Marketing & growth
Link building for marketplaces
Backlinks are key to your marketplace's SEO authority. Here's how you can build backlinks – and the tactics you should avoid.
by Mira Muurinen

Marketing & growth
Keyword-targeted content marketing for marketplaces
Marketplace content marketing with an SEO mindset.
by Mira Muurinen

Marketing & growth
Keyword research for marketplaces
How to find your initial set of keywords and get started with a marketplace keyword strategy.
by Mira Muurinen

Platform technology
Marketing & growth
Technical SEO for marketplaces
This article introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues.
by Mira Muurinen

Marketing & growth
Platform technology
Opportunities and challenges of marketplace SEO
How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities.
by Mira Muurinen

Marketing & growth
Platform technology
Marketplace SEO: the complete guide
Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces.
by Mira Muurinen

The Backstage
Investor Josh Breinlinger on why investors love B2B marketplaces
Thinking of building a B2B marketplace? Watch Josh Breinlinger’s interview for some tactical advice.
by Mira Muurinen

The Backstage
Makerist founder Axel Heinz on how to validate a marketplace idea
Axel Heinz’s story proves that you can prevalidate your marketplace idea extremely affordably. And that you should.
by Mira Muurinen

The Backstage
Investor Axel Bard Bringéus on what a scalable marketplace looks like
Tips for scaling your marketplace from Spotify’s former Global Head of Markets.
by Mira Muurinen

Platform technology
What do PSD2 and SCA mean for marketplaces?
Prepare your marketplace for Strong customer authentication (SCA). Here's what you should know about implementing 3D Secure 2 to comply with European payment regulation in 2019.
by Mira Muurinen

The Backstage
How marketplaces can help users succeed
James Berdigans believes his B2B platform thrives when its customers and providers thrive.
by Mira Muurinen

The Backstage
Investor Ben Narasin on how marketplaces can disrupt large markets
Follow Ben Narasin’s advice to build the next marketplace unicorn in an unconquered market.
by Mira Muurinen

Marketing & growth
Why Canon Australia ventured into the sharing economy
Kyōyū, Canon's first-ever gear-sharing marketplace, was built on Sharetribe Flex. What benefits does the Fortune 500 company see in the sharing economy?
by Mira Muurinen

The Backstage
Investor Carmen Alfonso Rico on what makes a marketplace defensible
Carmen Alfonso Rico’s strategies for building a marketplace that is defensible against competitors.
by Mira Muurinen

Marketing & growth
“Make your marketplace unit economics work,” says Fabrice Grinda
When one of the world’s most successful angel investors talks marketplaces, we listen.
by Mira Muurinen

The Backstage
Lemoncat CEO Doreen Huber on how to build a marketplace success story
Doreen Huber discusses Lemoncat’s success story from the moment the idea was born.
by Mira Muurinen

The Backstage
What do investors look for in marketplaces?
Mathias Ockenfels shares his love of network effects – and how he spots them early on.
by Mira Muurinen

Starting a marketplace
Competing with marketplace giants — An interview with Connor Gillivan
How can a marketplace startup compete with platform giants? Connor Gillivan, co-founder and CMO of the freelance marketplace FreeeUp, shares their story.
by Mira Muurinen

Marketing & growth
Brian Rothenberg at the Marketplace Conference: Driving growth via buyer/seller overlap
Trust Eventbrite’s VP of Growth: if customers are turning to providers on your marketplace, you’re on to something magical.
by Mira Muurinen

Business Model
James Currier at the Marketplace Conference: 19 tactics to solve the chicken-or-egg problem
This article discusses James Currier's 19 actionable tactics to solve the chicken-and-egg problem for marketplaces. This is the fourth article in a series covering our favorite talks from the first Marketplace Conference in San Francisco.
by Mira Muurinen

Business Model
Josh Breinlinger at the Marketplace Conference: How to maximize liquidity and transaction quality
A long list of actionable tips for marketplace entrepreneurs, courtesy of Josh Breinlinger, Managing Director at Jackson Square Ventures. This is the third article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.
by Mira Muurinen

Marketing & growth
Sarah Rose at the Marketplace Conference: UrbanSitter's playbook for Geographic expansion
This talk by UrbanSitter’s COO is a must for any marketplace entrepreneur planning on launching new markets.
by Mira Muurinen

Business Model
Jessica Tiwari at the Marketplace Conference: Building trust in two-sided marketplaces
This article series brings you some marketplace wisdom and inspiration from the first Marketplace Conference in San Francisco. In this article, we discuss a talk about building trust by Upwork’s VP of Product Management, Jessica Tiwari.
by Mira Muurinen

Starting a marketplace
Validate your marketplace as you go
Stasher co-founder and CCO Anthony Collias reveals how Stasher validated their business idea, built their tech, found partners and funders, and expanded the marketplace to three continents.
by Mira Muurinen