All articles - Marketplace Academy by Sharetribe

Business model, Marketing & Growth, Building the platform 5 min read

How to bootstrap your online marketplace

Mike Williams shares three practical lessons on how to bootstrap online marketplaces. All taken from his experience building and scaling Studiotime – today the largest online marketplace for booking music studios.

Business model, Inspiration 5 min read

Investor Josh Breinlinger on why investors love B2B marketplaces

Business-to-business marketplaces are on every investors radar in 2020. Investor Josh Breinlinger discusses the untapped opportunities in B2B in this video interview.

Business model 6 min read

The potential for financial crime within marketplaces and how to avoid it

Marketplaces can find themselves particularly at risk of financial crime. What specifically can happen on a marketplace – and how to avoid it?

Business model 12 min read

Focus your marketplace on one city and one vertical

Scaling too quickly to new verticals is the most common error when growing a marketplace: this mistake can kill your business before it even gets started. Instead you should focus on one city and one vertical.

Business model 8 min read

How to design your marketplace idea

A guest post by Simone Cicero, creator of the Platform Design Toolkit, a methodology and set of practical tools that help platform businesses create value.

Business model 11 min read

How to validate your marketplace idea before building the platform

Don't focus on the wrong things—validate your idea before building anything.

Business model 11 min read

How to set pricing in your marketplace

Pricing is one of the most important decisions you need to make.

Business model 9 min read

How to discourage people from going around your payment system

What to do if users try to bypass your transaction fees.

Business model 9 min read

How to choose the right business model for your marketplace

Finding the right business model for your marketplace can be tricky, but is crucial for long-term success.

Business model 3 min read

Your business model does not scale – Why peer-to-peer marketplaces fail, part 3

First, you need to think about what it is that you want. Are you planning to build a large VC-funded global marketplace business, or just a smaller local business? This decision can make a big difference.

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