Actionable advice, no lofty theories
Built upon the learnings gained from our two decades of building marketplaces, and our interviews with dozens of marketplace entrepreneurs, the Lean Marketplace is filled with applicable tactics and techniques that can be studied in advance.
Based on real case studies
We’ve analyzed the growth stories of already existing successful marketplace businesses, to distill the secret sauce that made them so successful. Read how Airbnb got started, how Uber solved their supply problem, or how Etsy built their community
Learn to avoid the most common pitfalls
There’s no need to learn everything the hard way. See what others have done wrong, so you don’t make the same mistakes.
About the Authors
Juho Makkonen has been building online marketplaces since 2008. In 2011, he co-founded Sharetribe, a company that helps people and organizations to create their own online marketplace platforms and
Cristóbal Gracia built his first peer-to-peer marketplace in 2009. Today, he is a OuiShare connector in Barcelona, and a partner at Consumo Colaborativo, the leading Spanish organization specialized in collaborative consumption. He facilitates lectures, conferences and workshops related to innovation in the sharing economy, and works as an advisor for startups and other companies.