How to generate marketplace bookings and liquidity by matching supply & demand
Boost your growth by manually matching your marketplace supply and demand. Mike Williams discusses the benefits of the concierge marketplace model.
Business model 6 min read
How to onboard & grow your initial marketplace supply
Mike Williams shares five tactical tips for growing and onboarding marketplace supply. All battle-tested with his global music studios marketplace Studiotime.
Business model, The Backstage 5 min read
Investor Josh Breinlinger on why investors love B2B marketplaces
Thinking of building a B2B marketplace? Watch Josh Breinlinger’s interview for some tactical advice.
Business model 7 min read
How to leverage word-of-mouth to start and grow your marketplace business
Word-of-mouth creates lasting customer relationships. This guest article offers effective strategies to optimize your marketplace for positive WOM.
Business model, The Backstage 6 min read
Lemoncat CEO Doreen Huber on how to build a marketplace success story
Doreen Huber discusses Lemoncat’s success story from the moment the idea was born.
Business model 7 min read
James Currier at the Marketplace Conference: 19 tactics to solve the chicken-or-egg problem
This article discusses James Currier's 19 actionable tactics to solve the chicken and egg problem for marketplaces. This is the fourth article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.
Business model 5 min read
Josh Breinlinger at the Marketplace Conference: How to maximize liquidity and transaction quality
A long list of actionable tips for marketplace entrepreneurs, courtesy of Josh Breinlinger, Managing Director at Jackson Square Ventures. This is the third article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.
Business model 5 min read
Jessica Tiwari at the Marketplace Conference: Building trust in two-sided marketplaces
This article series brings you some marketplace wisdom and inspiration from the first Marketplace Conference in San Francisco. In this article, we discuss a talk about building trust by Upwork’s VP of Product Management, Jessica Tiwari.
Business model 5 min read
Using content moderation as a trust facilitator
Trust is a key component of a successful marketplace. This guest post by Sigrid Zeuthen teaches you how to use content moderation to build trust in your marketplace.
Business model 5 min read
Trust is key in facilitating transactions – An interview with Vincent Rosso
The co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions.
Business model 5 min read
Why did Thumbtack succeed?
Starting your marketplace with one city and one vertical is key. But for every rule, there's an exception.
Business model 4 min read
Productivity – The North Star for Marketplaces
Josh Breinlinger, VC at Jackson Square Ventures, shares his advice on what marketplaces should strive for.
Business model 4 min read
Create commons – An interview with Michel Bauwens
Peer-to-peer sharing platforms should give more power to their community.
Business model 4 min read
Understand your community – An interview with Jennifer Billock
Your marketplace needs to be tended like a garden.
Business model 3 min read
Evolve with the community – An interview with Antonin Léonard
A community is built through offline interaction and online experience.
Business model 4 min read
Rinse and repeat – An interview with Daan Weddepohl
Apply the lean startup methodology, iteratively creating your marketplace.
Business model 6 min read
Make the right trade-offs for your marketplace – An interview with Arun Sundararajan
It is better to grow slow in order to preserve the unique aspects of your marketplace.
Business model 5 min read
Solve the supply – An interview with Alex Stephany
A clear and compelling value proposition is the simplest way of acquiring supply.
