Marketplace Academy

  • All articles
    • Starting a marketplace
    • Business model
    • Platform technology
    • Marketing & growth
    • Insurance
    • The Backstage
  • Guide
  • Create your own marketplace
  • Subscribe

Business model 6 min read

How to generate marketplace bookings and liquidity by matching supply & demand

Boost your growth by manually matching your marketplace supply and demand. Mike Williams discusses the benefits of the concierge marketplace model.

Business model 6 min read

How to onboard & grow your initial marketplace supply

Mike Williams shares five tactical tips for growing and onboarding marketplace supply. All battle-tested with his global music studios marketplace Studiotime.

Business model, The Backstage 5 min read

Investor Josh Breinlinger on why investors love B2B marketplaces

Thinking of building a B2B marketplace? Watch Josh Breinlinger’s interview for some tactical advice.

Business model 7 min read

How to leverage word-of-mouth to start and grow your marketplace business

Word-of-mouth creates lasting customer relationships. This guest article offers effective strategies to optimize your marketplace for positive WOM.

Business model, The Backstage 6 min read

Lemoncat CEO Doreen Huber on how to build a marketplace success story

Doreen Huber discusses Lemoncat’s success story from the moment the idea was born.

Business model 7 min read

James Currier at the Marketplace Conference: 19 tactics to solve the chicken-or-egg problem

This article discusses James Currier's 19 actionable tactics to solve the chicken and egg problem for marketplaces. This is the fourth article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.

Business model 5 min read

Josh Breinlinger at the Marketplace Conference: How to maximize liquidity and transaction quality

A long list of actionable tips for marketplace entrepreneurs, courtesy of Josh Breinlinger, Managing Director at Jackson Square Ventures. This is the third article in a series covering our favourite talks from the first Marketplace Conference in San Francisco.

Business model 5 min read

Jessica Tiwari at the Marketplace Conference: Building trust in two-sided marketplaces

This article series brings you some marketplace wisdom and inspiration from the first Marketplace Conference in San Francisco. In this article, we discuss a talk about building trust by Upwork’s VP of Product Management, Jessica Tiwari.

Business model 5 min read

Using content moderation as a trust facilitator

Trust is a key component of a successful marketplace. This guest post by Sigrid Zeuthen teaches you how to use content moderation to build trust in your marketplace.

Business model 5 min read

Trust is key in facilitating transactions – An interview with Vincent Rosso

The co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions.

Business model 5 min read

Why did Thumbtack succeed?

Starting your marketplace with one city and one vertical is key. But for every rule, there's an exception.

Business model 4 min read

Productivity – The North Star for Marketplaces

Josh Breinlinger, VC at Jackson Square Ventures, shares his advice on what marketplaces should strive for.

Business model 4 min read

Create commons – An interview with Michel Bauwens

Peer-to-peer sharing platforms should give more power to their community.

Business model 4 min read

Understand your community – An interview with Jennifer Billock

Your marketplace needs to be tended like a garden.

Business model 3 min read

Evolve with the community – An interview with Antonin Léonard

A community is built through offline interaction and online experience.

Business model 4 min read

Rinse and repeat – An interview with Daan Weddepohl

Apply the lean startup methodology, iteratively creating your marketplace.

Business model 6 min read

Make the right trade-offs for your marketplace – An interview with Arun Sundararajan

It is better to grow slow in order to preserve the unique aspects of your marketplace.

Business model 5 min read

Solve the supply – An interview with Alex Stephany

A clear and compelling value proposition is the simplest way of acquiring supply.

Categories

  • Starting a marketplace (27)
  • Business model (28)
  • Marketing & growth (32)
  • Platform technology (11)
  • Insurance (3)
  • The Backstage (8)

marketplace academy

The Marketplace Academy has been built by the team behind Sharetribe, the open source platform that lets anyone create an online marketplace in minutes.

Get started with your marketplace for free

Copyright © 2021 · Altitude Pro Theme on Genesis Framework · WordPress · Log in

Tweet
Share79
Share31
110 Shares