How to build a marketplace for food trucks

Food trucks represent one of the fastest-growing segments in the food service industry, generating over $1.2 billion annually in the United States alone. These mobile restaurants face unique challenges: finding profitable locations, connecting with customers, and managing irregular revenue streams. Meanwhile, customers struggle to locate their favorite trucks, and event organizers need streamlined ways to book multiple vendors.

A food truck marketplace solves these problems by creating a digital platform where trucks can showcase their offerings, customers can discover and order from nearby vendors, and event organizers can easily book catering services. The model works because it addresses real pain points on both sides while creating new revenue opportunities for platform operators.

Building a successful food truck marketplace requires understanding the industry's unique dynamics, implementing specialized features like real-time location tracking and event booking systems, and navigating a competitive landscape that includes both established players and emerging startups.

How food truck marketplaces work

Food truck marketplaces operate as two-sided platforms connecting mobile food vendors with customers and event organizers. While standard restaurant marketplaces, these platforms must account for the mobile nature of food trucks, seasonal operations, and the complex logistics of street vending.

The supply side: Food truck operators

Food truck operators serve as the primary supply on these platforms. They range from single-truck operations run by chef-owners to multi-vehicle fleets managed by restaurant groups. These vendors typically operate on thin margins, with average annual revenues between $250,000 and $500,000 per truck.

Food truck operators face several challenges that marketplaces can address:

• Location uncertainty: Finding profitable spots with adequate foot traffic and legal parking
• Customer communication: Informing regular customers about daily locations and menu changes
• Event bookings: Connecting with private parties, corporate events, and festivals
• Payment processing: Managing cash transactions and providing digital payment options
• Marketing reach: Competing with established restaurants for customer attention

The demand side: Multiple customer types

Food truck marketplaces serve several distinct customer segments:

Individual consumers make up the largest segment, seeking convenient lunch options or trying new cuisines. These customers value real-time location information, menu transparency, and the ability to pre-order to avoid waiting in lines.

Event organizers include corporate HR departments, wedding planners, and festival coordinators who need to book multiple food trucks for specific dates and locations. They require different functionality than individual consumers, including bulk booking capabilities and vendor coordination tools.

Property managers at office complexes, construction sites, and industrial parks often invite food trucks to serve employees. These customers need scheduling tools and vendor rotation management.

Transaction flow and logistics

The typical transaction flow varies by customer type:

For individual orders:

1. Customer discovers nearby trucks through location-based search
2. Browses menu and places order with pickup time
3. Payment processed through platform
4. Customer receives order confirmation and pickup instructions
5. Order fulfilled at truck location
6. Platform releases payment to vendor (minus commission)

For event bookings:

1. Event organizer specifies date, location, expected attendance, and preferences
2. Qualified trucks submit proposals with pricing and menu options
3. Organizer selects preferred vendors
4. Contracts signed through platform with deposit collection
5. Final payment processed after event completion
6. Both parties leave reviews

Why food truck marketplaces succeed

The food truck industry's structural characteristics make it well-suited for marketplace solutions. Understanding these dynamics helps explain why platforms can create value and build sustainable businesses.

Market fragmentation creates opportunity

The food truck industry is highly fragmented, with thousands of independent operators and no dominant national chains. This fragmentation makes it difficult for customers to discover options and for vendors to reach new audiences efficiently. Marketplaces solve this discovery problem by aggregating supply in one searchable platform.

Unlike traditional restaurants with fixed locations, food trucks struggle with customer communication. Regular customers often follow trucks on social media to learn daily locations, but this system is inefficient and excludes potential new customers. Marketplaces provide a centralized communication channel that benefits both sides.

High transaction frequency drives engagement

Food trucks generate frequent, repeat transactions from office workers and food enthusiasts who eat lunch daily. This high transaction frequency creates strong engagement on marketplace platforms, as customers check regularly for new locations and menu items.

The mobile nature of food trucks also creates urgency that drives app usage. Customers know their favorite truck might not be in the same location tomorrow, encouraging them to check the platform frequently and order quickly when they find nearby options.

Event catering market expansion

The private event catering segment represents substantial growth potential for food truck marketplaces. Corporate events, weddings, and festivals gradually prefer food trucks over traditional catering for their novelty and variety. However, event organizers struggle to find and coordinate multiple vendors without marketplace tools.

Marketplaces can capture this higher-value segment by providing event-specific features like vendor coordination, contract management, and bulk booking discounts. Event bookings typically generate 5-10 times higher revenue per transaction than individual orders.

Technology solves logistical challenges

Food truck operations involve complex logistics that technology can streamline. GPS tracking helps customers find moving vendors, while inventory management tools help trucks optimize menu planning based on location and demand patterns.

Payment processing is particularly important for food trucks, which have historically relied on cash transactions. Marketplaces can provide integrated payment solutions that reduce handling costs and provide transaction data for business optimization.

Network effects strengthen competitive position

Successful food truck marketplaces benefit from network effects: more trucks attract more customers, and more customers attract more trucks. These effects create competitive moats that make it difficult for new entrants to gain traction once a platform reaches critical mass in a geographic market.

The mobile nature of food trucks amplifies these effects. Unlike restaurant delivery platforms where venue proximity matters most, food truck customers will travel further for unique offerings, increasing the effective market size for each vendor and strengthening network effects.

Key features for food truck marketplaces

Food truck marketplaces require specialized functionality that differs meaningfully from traditional restaurant platforms. These features address the unique challenges of mobile food service, from real-time location tracking to complex event coordination.

Real-time location and availability management

Location tracking forms the foundation of any food truck marketplace. Trucks must be able to update their current location in real-time, while customers need accurate information about where to find vendors.

Effective location management includes:

• GPS integration for automatic location updates
• Manual location posting with address verification
• Operating hours for each location
• Availability status (open, closed, sold out)
• Location photos and landmarks for easier finding
• Parking duration estimates ("here until 2 PM")

Advanced platforms also track location history to identify high-performing spots and help trucks optimize their routes based on historical sales data.

Dynamic menu and inventory management

Food truck menus change more frequently than restaurant menus due to ingredient availability, seasonal items, and daily specials. The platform must accommodate this flexibility while maintaining consistency for customer ordering.

Key menu management features include:

• Daily menu activation and deactivation
• Real-time inventory tracking with automatic item removal when sold out
• Seasonal menu scheduling
• Price variations by location (downtown vs. suburban pricing)
• Dietary restriction filtering and allergen warnings
• Photo management for menu items

Trucks also need the ability to create location-specific menus, as they may offer different items at office complexes versus evening entertainment districts.

Multi-channel ordering system

Food truck customers have diverse ordering preferences depending on context. Office workers want pre-ordering to minimize wait times, while casual customers prefer browsing at the truck. The platform must support both behaviors.

Ordering functionality should include:

• Advance ordering with pickup time selection
• Walk-up ordering for immediate preparation
• Group ordering for office lunch coordination
• Repeat order shortcuts for regular customers
• Order modification within reasonable time windows
• SMS or push notifications for order status updates

Event booking and coordination platform

Event bookings generate higher revenue but require different functionality than individual orders. The platform needs tools for managing complex multi-vendor events with varying requirements.

Event management features include:

• Event posting with detailed requirements (date, location, expected attendance, budget)
• Vendor proposal system with pricing and menu submissions
• Contract generation and digital signature collection
• Deposit and payment scheduling
• Vendor coordination messaging
• Load-in/load-out time coordination
• Event feedback and review system

Payment processing with delayed settlements

Food truck payments present unique challenges due to variable preparation times and the mobile nature of service. The platform must protect both customers and vendors while accommodating operational realities.

Payment features should include:

• Multiple payment methods (credit cards, mobile wallets, cash integration)
• Delayed payment release until order fulfillment
• Refund processing for cancelled orders
• Tip collection and distribution
• Event deposit handling with milestone payments
• Tax calculation and reporting tools
• Chargeback protection for vendors

Customer communication and notification system

Communication is critical for food truck marketplaces due to the dynamic nature of mobile service. Customers need timely updates about locations, menu changes, and order status.

Communication tools include:

• Push notifications for favorite truck locations
• SMS alerts for order ready notifications
• Email updates for menu changes and special events
• In-app messaging between customers and vendors
• Broadcast messaging for truck announcements
• Weather-related closure notifications

Analytics and route optimization

Smart platforms provide data analytics to help trucks optimize their operations and increase profitability. This creates additional value that justifies platform commissions.

Analytics features include:

• Sales performance by location and time
• Customer demographics and ordering patterns
• Route optimization recommendations
• Demand forecasting for menu planning
• Competitor analysis in coverage areas
• Seasonal trend identification

Analyze the competitive landscape

The food truck marketplace landscape includes established players, emerging platforms, and adjacent services that address parts of the value chain. Understanding this competitive environment reveals opportunities for new entrants and strategic positioning options.

Established marketplace platforms

Roaming Hunger represents the most thorough food truck marketplace, operating in over 2,500 cities across the United States. The platform focuses heavily on event bookings and catering services, connecting food trucks with corporate events, weddings, and festivals. Their revenue model combines vendor subscription fees with booking commissions.

Roaming Hunger's strength lies in their extensive vendor network and event booking tools, but their consumer-facing discovery features lag behind modern food delivery apps. The platform's design and user experience feel dated compared to newer marketplace interfaces.

Food Truck Fiesta targets specific metropolitan areas with deep local integration. They partner with office building management companies and event venues to create exclusive booking relationships. This strategy creates stronger network effects in their target markets but limits geographic scalability.

Street Food Finder takes a freemium approach, providing basic location tracking for free while charging for premium features like advanced ordering and event booking. This model attracts smaller food truck operators but may struggle to generate sufficient revenue from free users.

Emerging platforms and regional players

Numerous regional platforms serve specific metropolitan areas, often started by food truck operators themselves. These platforms understand local market dynamics but lack technical resources and marketing reach to compete with well-funded competitors.

TruckSpotting represents an interesting hybrid model, combining food truck marketplace features with social discovery elements. Users can check in at trucks, leave reviews, and follow their favorite vendors. The social features increase engagement but may dilute focus on core marketplace functionality.

Several venture-backed startups are developing AI-powered route optimization and demand forecasting tools specifically for food trucks. While these aren't full marketplaces, they could evolve into detailed platforms or be acquired by existing marketplace operators.

Adjacent services creating competitive pressure

Traditional food delivery platforms like DoorDash and Uber Eats more and more work with food trucks, particularly those with semi-permanent locations. However, these platforms struggle with the mobile nature of true food truck operations and lack specialized features for event booking.

Social media platforms, particularly Instagram and Facebook, serve as informal food truck marketplaces. Many trucks build followings through social content and use these platforms to announce locations and special events. While these platforms don't facilitate transactions directly, they compete for customer attention and vendor marketing spend.

Event planning software companies are expanding into food truck booking as an adjacent service. Their existing relationships with corporate clients and event organizers give them distribution advantages, but they typically lack consumer-facing discovery features.

Market gaps and opportunities

The competitive landscape reveals several opportunities for new entrants:

Geographic expansion: Most platforms focus on major metropolitan areas, leaving mid-size cities underserved. These markets have growing food truck scenes but lack dedicated marketplace platforms.

Vertical specialization: No platform specializes in specific food truck categories like dessert trucks, health-focused vendors, or ethnic cuisines. Vertical focus could create stronger brand recognition and targeted marketing advantages.

B2B integration: Existing platforms struggle with enterprise sales cycles and lack integration with corporate procurement systems. A platform focused on office complex and corporate event bookings could capture this high-value segment.

Technology differentiation: Most platforms use basic location tracking and ordering features. Advanced capabilities like predictive location optimization, dynamic pricing, or IoT integration with truck operations could create competitive advantages.

International markets: Food truck scenes are growing globally, particularly in Europe and Asia, but lack dedicated marketplace platforms. International expansion could provide major growth opportunities for platforms that prove the model domestically.

Build your food truck marketplace: a step-by-step approach

Building a successful food truck marketplace requires a systematic approach that validates market demand, develops core features, and scales operations efficiently. This process differs from typical marketplace development due to the mobile nature of food trucks and the complexity of serving multiple customer segments.

1. Research and validate your target market

Begin by deeply understanding your local food truck ecosystem. Unlike restaurant delivery markets that exist in most cities, viable food truck scenes require specific conditions: supportive regulations, sufficient foot traffic areas, and established vendor communities.

Conduct market research through multiple channels:

• Survey local food truck operators about their biggest business challenges
• Interview frequent food truck customers about discovery and ordering pain points
• Analyze local food truck social media accounts to understand communication patterns
• Research municipal regulations governing food truck operations
• Study competitor platforms operating in adjacent markets

Validate demand by testing simplified versions of your core value proposition. Create a basic website that lists local food trucks and their daily locations, then measure user engagement and vendor interest. This validation approach costs minimal time and money while providing vital market feedback.

2. Choose your initial market focus

Food truck marketplaces benefit from geographic concentration rather than broad coverage. Choose a single metropolitan area for initial launch, preferably one with:

• At least 50 active food trucks
• Supportive local regulations
• Concentrated business districts that generate lunch demand
• Active event scene with regular festivals and corporate functions
• Limited competition from established platforms

Within your chosen market, decide whether to focus initially on individual consumer orders or event bookings. Consumer orders provide higher transaction frequency but lower average order values. Event bookings generate more revenue per transaction but require longer sales cycles and more complex functionality.

Most successful platforms start with consumer orders to build vendor adoption, then expand into event booking once they have sufficient supply density.

3. Design your business model and pricing structure

Food truck marketplaces typically use commission-based revenue models, charging percentages of completed transactions. However, the specific structure requires careful consideration of industry economics.

Standard pricing approaches include:

• Vendor-only commissions: 5-10% of transaction value, paid by food trucks
• Split commissions: 3-5% from vendors, 2-4% service fee from customers
• Hybrid model: Commission on orders, flat fees for event bookings
• Subscription plus commission: Monthly vendor fees plus reduced commission rates

Consider your target market's price sensitivity when setting rates. Food trucks operate on thin margins, so high commission rates can discourage adoption. Start with lower rates to build supply, then gradually increase as you provide more value through features and customer volume.

4. Develop your minimum viable platform

Your initial platform should focus on core functionality rather than complete features. The MVP must enable basic discovery, ordering, and payment processing while providing enough value to attract early adopters.

Essential MVP features include:

• Vendor registration and profile creation
• Location posting with GPS coordinates
• Basic menu display with prices
• Simple ordering system with pickup times
• Integrated payment processing
• Customer notification system
• Basic review and rating functionality

Skip advanced features like route optimization, complex event booking, or social elements in your MVP. These can be added after validating core marketplace dynamics.

Technical considerations for MVP development:

• Choose a mobile-first design since customers primarily access the platform on smartphones
• Implement real-time location updates using GPS APIs
• Integrate with mapping services for accurate location display
• Use push notification services for order status updates
• Implement secure payment processing with appropriate merchant accounts

5. Recruit your initial vendor network

Building supply before demand is critical for food truck marketplaces. Customers won't return to a platform without adequate vendor selection, but vendors may join a platform without existing customer demand if they see potential value.

Approach vendor recruitment systematically:

• Identify the most popular and recognizable food trucks in your market
• Attend food truck events and festivals to meet operators in person
• Offer free trial periods or reduced commission rates for early adopters
• Create simple onboarding processes that minimize time investment
• Provide immediate value through free marketing exposure on your platform

Focus on recruiting 15-20 high-quality vendors rather than trying to list every truck in your market. Quality supply attracts customers more effectively than full but mediocre selection.

Develop vendor success materials including:

• Best practices guides for menu photography and descriptions
• Tips for optimizing location selection and timing
• Templates for customer communication and promotion
• Training materials for using platform features effectively

6. Launch to early customers with targeted marketing

Launch your platform quietly to a limited customer base rather than pursuing broad market awareness immediately. This approach allows you to refine operations and fix issues before facing public scrutiny.

Effective early customer acquisition strategies:

• Target office buildings and business districts with high lunch demand
• Partner with corporate HR departments to promote the platform to employees
• Create social media content featuring participating vendors
• Offer promotional discounts for first-time users
• Encourage vendors to promote the platform to their existing customer base

Measure key metrics during your soft launch:

• Customer acquisition cost and retention rates
• Order frequency and average order values
• Vendor adoption of platform features
• Customer satisfaction scores and feedback themes
• Technical performance and error rates

7. Iterate based on user feedback and data

Use data and feedback from your soft launch to refine your platform and business model. Food truck marketplaces often require multiple iterations to achieve product-market fit due to the complexity of serving multiple user types with different needs.

Common areas requiring iteration:

• Commission rates and fee structures based on vendor feedback
• Ordering flow optimization to reduce cart abandonment
• Location accuracy improvements through better GPS integration
• Customer communication timing and channel preferences
• Menu management tools that match vendor workflow needs

Establish regular feedback collection processes:

• Weekly surveys to active vendors about platform performance
• Customer interviews focusing on discovery and ordering experience
• Data analysis of user behavior patterns and drop-off points
• A/B testing of key features like search interfaces and checkout flows

8. Scale operations and expand feature set

Once your core marketplace demonstrates consistent transaction volume and user growth, begin expanding functionality and geographic coverage.

Priority features for scaling include:

• Event booking system for corporate and private events
• Advanced search and filtering based on cuisine, price, and dietary restrictions
• Loyalty programs and customer retention tools
• Vendor analytics dashboards with performance insights
• Integration with point-of-sale systems used by food trucks

Geographic expansion should follow a systematic approach:

• Analyze adjacent markets with similar demographics and food truck density
• Recruit vendor networks in new markets before launching to customers
• Adapt marketing strategies to local preferences and competitive landscapes
• Consider partnerships with local food truck associations or event organizers

9. Build sustainable competitive advantages

As your marketplace grows, focus on developing sustainable competitive advantages that prevent new entrants from replicating your success.

Potential competitive moats include:

• Network effects: Large vendor selection attracts more customers, creating difficult-to-replicate value
• Exclusive partnerships: Contracts with major office buildings, event venues, or corporate clients
• Proprietary data: Location and demand analytics that help vendors optimize operations
• Technology differentiation: Advanced features like predictive routing or dynamic pricing
• Brand recognition: Strong local brand awareness that reduces customer acquisition costs

Invest in vendor success programs that increase switching costs by making your platform integral to their operations. Vendors who depend on your customer base, analytics, or operational tools will be less likely to switch to competitors.

10. Optimize unit economics and pursue profitability

Food truck marketplaces must carefully manage unit economics due to the industry's thin margins and high customer acquisition costs. Focus on improving key metrics that drive profitability:

• Increase order frequency: Develop features that encourage repeat usage
• Raise average order values: Implement upselling and group ordering features
• Reduce customer acquisition costs: Optimize marketing channels and improve organic discovery
• Expand into higher-margin services: Event booking, vendor financing, or equipment sales
• Automate operations: Reduce manual processes that don't scale efficiently

Consider expanding revenue streams beyond transaction commissions:

• Vendor subscription fees for premium features
• Advertising from food suppliers or equipment companies
• Data licensing to market research firms or real estate developers
• White-label platform licensing to other markets or industries

Cost and development considerations

Building a food truck marketplace requires major upfront investment in technology development, market validation, and initial customer acquisition. Understanding realistic cost ranges and technical requirements helps founders plan appropriate budgets and timelines.

Development costs by approach

Custom development represents the most expensive option but provides complete control over features and user experience. A fully-featured food truck marketplace built from scratch typically costs $75,000-$150,000 for initial development, with ongoing maintenance costs of $5,000-$10,000 monthly.

Custom development timeline typically spans 6-12 months for an MVP with must-have features, followed by additional months for testing and refinement. This approach makes sense for well-funded startups targeting large markets or those requiring unique technical capabilities.

No-code marketplace platforms offer faster time-to-market at lower upfront costs. Platform subscriptions typically range from $200-$2,000 monthly depending on feature requirements and transaction volume. Additional customization work might cost $10,000-$30,000 for specialized features like advanced location tracking or event booking systems.

No-code platforms enable MVP launch within 2-8 weeks but may require eventual migration to custom solutions as feature requirements become more advanced. This approach works well for market validation and early-stage growth.

Hybrid approaches combine no-code foundations with custom feature development. Initial platform costs start at $500-$1,500 monthly, with custom development projects ranging from $15,000-$50,000 depending on complexity. This strategy balances speed-to-market with long-term flexibility.

Technical infrastructure requirements

Food truck marketplaces require solid technical infrastructure to handle real-time location updates, payment processing, and mobile-first user experiences.

Essential technical components include:

• GPS integration: Real-time location tracking with accuracy within 50-100 feet
• Mapping services: Integration with Google Maps or similar platforms for location display
• Payment processing: PCI-compliant payment handling with marketplace-specific features
• Push notifications: Real-time alerts for order status, location updates, and promotions
• Database architecture: Scalable data storage for locations, menus, orders, and user profiles
• Content delivery network: Fast image and content loading across geographic regions

Ongoing operational costs

Beyond development costs, food truck marketplaces face substantial ongoing operational expenses:

Payment processing fees typically range from 2.9% to 3.5% of transaction volume plus $0.30 per transaction. These costs directly impact unit economics and must be factored into commission structures.

Third-party service costs include mapping APIs ($2-10 per 1,000 requests), SMS notifications ($0.01-0.05 per message), push notification services ($1-5 per thousand notifications), and email marketing platforms ($50-500 monthly depending on subscriber count).

Customer acquisition costs vary notably by market and strategy. Digital advertising typically costs $5-20 per acquired customer, while referral programs might cost $10-25 per new user in credits or incentives.

Personnel costs become notable as platforms scale. Essential roles include customer support representatives ($35,000-45,000 annually), vendor success managers ($45,000-65,000), and technical support staff ($55,000-75,000).

Key technical decision points

Several technical decisions notably impact long-term costs and scalability:

Real-time vs. scheduled location updates: Real-time GPS tracking provides better customer experience but increases server costs and battery drain on vendor devices. Many successful platforms use hybrid approaches with real-time updates during peak hours and scheduled updates otherwise.

Native mobile apps vs. progressive web applications: Native apps provide better performance and user experience but require separate iOS and Android development and ongoing app store compliance. Progressive web apps cost less to develop and maintain but may have limited functionality on some devices.

In-house payment processing vs. third-party integration: Building payment systems in-house provides more control and potentially lower long-term costs but requires considerable compliance expertise and security infrastructure. Third-party integration costs more per transaction but reduces technical complexity and regulatory burden.

Multi-tenant vs. single-tenant architecture: Multi-tenant systems serve multiple markets from shared infrastructure, reducing costs but potentially limiting customization. Single-tenant approaches provide more flexibility but increase operational complexity as the platform scales geographically.

Regulatory and compliance considerations

Food truck marketplaces must navigate complex regulatory environments that vary by jurisdiction:

Payment regulations require compliance with PCI DSS standards, anti-money laundering rules, and various state and local payment processing requirements. Violating these regulations can result in meaningful fines and business disruption.

Food safety compliance may require marketplace operators to verify vendor permits, insurance coverage, and health department ratings. Some jurisdictions hold platforms partially liable for vendor compliance issues.

Data privacy laws like GDPR, CCPA, and various state privacy regulations govern how platforms collect, store, and use customer data. Compliance costs can be major, particularly for platforms operating across multiple jurisdictions.

Tax collection responsibilities vary by state and locality. Some jurisdictions require marketplace operators to collect and remit sales taxes on behalf of vendors, adding operational complexity and potential liability.

Budget $5,000-15,000 for initial legal consultation and compliance setup, with ongoing legal costs of $2,000-5,000 monthly as the platform scales to multiple markets.

Frequently asked questions

How much does it cost to build a food truck marketplace?

Development costs range from $75,000-$150,000 for custom platforms to $200-$2,000 monthly for no-code solutions. Factor in additional costs for payment processing (2.9-3.5% of transactions), customer acquisition ($5-20 per user), and ongoing operations.

What features are essential for a food truck booking platform?

Key features include real-time GPS location tracking, dynamic menu management, mobile ordering with pickup times, integrated payments, push notifications for order status, and event booking capabilities for corporate clients.

How do food truck marketplaces make money?

Most platforms charge commission fees of 5-10% per transaction from vendors, sometimes with additional service fees from customers. Some also offer subscription plans, listing fees, or advertising revenue from food suppliers.

What are the biggest challenges in starting a food truck marketplace?

Key challenges include recruiting sufficient vendor supply before launch, managing real-time location accuracy, handling complex event booking logistics, navigating varying local regulations, and competing with social media for vendor marketing attention.

How long does it take to launch a food truck marketplace?

Timeline varies by approach: no-code platforms can launch in 2-8 weeks, custom development takes 6-12 months for MVP. Plan additional time for vendor recruitment, market validation, and regulatory compliance setup.

What makes food truck marketplaces different from restaurant delivery apps?

Food truck platforms must handle mobile vendors with changing locations, real-time GPS tracking, event booking coordination, and more complex logistics. They also serve multiple customer types including individual consumers and corporate event planners.

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