Author
All articles by Sjoerd Handgraaf
Sjoerd is Sharetribe's CMO and has over a decade of experience working with marketplaces, as well as SaaS startups. He's also the host of Two-Sided – the marketplace podcast where he has interviewed 30+ founders and early employees of some of the world's most successful marketplaces.
Alongside his work at Sharetribe, he runs an independent consulting practice, focused on marketplace strategy, growth, and platform business design for founders who want direct, actionable guidance.
Best articles by Sjoerd Handgraaf
What I learned from interviewing 11 brilliant marketplace minds
Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite)
Build something people want with Lenny Rachitsky (ex-Airbnb)
All articles by Sjoerd Handgraaf
Can you vibe-code an online marketplace?
I spent 60+ hours trying to vibe-code a marketplace. Here's what vibe coding can and can't do for marketplace founders today.
Two-sided - [Bonus Episode] Dribbble's controversial pivot to a lead-gen marketplace with Constantine Anastasakis (CEO @ Dribble)
Dribbble's pivot: CEO Constantine Anastasakis on turning a design community into a lead-gen marketplace. Key lessons for marketplace founders on users, metrics and monetization.
Season 3 Recap: six key takeaways with Sjoerd Handgraaf (Sharetribe)
Building defensible marketplaces: insights on network effects and AI - Pete Flint (NFX)
In this episode, we dive into the world of marketplaces with Pete Flint, co-founder of NFX, one of the leading venture firms specializing in network effects.
Disrupting Legacy Industries with B2B Marketplaces - Laurens Groenendijk & Bas Rieter (DFF)
From first revenue to breakout success - Colin Gardiner - Yonder.vc
Founders and speed: finding and funding scalable marketplaces - Jeroen Arts (Speedinvest)
Navigating marketplace growth: Lateral attacks and the power of the niche - Mira Mihaylova (Piton Capital)
What turns a good marketplace into a really great marketplace? - Andrew Blachman (Marketplace Capital)
Four steps to evaluate a network effects business - Sameer Singh (SpeedInvest / Breadcrumb.vc)
Lessons from investing in 1,100+ network businesses - Jose Marin (FJ Labs)
How to build a website like GetYourGuide
GetYourGuide is an online marketplace that offers a wide range of tours, activities, and experiences for travelers. Build your marketplace similar to GetYourGuide and start connecting people with unique travel experiences.
How to raise funding for a Sharetribe-powered marketplace
Lessons from 30+ Sharetribe-powered marketplaces that have raised a total of $66M in venture funding.
How to build a website like Farfetch
How to build a website like Preply.
Learn how to build a website like Preply with our step-by-step guide, covering ideation, MVP creation, achieving product-market fit, and more
How to build a website like Thumbtack.
Learn how to build a website like Thumbtack with our step-by-step guide, covering ideation, MVP creation, achieving product-market fit, and more
Building a Thriving Second-Hand Clothing Marketplace: A Comprehensive Guide
Create a thriving second-hand clothing marketplace with our comprehensive guide. Learn about business models, competitors and how to get started.
How to build a website like GOAT
Learn how to build a sneaker marketplace like GOAT with these instructions.
How to build a website like SeatGeek
Learn how to build a website like SeatGeek with this comprehensive guide
How to build a website like Zola
This guide explores how you can design, build, and scale your own marketplace like Zola.
How to create a car rental website like Turo.
Learn how to build a website like Turo with this guide.
How to build a website like Styleseat
Styleseat is an online marketplace that connects beauty and wellness professionals with clients seeking their services. This guide explores how you can design, build, and scale your own marketplace like Styleseat.
How to build a website like OfferUp
Learn how to create an app like OfferUp with this step-by-step guide.
How to build a website like Vinted
Learn how to create a website like Vinted, from choosing your niche to launching and scaling a successful second-hand marketplace.
How to build a website like Faire
Faire is an online marketplace that connects independent retailers with unique and curated products from emerging brands. This guide explores how you can design, build, and scale your own marketplace like Faire.
How to build a website like SSense
SSense is a high-end online marketplace offering a curated selection of luxury fashion and streetwear for men and women. This guide explores how you can design, build, and scale your own marketplace like SSense.
Season 2 recap: six essential insights from interviewing 11 marketplace founders
How a comic book community turned into a marketplace - Gene Miguel (Shortboxed)
Growing a marketplace through perseverance - Trisha Bantigue (Queenly)
How to balance speed with quality in building a marketplace - Gaurav Singhal (Drive lah)
First-time marketplace founders often struggle to balance speed to market and marketplace quality.
How to build a successful marketplace in a crowded space - David Oates (Curtsy)
Why you shouldn’t underestimate the power of sales - Jason Bergman (MarketPryce)
Having fun building your business is a competitive advantage - Andrew Gazdecki (MicroAcquire)
How a passion turned into a marketplace - Dirk Fehse (PaulCamper)
How to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy)
Focus on a problem that you have experienced yourself - James Younger (TempStars)
Transforming from a network to a marketplace with James McAulay (Encore)
Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite)
The best marketplaces run on commission
Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.
What I learned from interviewing 11 brilliant marketplace minds
From mowing lawns to tech entrepreneur with Bryan Clayton (Greenpal)
Lessons from building Kickstarter with Charles Adler
Dealing with trust and Covid-19 in a travel industry marketplace with Jacob Wedderburn-Day (Stasher)
The end of free marketplaces with Ryan Gill (Communo)
Building an enterprise gateway marketplace with Kevin Lustig (Scientist.com)
Talent marketplaces and the future of work with Sophie Adelman (WhiteHat/ex-Hired)
Embrace, don't replace the middleman with Michael DeGiorgio (CREXi)
Talk to your users before building anything with Charles Armitage (Florence)
Build something people want with Lenny Rachitsky (ex-Airbnb)
Optimize for quality and productivity in your marketplace with Josh Breinlinger (Jackson Square Ventures)
Building a marketplace for a fragmented market with complex workflows with Ruthie Amaru (Freightos)
The top 40 + 10 marketplace investors and VC firms
The title says it all. Here are the people to keep an eye on in the marketplace investment scene.
Six ways to create your online marketplace website
Find the best way to build your online marketplace platform.
How to build a website like Airbnb
Get a step-by-step guide on how to build a website like Airbnb, from choosing a marketplace idea to launching your MVP and scaling your platform. No coding required.
The 5 questions to ask when choosing marketplace software
There are dozens of marketplace software solutions to choose from. These five questions make the right choice for your marketplace idea.
The Lean Marketplace - out now!
Sharetribe's new book, The Lean Marketplace, is now available for Kindle and as a paperback on Amazon.com. Learn more about this practical guide to building a successful online marketplace business.
10 marketplace thought leaders you should follow
A list of 10 important marketplace thought leaders to follow in this rapidly changing industry.
How to start with branding your marketplace
Use the brand strategy canvas to find your unique marketplace positioning.
Three lessons learned: What matters most in marketplaces
In this interview, Oliver Bremer discusses how and why his first marketplace business Tangareef failed and what he learned from it to start a new project.
10 marketplace founders you should follow
A list of ten marketplace founders, who remain CEOs of their successful marketplace companies. Follow them for inspiration and advice.
How to do local content marketing for marketplaces
Content marketing and local marketplaces are a perfect match.
How to get started with Google Ads for your marketplace
The basics of setting up your first-ever Google Ads campaign.
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