Articles by Sjoerd Handgraaf

Sjoerd Handgraaf is a Growth & Product Marketing Specialist, with nearly a decade of experience in SaaS startups & growth companies (both web & app) in digital media, B2B & B2C software & clean-tech.

Marketing & growth 4 min read

Marketplace investors and VC firms: the 2020 landscape + the top 10 individuals to follow

The title says it all. Here are the people to keep an eye on in the marketplace investment scene.

Starting a marketplace, Platform technology 7 min read

How to choose the right online marketplace software

There are dozens of online marketplace software alternatives to choose from. Learn how to make the right choice for your marketplace idea, budget, and future plans.

Starting a marketplace < 1

The Lean Marketplace – out now!

Sharetribe's new book, The Lean Marketplace, is now available for Kindle and as a paperback from Amazon.com. Learn more about this practical guide to building a successful online marketplace business.

Marketing & growth 9 min read

How to start with branding your marketplace

Use the brand strategy canvas to find your unique marketplace positioning.

Starting a marketplace 6 min read

Three lessons learned: What matters most in marketplaces – An interview with Oliver Bremer

In this interview, Oliver Bremer discusses how and why his first marketplace business Tangareef failed and what he learned from it to start a new project.

Starting a marketplace 2 min read