The Lean Marketplace – out now!
Sharetribe's new book, The Lean Marketplace, is now available for Kindle and as a paperback from Amazon.com. Learn more about this practical guide to building a successful online marketplace business.
Articles by Sjoerd Handgraaf
Sjoerd Handgraaf is a Growth & Product Marketing Specialist, with nearly a decade of experience in SaaS startups & growth companies (both web & app) in digital media, B2B & B2C software & clean-tech.
Building the platform 8 min read
Five ways to build an online marketplace platform—and how to choose yours
There are a number of different approaches to building an online marketplace platform, each with its own benefits and drawbacks. This article will help you ask the right questions to help you make an informed decision.
Marketing & Growth 9 min read
How to start with branding your marketplace
Branding is a term that often comes up when marketing, advertising, and PR are discussed. This article explains what it is, why it is important, and you will learn a method to get started.
Inspiration 6 min read
Three lessons learned: What matters most in marketplaces – An interview with Oliver Bremer
In this interview, Oliver Bremer discusses how and why his first marketplace business Tangareef failed and what he learned from it to start a new project.
Inspiration 2 min read
Ten marketplace founder & CEOs every marketplace entrepreneur should follow
A list of ten marketplace founders, who remain CEOs of their successful marketplace companies. Follow them for inspiration and advice.
Inspiration 2 min read
Ten marketplace thought leaders every marketplace entrepreneur should follow
A list of 10 important marketplace thought leaders to follow in this rapidly changing industry.
Inspiration 3 min read
Ten marketplace investors every marketplace entrepreneur should follow
A list of 10 important marketplace investors to follow in this rapidly changing industry.
Marketing & Growth 8 min read
How to do local content marketing for marketplaces
Local content marketing is an effective and affordable way to drive traffic to your marketplace that targets a specific geographical area.
Marketing & Growth 9 min read
How to get started with Google AdWords for your marketplace
Getting the first traffic is harder than you think. Learn how to use paid traffic to get a fast start.
