Marketplace software for founders and scaling businesses

The marketplace operating system for the AI age

Build the exact marketplace you need. Run it reliably and affordably at any scale. Grow further than you would alone.

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We've helped thousands of founders launch their marketplace with Sharetribe. Read their stories →

Build any kind of marketplace

No matter how unique your marketplace concept is, Sharetribe can support it.

Property rentals

Build a platform like Airbnb. Let people rent their homes, camping sites, pools, or office space.

Equipment rentals

Help people and companies bring their equipment like machines, cameras, or camping gear online to rent.

Vehicle rentals

Build a marketplace like Turo where people can rent vehicles to each other.

B2B and B2C rentals

Create a site for companies to rent spaces, vehicles, equipment, or something else to consumers or each other.

› Build a rental marketplace with Sharetribe

Examples of Sharetribe powered marketplaces.

Local services

Build a platform like UrbanSitter or StyleSeat and help local service providers like babysitters, cleaners, or hairdressers sell their services online.

Negotiation and bidding

Help customers get quotes from software developers, electricians or accountants like Upwork or Thumbtack.

Virtual services

Let customers book online sessions with a life coach, tutor, or a domain expert.

Events and experiences

Build a platform like GetYourGuide or ClassPass for booking seats for tours and classes. Or finding tickets to events.

› Build a service marketplace with Sharetribe

Selling used products

Build a second-hand platform like Depop or eBay where people can make money selling things they no longer need.

Selling digital products

Create a platform where people can access content or other digital files from creators.

B2B product marketplaces

Build a platform for complex B2B transactions that need negotiation, contracts and bulk orders.

Selling new products

Let sellers to bring their inventory online and ship products to their customers like Etsy.

› Build a product marketplace with Sharetribe

Classifieds and directories

Build a directory or a classified ads site like Craigslist or Gumtree with different kinds of listings in multiple categories.

Matchmaking and recruiting

Build a job board, dating site, or any other platform for finding the right match among many.

Multiflow marketplaces

Allow services, rentals, and product-selling, all in the same marketplace.

Bartering and gifting

Let your users swap things or services with each other – or give them away for free.

› Build any kind of marketplace with Sharetribe

A map of a sample marketplace for yoga classes, with bubbles where yoga classes take place. Overlaid on top is a booking form for a yoga class and a box that shows accepted payment methods, all big credit cards.

A picture of the console interface on the background of a marketplace with three logos from the most common AI assistants

A complete marketplace foundation

Build the exact marketplace you need and iterate on it fast

: Sharetribe's marketplace solution has all the essential marketplace features your business needs from day one: user profiles, listings, payments, monetization, admin tools, infra, and security. You get the complete marketplace operating system out of the box and can start building the things that make your platform unique.
: Create your own layout, branding, and content. Configure how listings work, what data users enter, how transactions flow. With Sharetribe's customizable data schema and transaction engine, you can build the exact marketplace you want.
: Sharetribe's API-first architecture lets you build any custom feature, connect to any third-party service, or integrate your marketplace into an existing system: whether it's a CRM, a custom backend, a mobile app; whatever you need to add, the developer platform supports it.
: Sharetribe's headless architecture and open APIs work with any tool and any skill level. Use the no-code builder to move fast. Connect your favorite AI coding tool to build or extend features with a prompt. Hire from the Expert Marketplace when you need someone to do it for you.

The access control panel showing the options to make a marketplace private, approve users, restrict publishing oir transaction rights, or approve listings.

In the background, there are three images of groups in the winter wonderland of Finnis Lapland skiing, hiking, and dog-sledding. Overlaid on top are icons representing performance and traffic spikes.

A snapshot of the Biketribe rental marketplace home page. The page says "Bikes and gear for every surface!" Overlaid on top is a shield icon that represents security.

A book symbol overlaid on top of a marketplace landing page.

A snippet of code and a triangle icon of three dots connected by lines.

A true marketplace operating system

Reliable, easy, and affordable at any scale

: Monitor and manage every aspect of your marketplace from day one—users, listings, transactions, and analytics— all from one place.
: Get production-grade infrastructure at a fraction of the cost of running your own setup. Sharetribe's battle-tested infra handles traffic and performance at any scale. No DevOps team required.
: Built-in security according to the latest standards, backed by AI-powered automated fraud detection and an on-call human response team with years of experience tackling attacks against marketplaces
: GDPR, PSD2, and accessibility standards: all covered by default. We will continuously update on global and local requirements.
: Outsource customer service, provider verification, and dispute resolution to AI agents. Small teams can now run what once took a full operations headcount.

A snapshot of the Biketribe rental marketplace home page. Overlaid on top are several boxes showing code. The two boxes on top show an analytics symbol and a status symbol, showing that these features can be added with coding.

Sharetribe Expert agencies in a grid, showcasing experience, services offered, and projects completed.

A snapshot of a landing page for Teetribe, a sample marketplace for selling t-shirts. Overlaid on top are boxes that have logos for companies who have built Sharetribe extensions.

An image of an icon with a question mark surrounded by portraits of the different people working in support at Sharetribe.

A screenshot of the different resources offered by Sharertribe

A marketplace growth ecosystem

Grow further than you would alone

: Sharetribe's analytics tools are built for two-sided platforms—measuring supply and demand balance, liquidity, and transaction rates, not just traffic.
: Sharetribe's Expert Marketplace connects you with developers, designers, and growth specialists who know the platform. No wasted onboarding time.
: Expand your marketplace with pre-built integrations to referral tools, email marketing, social promotion, and AI-powered analytics.
: Connect with others in a peer community of marketplace founders sharing what works and what doesn't: ask (and give) specific advice, instead of running your business on generic startup content.
: Whether your question is about the platform or how to use it, our ever-improving support bot handles the quick stuff, but you can escalate to a human whenever you need one. Seven days a week
: The Marketplace Academy and Podcast, the Two-Sided podcast, and The Lean Marketplace book give you direct access to 15 years of marketplace-specific knowledge. Practical guides, interviews with founders of successful marketplaces, and proven frameworks for the problems two-sided platforms actually face.

Trusted by marketplace founders worldwide

From first idea to full business, Sharetribe has helped thousands of marketplace founders and operators build what they need — and keep building as they grow.

Screenshot of the landing page of Drive lah, a car rental marketplace.

Gaurav Singhal and Dirk-Jan ter Horst from Drive lah

Drive lah raised millions in venture capital and scaled internationally

Screenshot of the landing page of Sharetribe customer Swimmy, a pool rental marketplace.

Raphaëlle de Monteynard from Swimmy

Swimmy grew to hundreds of thousands of users and millions in bookings

Screenshot of the landing page of Gearsource, a marketplace for professional audio and staging equipment.

Marcel Fairbairn from GearSource

GearSource survived three re-platforms and found stability after two decades

Screenshot of the landing page of socialbnb, a marketplace for responsible travel alternatives.

Nils Lohmann & Alexander Haufschild from socialbnb

socialbnb connects travelers with social impact projects across 45 countries

The Marketplace Academy covers everything you need to build, run, and grow a marketplace: practical guides, founder stories, and conversations with platform economy experts.

How to measure your success: the key marketplace metrics

Marketing & growth

Marketplace metrics: 26 key metrics and how to use them

What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data.

Bright green origami cacti on a light green surface.

Starting a marketplaceBusiness model

The marketplace business model guide

Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner.

Yellow 3D coins and green bills in symmetric diagonal rows on pink background

Marketing & growth

Marketplace funding: The complete guide

Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it.

: An online marketplace platform is a website (or sometimes a mobile app) that aggregates inventory from multiple suppliers (sellers) in one place. It also lets customers (buyers) engage in transactions with the suppliers. A transaction on a marketplace can mean a product purchase, a calendar booking, a message to request a quote, or anything else that leads to an exchange of value between the customer and the supplier. Airbnb, Uber, eBay, Amazon, and Upwork are examples of popular online marketplaces.
: Sharetribe is for founders who have a marketplace idea — entrepreneurs looking to build the next marketplace unicorn, side-project starters, intrapreneurs in larger organizations, and non-profit or cooperative marketplace builders. It's also for businesses ready to transition to a modern, flexible marketplace architecture.
Whatever your situation, Sharetribe's marketplace operating system is built for you.
: If your business idea is an online marketplace for something, you can make it happen with Sharetribe's marketplace software. Your platform can be about selling products, renting items, vehicles, or spaces, or selling services. And a host of other things. Here’s a gallery of our customers where you can look for inspiration.
: There are two main ways to start. The no-code path: answer a few questions, get a test marketplace in minutes, and configure it with Sharetribe's no-code builder — no coding required. The developer path: connect your own frontend to Sharetribe's APIs using the open-source template, build headless with custom code, or use an AI coding tool to build on top of Sharetribe's APIs.
Both paths can be combined. Many founders start with no-code and add custom features as they grow.
: Yes. With Sharetribe's no-code builder, you can have a fully functional marketplace up and running in minutes. Customizing it to match your unique concept usually takes no more than a day.
If you need custom features, AI-assisted development has lowered the bar significantly. You can use tools like Claude Code, Cursor, or Codex to build on top of Sharetribe's open APIs — no deep coding experience required for smaller changes.
: If you need help setting up your marketplace platform, Sharetribe's free email support is available seven days a week. Just send us a message at hello@sharetribe.com, and we’ll get back to you in no time.
: Sharetribe offers a Build plan at $39/month with a 14-day free trial — no upfront fees, no payment commitment to start. Once you're ready to go live, live plans start at $139/month (or $99/month billed annually).
If you need unique features beyond what's available out of the box, you can add them with custom code, AI-assisted development, or by hiring a vetted developer from Sharetribe's Expert Marketplace.
: You can start your free 14-day Sharetribe trial without any payment commitment. During the trial, you have all Build plan features: a test marketplace you can configure and test in full.
Once you're ready to go live, you can subscribe to a live plan (Lite, Pro, or Extend) depending on your needs. If you want to keep building after your trial ends, you can stay on the Build plan.
: No. You can build your marketplace yourself. No coding skills are required to create a marketplace with Sharetribe. However, if you need a specific unique feature that is not available in Sharetribe's marketplace builder out of the box, and you're not a developer, you might need to hire a developer to build the feature for you.
: You don't need to install or host anything to launch a marketplace with Sharetribe. Sharetribe's cloud hosting infrastructure takes care of hosting for you. You can either connect your own domain to your marketplace or use a default domain, [your-marketplace].mysharetribe.com. If you are using Sharetribe's developer platform to add custom features, you will need to install and host the custom code you've written on your own server. This is easy and affordable, as you only need to host user interface code. The heavy lifting related to databases and business logic still happens on Sharetribe's servers. Your custom code connects to Sharetribe's servers via APIs.
: Yes. Sharetribe comes with a beautiful design template that is available out of the box. However, you have full freedom to modify or even replace it with your own unique design, thanks to Sharetribe's headless approach. Sharetribe gives you full control over the user interface of your marketplace. Modifying template design requires custom development with HTML, CSS, and Javascript. You can either develop a new design yourself or hire a Sharetribe Expert or another developer to help you.
: Yes. Sharetribe's developer platform allows you to customize and extend your marketplace platform infinitely. You can add any features, integrate any third-party services, or change your design and workflows. Making these changes requires custom development with HTML, CSS, and Javascript. You can either develop custom features yourself or hire a Sharetribe Expert or another developer to help you.
: Yes. Sharetribe comes with a responsive marketplace website template that looks great on mobile browsers. You can also build a native mobile app. This requires custom development on top of Sharetribe's APIs using the developer platform.
: Yes. Sharetribe works for any marketplace idea. If your marketplace requires lots of custom features that are unique to your concept, you will likely need to use the developer platform and custom-develop the features on top of Sharetribe's standard marketplace functionality.
: Yes. Sharetribe does not limit how many users and listings you can have. Sharetribe’s hosted cloud infrastructure is optimized to ensure that your marketplace performs, regardless of how much data it has. And we maintain excellent uptime.
: Yes. Sharetribe's marketplace platform has been powering online marketplace businesses for 15 years. Over time, we've built powerful safeguards against hacking attempts and DDoS attacks.
Security is built in by default: AI-powered fraud detection automatically blocks spam attacks and stolen credit card transactions. Our on-call team has 15 years of experience handling threats specific to online marketplaces. We follow current best practices to ensure your data and your users' data stay safe.
: Yes. Sharetribe's headless architecture and open APIs are designed to work with any AI coding tool. You can build on top of Sharetribe using Claude Code, Cursor, Codex, Copilot, or any other AI assistant — all of Sharetribe's core features are accessible via public APIs.
For smaller changes, we encourage you to just make them yourself. For more complex work, Sharetribe's Expert Marketplace connects you with vetted developers who, thanks to AI, can deliver features faster than ever before.

Start your 14-day free trial

Create a marketplace today!

Launch quickly, without coding
Extend infinitely
Scale to any size

Start free trial

No credit card required

Marketplace software for founders and scaling businesses

The marketplace operating system for the AI age

No matter how unique your marketplace concept is, Sharetribe can support it.

Build the exact marketplace you need and iterate on it fast

Start at 90% done

Match your unique vision

Extend without limits

Build it with the tools you already use.

Reliable, easy, and affordable at any scale

Manage ten or ten million users

Scale at a fraction of the infrastructure costs

Enjoy peace of mind on secure platform

Meet compliance requirements out of the box

Automate with AI what used to require a team

Grow further than you would alone

Track the metrics that actually matter

Access vetted experts when you need them

Integrate the tools you need to grow

Connect with other marketplace founders

Get support every day of the week

Tap into decades of marketplace expertise

From first idea to full business, Sharetribe has helped thousands of marketplace founders and operators build what they need — and keep building as they grow.

The Marketplace Academy covers everything you need to build, run, and grow a marketplace: practical guides, founder stories, and conversations with platform economy experts.

Marketplace metrics: 26 key metrics and how to use them

The marketplace business model guide

Marketplace funding: The complete guide

Frequently Asked Questions

What is an online marketplace?

Who is Sharetribe for?

Does Sharetribe work for my idea?

How does Sharetribe work?

Is it easy to create a marketplace with Sharetribe?

What should I do if I need help?

How much does it cost to build a marketplace with Sharetribe?

How does the free trial work?

Do I need to hire someone to build my marketplace?

How do I host my Sharetribe-powered marketplace?

Can I use my own design?

Can I add any features I want?

Can I build a mobile app with Sharetribe?

My marketplace idea is completely unique. Are you sure I can build it with Sharetribe?

I expect my marketplace will have millions of users and listings. Can Sharetribe support it?

Is Sharetribe secure?

Can I use AI to build or customize my marketplace?

Create a marketplace today!