The Octopus Club founder Ana smiling at the camera, holding a laptop that shows her marketplace's landing page.

Marketplace software for founders

Launch your marketplace in a day without coding. Extend infinitely with code. Scale your business to any size.

Ana is one of the thousands of founders who launched their marketplace with Sharetribe. Read her story ›

Build any kind of marketplace

No matter how unique your marketplace concept is, Sharetribe can support it.

Property rentals

Build a platform like Airbnb. Let people rent their homes, camping sites, pools, or office space.

Equipment rentals

Help people and companies bring their equipment like machines, cameras, or camping gear online to rent.

Vehicle rentals

Build a marketplace like Turo where people can rent vehicles to each other.

B2B and B2C rentals

Create a site for companies to rent spaces, vehicles, equipment, or something else to consumers or each other.

Examples of Sharetribe powered marketplaces.

Local services

Build a platform like UrbanSitter or StyleSeat and help local service providers like babysitters, cleaners, or hairdressers sell their services online.

Negotiation and bidding

Help customers get quotes from software developers, electricians or accountants like Upwork or Thumbtack.

Virtual services

Let customers book online sessions with a life coach, tutor, or a domain expert.

Events and experiences

Build a platform like GetYourGuide or ClassPass for booking seats for tours and classes. Or finding tickets to events.

Examples of Sharetribe powered marketplaces.

Selling used products

Build a second-hand platform like Depop or eBay where people can make money selling things they no longer need.

Selling digital products

Create a platform where people can access content or other digital files from creators.

B2B product marketplaces

Build a platform for complex B2B transactions that need negotiation, contracts and bulk orders.

Selling new products

Let sellers to bring their inventory online and ship products to their customers like Etsy.

Examples of Sharetribe powered marketplaces.

Classifieds and directories

Build a directory or a classified ads site like Craigslist or Gumtree with different kinds of listings in multiple categories.

Matchmaking and recruiting

Build a job board, dating site, or any other platform for finding the right match among many.

Multiflow marketplaces

Allow services, rentals, and product-selling, all in the same marketplace.

Bartering and gifting

Let your users swap things or services with each other – or give them away for free.

Examples of Sharetribe powered marketplaces.

No-code marketplace builder

Launch your business today with a flawless marketplace user experience


Start at 90% done

Sharetribe’s no-code marketplace builder has all the essential marketplace features your business needs from day one: profiles, listings, payments, monetization, admin tools, infra, and security – the complete marketplace engine.


Customize for your unique concept

Determine your marketplace's layout and design. Choose from multiple layout options and add your unique brand elements.


Build your brand through content

Create your marketplace’s content, language, and style down to the smallest detail with Sharetribe's content management tools.


Connect hundreds of third-party services

Expand your marketplace tool set with pre-built integrations to third-party services like Zapier.

Developer platform

Customize your marketplace as much as you want with code


Create a marketplace that matches your unique vision

Take full control over your user experience and design with Sharetribe's headless marketplace solution. Build a marketplace website or a mobile app and connect it to a powerful backend.


Code on top of your no-code marketplace

Add custom features and a unique design to the marketplace you built without coding by modifying a configurable open-source marketplace template. Continue running your business on Sharetribe.


Design unique discovery and matching experiences

Determine how users store, search, and see data on your marketplace platform with customizable data schema. Build tailored search and matching experiences.


Create your ideal transaction flow

Design unique transaction flows effortlessly with Sharetribe’s flexible transaction engine. No matter how complex your process is, Sharetribe can handle it.


Integrate any third-party service or a custom backend

Easily build custom integrations to any third-party service or your own custom backend with an API-first event-based architecture and single sign-on.

Hosted cloud infrastructure

Your platform is ready to scale when you are


Manage ten or ten million users

Run your business with world-class marketplace management tools from day one. Monitor and manage activity on your marketplace. Use data to make decisions about how to grow your business.


Never worry about infrastructure

We maintain your marketplace backend at any scale. Thanks to Sharetribe's hosted cloud infrastructure, you'll never have to worry about traffic spikes, performance, data security, or compliance. Focus on building your business instead.

Becoming a marketplace founder has never been easier

First-timers or seasoned veterans, bootstrapped or VC-funded, Sharetribe has helped thousands of founders turn their ideas into success.

More founder stories

Read more founder stories or check out our ratings on review sites:


G2 Crowd


Your business partner for the long haul

We’ve been helping founders build successful marketplace businesses for over ten years.

Our company is owned by 22 team members and funded by its customers, 1,000+ marketplace founders from over 70 countries.

We’re on a mission to democratize platform ownership by making marketplace technology accessible to everyone.

Frequently Asked Questions


What is an online marketplace?

An online marketplace platform is a website (or sometimes a mobile app) that aggregates inventory from multiple suppliers (sellers) in one place. It also lets customers (buyers) engage in transactions with the suppliers. A transaction on a marketplace can mean a product purchase, a calendar booking, a message to request a quote, or anything else that leads to an exchange of value between the customer and the supplier. Airbnb, Uber, eBay, Amazon, and Upwork are examples of popular online marketplaces.


Who is Sharetribe for?

Sharetribe is for founders who have a marketplace idea. You and your team may be entrepreneurs looking to build the next marketplace unicorn. Or you might have a great idea for a side project. Perhaps you are an intrapreneur in a bigger organization. Maybe you want to start a non-profit or cooperative marketplace. In each case, Sharetribe's online marketplace software is for you.


Does Sharetribe work for my idea?

If your business idea is an online marketplace for something, you can make it happen with Sharetribe's marketplace software. Your platform can be about selling products, renting items, vehicles, or spaces, or selling services. And a host of other things. Here’s a gallery of our customers where you can look for inspiration.


How does Sharetribe work?

You start your marketplace project by answering a series of questions. Based on your answers, we'll create a test marketplace website for you. This only takes a few minutes. You can then customize the marketplace to your liking using Sharetribe's intuitive no-code marketplace website builder. Once you're happy with your marketplace, you can make it live, connect it to your own custom domain, and start inviting people to use it. You can also customize and extend your marketplace with custom code. Add any unique features or designs with Sharetribe's developer platform.


Is it easy to create a marketplace with Sharetribe?

Yes. With Sharetribe's online marketplace builder, you can have a fully functional marketplace up and running in minutes. Customizing it to match your unique concept usually takes no more than a day. You don't need any coding skills. Comprehensive text and video tutorials will guide you through the setup process.


What should I do if I need help?

If you need help setting up your marketplace platform, Sharetribe's free email support is available seven days a week. Just send us a message at, and we’ll get back to you in no time.


How much does it cost to build a marketplace with Sharetribe?

Building a marketplace with Sharetribe is free. There are no upfront fees to create an account with Sharetribe, and you can build the marketplace yourself. No coding skills are required. You only subscribe to a paid plan when you are happy with what you built and want to launch it to real users. Paid plans start at $99/month. If you need unique features that are not available in Sharetribe's marketplace software out of the box, you can either add those yourself with custom coding (this requires knowledge of HTML, CSS, and Javascript) or hire a Sharetribe Expert or another developer to build them for you. If you hire a developer, they will charge you based on the time it takes to build what you need.


Do I need to hire someone to build my marketplace?

No. You can build your marketplace yourself. No coding skills are required to create a marketplace with Sharetribe. However, if you need a specific unique feature that is not available in Sharetribe's marketplace builder out of the box, and you're not a developer, you might need to hire a developer to build the feature for you.


How do I host my Sharetribe-powered marketplace?

You don't need to install or host anything to launch a marketplace with Sharetribe. Sharetribe's cloud hosting infrastructure takes care of hosting for you. You can either connect your own domain to your marketplace or use a default domain, [your-marketplace] If you are using Sharetribe's developer platform to add custom features, you will need to install and host the custom code you've written on your own server. This is easy and affordable, as you only need to host user interface code. The heavy lifting related to databases and business logic still happens on Sharetribe's servers. Your custom code connects to Sharetribe's servers via APIs.


Can I use my own design?

Yes. Sharetribe comes with a beautiful design template that is available out of the box. However, you have full freedom to modify or even replace it with your own unique design, thanks to Sharetribe's headless approach. Sharetribe gives you full control over the user interface of your marketplace. Modifying template design requires custom development with HTML, CSS, and Javascript. You can either develop a new design yourself or hire a Sharetribe Expert or another developer to help you.


Can I add any features I want?

Yes. Sharetribe's developer platform allows you to customize and extend your marketplace platform infinitely. You can add any features, integrate any third-party services, or change your design and workflows. Making these changes requires custom development with HTML, CSS, and Javascript. You can either develop custom features yourself or hire a Sharetribe Expert or another developer to help you.


Can I build a mobile app with Sharetribe?

Yes. Sharetribe comes with a responsive marketplace website template that looks great on mobile browsers. You can also build a native mobile app. This requires custom development on top of Sharetribe's APIs using the developer platform.


My marketplace idea is completely unique. Are you sure I can build it with Sharetribe?

Yes. Sharetribe works for any marketplace idea. If your marketplace requires lots of custom features that are unique to your concept, you will likely need to use the developer platform and custom-develop the features on top of Sharetribe's standard marketplace functionality.


I expect my marketplace will have millions of users and listings. Can Sharetribe support it?

Yes. Sharetribe does not limit how many users and listings you can have. Sharetribe’s hosted cloud infrastructure is optimized to ensure that your marketplace performs, regardless of how much data it has. And we maintain excellent uptime.


Is Sharetribe secure?

Yes. Sharetribe's marketplace software has been powering online marketplace businesses for over ten years. Over the years, we've built powerful safeguards against hacking attempts and DDoS attacks and follow best practices to ensure your data is safe.

Build your marketplace for free

Create a marketplace today!

  • Launch quickly, without coding
  • Extend infinitely
  • Scale to any size
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