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Links from The Lean Marketplace

The complete list of articles referred to in our book “The Lean Marketplace”.

# Link to article
1https://a16z.com/2015/01/22/online-marketplaces/
2https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdf
3https://www.theatlantic.com/business/archive/2013/08/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution/278635/
4https://www.sharetribe.com/academy/discover-latent-demand-an-interview-with-boris-wertz/
5https://viniciusvacanti.com/2013/05/07/the-manual-first-startup/
6https://www.shareable.net/blog/an-interview-with-airbnbs-christopher-lukezic
7https://playbook.samaltman.com/
8https://www.web-strategist.com/blog/2014/03/03/report-sharing-is-the-new-buying-winning-in-the-collaborative-economy/
9https://blog.blablacar.com/wp-content/uploads/2016/05/entering-the-trust-age.pdf
10https://web.archive.org/web/20160106042432/https://www.greenbiz.com/article/platforms-participation-simplify-organize-empower
11https://www.web-strategist.com/blog/2014/12/07/collaborative-economy-honeycomb-2-watch-it-grow/
12https://www.web-strategist.com/blog/2016/03/10/honeycomb-3-0-the-collaborative-economy-market-expansion-sxsw/
13https://web.archive.org/web/20200831021610/https://platformed.info/how-to-disrupt-craigslist/
14https://web.archive.org/web/20181215052517/http://meshing.it/companies
15https://web.archive.org/web/20160327055839/http://www.collaborativeconsumption.com/directory/
16https://www.consumocolaborativo.com/directorio-de-proyectos/
17https://www.nirandfar.com/2013/06/the-curse-of-the-network-effect.html
18https://bits.blogs.nytimes.com/2015/09/29/thumbtack-raises-new-funding-at-a-1-3-billion-valuation/?_r=1
19https://techcrunch.com/2015/07/31/why-homejoy-failed-and-the-future-of-the-on-demand-economy/
20https://medium.com/point-nine-news/an-overview-of-the-growing-saas-enabled-marketplace-ecosystem-b4f5314356e5
21https://versionone.vc/marketplace-handbook/
22https://hbr.org/2016/04/network-effects-arent-enough
23https://platform.coop/
24https://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/
25https://medium.com/@TXZhuo/the-20-20-20-rule-for-marketplaces-6cbc4defad84#.k2nhc7mxr
26https://www.forbes.com/sites/china/2010/09/12/how-ebay-failed-in-china/
27https://www.latimes.com/business/technology/la-fi-0105-lyft-growth-20160105-story.html
28https://www.sharetribe.com/academy/network-effects-marketplaces-james-currier/
29https://versionone.vc/freemium-model-future-marketplaces/
30https://jscalc.io/calc/2dRv6B2H5Mj7ANOe
31https://kensparkesphotography.com/stocksys-approach-to-curated-quality/
32https://github.com/balanced/balanced.github.com/blob/master/_posts/2013-07-01-jeff-jordan-fireside-chat-highlights.md
33https://hbr.org/2006/10/strategies-for-two-sided-markets
34https://www.forbes.com/sites/ellenhuet/2014/07/02/ubers-newest-tactic-pay-drivers-more-than-they-earn/
35https://web.archive.org/web/20210225020735/https://pando.com/2013/03/16/what-can-be-learned-when-sharing-leads-to-failing/
36https://blog.crisp.se/wp-content/uploads/2014/03/unproject.pdf
37https://pmarchive.com/guide_to_startups_part4.html
38https://www.youtube.com/watch?v=qWrBs-x0zGE
39https://www.strategyzer.com/canvas/business-model-canvas
40https://platformdesigntoolkit.com/
41https://www.custdev.com/
42https://web.archive.org/web/20210501193429/https://www.leanstartupmachine.com/validationboard/
43https://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/
44https://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html
45https://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/
46https://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it
47https://web.archive.org/web/20190823104710/https://alexiskold.net/2015/10/07/re-thinking-viability-of-your-mvp/
48https://medium.com/the-happy-startup-school/beyond-mvp-10-steps-to-make-your-product-minimum-loveable-51800164ae0c#.k8zrzz8is
49https://moz.com/rand/7-unlikely-recommendations-for-startups-entrepreneurs/
50https://web.archive.org/web/20181223054515/https://ebusiness.mit.edu/platform/agenda/slides/8%20Sangeet-MIT%20FINAL.pdf
51https://steveblank.com/2010/03/04/perfection-by-subtraction-the-minimum-feature-set/
52https://ibuildmvps.com/blog/the-concierge-minimum-viable-product-maximizes-customer-learning
53https://web.archive.org/web/20230606224254/https://www.cairoscene.com/Listicles/33-Best-Quotes-From-RiseUp15
54https://ryanhoover.me/post/43986871442/email-first-startups
55https://paulgraham.com/ds.html
56https://joel.is/3-reasons-you-shouldnt-outsource-your-startup-and-what-to-do-instead/
57https://web.archive.org/web/20210322201413/https://torgronsund.com/2011/11/29/7-proven-templates-for-creating-value-propositions-that-work/
58https://medium.com/@jgolden/four-questions-every-marketplace-startup-should-be-able-to-answer-defb0590e049
59https://www.smashingmagazine.com/2014/08/the-current-state-of-e-commerce-search/
60https://techcrunch.com/2012/08/19/how-to-structure-a-marketplace/
61https://www.smashingmagazine.com/2011/04/fundamental-guidelines-of-e-commerce-checkout-design/
62https://baymard.com/checkout-usability
63https://econsultancy.com/blog/65149-nine-user-experience-lessons-travel-sites-can-learn-from-airbnb/
64https://www.cnet.com/news/uber-uk-court-ruling-drivers-employees-not-contractors/
65https://support.stripe.com/questions/What-is-the-process-for-verifying-managed
66https://www.adyen.com/knowledge-hub/guides/global-payment-methods-guide
67https://web.archive.org/web/20200610181846/https://medium.com/@jkwade/steal-eggs-the-secret-to-scaling-a-marketplace-4d15f0a5587d
68https://versionone.vc/marketplaces-guide-ed2/
69https://web.archive.org/web/20190224222916/https://www.onlineeconomy.org/optimizing-two-sided-marketplace-growth-using-customer-lifetime-value/index.html
70https://growthhackers.com/growth-studies/airbnb
71https://www.quora.com/How-did-Etsy-get-its-first-batch-of-independent-sellers-when-it-started/answer/Danielle-Maveal-1
72https://jtbd.info/4-case-study-dan-and-clarity-e57245ba4367
73https://thomashawk.com/2013/03/why-i-quit-getty-images-and-why-im-moving-my-stock-photography-sales-to-stocksy.html
74https://medium.com/@mikettownsend/understand-supply-growth-tactics-marketplaces-e1dbcaf67287#.2m08j0uuq
75https://web.archive.org/web/20200622075643/https://platformed.info/how-to-use-your-producers-to-seed-the-platform/
76https://culttt.com/2013/05/01/how-to-build-a-two-sided-marketplace/
77https://joel.is/how-to-gain-traction-in-two-sided-markets/
78https://medium.com/@mlz/building-thumbtack-six-years-forty-two-rejections-and-a-singular-obsession-with-solving-one-big-4ef78016f34b
79https://web.archive.org/web/20191026113221/https://morganbrown.co/supply-hacking/
80https://versionone.vc/how-to-seed-your-marketplace/
81https://solveforinteresting.com/the-challenges-of-2-sided-marketplaces/
82https://startupblog.wordpress.com/2009/09/04/inventing-demand/
83https://www.quora.com/How-did-Udemy-get-5-000-courses-online-so-quickly
84https://medium.com/daphni-chronicles/the-ultimate-guide-for-marketplace-analytics-b8537973dfa0#.lb9shlrne
85https://venturebeat.com/2014/12/21/7-proven-strategies-for-launching-a-marketplace/
86https://www.techinasia.com/airbnb-co-founder-brian-chesky-make-100-people-love-product
87https://www.youtube.com/watch?v=U3oICoTN1-M
88https://www.sorryformarketing.com/blog/should-your-company-blog
89https://moz.com/beginners-guide-to-content-marketing
90https://moz.com/beginners-guide-to-seo
91https://www.startuplessonslearned.com/2009/03/dont-launch.html
92https://hbr.org/2015/04/how-to-launch-your-digital-platform
93https://web.archive.org/web/20210827183218/https://www.onstartups.com/tabid/3339/bid/80121/How-To-Get-Media-Coverage-For-Your-Startup-A-Complete-Guide.aspx
94https://web.archive.org/web/20170803233706/http://blog.cloudpeeps.com/influencer-outreach-strategy/
95https://buildandlaunch.net/book/the-product-hunt-handbook/
96https://hbswk.hbs.edu/item/how-uber-airbnb-and-etsy-attracted-their-first-1-000-customers
97https://twitter.com/bchesky/status/312438036929576962?lang=en
98https://www.paulgraham.com/die.html
99https://growthhackers.com/growth-studies/airbnb
100https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer-ebook/dp/B00TY3ZOMS
101https://ishanmishra.in/the-bullseye-framework-for-getting-traction-2019/
102https://medium.com/swlh/the-19-channels-you-can-use-to-get-traction-93c762d19339
103https://thenextweb.com/entrepreneur/2013/12/08/8-strategic-hacks-building-marketplace-liquidity/
104https://www.etsy.com/seller-handbook
105https://www.forbes.com/sites/groupthink/2013/04/02/how-to-grow-a-marketplace/#44c442b36f2e
106https://www.recode.net/2016/5/9/11641670/tradesy-funding-30-million-series-c
107https://blog.kissmetrics.com/seo-for-marketplaces-ecommerce/
108https://news.greylock.com/why-uber-won-5598a2a66561#.cm03t3d7c
109https://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#6761953e17b0
110https://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/
111https://growthhackers.com/growth-studies/airbnb
112https://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/
113https://nerds.airbnb.com/making-referrals-work-for-airbnb/
114https://versionone.vc/moving-from-the-niche-to-the-masses/
115https://www.forbes.com/sites/annefield/2015/11/30/etsy-seeks-to-reinvent-business-education/#58c7146d529b
116https://hackernoon.com/starting-a-marketplace-is-hard-scaling-a-marketplace-is-harder-bad90230c0e6#.3jzyzrlav
117https://www.paulgraham.com/ramenprofitable.html
118https://www.wheretosellonline.com/marketplace-comparisons/compare-marketplace-traffic/
119https://fourhourworkweek.com/2009/05/19/vanity-metrics-vs-actionable-metrics/
120https://web.archive.org/web/20200718173634/http://platformed.info/online-marketplace-metrics/
121https://www.thebalance.com/sell-through-rate-2890389
122https://medium.com/daphni-chronicles/the-ultimate-guide-for-marketplace-analytics-b8537973dfa0#.lb9shlrne
123https://www.cleverlayover.com/blog/index.php/growing-a-marketplace-how-to-balance-sellers-and-buyers-using-customer-lifetime-value/
124https://www.nvp.com/blog/five-must-haves-of-a-successful-online-marketplace/
125https://www.sharetribe.com/academy/why-you-should-launch-your-marketplace-early/
126https://blog.hubspot.com/ecommerce/how-to-calculate-the-lifetime-value-of-ecommerce-customers
127https://hbr.org/2003/12/the-one-number-you-need-to-grow
128https://www.groovehq.com/blog/net-promoter-score
129https://en.wikipedia.org/wiki/Net_Promoter#Criticism_of_NPS
130https://venturehacks.com/articles/measure-fit
131https://www.cobloom.com/blog/how-to-use-the-sean-ellis-product/market-fit-test
132https://docs.google.com/spreadsheets/d/1K5E1Nzjq4KEvGVv6EysGswTuQm5u21Sa2ugSZewrZqE/edit#gid=1569059121
133https://docs.google.com/spreadsheets/d/1-7lnOZBJkpTZ858L_ZOxw0cfHcjzwLgIvDVkzn32Z-c/edit#gid=1231060061
134https://www.batting399.com/post/126915896445/kpis-dashboards-must-haves-for-early-stage
135https://www.userreport.com/features/free-online-survey/net-promoter-score/
136https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdf
137https://twitter.com/ouishare/status/330286566704558080
138https://blog.blablacar.com/wp-content/uploads/2016/05/entering-the-trust-age.pdf
139https://www.airbnb.com/standards
140https://www.youtube.com/watch?v=xZODovO46no
141https://en.wikipedia.org/wiki/Six_degrees_of_separation
142https://en.wikipedia.org/wiki/On_the_Internet,_nobody_knows_you%27re_a_dog
143https://help.nextdoor.com/s/article/How-to-verify-your-address
144https://cseweb.ucsd.edu/groups/csag/html/teaching/cse225s04/Reading%20List/E-bay-Empirical-BodegaBay.pdf
145https://www.airbnb.com/help/article/548/what-is-airbnb-s-extortion-policy
146https://rachelbotsman.com/books/
147https://ideas.ted.com/the-three-steps-of-building-trust-in-new-ideas-and-businesses/
148https://www.ted.com/talks/joe_gebbia_how_airbnb_designs_for_trust#t-577730
149https://firstround.com/review/How-Modern-Marketplaces-Like-Uber-Airbnb-Build-Trust-to-Hit-Liquidity/
150https://www.sharetribe.com/academy/adapt-local-context-interview-joel-serra-2/
151https://ejroundtheworld.blogspot.fi/2011/06/violated-travelers-lost-faith-difficult.html
152https://techcrunch.com/2011/07/27/on-safety-a-word-from-airbnb/
153https://www.linkedin.com/pulse/20141117154558-1213-the-future-of-the-bitcoin-ecosystem-and-trustless-trust-why-i-invested-in-blockstream
154https://web.archive.org/web/20220120182547/https://openbazaar.org/
155https://www.statista.com/statistics/409429/etsy-gms-purchase-repeat/
156https://web.archive.org/web/20170616011421/http://www.collaborativeconsumption.com/2015/02/22/brand-loyalty-and-the-collaborative-economy/
157https://www.blablacar.co.uk/blablalife/blablastories/
158https://community.airbnb.com/t5/Community-Center/ct-p/community-center
159https://fortune.com/2016/06/30/disruptive-platform-learning-ebay/
160https://cmxhub.com/yelp-elite-nish-nadaraja-psychology/
161https://blog.airbnb.com/belong-anywhere/
162https://www.nytimes.com/2007/12/16/magazine/16Crafts-t.html
163https://www.wired.com/2015/09/etsy-embraces-mass-manufacturing/
164https://www.wired.com/2015/02/etsy-not-good-for-crafters/
165https://www.onlydeadfish.co.uk/only_dead_fish/2008/10/the-power-of-online-communities.html
166https://www.quora.com/How-did-Etsy-build-its-brand-name-among-independent-sellers-early-on/answer/Chris-Maguire
167https://techcrunch.com/2010/06/21/airbnb-brian-chesky/
168https://www.communitybuildingguide.com/chapters/02-seeding/
169https://motherboard.vice.com/read/how-reddit-got-huge-tons-of-fake-accounts--2
170https://www.airbnb.com/superhost
171https://pages.ebay.com/seller-center/service-and-payments/top-rated-program.html
172https://www.lyft.com/ambassador

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