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All articles by Katri Antikainen

Katri is Sharetribe's Content and Product Marketer. She has helped hundreds of founders make the most out of their Sharetribe-powered marketplace. Katri is the host of the Marketplace Academy Podcast and of the ten-step video course to build a marketplace.

Katri is white woman with curly dark blonde hair. She's wearing a shirt with salmon pink and green flowers.
Marketplace video course, Marketplace Academy podcast

Best articles by Katri Antikainen

Multiple yellow trophies in even rows on a turquoise background
Business Model

The best marketplaces run on commission

Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

Colorful office supplies, some of which are made of paper. There is a row with two heart-shaped post-it notes, multiple yellow paper clips and thumbtacks, a yellow stapler on its side, three capped markers, and a calculator made out of paper. Below these, there is a computer keyboard, also made out of paper.
Business Model

DAC7: What the new EU tax directive means for online marketplaces

The tax directive DAC7 extends EU tax transparency rules to online marketplaces and requires reporting seller data to tax authorities. In this article, we share what DAC7 is about and how it affects online marketplaces.

Three colorful lines of streamers and flags in front of a partially cloudy sky
Balanced

Why we started a DEI initiative – and how it's going

In 2020-2021, Sharetribe set down permanent structures to guarantee that furthering diversity, equity, and inclusion will be an ongoing, continuous process at the company.

All articles by Katri Antikainen

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Balanced

Year in Review: Diversity, equity, and inclusion at Sharetribe in 2024

Learn about DEI work at Sharetribe in 2024 and how we’re moving forward in a shifting DEI landscape.

How to build a website like Upwork
How to build

How to build a website like Upwork

Learn how to validate your Upwork-style freelance marketplace idea, what features your platform needs, how to build and launch an MVP, and how to grow it sustainably.

A robust green leaf plant covering a concrete wall
Balanced

Year in Review: Diversity, equity, and inclusion at Sharetribe in 2023

Since 2020, we’ve had structures in place for initiatives and work around diversity, equity, and inclusion. This post reflects back on the work we did in 2023.

Academy

Gregory Edwards is smiling in his headshot. He's a white man with curly red hear and wearing a white collared shirt. His image is framed in a circle on top of an image of orange magnifying glasses.
Marketing & growthPlatform technology

Having clear user journeys helps your marketplace SEO – An interview with Gregory Edwards

Gregory Edwards shares his advice for the best marketplace SEO results.

Academy

Michael Caldwell is smiling widely. His image is framed in a circle on top of an image of orange magnifying glasses.
Marketing & growthPlatform technology

Weave SEO into your marketplace right from the start – An interview with Michael Caldwell

Michael Caldwell shares how to take both users and search engines into account when creating your website.

Mike van der Heijden is smiling and wears a blazer with a blue collared shirt with the top buttons open. His image is framed in a circle on top of an image with some orange magnifying glasses in the corner.
Marketing & growthPlatform technology

SEO can drastically improve a marketplace’s bottom line – An interview with Mike van der Heijden

Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation.

A row of six carnations in from bud to bloom on a grey flat surface. The carnations in bloom are a soft red color.
Balanced

Year in review: How Sharetribe furthered diversity, equity, and inclusion initiatives in 2022

This year, Sharetribe’s DEI Council tackled initiatives around salary fairness, equitable benefits, non-violent communication, safer space guidelines, and charitable giving.

Colorful office supplies, some of which are made of paper. There is a row with two heart-shaped post-it notes, multiple yellow paper clips and thumbtacks, a yellow stapler on its side, three capped markers, and a calculator made out of paper. Below these, there is a computer keyboard, also made out of paper.
Business Model

DAC7: What the new EU tax directive means for online marketplaces

The tax directive DAC7 extends EU tax transparency rules to online marketplaces and requires reporting seller data to tax authorities. In this article, we share what DAC7 is about and how it affects online marketplaces.

Multiple yellow trophies in even rows on a turquoise background
Business Model

The best marketplaces run on commission

Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. 

Three colorful lines of streamers and flags in front of a partially cloudy sky
Balanced

Why we started a DEI initiative – and how it's going

In 2020-2021, Sharetribe set down permanent structures to guarantee that furthering diversity, equity, and inclusion will be an ongoing, continuous process at the company.

Marketplace community-building playbook – Julia Wadehn, COO of PaulCamper
Business Model

PaulCamper’s community-building playbook for marketplaces

PaulCamper's COO Julia Wadehn shares her best marketplace community-building strategies and explains how they have helped boost PaulCamper's growth.

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