Build a product marketplace with Sharetribe

Create a platform for people and businesses to sell physical or digital products

Launch a product marketplace website in a day

All essential product marketplace features available out of the box. No coding needed.

Users and listings

Inventory management

Secure payments

Messaging and notifications

Reviews

Content management

Pre-built integrations

A t-shirt with a print of a stylized kitten and the text ORIGINAL. Below the image, a listing creation page is opened on the Details tab. A seller is filling in the manufacturer, shirt type, description and condition.

An image displaying the different elements of a listing page: images, a map, and a purchase form.

A t-shirt with a print of a stylized kitten and the text ORIGINAL. Below the image, a listing creation page is opened on the Details tab. The old listing fields have been crossed over and replaced with new fields like manufacturer and condition to show that the listing fields are customizable. Overlaid on top is a search thumbnail for the completed listing.

Users and listings

Let users create profiles and add their products

: Sellers will have a public storefront that displays their products, pricing, reviews, and more.
: Create different user types, such as sellers and buyers, and build each group a unique user experience. Add custom user fields to the signup form to collect important information. Ask for different information based on user type. Restrict permissions to post listings, start transactions, or even view listings on user-by-user basis.
: Sellers enjoy a clear, step-by-step listing creation process. They can save draft listings and finish them later.
: Choose the listing page layout that fits your marketplace best. Go for a cover photo or an image carousel.
: Create categories and subcategories. Add custom fields to the listing creation flow to help users create top-grade listings for your marketplace.

In the background, images of two people wearing print t-shirts, shot from the back, and three green shirts on hangers. Overlaid on top is the stock-editing feature. A seller is defining the stock of a t-shirt to ten.

A t-shirt with a print of a stylized kitten and the text ORIGINAL. Below the image, a listing creation page is opened on the Details tab. Overlaid on top is the stock management feature. The seller is updating the stock to ten t-shirts.

A t-shirt with a print of a stylized kitten and the text ORIGINAL. Below, images of people wearing t-shirts and a map. Overlaid on top is a purchase form for the t-shirt with the option to define quantity.

Inventory management

Enable sellers to manage their inventory

: One-item inventory is perfect for second-hand marketplaces and platforms selling unique items. Multiple-item inventory is great for marketplaces selling new products.
: Sellers define how many items they have when creating a listing. The seller can manually modify inventory when editing a listing.
: Inventory automatically reduces when products are sold. When the last item is bought, the listing closes automatically until the seller adds new inventory.

A map on the Teetribe marketplace, with bubbles for addresses where t-shirts are sold. Below, there are some additional filters like category and keywords. Then, some t-shirt thumbnails. Overlaid on top is a location search bar with suggested locations.

A map on the Teetribe marketplace, with bubbles for addresses where t-shirts are sold. One bubble is opened, showing a t-shirt with a stylized cartoon cat. Below, there are some additional filters like category and keywords. Then, some t-shirt thumbnails.

In the background, images of two people wearing print t-shirts and three green shirts on hangers. Overlaid on top is a category filter, with style as the main category. Someone has chosen the Band tee subcategory.

A grid of t-shirt thumbnails with an image, title, and price on a search page. Overlaid on top is a box with filters: category, size, and price.

Search and matching

Choose the right search functionality and layout for your product marketplace

: Sharetribe’s versatile search experience works for both local and global product marketplaces. Make your primary search function location-based or keyword-based.
: Choose your search page layout. Listings in a grid is a great choice for most product marketplaces. The map-and-listings view is fantastic for local product marketplaces.
: Help customers find what they're looking for with listing categories. Create up to three levels of categories and add category-specific filters to build a dynamic search page.
: Buyers can search products by keyword (or location) and sort by price. Use filters to update search results instantly.
: Customize your search experience. Use custom listing data as search filters and create a unique filtering experience for buyers.

The checkout page for a t-shirt purchase with a payment card and billing details. The purchase is for an Original KiiKii Neko t-shirt. Overlaid on top is box with accepted payment methods, all big credit cards.

A t-shirt with a print of a stylized kitten and the text ORIGINAL. Below are images of people wearing t-shirts and a map. Overlaid on top is a box where a buyer is selecting the delivery method: pick-up or shipping.

The checkout page for a t-shirt purchase with a payment card and billing details. The purchase is for an Original KiiKii Neko t-shirt. Overlaid is a box that shows many accepted currencies, from pounds to dollars to euros.

Payments

Monetize your platform through commissions on all orders

: Sharetribe uses Stripe to facilitate secure online payments. Stripe is an online processing solution for businesses of all sizes and has great solutions for marketplace payments.
: Sellers can choose shipping, pick-up or both as delivery options for their product.
: Collect all the necessary information from sellers to send them money.
: Through Stripe, Sharetribe automatically supports payments in 26 countries. Find out if we support payments in your currency.
: Stripe automatically sends the payment to the seller automatically. You do not need to send money manually.
: Stripe securely holds the buyer's payment until the buyer receives the product.
: Define a commission percentage and an optional minimum commission fee in Console. Stripe automatically charges it on all orders.

A purchase conversation in chat format between a buyer and a t-shirt seller. They discuss color variations of t-shirts. The buyer is happy and will place an order soon.

In the background, images of two people wearing print t-shirts, photographed from the back, and three green shirts on hangers. Two inbox banners overlaid in boxes on top show messages from prospective buyers.

A box with an email notification to Janne, a t-shirt buyer, overlaid on top of a map and a listing bubble. The email shows the message from the seller and has a call-to-action button to answer the message.

Messaging and notifications

Let sellers and buyers communicate in-app

: Allow buyers and sellers to send messages to each other to ask questions and agree on details.
: Each user has an inbox where they receive messages of purchases, shipped items, new messages, and more.
: Choose the email notifications that are sent from your marketplace. Determine the content and style of the emails. No user will miss a new booking request or order.

A t-shirt with a print of a stylized kitten and the text ORIGINAL. Below are images of people wearing t-shirts and a map. Overlaid is a box where a t-shirt seller and buyer are about to give each other five-star reviews.

A t-shirt with a print of a stylized kitten and the text ORIGINAL. Below are images of people wearing t-shirts and a map. Overlaid on top is a box with a glowing review from a seller to a t-shirt buyer.

A t-shirt with a print of a stylized kitten and the text ORIGINAL. Below are images of people wearing t-shirts and a map. Overlaid is a box that shows a buyer can't see the review they received before they review the seller in return.

Reviews

Build trust through two-sided reviews

: Two-sided reviews are an industry standard. Collect reviews from buyers and sellers automatically when a product has been delivered.
: Enjoy the built-in, industry-standard review flow. Five-star ratings are an easy and fast way to evaluate different offerings. Free text reviews give more detail about the experience.
: Double-blind reviews prevent feedback extortion. Reviews are published once both parties have left them or the review period is over.
: Build trust with visible testimonials. The reviews a user has received appear on their listings and profiles.

A snapshot of a landing page for a sample product marketplace for selling t-shirts called Teetribe. An image of a 5-star review and a video thumbnail are overlaid on top.

A sample page on a marketplace. At the top, a close-up image of three green t-shirts on wooden hangers. Below, there's classic Lorem ipsum text. Images of people wearing t-shirts and a box of text are overlaid on top.

A snapshot of an example blog page titled "10 Reasons to Choose Teetribe for T-shirt Shopping". A blog post thumbnail and an image of a t-shirt detail are overlaid on top.

An image of a checkout page for a t-shirt purchase. All small texts like billing details and address are highlighted in yellow, showcasing that you can modify all of these texts.

Content management

Create beautiful content pages

: Add text, images, and video. Feature categories, sellers, and locations. Communicate your value proposition with style.
: Easily create beautiful content pages like an FAQ, a Team page, or alternative landing pages. Feature your latest or best inventory in your content. Manage and edit everything in Console.
: Create a blog for content marketing. Feature your sellers in the blog. Build expertise in your field.
: Edit even the smallest texts like button labels, error messages, and help texts. Match every term with your concept, language, and style.

Use Zapier and other no-code integrations to automate tasks

: Use Zapier to automate different monetization methods for your marketplace. Add memberships, subscriptions, listing fees, and lead fees with services like Stripe or Chargebee.
: Connect your marketplace with another Zapier app, text messaging service Twilio, and notify users by SMS when something happens on your platform.
: Connect your marketplace with a marketing automation platform like Hubspot or Salesforce.
: Connect with a shipping company through Zapier and automate shipping label creation on your marketplace.
: Zapier supports over 5,000 apps. Connect your marketplace to the services and platforms you need through zaps.
: Use integrations from Sharetribe's partners to extend operator tools and make marketplace management a breeze. Add analytics by Lemonado or social media automation by ShopSync.

Customize design and workflows, add unique features, or integrate third-party tools with Sharetribe's developer platform.

Headless marketplace solution

Customizable data schema

Transaction engine

Integrations

A snapshot of a landing page for Teetribe, a sample marketplace for selling t-shirts, featuring an image of a white t-shirt on a hanger. On top, there are multiple boxes overlaid. The one on top shows a color selector.

A snapshot of a landing page for Teetribe, a sample marketplace for selling t-shirts. Overlaid on top are two boxes showing code and the logos for Apple and Google's app stores, respectively.

A screenshot of a sample marketplace using Journeyhorizon's template. The platform is for aircraft. The marketplace has an AI assistant to help customers find the right products.

Headless marketplace solution

Full control over your design and layout, on all devices

: Make your marketplace look and feel exactly the way you want.
: Sharetribe's headless approach allows you to build a frontend application for any device. Build a native mobile app and connect it to our powerful backend. You can also use a no-code wrapper or a third-party template to launch a marketplace mobile app.
: Use an ecommerce template by Sharetribe Expert Journeyhorizon to launch a custom product marketplace even faster. Get started with powerful features like a multi-vendor shopping cart and AI-assisted listing creation already built.

Personalize your user experience and add new features quickly

: Ask buyers about their preferences and offer recommendations. Add wish lists, favorites, and options to follow sellers, among others.
: Add seller dashboards to track sales, highlight specific reviews, and more.
: Enable sellers to create multiple variations of the same product, like colors or sizes, with unique prices and inventory for each variation.
: With Sharetribe's customizable data schema, you can create the exact seller and buyer experiences you want.

Build unique order flows

: Customize the order process. Introduce an auction workflow, add the option to negotiate on price, or offer a "buy now" and a shopping cart purchase flow.
: Create complex pricing schemes. Allow sellers to create discount codes or give a lower commission rate to power sellers.
: With Sharetribe's powerful transaction engine, the possibilities of customization are vast. Build the exact booking process you need.

Connect your marketplace with any third-party software

: Integrate a shipping service to streamline delivery with the Integration API. Automate shipping price calculation and shipping label creation.
: Keep sellers' inventory in sync with their online store built with Shopify, Woocommerce, or other e-commerce providers. Allow product uploads via a CSV file or third-party APIs.
: Integrate storage for files if you’re building a marketplace for digital products.
: Add social logins to streamline user creation. Have users sign up easily with their Facebook, Google, or LinkedIn accounts.
: Integrate any payment provider to support payments in the country, currency, and payment method of your choice.
: With Sharetribe's Integration API, events, and SSO, the sky's the limit. Build and integrate all the unique functionality your marketplace needs.

Sharetribe's hosted cloud infrastructure and advanced marketplace management tools ensure your platform scales to any size.

Marketplace management

Hosted cloud infrastructure

Teetribe's user management page. At the top, there's a bar for searching users, and under it, multiple user cards. The data is filtered by account creation date, posting rights, and payout details.

In the background, images of two people wearing print t-shirts, shot from the back, and three green shirts on hangers. Overlaid on top are two boxes of listings the operator needs to approve before they're published.

In the background, images of two people wearing print t-shirts, shot from the back, and three green shirts on hangers. Overlaid are two boxes that show the operator is going to mark one purchase as completed and cancel another.

The storefront page for a t-shirt seller that shows glowing reviews from customers. Still, the operator is considering banning the seller from the marketplace. We can assume they must know something we don't.

Marketplace management

Manage your marketplace with Sharetribe's world-class tools

: Filter users, listings, and transactions based on different conditions to streamline day-to-day operations. Analyze and monitor data to discover actionable insight.
: Preview and approve listings before they are published. Fix typos and contact sellers to improve listings.
: Manage orders in your marketplace. Take action on behalf of users, cancel purchases in case of problems, add late reviews and more.
: Make sure users respect your platform's terms and conditions. Monitor discussions on your marketplace.
: Warn and remove users who engage in inappropriate behavior on your marketplace.

No matter how many users, listings and bookings, your marketplace will perform

: No matter how big your marketplace becomes, Sharetribe’s robust infrastructure will handle your data storage and traffic needs.
: Never worry about traffic spikes or performance issues. Sharetribe takes care of server monitoring for you. We maintain excellent uptime.
: Sharetribe backs up your marketplace data and keeps it safe and secure.
: Sharetribe secures your data and complies with relevant regulation. You can focus on building your marketplace business.

From first-timers to seasoned veterans, Sharetribe has helped thousands of founders make their idea a success.

Screenshot of the landing page of Gearsource, a marketplace for professional audio and staging equipment.

Marcel Fairbairn from GearSource

GearSource survived three re-platforms and found stability after two decades

Ana Rachel Estrougo from The Octopus Club

The Octopus Club launched with a unique design at a fraction of the time and cost of building from scratch

A barefoot artist, dressed in black is photographed from the back, working on an abstract painting that fills the entire wall.

Wright Harvey from Sugarlift

Sugarlift constantly adapts to meet the changing needs of the art market

Browse product marketplaces built with Sharetribe, or check out what people say about us on review sites:

Capterra

G2 Crowd

Trustpilot

Frequently Asked Questions

: An online product marketplace is a website (or sometimes a mobile app) that brings sellers of physical or digital products to the same place. Buyers find products from different sellers and transact with them. A transaction can be a purchase, an inquiry, a bid in an auction, a swap, or anything else that leads to an exchange of value between a buyer and a seller. eBay, Etsy, and Depop are examples of popular product marketplaces.
: Sharetribe is for marketplace founders, whether first-time or seasoned entrepreneurs. Our software supports your journey from building your platform to onboarding supply and launching your platform – and beyond. Sharetribe supports your marketplace from its early days to when it has hundreds of thousands of users. And our educational content on Marketplace Academy is a fantastic resource for any founder.
: You create an account and set up your marketplace with our no-code builder! It's as simple as that. You can review your setup and changes on your Test marketplace. In our builder, you determine general settings like your marketplace's name, layout and design, search settings, and transaction and listing settings. You also create your marketplace's content pages from your landing page to any other pages you might need, like a blog or an FAQ. Once your marketplace is ready, you subscribe to set it live.
: Yes! With Sharetribe, you can build a marketplace without touching a single line of code. With our intuitive marketplace builder, you define your marketplace layout, listing settings, transactions, and more. Since Sharetribe is dedicated to marketplaces, all settings align with industry best practices and are easy to configure.
: Get in touch with us! Our support team is here to help with any questions or problems. We answer all questions within 24 hours, often way faster. We will help you get the most out of Sharetribe. If you're not a developer but want to have custom functionality on your Sharetribe marketplace, we'll be happy to help you find a qualified marketplace developer.
: The Sharetribe Build plan is $39/month with a 14-day free trial. Once you're ready to set your marketplace live and invite actual users, you can subscribe to a live plan, which start at $99/month. If you want to build custom functionality, you can hire a qualified expert from our network. Hire a developer to build just one feature or create a fully unique custom design. The cost of custom development on top of Sharetribe depends on your requirements.

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Build a product marketplace with Sharetribe

Create a platform for people and businesses to sell physical or digital products

All essential product marketplace features available out of the box. No coding needed.

Let users create profiles and add their products

Seller profiles

Customizable user data

Streamlined listing creation

Stunning listing pages

Customizable listing data

Enable sellers to manage their inventory

Multiple or one-item inventory

Inventory editing

Automatic inventory reduction

Choose the right search functionality and layout for your product marketplace

Location or keyword search

Map or list view

Category filter

Price and keyword filters

Custom search filters

Monetize your platform through commissions on all orders

Secure online payments

Shipping and pick-up as delivery options

KYC process for sellers

Payments in 26 countries

Automatic payouts

Delayed payouts for orders

Automatic commission payments

Let sellers and buyers communicate in-app

Messaging system

Inbox

Email notifications

Build trust through two-sided reviews

Two-sided review system

Five-star ratings and text reviews

Double-blind review process

Reviews in profiles and listings

Create beautiful content pages

Landing page

Content pages

Blog

Marketplace texts

Use Zapier and other no-code integrations to automate tasks

Different marketplace monetization methods

SMS notifications

Marketing automation

Automatic shipping labels

​Thousands of other app integrations through Zapier

Third-party integrations

Customize design and workflows, add unique features, or integrate third-party tools with Sharetribe's developer platform.

Full control over your design and layout, on all devices

Design a unique visual style and layout

Build a native mobile app

Leverage a third-party ecommerce template

Personalize your user experience and add new features quickly

Build unique buyer experiences

Build seller tools

Allow product variations

...and a lot more!

Build unique order flows

Build streamlined order processes

Add customizable pricing

...and a lot more!

Connect your marketplace with any third-party software

Integrate a shipping service

Sync inventory with online stores

Integrate file storage for digital files

Add social logins

Support payments anywhere

...and a lot more!

Sharetribe's hosted cloud infrastructure and advanced marketplace management tools ensure your platform scales to any size.

Manage your marketplace with Sharetribe's world-class tools

Filter and analyze marketplace data

Curate user generated content

Manage orders as admin

Monitor discussions

Remove bad actors

No matter how many users, listings and bookings, your marketplace will perform

No hard limits on data and traffic

Server monitoring

Data backups

Thousands of other app integrations through Zapier