Marketplace Academy

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Articles by Thea Sørvig Østbye

Thea is a sharing economy enthusiast from Oslo, Norway. Thea holds a masters' degree in economics and did her thesis on the sharing economy. She also has lots of experience in the field of journalism.

Business model 4 min read

Create commons – An interview with Michel Bauwens

Peer-to-peer sharing platforms should give more power to their community.

Marketing & growth 4 min read

Make your members happy – An interview with Jim Pickell

Member satisfaction is the ultimate marketplace key performance indicator.

Marketing & growth 4 min read

Vacate the VCs – An interview with Jeremiah Owyang

Advice on alternative ways to fund your marketplace startup.

Business model 4 min read

Understand your community – An interview with Jennifer Billock

Your marketplace needs to be tended like a garden.

Business model 3 min read

Evolve with the community – An interview with Antonin Léonard

A community is built through offline interaction and online experience.

Business model 4 min read

Rinse and repeat – An interview with Daan Weddepohl

Apply the lean startup methodology, iteratively creating your marketplace.

Business model 6 min read

Make the right trade-offs for your marketplace

It is better to grow slow in order to preserve the unique aspects of your marketplace.

Business model 5 min read

Solve the supply – An interview with Alex Stephany

A clear and compelling value proposition is the simplest way of acquiring supply.

Marketing & growth 4 min read

Design transformational experiences – An interview with Neal Gorenflo

Neal Gorenflo thinks you should start small and replicate grassroot movements.

Marketing & growth 5 min read

Empower your providers – An interview with Shelby Clark

Shelby Clark advises marketplace entrepreneurs to focus on high-quality supply from the very beginning.

Starting a marketplace 5 min read

How to find the next big marketplace idea

From the stage at Cabaret Sauvage in Paris, Robin is telling the vivid story about how she likes to stay at friends’ houses when she travels.

Categories

  • Starting a marketplace (27)
  • Business model (28)
  • Marketing & growth (32)
  • Platform technology (11)
  • Insurance (3)
  • The Backstage (8)

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