Marketplace Academy

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Articles by Cristóbal Gracia

Cristóbal Gracia built his first peer-to-peer marketplace in 2009. Today, he is a contributor of Platform Design Toolkit project, works as an advisor for marketplace startups, and facilitates lectures, talks and workshops related to innovation in the sharing economy. He is also an active member of the global collaborative economy network OuiShare.

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Marketing & growth 5 min read

Adapt to the local context – An interview with Joel Serra

Quality over quantity—an essential part of EatWith's success.

Business model 12 min read

How to turn your marketplace into a community

Engage your best providers by turning them from users into community members.

Business model 16 min read

How to build trust in your marketplace

Tactics to increase trust between your providers and customers – and boost transactions.

Business model, Marketing & growth 13 min read

How to launch your marketplace

You've built your initial supply and are now ready for your first customers. How should you launch?

Marketing & growth 7 min read

How to communicate your value proposition to your users

Making sure every visitor knows how your marketplace can help them.

Starting a marketplace, Platform technology 11 min read

Your marketplace MVP – How to build a Minimum Viable Platform

What you should focus on when you’re creating the first version of your marketplace platform.

Starting a marketplace 11 min read

How to validate your marketplace idea before building the platform

Don’t build a desert platform. Here are the steps to take to prevalidate your marketplace idea.

Starting a marketplace 11 min read

How to find great online marketplace ideas

How to spot marketplace opportunities and transform them into great business ideas.

Starting a marketplace 7 min read

What you need to know before starting your marketplace business

An introduction to online marketplaces. What they are, why they are booming, and why you should build one.

Categories

  • Starting a marketplace (27)
  • Business model (28)
  • Marketing & growth (32)
  • Platform technology (11)
  • Insurance (3)
  • The Backstage (8)

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