All articles by Cristóbal Gracia
Cristóbal Gracia built his first peer-to-peer marketplace in 2009. Today, he is a contributor of Platform Design Toolkit project, works as an advisor for marketplace startups, and facilitates lectures, talks and workshops related to innovation in the sharing economy. He is also an active member of the global collaborative economy network OuiShare.
Starting a marketplace
What you need to know before starting your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
by Cristóbal Gracia
Starting a marketplace
How to find great online marketplace ideas
How to spot marketplace opportunities and transform them into great business ideas.
by Cristóbal Gracia
Marketing & growth
Adapt to the local context – An interview with Joel Serra
Quality over quantity—an essential part of EatWith's success.
by Cristóbal Gracia
Business Model
How to turn your marketplace into a community
Engage your best providers by turning them from users into community members.
by Cristóbal Gracia
Business Model
How to build trust in your marketplace
Tactics to increase trust between your providers and customers – and to boost transactions.
by Cristóbal Gracia
Marketing & growth
Business Model
How to launch your marketplace
Strategies that bring demand to your freshly opened marketplace platform.
by Cristóbal Gracia
Marketing & growth
How to communicate your marketplace value proposition
Making sure every visitor knows how your marketplace can help them.
by Cristóbal Gracia
Starting a marketplace
Platform technology
Your marketplace MVP – How to build a Minimum Viable Platform
What you should focus on when you’re creating the first version of your marketplace platform.
by Cristóbal Gracia
Starting a marketplace
How to validate your marketplace idea before building the platform
Don’t build a desert platform. Here are the steps to take to prevalidate your marketplace idea.
by Cristóbal Gracia