All articles by Cristóbal Gracia

Cristóbal Gracia built his first peer-to-peer marketplace in 2009. Today, he is a contributor of Platform Design Toolkit project, works as an advisor for marketplace startups, and facilitates lectures, talks and workshops related to innovation in the sharing economy. He is also an active member of the global collaborative economy network OuiShare.

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Start a marketplace
Starting a marketplace

What you need to know before starting your marketplace business

An introduction to online marketplaces. What they are, why they are booming, and why you should build one.

by Cristóbal Gracia

Marketplace idea
Starting a marketplace

How to find great online marketplace ideas

How to spot marketplace opportunities and transform them into great business ideas.

by Cristóbal Gracia

Adapt to the local context – an interview with Joel Serra
Marketing & growth

Adapt to the local context – An interview with Joel Serra

Quality over quantity—an essential part of EatWith's success.

by Cristóbal Gracia

How to turn your marketplace into a community
Business Model

How to turn your marketplace into a community

Engage your best providers by turning them from users into community members.

by Cristóbal Gracia

How to build trust in your marketplace
Business Model

How to build trust in your marketplace

Tactics to increase trust between your providers and customers – and to boost transactions.

by Cristóbal Gracia

How to launch your marketplace
Marketing & growth
Business Model

How to launch your marketplace

Strategies that bring demand to your freshly opened marketplace platform.

by Cristóbal Gracia

Different sized and shaped paint brushes side by side
Marketing & growth

How to communicate your marketplace value proposition

Making sure every visitor knows how your marketplace can help them.

by Cristóbal Gracia

Rows of same-sized, square-shaped boxes in pastel colors
Starting a marketplace
Platform technology

Your marketplace MVP – How to build a Minimum Viable Platform

What you should focus on when you’re creating the first version of your marketplace platform.

by Cristóbal Gracia

How to validate your marketplace idea
Starting a marketplace

How to validate your marketplace idea before building the platform

Don’t build a desert platform. Here are the steps to take to prevalidate your marketplace idea.

by Cristóbal Gracia

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