Adapt to the local context – An interview with Joel Serra
Quality over quantity—an essential part of EatWith's success.
Articles by Cristóbal Gracia
Cristóbal Gracia built his first peer-to-peer marketplace in 2009. Today, he is a contributor of Platform Design Toolkit project, works as an advisor for marketplace startups, and facilitates lectures, talks and workshops related to innovation in the sharing economy. He is also an active member of the global collaborative economy network OuiShare.
Marketing & Growth 13 min read
How to turn your marketplace into a community
Turning your marketplace into a community will increase user engagement, commitment, and sales. Learn how to go about doing that.
Marketing & Growth 16 min read
How to build trust in your marketplace
Fear is one of the main factors that may be preventing transactions from happening in your marketplace. Learn how to deal with it by fostering trust.
Marketing & Growth 13 min read
How to launch your marketplace
You've built your initial supply and are now ready for your first customers. How should you launch?
Building the platform 7 min read
How to communicate your value proposition to your users
When building your minimum viable platform, you need to be crystal clear in communicating the core value proposition of your marketplace.
Building the platform 12 min read
How to build a Minimum Viable Platform
Learn what to focus on when building your Minimum Viable Platform.
Business model 11 min read
How to validate your marketplace idea before building the platform
Don't focus on the wrong things—validate your idea before building anything.
Getting started 12 min read
How to come up with a great marketplace idea
Perhaps you already have a business idea that you can't get out of your mind. Or maybe you're excited about the promise of the collaborative economy, and are currently exploring different ideas.
Getting started 8 min read
What you need to know before starting your marketplace business
Online marketplaces are hot. The success of platforms like Airbnb, Etsy and Fiverr has proven that the marketplace model is very scalable and can be applied to pretty much any area of business.
