All articles by Cristóbal Gracia
Cristóbal Gracia built his first peer-to-peer marketplace in 2009. Today, he is a contributor of Platform Design Toolkit project, works as an advisor for marketplace startups, and facilitates lectures, talks and workshops related to innovation in the sharing economy. He is also an active member of the global collaborative economy network OuiShare.
Starting a marketplace
What you need to know before starting your marketplace business
An introduction to online marketplaces. What they are, why they are booming, and why you should build one.
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Starting a marketplace
How to find great online marketplace ideas
How to spot marketplace opportunities and transform them into great business ideas.
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Marketing & growth
Adapt to the local context – An interview with Joel Serra
Quality over quantity—an essential part of EatWith's success.
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Business Model
How to turn your marketplace into a community
Engage your best providers by turning them from users into community members.
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Business Model
How to build trust in your marketplace
Tactics to increase trust between your providers and customers – and boost transactions.
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Business Model
Marketing & growth
How to launch your marketplace
Strategies that bring demand to your freshly opened marketplace platform.
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Marketing & growth
How to communicate your marketplace value proposition
Making sure every visitor knows how your marketplace can help them.
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Starting a marketplace
Platform technology
Your marketplace MVP – How to build a Minimum Viable Platform
What you should focus on when you’re creating the first version of your marketplace platform.
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Starting a marketplace
How to validate your marketplace idea before building the platform
Don’t build a desert platform. Here are the steps to take to prevalidate your marketplace idea.
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