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Crowdfunding updates

Our mission is to democratize the sharing economy by making platform technology accessible to everyone.

To accomplish this mission faster and to speed up our product development, we are currently running an equity crowdfunding campaign, where we allow all our users to invest in our company.

Invest in Sharetribe

May 16th, 2018

It’s a wrap! €1.1 million invested!

The crowdfunding round is closed at midnight, raising an incredible total of €1.1M from 459 investors, coming from 42 different countries.

This exceeded all our wildest expectations. With this last video, we wanted to say a big thank you to everyone who invested, promoted and helped us in any way. THANK YOU!

May 15th, 2018

One million invested!

Wow. The last few days have been amazing. As of this writing, the campaign has 370+ investors, and just surpassed one million euros in total amount invested! This is huge! And there are a few hours left still!

Last chance to invest, the campaign ends today!

The campaign ends tomorrow, Tuesday 15th, midnight Helsinki time (that's 2pm already if you are in US West Coast). If you're planning to invest but haven't done so yet, now is the time. Invest now

May 14th, 2018

The last days of the campaign, the last founders' update

All good things must come to an end, and so is it also with Sharetribe's equity crowdfunding campaign. The campaign ends tomorrow, Tuesday 15th, midnight Helsinki time (that's 2pm already if you are in US West Coast). Let's make these last hours count – there's still time to invest! In their last founders' update video, Juho and Antti wrap the events of the past week.


The amount of investments has been accelerating during the past few days: the campaign passed first €800k and then €900k. There's still time to get to one million!

May 11th, 2018

Olli talks tech

It's time for another team member introduction. In his video, Sharetribe's CTO Olli explains why we believe flexibility is an important factor to consider when evaluating marketplace software, and how Sharetribe Flex has been designed to not only help you launch your platform fast, but also to adapt it quickly as you start learning from your users.

May 10th, 2018

Feature in the blog of RUDE Communications

Rude Communications, a PR agency specializing in the sharing economy and one of Sharetribe's trusted partners, wrote a blog post about the campaign and Sharetribe's mission of democratizing the sharing economy. They also invested themselves, which is really cool!

May 9th, 2018

Most international equity crowdfunding campaign to date

According to Invesdor, the investment platform, Sharetribe now has the most international round to date. With investors from 38 countries, the campaign has nine countries more than the previous record.

We are extremely proud of this. We take it as proof that a better sharing economy is wanted all across the globe.

May 8th, 2018

News in French

So far the campaign has been covered in English, Finnish, Spanish and Dutch. The latest addition is French. Conso Collaborative, the leading French online publication focusing on the sharing economy, published a piece about Sharetribe.

May 7th, 2018

Founders' update #3

As usual, Sharetribe's founders recap the highlights of the previous week of the campaign in their latest video.

May 4th, 2018

Making of: Sharetribe's equity crowdfunding video

Did you know that we did our equity crowdfunding video completely in-house? Now you'll get a rare look behind the scenes. This video shows how most of the shooting day was actually spent.


May 3rd, 2018

A blog post: how does Sharetribe's steward-ownership structure work in practice

An earlier blog post explained why steward-ownership is needed. This new post takes a deep dive into the specifics of the model.

May 2nd, 2018

Meet Sharetribe's investors: Purpose Ventures

So far you've seen video introductions of Sharetribe's customers and team members. Now it's time to hear from the investors. In this video, Adrian Hensen and Achim Hensen, two of the co-founders of Purpose Ventures, explain why they decided to invest 200 000 euros in Sharetribe in this funding round.

News in Dutch

Martijn Arets, one of the leading sharing economy experts of The Netherlands, covered the steward-ownership model and Sharetribe's crowdfunding campaign in an article in the online magazine of Seats2meet. If you are fluent in Dutch, check it out.

May 1st, 2018

Have a great Vappu!

It's first of May today, a public holiday in our home country Finland (it's called "Vappu" here). To celebrate it, we're taking a break from hectic campaigning, to start the second half of the campaign with fresh energy on Wednesday. Have a great Vappu everyone!

April 30th, 2018

Founders' update #2

Sharetribe founders Antti and Juho are again wrapping up the events of the previous week. Highlights include passing €600k in funding raised, hosting a webinar to answer questions about the campaign, and getting some global media visibility.

April 27th, 2018

Watch the recording of the webinar

Sharetribe co-founders Antti and Juho hosted a webinar on Thursday to answer people's questions on the campaign. If you missed the webinar, it's now available as a recording. You can also download the slides of Juho's presentation.

More than 600 000 euros raised!

We just passed 600 000 euros in total funding raised! Almost 200 people have already invested. Thank you everyone who joined already!

News about Sharetribe in Spanish

Spanish sharing economy publication Consumo Colaborativo featured Sharetribe this week. The article discusses The Lean Marketplace, Sharetribe Flex, the crowdfunding campaign and the steward-ownership model.

April 26th, 2018

Inroducing Sharetribe's customers: Kinspiring

It's time to give voice to Sharetribe's customers! In this first video, Krista Pohjanlehto and Heta Kärki share the story behind Kinspiring, a Finnish peer-to-peer marketplace for renting strollers and other baby gear from other parents. They originally launched their platform with Sharetribe Go and recently migrated to Sharetribe Flex, and they also discuss the reasoning behind this decision.

Crowdfund Insider covers Sharetribe's campaign

The successful launch of Sharetribe's equity crowdfunding campaign was picked up by Crowdfund Insider. Read the story.

April 25th, 2018

Thomas helps Sharetribe's customers

More video introductions of Sharetribe's team members! In this video, Sharetribe's head of customer experience Thomas Malbaux shares his experiences from talking to thousands of marketplace entrepreneurs over the past years. You'll learn what is their most common question, and why he is finally able to answer them "yes, this is possible".

April 24th, 2018

Sharetribe's story was picked up by Global Banking & Finance Review

Global Banking & Finance Review, a leading publication on news in the financial community, picked up the story about our unusual equity crowdfunding round. Check out the piece they wrote.

Our CEO Juho starts blogging in Kauppalehti

Kauppalehti, Finland’s number one business daily, has recruited our CEO Juho as their newest blogger in their "from entrepreneurs to entrepreneurs" blog section called "Viivan alla". Juho's first post discusses steward-ownership and whether profits should be a means to an end instead of an end in themselves.

April 23th, 2018

Webinar coming up on Thursday 26th of April

Sharetribe organizes a webinar on Thursday 26th of April where the founders explain the details of the campaign and the steward-ownership structure and answer people's questions. Check out the schedule in your local time zone and sign up.

Video update from Sharetribe founders

Last week was pretty amazing! More than 160 people from 30 countries around the world invested, and we passed our minimum target of 500 000 euros one day after the launch of the campaign.

April 20th, 2018

How to build companies that are a force for good in society

A lot of people have asked about the reasoning behind the steward-ownership structure, so Juho wrote a post to give some background to this move. Read the post on Medium.

April 19th, 2018

More press coverage in Finnish

Tekniikka ja Talous, a Finnish magazine focusing on technology and innovations, published a piece about our new company structure and our mission to democratize the sharing economy by making marketplace technology accessible to everyone. Read the story.

Sharetribe’s CMO Sjoerd means business

So far you've only seen our founders, but now it's time to hear from other team members! In this video, our CMO Sjoerd explains why building a platform needs more than just software, and why he is excited about Sharetribe Flex.

April 18th, 2018

Minimum target reached!

After the campaign went public yesterday, Sharetribe reached the minimum target of €500.000 in just over 24 hours! A big thank you already to everyone who invested and helped spread the word about our campaign! Up to the next milestone: €1.000.000!

Our CEO Juho got interviewed by Finland’s largest business daily!

Our CEO Juho was interviewed by Kauppalehti, Finland’s number one business daily, about our move to the steward-ownership structure. This is pretty much the greatest possible coverage we could achieve in our domestic market. You can read the entire article here, in Finnish.

In short, the interview mentions how we changed the Articles of Association to reflect the principles of steward-ownership: a cap on how much of the profits can be paid out, and that the company get never get sold.

April 17th, 2018

Sharetribe's equity crowdfunding campaign is open for investments!

We are happy to announce that our equity crowdfunding campaign is now open for everyone! We got off to an extremely good start and already have more than more than 80% of our minimum target confirmed!

If you want to join, now is the time. Let’s build a better sharing economy together!

Visit to learn more and invest!

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