Sharetribe is hiring a Content & SEO Specialist (fixed-term contract, minimum 12 months)

Sharetribe makes the best marketplace software solution in the world. Our mission is to democratize platform ownership by making it possible for anyone to build a successful marketplace business. 

Our product combines the best of no-code and custom development: we help founders launch their marketplace ideas quickly without coding, add unique features through custom development, and run and grow their business on a reliable foundation.

We’ve been around since 2011 and profitable since 2021. We’re a team of 21 people from 11 different nationalities. While our comfy home office is in downtown Helsinki, after the initial onboarding period, you can also work partly remotely, to be agreed after you start. We don’t offer relocation support for this position.

As a part of our team, you’ll have a real impact. Marketplaces powered by our software are used by millions of people in more than 100 countries. The majority of our 1,500+ customers are solo founders or small teams building platforms that make better use of existing resources through reselling, rentals, and services. Our steward-owned company structure ensures that Sharetribe will always be controlled solely by its working team, with one-person-one-vote governance. We're fully funded by the revenue from our customers and plan to keep it that way.

We value integrity, candor, kindness, purpose before profit, and balance. At Sharetribe, you won’t have to sacrifice your well-being to make a real difference in the world; you can have both.

We’re looking for an experienced Content & SEO professional to help grow our organic traffic, transition our content library to meet the demands of AI-driven search, and support a repositioned go-to-market strategy. The contract is fixed-term for at least 12 months (with the possibility of extension determined closer to the end of the term), and coincides with our Head of Content's parental leave. We hope you can start as soon as possible.  

Your focus will be on the area where Sharetribe can’t afford to lose momentum: our inbound function, fueled by high-quality content production and top-of-the-funnel SEO and AEO. Content has been the cornerstone of Sharetribe’s marketing for a decade, so you’ll step into a mature operation whose value is understood by the entire team. 

As the fourth member of a small, flat marketing team, you'll work closely with our CMO, Sjoerd, and Product Marketing Manager, Katri (as well as with a small group of freelancers who have been a part of our extended team for years). You’ll take ownership of the content strategy and execute it with great autonomy—though your colleagues will always be happy to brainstorm ideas or review your article drafts. You’ll join a team that shares your high standards for content quality and supports you in living up to them in a way that maintains work-life balance.

The position is ideal for a mid- to senior-level professional with demonstrable experience owning content and SEO projects end-to-end and producing content that gets discovered. We also highly value a generalist mindset and a willingness to broaden your scope, and want to offer you an opportunity to grow.

Here’s what your work will look like at Sharetribe:

• Write new content targeting high-value keywords and topic clusters: Articles, guides, and landing pages.
• Work with our analytics and SEO tools: Track performance, identify underperforming pages and clusters, and improve them with clear reasoning.
• Stay current on AI-era SEO: Keep up with emerging AEO best practices and changing search behavior, and apply relevant updates to our content strategy.
• Define content priorities and strategy: Collaborate with the CMO on strategy, then execute with significant autonomy.
• Work with our marketing tech stack: Publish content in our CMS (Prismic). If interested, you might also work more deeply on our marketing tech and automations with the help of Claude Code and our marketing developer.

Depending on the evolution of our marketing, you might expand into areas such as:

• Supporting a new outbound activity targeting existing marketplace operators.
• Upscaling content production and other marketing efforts with the use of  AI (all while maintaining our existing level of quality).
• Other marketing initiatives as priorities shift—a generalist mindset in a fast-changing environment is an asset.

The salary for this role is between €4,000 and €5,000 per month depending on your experience. Our salaries are fully transparent within the team. Every Sharetribe team member knows what everyone else is making.

In addition to giving you the chance to make a positive impact in the world in a balanced way, we’ve designed a set of perks to help you enjoy life on and off the clock.

• 10 extra paid days off when you join, in addition to the holidays you accrue under Finnish legislation. 
• Flexible working hours.
• Remote-friendly setup (after the initial onboarding, you can be remote part of the time).*
• Generous health care package (including e.g. an annual dental care budget, short-term psychotherapy, and gynecologist appointments without referral).
• (Home) office setup & device budget.
• Learning budget.
• Lunch benefit.
• Public transportation benefit.
• Team evenings, company cottage trips, and get-togethers.
• A small, senior team where your work is visible and actually matters, and where you can have an impact beyond your strict role description.
• A collaborative, supportive, and caring work culture.
• Steward-owned company structure: Sharetribe’s mission and the working team's 100% control are legally protected.
  

Read more about our work perks here.

*Note: Our current office is not wheelchair accessible. If this prevents you from coming to the office, we’re happy to find alternative arrangements, and we encourage everyone to apply.