Introducing Sharetribe’s Developer Advocacy team

If you’ve ever reached out to Sharetribe’s support team with a technical question in the past few years, chances are that you have already had a chat with either Aleksi, Sari, or Amanda, Sharetribe’s Developer Advocates. That’s us! 👋

At Sharetribe, our role is supporting the developers who are building with the Sharetribe Developer Platform. As a part of that role, we

• answer technical support questions coming in through email or our Console chat widget
• write product documentation
• participate in conversations in our Sharetribe Developers Slack channel
• develop features for our open-source Web Template
• come up with ways to improve the overall developer experience for folks working with Sharetribe
• and write this blog.

Aleksi and Sari joined Sharetribe in August 2021 as the first two Developer Advocates in Sharetribe’s history, and Amanda joined the team in March 2025. Since the team's launch, the Developer Advocate team has responded to thousands of support tickets, made hundreds of documentation pull requests, and learned countless details about the Sharetribe marketplace software and the different use cases where it can be used.

Dive in to read more about Aleksi, Sari, and Amanda!

Hi, I’m Aleksi!

I’ve worked in technology for over five years, both in consulting and as a freelancer. I’ve always been interested in front-end and web development. I have a master’s degree in technology but with a strong focus on service design and UX. During my university studies, I often worked as a course assistant, and I really enjoyed teaching programming courses, which is quite similar to what we do here at Sharetribe as Developer Advocates! 

What I love in my role is that there is a lot of problem-solving. Often, you need to get quite creative in gathering information when troubleshooting a bug or a problem with a marketplace, as you usually don’t have full visibility into the underlying code. In addition to that, I enjoy explaining technical concepts in the form of documentation. It’s rewarding to translate complex technical concepts into articles. 

During my free-time, I love learning jazz standards on the piano and surfing the Baltic Sea (when it’s not covered by a thick layer of ice).

Hi, I’m Sari!

My first career was in teaching languages and communication, and I used to run my own business back in the day. I then changed careers completely into software development, and I worked as a full-stack-but-mostly-backend developer for a few years before joining Sharetribe.

I joined Sharetribe both for the specific DA role, and for the larger culture. When I ran my business, I had conducted a few communication training sessions for Sharetribe, so I knew that the company culture was exceptional. When the Developer Advocate role opened up, it seemed to combine everything I had done in my career before that moment – working with people, helping folks learn and understand complex things, and working deeply with different backend and frontend technologies.

There are a lot of aspects to being a Developer Advocate that I really enjoy. What makes my day is when I’ve been going back and forth with someone in support trying to solve a particularly tricky problem, and then they get back with “Now it works!” 🎉 I really like trying to figure out how to get the Sharetribe transaction process engine to expand to new and interesting use cases. It’s also a role where I keep learning new things all the time, because our customers have such diverse use cases and creative ideas on customizations and integrations.

In my free time, I like to read, meditate, listen to podcasts, play board games, and start craft projects (and occasionally also finish them). I also run (very very slowly), and I’d like to spend more time singing and playing the piano.

Hi, I’m Amanda!

My journey into the professional side of the tech industry started back in 2019, while I was studying in IoT and embedded engineering at Metropolia UAS. I landed a few internships doing web development during my studies and eventually settled into a (predominantly) cross-platform mobile development role at a tech contracting company in 2021.

Before starting my tech career, I worked in a wide variety of industries from manufacturing and customer service, to the food industry and healthcare as a nursing assistant. While my work history is a bit all over place, I'm grateful to these experiences because they have taught me so much about being adaptable, communicating with all kinds of people in varying life situations, and approaching problems with empathy and patience.

What I love most about the DA role is getting to help people solve problems and reach their goals. It's always a great feeling to hear back from someone that they've been able to sort out an issue, or when a customer reaches out for help on the final steps before going live. Naturally I'm a fixer, so I also really love when I get to dig into an issue and find the root cause. Getting to relay that to a customer is genuinely very rewarding!

Outside of work, I enjoy the Finnish outdoors (especially during summer!) and hanging out with my partner and our little chihuahua Eddie. I also love to play video games and have had a longstanding family gaming server for several years, which is a really special way to bridge the gap over so many time zones!

If you have any questions about developing with Sharetribe, or if you just want to say hi, pop us a message on the Console chat widget – we’re happy to hear from you and help you out!