ShopSync helps product marketplaces sync eligible Sharetribe listings to advertising and commerce platforms such as Meta, Google Merchant Center, TikTok, and Pinterest.
This makes it easier to promote your marketplace inventory across external channels without manually recreating and updating product information on each platform.
ShopSync is designed for marketplaces selling physical products. Service and rental booking marketplaces are not supported by the platforms ShopSync connects to.
What you can do with ShopSync
ShopSync keeps your marketplace catalog connected to supported external platforms, so new and updated listings can be reflected there automatically.
The exact features available depend on the platform.
On Meta, ShopSync can sync your listings to a product catalog that can be used for advertising. This can support features such as:
Dynamic product ads: Meta automatically selects relevant catalog items to show to different people.
Dynamic retargeting: people can be shown products they previously viewed or interacted with on your marketplace.
Product sets and segmentation: group products based on attributes such as category, price, brand, or condition and use those groups in more targeted campaigns. Product sets can update automatically as your marketplace inventory changes.
ShopSync does not enable Meta Shops. Your listings can be synced to Meta for catalog-based advertising, but customers cannot use ShopSync to browse and purchase through a Meta Shop.
Other supported platforms have their own requirements and advertising or commerce features, so functionality is not identical across every channel.
Who is ShopSync for?
ShopSync is most relevant for product marketplaces that want to advertise or promote their providers’ inventory on external platforms.
It can be useful if you want to:
expose more marketplace inventory through advertising channels
run product-specific or retargeting campaigns
segment inventory for more targeted marketing
avoid manually maintaining separate product catalogs as listings change
ShopSync is not suitable for service or rental marketplaces where listings represent bookable services, appointments, or rental periods, because those listing types are not accepted by the supported platforms.
How ShopSync works with Sharetribe
ShopSync connects to your Sharetribe marketplace and creates catalog entries from eligible marketplace listings.
As listings are added or updated, ShopSync can keep the connected catalogs up to date. This reduces the need to manually recreate listing information across different advertising platforms.
ShopSync is built and supported by Caliscale. Pricing depends on the ShopSync plan and the number of listings you want to sync.
How to get started
To use ShopSync, create a ShopSync account and connect it to your Sharetribe marketplace.
During setup, you will need to create an integration in Sharetribe Console and provide the required Client ID and Client Secret to ShopSync.
To generate these, go to Sharetribe Console:
Navigate to Build > Advanced > Applications.
Good to check that you are in your Live environment, as you likely want your real listings synced.
Click on “+ Add a new application”
Give the application a descriptive name (like ShopSync), and select ‘Integration API’.
Click ‘Add application’.
Important: Copy and paste the Client ID and Client secret to a safe place, like a password manager.
Think of the Client ID and secret as a sort of password to your marketplace that can be used through other services. Note that you won’t be able to ever see the Client secret to this application again in the Console under any circumstances. Make sure you copy it to a secure place. If you lose it, you will need to create a new application.
Additional resources
ShopSync has a few additional resources Sharetribe operators can use:
Support widget in the bottom right on the homepage and in your account dashboard