If you run a marketplace on WordPress using WooCommerce and a multi-vendor or marketplace plugin, you can move your marketplace to Sharetribe without manually recreating every user and listing.

The exact migration depends on how your WordPress marketplace is set up, but the overall process is the same: your existing marketplace data is extracted and transformed into Sharetribe’s migration format, Sharetribe validates it, and we import it into your marketplace.

Sharetribe’s migration process can be used to import:

If your current marketplace stores information about which vendor owns each product or listing, that relationship can also be included in the migration when the source data is available. This means vendors can be migrated as users and their listings can remain associated with them.

Some parts of your existing marketplace do not transfer directly. This includes:

Other historical or platform-specific data is not automatically transferred unless it is supported by Sharetribe’s migration format.

Migrated users will need to set a new password when they start using your Sharetribe marketplace.

Migrating your data is only one part of moving your marketplace.

Your marketplace setup needs to be configured in Sharetribe, including things like your listing structure, categories, custom fields, transaction process, and marketplace design.

Your WordPress theme, plugins, and custom functionality are not copied directly. Instead, you recreate the marketplace experience you need in Sharetribe and then map your existing data into that structure.

Many parts of the marketplace can be configured without coding using Sharetribe Console. If your current marketplace includes custom functionality or a highly customized user experience, you can also customize Sharetribe with code.

The amount of work depends mainly on how your existing marketplace has been built.

A marketplace using relatively standard WooCommerce and multi-vendor plugin data may be fairly straightforward to migrate. A marketplace using several plugins, custom fields, or heavily customized functionality will usually require more work to extract and transform the relevant data.

Because WordPress marketplaces can be built in many different ways, there is no single export that works for every marketplace. Your data may come from WooCommerce, your marketplace plugin, WordPress itself, or custom fields and extensions.

The migration then happens in four main steps:

Preparing the migration file is the main technical part of the process. If you are comfortable working with data and code, you can do this yourself, and AI coding tools can help with the transformation.

If you are not technical or would prefer someone else to handle the migration, you can hire a developer. You can also work with a Sharetribe Expert, which is a developer or agency vetted by Sharetribe.

Sharetribe handles the validation and import itself and works with you or your developer to resolve any issues found during testing.

The important thing is that you do not need to manually recreate your existing users, vendors, listings, and other supported marketplace data in Sharetribe.

If you are considering moving your WordPress marketplace to Sharetribe, contact the Sharetribe team. We can answer questions about your existing setup, help you understand what can be migrated, and start the test migration process with you.

You can read the technical documentation about migrations to learn more about how to create a migration file.