How do you get marketplace-specific metrics?

Sharetribe Go Community Edition
1

After reading this post from the Sharetribe blog, I’m curious about how you get these metrics.

With data spread across many tools. I would love to hear how you are getting each one of them, or if you are not.

Here is how I see it:

Google Analytics:

  • Monthly Active Users (MAU)
  • Bounce rate
  • Time spent on site

Stripe or other payment provider dashboard:

  • Gross Merchandise Volume (GMV)

Download Stripe transactions and compute using Spreadsheets:

  • Liquidity
  • Provider-to-customer ratio
  • Repeat purchase ratio

Any ideas?

  • Customer Acquisition Cost (CAC)
  • Customer Lifetime Value (CLV)
  • Net Promoter Score (NPS)
  • The Sean Ellis Test
2

Hi Andrios,

I think you have listed almost all options here.

  • Customer Lifetime Value (CLV) = could be valued at spreadsheet at the start

For remaining:

  • Customer Acquisition Cost (CAC)
  • Net Promoter Score (NPS)
  • The Sean Ellis Test

I think you need to think about what values you need to calculate these metrics. Suppose you can’t get them out from Sharetribe, Stripe or GA dashboards then there always an option to get them with some custom code. The question here would be what would it take and if it is possible through the customer script or requires customizations in the code.

I think the main focus here would need to be - how much I can do with actual data and spreadsheet before jumping in customization.

Hope this help by any means.

Best,
Martins

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3

This is a great take, thanks!

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