# Links from The Lean Marketplace

The complete list of articles referred to in our book [“The Lean Marketplace”](https://www.amazon.com/dp/B0796XMKYC).

| \#  | Link to article                                                                                                                                                                                                                                                         |
| --- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| 1   | <https://a16z.com/2015/01/22/online-marketplaces/>                                                                                                                                                                                                                      |
| 2   | <https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdf>                                                                                                                                                     |
| 3   | <https://www.theatlantic.com/business/archive/2013/08/airbnb-ceo-brian-chesky-on-building-a-company-and-starting-a-sharing-revolution/278635/>                                                                                                                          |
| 4   | <https://www.sharetribe.com/academy/discover-latent-demand-an-interview-with-boris-wertz/>                                                                                                                                                                              |
| 5   | <https://viniciusvacanti.com/2013/05/07/the-manual-first-startup/>                                                                                                                                                                                                      |
| 6   | <https://www.shareable.net/blog/an-interview-with-airbnbs-christopher-lukezic>                                                                                                                                                                                          |
| 7   | <https://playbook.samaltman.com/>                                                                                                                                                                                                                                       |
| 8   | <https://www.web-strategist.com/blog/2014/03/03/report-sharing-is-the-new-buying-winning-in-the-collaborative-economy/>                                                                                                                                                 |
| 9   | <https://blog.blablacar.com/wp-content/uploads/2016/05/entering-the-trust-age.pdf>                                                                                                                                                                                      |
| 10  | <https://web.archive.org/web/20160106042432/https://www.greenbiz.com/article/platforms-participation-simplify-organize-empower>                                                                                                                                         |
| 11  | <https://www.web-strategist.com/blog/2014/12/07/collaborative-economy-honeycomb-2-watch-it-grow/>                                                                                                                                                                       |
| 12  | <https://www.web-strategist.com/blog/2016/03/10/honeycomb-3-0-the-collaborative-economy-market-expansion-sxsw/>                                                                                                                                                         |
| 13  | <https://web.archive.org/web/20200831021610/https://platformed.info/how-to-disrupt-craigslist/>                                                                                                                                                                         |
| 14  | <https://web.archive.org/web/20181215052517/http://meshing.it/companies>                                                                                                                                                                                                |
| 15  | <https://web.archive.org/web/20160327055839/http://www.collaborativeconsumption.com/directory/>                                                                                                                                                                         |
| 16  | <https://www.consumocolaborativo.com/directorio-de-proyectos/>                                                                                                                                                                                                          |
| 17  | <https://www.nirandfar.com/2013/06/the-curse-of-the-network-effect.html>                                                                                                                                                                                                |
| 18  | <https://bits.blogs.nytimes.com/2015/09/29/thumbtack-raises-new-funding-at-a-1-3-billion-valuation/?%5Fr=1>                                                                                                                                                             |
| 19  | <https://techcrunch.com/2015/07/31/why-homejoy-failed-and-the-future-of-the-on-demand-economy/>                                                                                                                                                                         |
| 20  | <https://medium.com/point-nine-news/an-overview-of-the-growing-saas-enabled-marketplace-ecosystem-b4f5314356e5>                                                                                                                                                         |
| 21  | <https://versionone.vc/marketplace-handbook/>                                                                                                                                                                                                                           |
| 22  | <https://hbr.org/2016/04/network-effects-arent-enough>                                                                                                                                                                                                                  |
| 23  | <https://platform.coop/>                                                                                                                                                                                                                                                |
| 24  | <https://abovethecrowd.com/2013/04/18/a-rake-too-far-optimal-platformpricing-strategy/>                                                                                                                                                                                 |
| 25  | <https://medium.com/@TXZhuo/the-20-20-20-rule-for-marketplaces-6cbc4defad84#.k2nhc7mxr>                                                                                                                                                                                 |
| 26  | <https://www.forbes.com/sites/china/2010/09/12/how-ebay-failed-in-china/>                                                                                                                                                                                               |
| 27  | <https://www.latimes.com/business/technology/la-fi-0105-lyft-growth-20160105-story.html>                                                                                                                                                                                |
| 28  | <https://www.sharetribe.com/academy/network-effects-marketplaces-james-currier/>                                                                                                                                                                                        |
| 29  | <https://versionone.vc/freemium-model-future-marketplaces/>                                                                                                                                                                                                             |
| 30  | <https://jscalc.io/calc/2dRv6B2H5Mj7ANOe>                                                                                                                                                                                                                               |
| 31  | <https://kensparkesphotography.com/stocksys-approach-to-curated-quality/>                                                                                                                                                                                               |
| 32  | <https://github.com/balanced/balanced.github.com/blob/master/%5Fposts/2013-07-01-jeff-jordan-fireside-chat-highlights.md>                                                                                                                                               |
| 33  | <https://hbr.org/2006/10/strategies-for-two-sided-markets>                                                                                                                                                                                                              |
| 34  | <https://www.forbes.com/sites/ellenhuet/2014/07/02/ubers-newest-tactic-pay-drivers-more-than-they-earn/>                                                                                                                                                                |
| 35  | <https://web.archive.org/web/20210225020735/https://pando.com/2013/03/16/what-can-be-learned-when-sharing-leads-to-failing/>                                                                                                                                            |
| 36  | <https://blog.crisp.se/wp-content/uploads/2014/03/unproject.pdf>                                                                                                                                                                                                        |
| 37  | <https://pmarchive.com/guide%5Fto%5Fstartups%5Fpart4.html>                                                                                                                                                                                                              |
| 38  | <https://www.youtube.com/watch?v=qWrBs-x0zGE>                                                                                                                                                                                                                           |
| 39  | <https://www.strategyzer.com/canvas/business-model-canvas>                                                                                                                                                                                                              |
| 40  | <https://platformdesigntoolkit.com/>                                                                                                                                                                                                                                    |
| 41  | <https://www.custdev.com/>                                                                                                                                                                                                                                              |
| 42  | <https://web.archive.org/web/20210501193429/https://www.leanstartupmachine.com/validationboard/>                                                                                                                                                                        |
| 43  | <https://abovethecrowd.com/2012/11/13/all-markets-are-not-created-equal-10-factors-to-consider-when-evaluating-digital-marketplaces/>                                                                                                                                   |
| 44  | <https://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html>                                                                                                                                                                                       |
| 45  | <https://techcrunch.com/2011/10/19/dropbox-minimal-viable-product/>                                                                                                                                                                                                     |
| 46  | <https://blog.bufferapp.com/idea-to-paying-customers-in-7-weeks-how-we-did-it>                                                                                                                                                                                          |
| 47  | <https://web.archive.org/web/20190823104710/https://alexiskold.net/2015/10/07/re-thinking-viability-of-your-mvp/>                                                                                                                                                       |
| 48  | <https://medium.com/the-happy-startup-school/beyond-mvp-10-steps-to-make-your-product-minimum-loveable-51800164ae0c#.k8zrzz8is>                                                                                                                                         |
| 49  | <https://moz.com/rand/7-unlikely-recommendations-for-startups-entrepreneurs/>                                                                                                                                                                                           |
| 50  | <https://web.archive.org/web/20181223054515/https://ebusiness.mit.edu/platform/agenda/slides/8%20Sangeet-MIT%20FINAL.pdf>                                                                                                                                               |
| 51  | <https://steveblank.com/2010/03/04/perfection-by-subtraction-the-minimum-feature-set/>                                                                                                                                                                                  |
| 52  | <https://ibuildmvps.com/blog/the-concierge-minimum-viable-product-maximizes-customer-learning>                                                                                                                                                                          |
| 53  | <https://web.archive.org/web/20230606224254/https://www.cairoscene.com/Listicles/33-Best-Quotes-From-RiseUp15>                                                                                                                                                          |
| 54  | <https://ryanhoover.me/post/43986871442/email-first-startups>                                                                                                                                                                                                           |
| 55  | <https://paulgraham.com/ds.html>                                                                                                                                                                                                                                        |
| 56  | <https://joel.is/3-reasons-you-shouldnt-outsource-your-startup-and-what-to-do-instead/>                                                                                                                                                                                 |
| 57  | <https://web.archive.org/web/20210322201413/https://torgronsund.com/2011/11/29/7-proven-templates-for-creating-value-propositions-that-work/>                                                                                                                           |
| 58  | <https://medium.com/@jgolden/four-questions-every-marketplace-startup-should-be-able-to-answer-defb0590e049>                                                                                                                                                            |
| 59  | <https://www.smashingmagazine.com/2014/08/the-current-state-of-e-commerce-search/>                                                                                                                                                                                      |
| 60  | <https://techcrunch.com/2012/08/19/how-to-structure-a-marketplace/>                                                                                                                                                                                                     |
| 61  | <https://www.smashingmagazine.com/2011/04/fundamental-guidelines-of-e-commerce-checkout-design/>                                                                                                                                                                        |
| 62  | <https://baymard.com/checkout-usability>                                                                                                                                                                                                                                |
| 63  | <https://econsultancy.com/blog/65149-nine-user-experience-lessons-travel-sites-can-learn-from-airbnb/>                                                                                                                                                                  |
| 64  | <https://www.cnet.com/news/uber-uk-court-ruling-drivers-employees-not-contractors/>                                                                                                                                                                                     |
| 65  | <https://support.stripe.com/questions/What-is-the-process-for-verifying-managed>                                                                                                                                                                                        |
| 66  | <https://www.adyen.com/knowledge-hub/guides/global-payment-methods-guide>                                                                                                                                                                                               |
| 67  | [https://web.archive.org/web/20200610181846/https://medium.com/@jkwade/steal-eggs-the-secret-to-scaling-a-marketplace-4d15f0a5587d ](https://web.archive.org/web/20200610181846/https://medium.com/@jkwade/steal-eggs-the-secret-to-scaling-a-marketplace-4d15f0a5587d) |
| 68  | <https://versionone.vc/marketplaces-guide-ed2/>                                                                                                                                                                                                                         |
| 69  | <https://web.archive.org/web/20190224222916/https://www.onlineeconomy.org/optimizing-two-sided-marketplace-growth-using-customer-lifetime-value/index.html>                                                                                                             |
| 70  | <https://growthhackers.com/growth-studies/airbnb>                                                                                                                                                                                                                       |
| 71  | <https://www.quora.com/How-did-Etsy-get-its-first-batch-of-independent-sellers-when-it-started/answer/Danielle-Maveal-1>                                                                                                                                                |
| 72  | <https://jtbd.info/4-case-study-dan-and-clarity-e57245ba4367>                                                                                                                                                                                                           |
| 73  | <https://thomashawk.com/2013/03/why-i-quit-getty-images-and-why-im-moving-my-stock-photography-sales-to-stocksy.html>                                                                                                                                                   |
| 74  | <https://medium.com/@mikettownsend/understand-supply-growth-tactics-marketplaces-e1dbcaf67287#.2m08j0uuq>                                                                                                                                                               |
| 75  | <https://web.archive.org/web/20200622075643/https://platformed.info/how-to-use-your-producers-to-seed-the-platform/>                                                                                                                                                    |
| 76  | <https://culttt.com/2013/05/01/how-to-build-a-two-sided-marketplace/>                                                                                                                                                                                                   |
| 77  | <https://joel.is/how-to-gain-traction-in-two-sided-markets/>                                                                                                                                                                                                            |
| 78  | <https://medium.com/@mlz/building-thumbtack-six-years-forty-two-rejections-and-a-singular-obsession-with-solving-one-big-4ef78016f34b>                                                                                                                                  |
| 79  | <https://web.archive.org/web/20191026113221/https://morganbrown.co/supply-hacking/>                                                                                                                                                                                     |
| 80  | <https://versionone.vc/how-to-seed-your-marketplace/>                                                                                                                                                                                                                   |
| 81  | <https://solveforinteresting.com/the-challenges-of-2-sided-marketplaces/>                                                                                                                                                                                               |
| 82  | <https://startupblog.wordpress.com/2009/09/04/inventing-demand/>                                                                                                                                                                                                        |
| 83  | <https://www.quora.com/How-did-Udemy-get-5-000-courses-online-so-quickly>                                                                                                                                                                                               |
| 84  | <https://medium.com/daphni-chronicles/the-ultimate-guide-for-marketplace-analytics-b8537973dfa0#.lb9shlrne>                                                                                                                                                             |
| 85  | <https://venturebeat.com/2014/12/21/7-proven-strategies-for-launching-a-marketplace/>                                                                                                                                                                                   |
| 86  | <https://www.techinasia.com/airbnb-co-founder-brian-chesky-make-100-people-love-product>                                                                                                                                                                                |
| 87  | <https://www.youtube.com/watch?v=U3oICoTN1-M>                                                                                                                                                                                                                           |
| 88  | <https://www.sorryformarketing.com/blog/should-your-company-blog>                                                                                                                                                                                                       |
| 89  | <https://moz.com/beginners-guide-to-content-marketing>                                                                                                                                                                                                                  |
| 90  | <https://moz.com/beginners-guide-to-seo>                                                                                                                                                                                                                                |
| 91  | <https://www.startuplessonslearned.com/2009/03/dont-launch.html>                                                                                                                                                                                                        |
| 92  | <https://hbr.org/2015/04/how-to-launch-your-digital-platform>                                                                                                                                                                                                           |
| 93  | <https://web.archive.org/web/20210827183218/https://www.onstartups.com/tabid/3339/bid/80121/How-To-Get-Media-Coverage-For-Your-Startup-A-Complete-Guide.aspx>                                                                                                           |
| 94  | <https://web.archive.org/web/20170803233706/http://blog.cloudpeeps.com/influencer-outreach-strategy/>                                                                                                                                                                   |
| 95  | <https://buildandlaunch.net/book/the-product-hunt-handbook/>                                                                                                                                                                                                            |
| 96  | <https://hbswk.hbs.edu/item/how-uber-airbnb-and-etsy-attracted-their-first-1-000-customers>                                                                                                                                                                             |
| 97  | <https://twitter.com/bchesky/status/312438036929576962?lang=en>                                                                                                                                                                                                         |
| 98  | <https://www.paulgraham.com/die.html>                                                                                                                                                                                                                                   |
| 99  | <https://growthhackers.com/growth-studies/airbnb>                                                                                                                                                                                                                       |
| 100 | <https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer-ebook/dp/B00TY3ZOMS>                                                                                                                                                                                |
| 101 | <https://ishanmishra.in/the-bullseye-framework-for-getting-traction-2019/>                                                                                                                                                                                              |
| 102 | <https://medium.com/swlh/the-19-channels-you-can-use-to-get-traction-93c762d19339>                                                                                                                                                                                      |
| 103 | <https://thenextweb.com/entrepreneur/2013/12/08/8-strategic-hacks-building-marketplace-liquidity/>                                                                                                                                                                      |
| 104 | <https://www.etsy.com/seller-handbook>                                                                                                                                                                                                                                  |
| 105 | <https://www.forbes.com/sites/groupthink/2013/04/02/how-to-grow-a-marketplace/#44c442b36f2e>                                                                                                                                                                            |
| 106 | <https://www.recode.net/2016/5/9/11641670/tradesy-funding-30-million-series-c>                                                                                                                                                                                          |
| 107 | [https://blog.kissmetrics.com/seo-for-marketplaces-ecommerce/](https://web.archive.org/web/20170312031550/https://blog.kissmetrics.com/seo-for-marketplaces-ecommerce/)                                                                                                 |
| 108 | <https://news.greylock.com/why-uber-won-5598a2a66561#.cm03t3d7c>                                                                                                                                                                                                        |
| 109 | <https://www.forbes.com/sites/alexlawrence/2012/11/01/five-customer-retention-tips-for-entrepreneurs/#6761953e17b0>                                                                                                                                                     |
| 110 | <https://andrewchen.co/how-to-be-a-growth-hacker-an-airbnbcraigslist-case-study/>                                                                                                                                                                                       |
| 111 | <https://growthhackers.com/growth-studies/airbnb>                                                                                                                                                                                                                       |
| 112 | <https://davegooden.com/2011/05/how-airbnb-became-a-billion-dollar-company/>                                                                                                                                                                                            |
| 113 | <https://nerds.airbnb.com/making-referrals-work-for-airbnb/>                                                                                                                                                                                                            |
| 114 | <https://versionone.vc/moving-from-the-niche-to-the-masses/>                                                                                                                                                                                                            |
| 115 | <https://www.forbes.com/sites/annefield/2015/11/30/etsy-seeks-to-reinvent-business-education/#58c7146d529b>                                                                                                                                                             |
| 116 | <https://hackernoon.com/starting-a-marketplace-is-hard-scaling-a-marketplace-is-harder-bad90230c0e6#.3jzyzrlav>                                                                                                                                                         |
| 117 | <https://www.paulgraham.com/ramenprofitable.html>                                                                                                                                                                                                                       |
| 118 | <https://www.wheretosellonline.com/marketplace-comparisons/compare-marketplace-traffic/>                                                                                                                                                                                |
| 119 | <https://fourhourworkweek.com/2009/05/19/vanity-metrics-vs-actionable-metrics/>                                                                                                                                                                                         |
| 120 | <https://web.archive.org/web/20200718173634/http://platformed.info/online-marketplace-metrics/>                                                                                                                                                                         |
| 121 | <https://www.thebalance.com/sell-through-rate-2890389>                                                                                                                                                                                                                  |
| 122 | <https://medium.com/daphni-chronicles/the-ultimate-guide-for-marketplace-analytics-b8537973dfa0#.lb9shlrne>                                                                                                                                                             |
| 123 | <https://www.cleverlayover.com/blog/index.php/growing-a-marketplace-how-to-balance-sellers-and-buyers-using-customer-lifetime-value/>                                                                                                                                   |
| 124 | <https://www.nvp.com/blog/five-must-haves-of-a-successful-online-marketplace/>                                                                                                                                                                                          |
| 125 | <https://www.sharetribe.com/academy/why-you-should-launch-your-marketplace-early/>                                                                                                                                                                                      |
| 126 | <https://blog.hubspot.com/ecommerce/how-to-calculate-the-lifetime-value-of-ecommerce-customers>                                                                                                                                                                         |
| 127 | <https://hbr.org/2003/12/the-one-number-you-need-to-grow>                                                                                                                                                                                                               |
| 128 | <https://www.groovehq.com/blog/net-promoter-score>                                                                                                                                                                                                                      |
| 129 | <https://en.wikipedia.org/wiki/Net%5FPromoter#Criticism%5Fof%5FNPS>                                                                                                                                                                                                     |
| 130 | <https://venturehacks.com/articles/measure-fit>                                                                                                                                                                                                                         |
| 131 | <https://www.cobloom.com/blog/how-to-use-the-sean-ellis-product/market-fit-test>                                                                                                                                                                                        |
| 132 | <https://docs.google.com/spreadsheets/d/1K5E1Nzjq4KEvGVv6EysGswTuQm5u21Sa2ugSZewrZqE/edit#gid=1569059121>                                                                                                                                                               |
| 133 | <https://docs.google.com/spreadsheets/d/1-7lnOZBJkpTZ858L%5FZOxw0cfHcjzwLgIvDVkzn32Z-c/edit#gid=1231060061>                                                                                                                                                             |
| 134 | <https://www.batting399.com/post/126915896445/kpis-dashboards-must-haves-for-early-stage>                                                                                                                                                                               |
| 135 | <https://www.userreport.com/features/free-online-survey/net-promoter-score/>                                                                                                                                                                                            |
| 136 | <https://www.pwc.com/us/en/technology/publications/assets/pwc-consumer-intelligence-series-the-sharing-economy.pdf>                                                                                                                                                     |
| 137 | <https://twitter.com/ouishare/status/330286566704558080>                                                                                                                                                                                                                |
| 138 | <https://blog.blablacar.com/wp-content/uploads/2016/05/entering-the-trust-age.pdf>                                                                                                                                                                                      |
| 139 | <https://www.airbnb.com/standards>                                                                                                                                                                                                                                      |
| 140 | <https://www.youtube.com/watch?v=xZODovO46no>                                                                                                                                                                                                                           |
| 141 | <https://en.wikipedia.org/wiki/Six%5Fdegrees%5Fof%5Fseparation>                                                                                                                                                                                                         |
| 142 | <https://en.wikipedia.org/wiki/On%5Fthe%5FInternet,%5Fnobody%5Fknows%5Fyou%27re%5Fa%5Fdog>                                                                                                                                                                              |
| 143 | <https://help.nextdoor.com/s/article/How-to-verify-your-address>                                                                                                                                                                                                        |
| 144 | <https://cseweb.ucsd.edu/groups/csag/html/teaching/cse225s04/Reading%20List/E-bay-Empirical-BodegaBay.pdf>                                                                                                                                                              |
| 145 | <https://www.airbnb.com/help/article/548/what-is-airbnb-s-extortion-policy>                                                                                                                                                                                             |
| 146 | <https://rachelbotsman.com/books/>                                                                                                                                                                                                                                      |
| 147 | [https://ideas.ted.com/the-three-steps-of-building-trust-in-new-ideas-and-businesses/ ](https://ideas.ted.com/the-three-steps-of-building-trust-in-new-ideas-and-businesses/)                                                                                           |
| 148 | <https://www.ted.com/talks/joe%5Fgebbia%5Fhow%5Fairbnb%5Fdesigns%5Ffor%5Ftrust#t-577730>                                                                                                                                                                                |
| 149 | <https://firstround.com/review/How-Modern-Marketplaces-Like-Uber-Airbnb-Build-Trust-to-Hit-Liquidity/>                                                                                                                                                                  |
| 150 | <https://www.sharetribe.com/academy/adapt-local-context-interview-joel-serra-2/>                                                                                                                                                                                        |
| 151 | <https://ejroundtheworld.blogspot.fi/2011/06/violated-travelers-lost-faith-difficult.html>                                                                                                                                                                              |
| 152 | <https://techcrunch.com/2011/07/27/on-safety-a-word-from-airbnb/>                                                                                                                                                                                                       |
| 153 | <https://www.linkedin.com/pulse/20141117154558-1213-the-future-of-the-bitcoin-ecosystem-and-trustless-trust-why-i-invested-in-blockstream>                                                                                                                              |
| 154 | <https://web.archive.org/web/20220120182547/https://openbazaar.org/>                                                                                                                                                                                                    |
| 155 | <https://www.statista.com/statistics/409429/etsy-gms-purchase-repeat/>                                                                                                                                                                                                  |
| 156 | <https://web.archive.org/web/20170616011421/http://www.collaborativeconsumption.com/2015/02/22/brand-loyalty-and-the-collaborative-economy/>                                                                                                                            |
| 157 | <https://www.blablacar.co.uk/blablalife/blablastories/>                                                                                                                                                                                                                 |
| 158 | <https://community.airbnb.com/t5/Community-Center/ct-p/community-center>                                                                                                                                                                                                |
| 159 | <https://fortune.com/2016/06/30/disruptive-platform-learning-ebay/>                                                                                                                                                                                                     |
| 160 | <https://cmxhub.com/yelp-elite-nish-nadaraja-psychology/>                                                                                                                                                                                                               |
| 161 | <https://blog.airbnb.com/belong-anywhere/>                                                                                                                                                                                                                              |
| 162 | <https://www.nytimes.com/2007/12/16/magazine/16Crafts-t.html>                                                                                                                                                                                                           |
| 163 | <https://www.wired.com/2015/09/etsy-embraces-mass-manufacturing/>                                                                                                                                                                                                       |
| 164 | <https://www.wired.com/2015/02/etsy-not-good-for-crafters/>                                                                                                                                                                                                             |
| 165 | <https://www.onlydeadfish.co.uk/only%5Fdead%5Ffish/2008/10/the-power-of-online-communities.html>                                                                                                                                                                        |
| 166 | <https://www.quora.com/How-did-Etsy-build-its-brand-name-among-independent-sellers-early-on/answer/Chris-Maguire>                                                                                                                                                       |
| 167 | <https://techcrunch.com/2010/06/21/airbnb-brian-chesky/>                                                                                                                                                                                                                |
| 168 | <https://www.communitybuildingguide.com/chapters/02-seeding/>                                                                                                                                                                                                           |
| 169 | <https://motherboard.vice.com/read/how-reddit-got-huge-tons-of-fake-accounts--2>                                                                                                                                                                                        |
| 170 | <https://www.airbnb.com/superhost>                                                                                                                                                                                                                                      |
| 171 | <https://pages.ebay.com/seller-center/service-and-payments/top-rated-program.html>                                                                                                                                                                                      |
| 172 | <https://www.lyft.com/ambassador>                                                                                                                                                                                                                                       |

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