Author

# All articles by Sjoerd Handgraaf

Sjoerd is Sharetribe's CMO and has over a decade of experience working with marketplaces, as well as SaaS startups. He's also the host of [Two-Sided](/twosided/)—the marketplace podcast where he has interviewed 30+ founders and early employees of some of the world's most successful marketplaces.  
  
Alongside his work at Sharetribe, he runs an [independent consulting practice](https://www.handgraaf.co/), focused on marketplace strategy, growth, and platform business design for founders who want direct, actionable guidance.

![Sjoerd Handgraaf](https://images.prismic.io/sharetribe/aWTnBgIvOtkhBTqm_sjoerd_serious.png?auto=format%2Ccompress&fit=max&w=2048)

[X (Twitter)](https://twitter.com/sjoerdhandgraaf), [LinkedIn](https://www.linkedin.com/in/sjoerdhandgraaf/), [Everything Marketplaces Expert](https://www.everythingmarketplaces.com/expert/sjoerd-handgraaf)

## Best articles by Sjoerd Handgraaf

[Two-sided: the marketplace podcastWhat I learned from interviewing 11 brilliant marketplace minds](/twosided/ep12-five-takeaways-season-1-marketplace-podcast/)[Two-sided: the marketplace podcastLessons from two decades in two-sided platforms with Casey Winters (Eventbrite)](/twosided/two-sided-platforms-with-casey-winters-eventbrite/)[Two-sided: the marketplace podcastBuild something people want with Lenny Rachitsky (ex-Airbnb)](/twosided/ep1-lenny-rachitsky-build-something-people-want/)

## All articles by Sjoerd Handgraaf

[![A cardboard package against a white background. Photo by Giorgio Trovato on Unsplash.](https://images.prismic.io/sharetribe/hU6K-GC3XrQgnxg8_giorgio-trovato-bYhDEWgqYLM-unsplash.jpg?auto=format%2Ccompress&fit=max&w=2048)AcademyThe EU's new withdrawal button rule: what it means for your marketplaceThe EU now requires a withdrawal button on most online marketplaces selling to consumers. Here's who it affects and what to do about it.](/academy/eu-right-of-withdrawal-button/)[![Vibecoding a marketplace - Photo by Jackson Sophat on Unsplash](https://images.prismic.io/sharetribe/acKWR5GXnQHGY6Ri_jackson-sophat-_t-l5FFH8VA-unsplash.jpg?auto=format%2Ccompress&fit=max&w=2048)AcademyCan you vibe-code an online marketplace?I spent 60+ hours trying to vibe-code a marketplace. Here's what vibe coding can and can't do for marketplace founders today.](/academy/can-you-vibe-code-a-marketplace/)[![A photo of Constantine Anastasakis, CEO at Dribbble, next to a quote from the podcast episode: "High-intent lead flow is what makes the platform work."](https://images.prismic.io/sharetribe/aPdumLpReVYa3gw3_Social.png?auto=format%2Ccompress&fit=max&w=2048)Two-sided: the marketplace podcastTwo-sided - \[Bonus Episode\] Dribbble's controversial pivot to a lead-gen marketplace with Constantine Anastasakis (CEO @ Dribble)Dribbble's pivot: CEO Constantine Anastasakis on turning a design community into a lead-gen marketplace. Key lessons for marketplace founders on users, metrics and monetization.](/twosided/dribbble-design-community-to-lead-gen-marketplace/)[![A picture of Sjoerd Handgraaf, CMO at Sharetribe, and the text:  Six key takeaways  from my conversations with  nine marketplace investors.](https://images.prismic.io/sharetribe/aBCsFPIqRLdaBtCM_S3E9.jpg?auto=format%2Ccompress&fit=max&w=2048)Two-sided: the marketplace podcastSeason 3 Recap: six key takeaways with Sjoerd Handgraaf (Sharetribe)](/twosided/season-3-recap-six-takeaways/)[![A portrait of Pete Flint, Partner at NFX, and a quote from the podcast episode where he appears: "AI is going to create entirely new marketplaces that we haven’t envisaged today.".](https://images.prismic.io/sharetribe/aBCrpPIqRLdaBtBs_S3E8.jpg?auto=format%2Ccompress&fit=max&w=2048)Two-sided: the marketplace podcastBuilding defensible marketplaces: insights on network effects and AI - Pete Flint (NFX)In this episode, we dive into the world of marketplaces with Pete Flint, co-founder of NFX, one of the leading venture firms specializing in network effects.](/twosided/building-defensible-marketplaces-network-effects-ai-pete-flint/)[![Two portraits, one of Laurens Groenendijk, one of Bas Rieter, from DFF Ventures, and the text: “Trust is often the catalyst for liquidity in a B2B marketplace.”](https://images.prismic.io/sharetribe/aBCsWPIqRLdaBtCX_S3E7.jpg?auto=format%2Ccompress&fit=max&w=2048)Two-sided: the marketplace podcastDisrupting Legacy Industries with B2B Marketplaces - Laurens Groenendijk & Bas Rieter (DFF)](/twosided/legacy-industries-b2b-marketplaces-laurengs-groenendijk-bas-rieter-dff/)[![A photo of Colin Gardener, VC at Yonder, and the text: “The key is to aggregate unique supply that people actually want.”](https://images.prismic.io/sharetribe/aBCsq_IqRLdaBtCl_S3E6.jpg?auto=format%2Ccompress&fit=max&w=2048)Two-sided: the marketplace podcastFrom first revenue to breakout success - Colin Gardiner - Yonder.vc](/twosided/from-first-revenue-to-breakout-succes-colin-gardiner/)[![A photo of Jeroen Arts, Partner at SpeedInvest and the quote:“VCs are terrible predictors of the future. It’s really about founders and their ability to build the next big thing.”](https://images.prismic.io/sharetribe/aBCs7PIqRLdaBtCu_S3E5.jpg?auto=format%2Ccompress&fit=max&w=2048)Two-sided: the marketplace podcastFounders and speed: finding and funding scalable marketplaces - Jeroen Arts (Speedinvest)](/twosided/founders-and-speed-funding-scalable-marketplaces-jeroen-arts/)[![A photo of Mira Mihaylova from Piton Capital and the quote: "Starting in the big market from day one is usually a mistake.”](https://images.prismic.io/sharetribe/aBCtOPIqRLdaBtC2_S3E4.jpg?auto=format%2Ccompress&fit=max&w=2048)Two-sided: the marketplace podcastNavigating marketplace growth: Lateral attacks and the power of the niche - Mira Mihaylova (Piton Capital)](/twosided/lateral-attack-power-of-the-niche-mira-mihaylova/)[![A photo of Andrew Blachman, partner at Marketplace Capital and the quote: “Truly great marketplaces create entirely new 
market opportunities.”](https://images.prismic.io/sharetribe/aBCtcPIqRLdaBtDJ_S3E3.jpg?auto=format%2Ccompress&fit=max&w=2048)Two-sided: the marketplace podcastWhat turns a good marketplace into a really great marketplace? - Andrew Blachman (Marketplace Capital)](/twosided/what-makes-a-great-marketplace-andrew-blachman/)[![A photo of Sameer Singh, partner at SpeedInvest, and the quote:“Trends are either b*llsh*t, or it’s already too late.“](https://images.prismic.io/sharetribe/aBCtr_IqRLdaBtDa_S3E2.jpg?auto=format%2Ccompress&fit=max&w=2048)Two-sided: the marketplace podcastFour steps to evaluate a network effects business - Sameer Singh (SpeedInvest / Breadcrumb.vc)](/twosided/four-steps-to-evaluate-network-effects-business-sameer-singh/)[![A photo of Jose Marin, partner at FJ Labs, and the quote: "We’re only just starting to see the tip of the iceberg of marketplaces.”](https://images.prismic.io/sharetribe/aBCuGvIqRLdaBtD7_S3E1.jpg?auto=format%2Ccompress&fit=max&w=2048)Two-sided: the marketplace podcastLessons from investing in 1,100+ network businesses - Jose Marin (FJ Labs)](/twosided/s3e01-lessons-from-investing-in-1100-network-business-jose-marin-fjlabs/)[![](https://images.prismic.io/sharetribe/ZyIY768jQArT0BQ2_GetYourGuide.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like GetYourGuideGetYourGuide is an online marketplace that offers a wide range of tours, activities, and experiences for travelers. Build your marketplace similar to GetYourGuide and start connecting people with unique travel experiences.](/how-to-build/website-like-getyourguide/)[![](https://images.prismic.io/sharetribe/ZwVDJ4F3NbkBXBBM_Customer-funding-money-ladder-2.jpeg?auto=format%2Ccompress&fit=max&w=2048)AcademyHow to raise funding for a Sharetribe-powered marketplaceLessons from 30+ Sharetribe-powered marketplaces that have raised a total of $66M in venture funding.](/academy/raising-funding-sharetribe-marketplaces/)[![How to build a website like Farfetch](https://images.prismic.io/sharetribe/ZoZKqx5LeNNTwx1m_Farfetch.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like Farfetch](/how-to-build/website-like-farfetch/)[![](https://images.prismic.io/sharetribe/ZmnQLJm069VX1sJG_How-to-build-website-like-preply.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like Preply.Learn how to build a website like Preply with our step-by-step guide, covering ideation, MVP creation, achieving product-market fit, and more](/how-to-build/website-like-preply/)[![](https://images.prismic.io/sharetribe/ZlbvbqWtHYXtT4eu_How-to-build-a-website-like-Thumbtack.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like Thumbtack.Learn how to build a website like Thumbtack with our step-by-step guide, covering ideation, MVP creation, achieving product-market fit, and more](/how-to-build/website-like-thumbtack/)[![How to build a marketplace for second hand clothing](https://images.prismic.io/sharetribe/ZiuJxfPdc1huK3Yu_Second-hand-clothing-card.png?auto=format%2Ccompress&fit=max&w=1920)How to buildBuilding a Thriving Second-Hand Clothing Marketplace: A Comprehensive GuideCreate a thriving second-hand clothing marketplace with our comprehensive guide. Learn about business models, competitors and how to get started.](/how-to-build/marketplace-for-selling-second-hand-clothing/)[![](https://images.prismic.io/sharetribe/1a239173-dca9-45fe-a097-155f9c0a61ec_GOAT.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like GOATLearn how to build a sneaker marketplace like GOAT with these instructions.](/how-to-build/website-like-goat/)[![](https://images.prismic.io/sharetribe/63af78a5-c959-4ed8-a02c-85e1b927b746_SeatGeek.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like SeatGeekLearn how to build a website like SeatGeek with this comprehensive guide](/how-to-build/website-like-seatgeek/)[![](https://images.prismic.io/sharetribe/f6957001-6902-4a36-8a3a-aca7cce40bc7_Zola.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like ZolaThis guide explores how you can design, build, and scale your own marketplace like Zola.](/how-to-build/website-like-zola/)[![](https://images.prismic.io/sharetribe/7d19ff30-49bb-433c-b855-5520c5eb439c_Turo.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to create a car rental website like Turo.Learn how to build a website like Turo with this guide.](/how-to-build/website-like-turo/)[![](https://images.prismic.io/sharetribe/98d3ce66-bec2-4d95-a5bb-c181ada8a27c_Styleseat.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like StyleseatStyleseat is an online marketplace that connects beauty and wellness professionals with clients seeking their services. This guide explores how you can design, build, and scale your own marketplace like Styleseat.](/how-to-build/website-like-styleseat/)[![](https://images.prismic.io/sharetribe/54d66d70-868a-4f16-82e1-2d609cf21e5c_Offerup.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like OfferUpLearn how to create an app like OfferUp with this step-by-step guide.](/how-to-build/website-like-offerup/)[![](https://images.prismic.io/sharetribe/568eb364-5b04-43e3-ad07-018e838c1cb9_Vinted.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like VintedLearn how to create a website like Vinted, from choosing your niche to launching and scaling a successful second-hand marketplace.](/how-to-build/website-like-vinted/)[![](https://images.prismic.io/sharetribe/92c991ff-1fee-4873-bb8d-51ecfa504789_Faire.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like FaireFaire is an online marketplace that connects independent retailers with unique and curated products from emerging brands. This guide explores how you can design, build, and scale your own marketplace like Faire.](/how-to-build/website-like-faire/)[![](https://images.prismic.io/sharetribe/7768787a-9fef-4b0a-89a4-f469d052773c_SSense.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like SSenseSSense is a high-end online marketplace offering a curated selection of luxury fashion and streetwear for men and women. This guide explores how you can design, build, and scale your own marketplace like SSense.](/how-to-build/website-like-ssense/)[Two-sided: the marketplace podcastSeason 2 recap: six essential insights from interviewing 11 marketplace founders](/twosided/s2e12-six-insights-from-11-marketplace-founders/)[Two-sided: the marketplace podcastHow a comic book community turned into a marketplace - Gene Miguel (Shortboxed)](/twosided/s2e11-marketplace-from-community-gene-miguel-shortboxed/)[Two-sided: the marketplace podcastGrowing a marketplace through perseverance - Trisha Bantigue (Queenly)](/twosided/s2e10-marketplace-growth-through-perseverance-trisha-bantigue-queenly/)[![](https://images.prismic.io/sharetribe/aa2845e2-592b-4ecc-8790-83d132fdbb59_S2E09Facebook+Copy+3.png?auto=compress%2Cformat&fit=max&w=2048)Two-sided: the marketplace podcastHow to balance speed with quality in building a marketplace - Gaurav Singhal (Drive lah)First-time marketplace founders often struggle to balance speed to market and marketplace quality.](/twosided/s2e09-marketplace-speed-vs-quality-gaurav-singhal-drive-lah/)[Two-sided: the marketplace podcastHow to build a successful marketplace in a crowded space - David Oates (Curtsy)](/twosided/s2e08-marketplace-in-crowded-space-david-oates-curtsy/)[Two-sided: the marketplace podcastWhy you shouldn’t underestimate the power of sales - Jason Bergman (MarketPryce)](/twosided/s2e07-direct-sales-marketplaces-jason-bergman-marketpryce/)[Two-sided: the marketplace podcastHaving fun building your business is a competitive advantage - Andrew Gazdecki (MicroAcquire)](/twosided/s2e06-having-fun-competitive-advantage-andrew-gazdecki-microacquire/)[Two-sided: the marketplace podcastHow a passion turned into a marketplace - Dirk Fehse (PaulCamper)](/twosided/passion-marketplace-dirk-fehse-paulcamper/)[Two-sided: the marketplace podcastHow to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy)](/twosided/marketplace-unknown-industry-emmanuel-nataf-reedsy/)[Two-sided: the marketplace podcastFocus on a problem that you have experienced yourself - James Younger (TempStars)](/twosided/s2e03-focus-problem-experienced-yourself-james-younger-tempstars/)[Two-sided: the marketplace podcastTransforming from a network to a marketplace with James McAulay (Encore)](/twosided/s2e02-transforming-network-marketplace-james-mcaulay-encore/)[Two-sided: the marketplace podcastLessons from two decades in two-sided platforms with Casey Winters (Eventbrite)](/twosided/two-sided-platforms-with-casey-winters-eventbrite/)[![Multiple yellow trophies in even rows on a turquoise background](https://images.prismic.io/sharetribe/9178e007-39d4-441b-99d0-0f4e6edcb659_100-marketplaces.png?auto=format%2Ccompress&rect=0%2C-457%2C2925%2C1200&w=2048&fit=max)AcademyThe best marketplaces run on commissionSharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform.](/academy/how-top-100-marketplaces-monetize/)[Two-sided: the marketplace podcastWhat I learned from interviewing 11 brilliant marketplace minds](/twosided/ep12-five-takeaways-season-1-marketplace-podcast/)[Two-sided: the marketplace podcastFrom mowing lawns to tech entrepreneur with Bryan Clayton (Greenpal)](/twosided/ep11-bryan-clayton-greenpal-learn-marketplace-distribution/)[Two-sided: the marketplace podcastLessons from building Kickstarter with Charles Adler](/twosided/ep10-charles-adler-lessons-building-kickstarter/)[Two-sided: the marketplace podcastDealing with trust and Covid-19 in a travel industry marketplace with Jacob Wedderburn-Day (Stasher)](/twosided/ep9-jacob-wedderburn-day-stasher-trust-travel-marketplace/)[Two-sided: the marketplace podcastThe end of free marketplaces with Ryan Gill (Communo)](/twosided/ep8-ryan-gill-the-end-of-free-marketplaces/)[Two-sided: the marketplace podcastBuilding an enterprise gateway marketplace with Kevin Lustig (Scientist.com)](/twosided/ep7-kevin-lustig-building-enterprise-gateway-marketplace/)[Two-sided: the marketplace podcastTalent marketplaces and the future of work with Sophie Adelman (WhiteHat/ex-Hired)](/twosided/ep6-sophie-adelman-future-of-work-talent-marketplaces/)[Two-sided: the marketplace podcastEmbrace, don't replace the middleman with Michael DeGiorgio (CREXi)](/twosided/ep5-michael-degiorgio-crexi-embrace-middleman/)[Two-sided: the marketplace podcastTalk to your users before building anything with Charles Armitage (Florence)](/twosided/ep4-charles-armitage-florence-talk-users-before-building/)[Two-sided: the marketplace podcastBuild something people want with Lenny Rachitsky (ex-Airbnb)](/twosided/ep1-lenny-rachitsky-build-something-people-want/)[Two-sided: the marketplace podcastOptimize for quality and productivity in your marketplace with Josh Breinlinger (Jackson Square Ventures)](/twosided/ep2-josh-breinlinger-marketplace-quality-productivity/)[Two-sided: the marketplace podcastBuilding a marketplace for a fragmented market with complex workflows with Ruthie Amaru (Freightos)](/twosided/ep3-ruthie-amaru-building-marketplace-for-fragment-markets/)[![Online marketplace Investors and VC firms - the venture capital landscape for 2021](https://images.prismic.io/sharetribe/3bf08460-bbd1-48d4-87e7-b41e9c79827c_Sharetribe-marketplace-investors-1200.jpeg?auto=format%2Ccompress&fit=max&w=2048)AcademyThe top 40 + 10 marketplace investors and VC firmsThe title says it all. Here are the people to keep an eye on in the marketplace investment scene.](/academy/ten-investors-every-marketplace-entrepreneur-should-follow/)[![](https://images.prismic.io/sharetribe/d7b7665c-4f3f-4bbf-85cd-da31f57e64e1_6-ways-to-build.png?auto=format%2Ccompress&fit=max&w=1920)How to buildSix ways to create your online marketplace websiteFind the best way to build your online marketplace platform.](/how-to-build/ways-to-build-marketplace-platform/)[![Screenshot of a tweet by Joe Gebbia where he shared the email describing the early idea for Airbnb.](https://images.prismic.io/sharetribe/d23f1396-ed0c-4896-9b0b-2e1c2712cc70_Joe-Gebbia-tweet.png?auto=format%2Ccompress&fit=max&w=1920)How to buildHow to build a website like AirbnbGet a step-by-step guide on how to build a website like Airbnb, from choosing a marketplace idea to launching your MVP and scaling your platform. No coding required.](/how-to-build/website-like-airbnb/)[![How to Choose the Right Marketplace Software](https://images.prismic.io/sharetribe/914ff23d-62e7-4b4c-bc3b-a1312536141f_Choose-marketplace-software.jpeg?auto=format%2Ccompress&fit=max&w=2048)AcademyThe 5 questions to ask when choosing marketplace softwareThere are dozens of marketplace software solutions to choose from. These five questions make the right choice for your marketplace idea.](/academy/choose-marketplace-software/)[![The Lean Marketplace - A practical guide for building a successful online marketplace business](https://images.prismic.io/sharetribe/4768d07a-89e7-4fdd-9a29-162d0a877608_TheLeanMarketplace-new-book-Sharetribe.jpeg?auto=format%2Ccompress&fit=max&w=2048)AcademyThe Lean Marketplace - out now!Sharetribe's new book, The Lean Marketplace, is now available for Kindle and as a paperback on Amazon.com. Learn more about this practical guide to building a successful online marketplace business.](/academy/the-lean-marketplace-book-out-now/)[![Ten marketplace thought leaders every marketplace entrepreneur should follow](https://images.prismic.io/sharetribe/92ff5797-cdf7-433d-b92f-f42d9d9612c3_top-ten-marketplace-thought-leaders-to-follow-for-marketplace-entrepreneurs.jpeg?auto=format%2Ccompress&fit=max&w=2048)Academy10 marketplace thought leaders you should followA list of 10 important marketplace thought leaders to follow in this rapidly changing industry.](/academy/ten-marketplace-thought-leaders-every-marketplace-entrepreneur-should-follow/)[![How to start branding a marketplace](https://images.prismic.io/sharetribe/1d03c0b3-803c-44f1-acd1-2a90019f2ad7_how-to-start-branding-marketplace.jpeg?auto=format%2Ccompress&fit=max&w=2048)AcademyHow to start with branding your marketplaceUse the brand strategy canvas to find your unique marketplace positioning.](/academy/start-branding-marketplace/)[![3 Lessons learned from starting a marketplace – An interview with Oliver Bremer](https://images.prismic.io/sharetribe/ae6d249e-827f-4179-8d3c-1e7bddadb49b_Lessons-from-a-failed-marketplace-%E2%80%93-An-interview-with-Oliver-Bremer.jpeg?auto=format%2Ccompress&fit=max&w=2048)AcademyThree lessons learned: What matters most in marketplacesIn this interview, Oliver Bremer discusses how and why his first marketplace business Tangareef failed and what he learned from it to start a new project.](/academy/lessons-learned-marketplace-tangareef/)[![Top ten marketplace founder CEOs to follow for marketplace entrepreneurs](https://images.prismic.io/sharetribe/b28ff0c2-7409-4fe1-9284-65c5018057c4_top-ten-marketplace-founder-ceos-to-follow.jpeg?auto=format%2Ccompress&fit=max&w=2048)Academy10 marketplace founders you should followA list of ten marketplace founders, who remain CEOs of their successful marketplace companies. Follow them for inspiration and advice.](/academy/ten-marketplace-founder-ceos-every-marketplace-entrepreneur-follow/)[![Local content marketing for your marketplace](https://images.prismic.io/sharetribe/79eb7244-3b43-470a-ad4e-3a51448c544d_local-content-marketing-for-your-marketplace.jpeg?auto=format%2Ccompress&fit=max&w=2048)AcademyHow to do local content marketing for marketplacesContent marketing and local marketplaces are a perfect match.](/academy/how-to-do-local-content-marketing-for-marketplaces/)[![How to get started with Google AdWords for your marketplace.](https://images.prismic.io/sharetribe/0a3ad697-afec-4e0d-8dd1-c5a1a9ee2425_How-to-get-started-with-Google-AdWords-for-your-marketplace.-.jpg?auto=format%2Ccompress&fit=max&w=2048)AcademyHow to get started with Google Ads for your marketplaceThe basics of setting up your first-ever Google Ads campaign.](/academy/get-started-google-ads-marketplace/)

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