Author # All articles by Mira Muurinen Mira is Sharetribe's Head of Content and SEO expert. She's the Editor-in-Chief of Marketplace Academy – a resource that has helped thousands of founders build, launch, and grow their marketplace businesses. ![Mira Muurinen](https://images.prismic.io/sharetribe/9789c050-ee10-469f-9aae-775a265289ab_mira.muurinen.png?auto=compress%2Cformat&fit=max&w=640) [LinkedIn](https://www.linkedin.com/in/mira-muurinen-2798a851) ## Best articles by Mira Muurinen ![3D pattern of pink magnifying glasses on light pink background.](https://images.prismic.io/sharetribe/7187f476-44a0-4105-b7a3-351410223413_Marketplace-SEO-complete-guide.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growthPlatform technology [Marketplace SEO: the complete guide](/academy/marketplace-seo/) Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces. ![Nine orange credit cards with the picture of the world map arranged in a symmetrical grid against a light green background.](https://images.prismic.io/sharetribe/Zxt_0IF3NbkBYCBT_marketplace-payments-the-complete-guide.jpg?auto=format%2Ccompress&rect=0%2C208%2C1600%2C640&w=3840&fit=max) Platform technologyStarting a marketplace [Marketplace payments: The complete guide](/academy/marketplace-payments/) Marketplace payments are very complex. This guide helps you list your feature requirements and compare and choose the best marketplace payment provider for you. (Yes, there's a comparison table!) ![Fabrice Grinda on marketplace unit economics](https://images.prismic.io/sharetribe/39ea5505-9477-4d13-ab7c-0dcc1da8e867_Fabrice-Grinda-photo-copy-2.png?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [“Make your marketplace unit economics work,” says Fabrice Grinda](/academy/marketplace-unit-economics-fabrice-grinda/) When one of the world’s most successful angel investors talks marketplaces, we listen. ## All articles by Mira Muurinen How to build [Niche marketplaces: examples, ideas, and how to build one](/how-to-build/niche-marketplace/) What is a niche marketplace, why they outperform general platforms, and how to build one. Examples, ideas by vertical, and a step-by-step launch guide. How to build [ C2C marketplace: Complete guide to customer-to-customer platforms (2026)](/how-to-build/c2c-marketplace/) Learn how to build a C2C marketplace in 2026\. This complete guide covers customer-to-customer software options, platform examples, business models, and more. ![Colorful 3D modular network with geometric frames on purple background.](https://images.prismic.io/sharetribe/aXIsbQIvOtkhB0Y6_Stocksy_txp206a3d9erME400_Large_7160347.jpg?auto=format%2Ccompress&rect=0%2C0%2C1200%2C500&w=3840&fit=max) Academy [AEO for marketplaces](/academy/aeo-for-marketplaces/) AI can be a growth advantage for marketplaces. Learn how you can optimize your marketplace to appear in answer engines (AEO). How to build [What is an e-commerce marketplace, and how to build one](/how-to-build/e-commerce-marketplace/) You don’t need inventory, warehouses, or expensive technology to start an e-commerce business. By building an e-commerce marketplace, you can connect multiple sellers and buyers through one platform. Here’s how. ![Sage green background with salmon pink credit cards with world map on the upper left corner, black Mollie logo in bottom right corner.](https://images.prismic.io/sharetribe/aN0vOp5xUNkB1Xln_mollie.png?auto=format%2Ccompress&fit=max&w=3840) Academy [Mollie marketplace payments – overview of key features](/academy/marketplace-payments/mollie-overview/) Are you considering using Mollie to process payments on your marketplace? Here's an overview of its features, pricing, and support so you can weigh it against other options. ![Yellow locks and keys against a yellow background.](https://images.prismic.io/sharetribe/aN0IFZ5xUNkB1WP__Most-common-marketplace-attack-types.jpg?auto=format%2Ccompress&rect=0%2C78%2C1200%2C600&w=3840&fit=max) Academy [The 8 most common attacks on marketplaces, and how to defend against them](/academy/most-common-marketplace-attacks/) Online marketplaces are prime targets for attacks. Here's what you should know about defending your marketplace against the most common risks. ![Person against a blue background, dressed in a blue shirt, holding a blue book with black letters falling out.](https://images.prismic.io/sharetribe/aM01P2GNHVfTPdYv_Marketplace-strategy-principles.jpg?auto=format%2Ccompress&rect=0%2C300%2C1200%2C500&w=3840&fit=max) Academy [10 principles for a strong marketplace strategy](/academy/marketplace-strategy-principles/) Learn the principles behind a strong marketplace strategy… and the pitfalls they'll will help you avoid. How to build [How to make a website like Etsy. Fast.](/how-to-build/website-like-etsy/) Building a peer-to-peer product marketplace a bit like Etsy? This complete guide helps you launch fast and grow your marketplace iteratively. How to build [How does Zillow make money?](/how-to-build/how-does-zillow-make-money/) How does Zillow make money? Explore Zillow’s revenue streams, from rentals and agent ads to mortgages, and discover actionable lessons for marketplace founders. How to build [How does Rakuten make money](/how-to-build/how-does-rakuten-make-money/) ![Bright orange geometric blocks of different shapes and sizes arranged on a bright blue background.](https://images.prismic.io/sharetribe/aEgkobh8WN-LV7m6_hero-european-accessibility-act-for-onenline-marketplaces.png.png?auto=format%2Ccompress&rect=0%2C308%2C2400%2C1000&w=3840&fit=max) Academy [European Accessibility Act for online marketplaces](/academy/european-accessibility-act-for-online-marketplaces/) All the key information on the upcoming EU regulation compiled. How to build [How does Amazon make money?](/how-to-build/how-does-amazon-make-money/) How does Amazon make money? Explore Amazon’s business model, revenue streams, and what marketplace founders can learn from its growth strategy. How to build [How does Airbnb make money?](/how-to-build/how-does-airbnb-make-money/) How does Airbnb make money? Learn how the platform generates revenue through fees, experiences, and premium offerings, plus lessons for marketplace founders. How to build [How does Vinted make money?](/how-to-build/how-does-vinted-make-money/) Vinted makes money by charging buyers a fee and offering seller promotion tools—not seller commission. Learn about their unique revenue model and how it works. ![Sage green background with salmon pink credit cards with world map on the upper left corner, purple Fondy logo in bottom right corner.](https://images.prismic.io/sharetribe/Z5IJ3JbqstJ99xcr_fondy.png?auto=format%2Ccompress&fit=max&w=3840) Academy [Fondy marketplace payments: overview of key features](/academy/marketplace-payments/fondy-overview/) Are you considering Fondy to power your marketplace payments? Here's our thorough overview on its key features, pricing, and more. ![Statistic showing the share of professionals in the US who freelance, hovering between 34% and 39% from 2014 to 2023.](https://images.prismic.io/sharetribe/ZvPqUrVsGrYSv7q0_Upwork-freelance-statistic.png?auto=format%2Ccompress&fit=max&w=1920) How to build [How to build a freelance marketplace](/how-to-build/freelance-marketplace/) Freelancing is growing in popularity. Here's how you build a platform like Upwork or Fiverr. ![Sage green background with salmon pink credit cards with world map on the upper left corner, blue and gray Trystao logo in bottom right corner.](https://images.prismic.io/sharetribe/ZshFyEaF0TcGJWTo_Trustap-marketplace-payments.png?auto=format%2Ccompress&fit=max&w=3840) Academy [Trustap marketplace payments–overview of key features](/academy/marketplace-payments/trustap-overview/) Is Trustap the right marketplace payment partner for you? Here's an overview of Trustap's key features, pricing, support, and more. ![Screenshot of the Fresha homepage with the H1 title "Book local beauty and wellness services"](https://images.prismic.io/sharetribe/ZqtvKh5LeNNTxt27_Fresha-homepage.png?auto=format%2Ccompress&fit=max&w=3840) How to build [How to build a website like Fresha](/how-to-build/website-like-fresha/) The guide to building a website like Fresha with online booking and salon management. ![Example of a multi-vendor marketplace landing page.](https://images.prismic.io/sharetribe/221b12f5-c48b-4af5-90cd-cabc98cb57d0_Sneakertime-landing.png?auto=format%2Ccompress&fit=max&w=3840) How to build [How to create a multi-vendor marketplace](/how-to-build/multi-vendor-marketplace/) Why multi-vendor marketplaces are a great business – and how you can build your own. ![Sage green background with salmon pink credit cards with world map on the upper left corner, blue Ryft logo in bottom right corner.](https://images.prismic.io/sharetribe/Zl2Td6WtHYXtUA_m_ryft.png?auto=format%2Ccompress&fit=max&w=3840) Academy [Ryft marketplace payments—overview of key features](/academy/marketplace-payments/ryft-overview/) Are you considering Ryft to power your marketplace payments? Here's a detailed overview of Ryft's pricing, key features, and more. How to build [How to build a website like Alibaba](/how-to-build/website-like-alibaba/) Learn how to build a website like Alibaba with our step-by-step guide, covering ideation, MVP creation, achieving product-market fit, and more. ![Screenshot of Statista's graph showing eBay as the second-most visited online marketplace in the world with 1,210M visits. Amazon is the first, with 4,790M visits, and the third is Rakuten with 563.4 visits. The columns on the graph are bright blue and eBay is highlighted with a bright red freehand drawing.](https://images.prismic.io/sharetribe/ZiYZbvPdc1huKqqj_eBay-most-visited.png?auto=format%2Ccompress&fit=max&w=1920) How to build [How to build a website like eBay](/how-to-build/website-like-ebay/) eBay is the world's second-most visited online marketplace. Learn how to build a website—and a business—like eBay. ![Ranking list showing the largest companies in the world by market cap, Amazon highlighted in a red circle in position 6 below Alphabet (Google) and above Meta (Facebook).](https://images.prismic.io/sharetribe/ZheSdDjCgu4jzvgX_Amazon-market-cap-ranking.png?auto=format%2Ccompress&fit=max&w=3840) How to build [How to build a website like Amazon](/how-to-build/website-like-amazon/) Learn how to build a website like Amazon with our step-by-step guide. ![](https://images.prismic.io/sharetribe/ZhfQ-DjCgu4jzv79_whatis.png?auto=format%2Ccompress&fit=max&w=1920) How to build [What is a marketplace?](/how-to-build/what-is-an-online-marketplace/) The definition of a marketplace, benefits, types, how to build one from scratch, and more. ![Sage green background with salmon pink credit cards with world map on the upper left corner, Mangopay logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KhrFxhpPBYxI_marketplace-payments-mangopay.png?auto=format%2Ccompress&fit=max&w=3840) Academy [Mangopay marketplace payments – overview of key features](/academy/marketplace-payments/mangopay-overview/) Are you considering Mangopay to power your marketplace payments? Here's a detailed overview of Mangopay’s marketplace payment features. ![Sage green background with salmon pink credit cards with world map on the upper left corner, Adyen logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KxrFxhpPBYxJ_marketplace-payments-adyen.png?auto=format%2Ccompress&fit=max&w=3840) Academy [Adyen marketplace payments – overview of key features](/academy/marketplace-payments/adyen-for-platforms-overview/) Should you choose Adyen for your marketplace payments? Read this article to know Adyen's features, fees, supported currencies and countries, tax handling, & more. ![Sage green background with salmon pink credit cards with world map on the upper left corner, PayPal logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KhrFxhpPBYxH_marketplace-payments-paypal.png?auto=format%2Ccompress&fit=max&w=3840) Academy [PayPal marketplace payments – overview of PayPal for Marketplaces key features](/academy/marketplace-payments/paypal-for-marketplaces-overview/) PayPal for Marketplaces is a widely used marketplace payment provider. Explore its features, fees, available countries, currencies, payouts, and more. ![Sage green background with salmon pink credit cards with world map on the upper left corner, Stripe logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KBrFxhpPBYxG_marketplace-payments-stripe.png?auto=format%2Ccompress&fit=max&w=3840) Academy [Stripe marketplace payments – overview of Stripe Connect key features](/academy/marketplace-payments/stripe-connect-overview/) Stripe Connect key features, fees, security compliance, integration and more. ![Nine orange credit cards with the picture of the world map arranged in a symmetrical grid against a light green background.](https://images.prismic.io/sharetribe/Zxt_0IF3NbkBYCBT_marketplace-payments-the-complete-guide.jpg?auto=format%2Ccompress&rect=0%2C208%2C1600%2C640&w=3840&fit=max) Academy [Marketplace payments: The complete guide](/academy/marketplace-payments/) Marketplace payments are very complex. This guide helps you list your feature requirements and compare and choose the best marketplace payment provider for you. (Yes, there's a comparison table!) ![Gregory Edwards is smiling in his headshot. He's a white man with curly red hear and wearing a white collared shirt. His image is framed in a circle on top of an image of orange magnifying glasses.](https://images.prismic.io/sharetribe/a8dfbec3-e83a-48c5-862e-947494863315_gregory-edwards-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1150%2C750&w=3840&fit=max) Academy [Having clear user journeys helps your marketplace SEO – An interview with Gregory Edwards](/academy/marketplace-seo/clear-user-journeys-help-seo/) Gregory Edwards shares his advice for the best marketplace SEO results. ![Michael Caldwell is smiling widely. His image is framed in a circle on top of an image of orange magnifying glasses.](https://images.prismic.io/sharetribe/e4f06126-bebd-4753-9042-9ca5b06d99bc_michael-caldwell-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1500%2C1000&w=3840&fit=max) Academy [Weave SEO into your marketplace right from the start – An interview with Michael Caldwell](/academy/marketplace-seo/weave-seo-into-marketplace/) Michael Caldwell shares how to take both users and search engines into account when creating your website. ![Mike van der Heijden is smiling and wears a blazer with a blue collared shirt with the top buttons open. His image is framed in a circle on top of an image with some orange magnifying glasses in the corner.](https://images.prismic.io/sharetribe/6cb060a2-14da-4a51-b32f-4190ff59cfb7_mike-vandeheijden-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1500%2C1000&w=3840&fit=max) Academy [SEO can drastically improve a marketplace’s bottom line – An interview with Mike van der Heijden](/academy/marketplace-seo/seo-bottom-line/) Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation. ![A row of pink 3D magnifying glasses crossing the frame on pale pink background.](https://images.prismic.io/sharetribe/28ea0c35-3c23-42a8-8a32-419d2a5c770a_Marketplace-SEO-link-building.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [Link building for marketplaces](/academy/marketplace-seo/link-building/) Backlinks are key to your marketplace's SEO authority. Here's how you can build backlinks – and the tactics you should avoid. ![](https://images.prismic.io/sharetribe/33348068-552d-4d3a-b8bd-eaf5086abc2a_Features.png?auto=format%2Ccompress&fit=max&w=1920) How to build [The complete guide to essential marketplace website features](/how-to-build/marketplace-website-features/) Learn about the key marketplace features you need to make your platform viable – and lovable – from day one. ![Pink 3D magnifying glasses covering half the frame diagonally, pale pink background.](https://images.prismic.io/sharetribe/415de0cf-9ef4-4d0c-a5c4-7798c30c4795_Marketplace-content-marketing.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [Keyword-targeted content marketing for marketplaces](/academy/marketplace-seo/keyword-targeted-content-marketing/) Marketplace content marketing with an SEO mindset. ![Graph with four circles illustrating how an increase in users increases value on a peer-to-peer marketplace.](https://images.prismic.io/sharetribe/bdc07751-a271-4eb2-bd21-79a1fd1e3b73_Marketplace+network+effects.png?auto=format%2Ccompress&fit=max&w=3840) How to build [How to build a peer-to-peer (P2P) marketplace](/how-to-build/peer-to-peer-marketplace/) A step-by-step guide for building a peer-to-peer marketplace. ![Pink 3D magnifying glasses in a three diagonal rows on pale pink background.](https://images.prismic.io/sharetribe/367365f7-a690-4673-b0c8-6cec7f8c4e0e_Marketplace-SEO-keyword-research.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [Keyword research for marketplaces](/academy/marketplace-seo/keyword-research/) How to find your initial set of keywords and get started with a marketplace keyword strategy. ![Nine pink 3D magnifying glasses arranged in a reclining diamond shape on pale pink background.](https://images.prismic.io/sharetribe/b47246ca-5e29-4cb9-82a6-397e88740a25_Marketplace-technical-SEO.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [Technical SEO for marketplaces](/academy/marketplace-seo/technical-seo/) This article introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues. ![Three pink 3D magnifying glasses on light pink background.](https://images.prismic.io/sharetribe/ae102c1e-2a5b-41c4-a2bc-1ecd2b037d76_Marketplace-SEO-opportunities-challenges.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [Opportunities and challenges of marketplace SEO](/academy/marketplace-seo/opportunities-and-challenges/) How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities. ![3D pattern of pink magnifying glasses on light pink background.](https://images.prismic.io/sharetribe/7187f476-44a0-4105-b7a3-351410223413_Marketplace-SEO-complete-guide.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [Marketplace SEO: the complete guide](/academy/marketplace-seo/) Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces. ![List of Fiverr's marketplace revenue streams: buyer and seller commissions, Fiverr Business, Promoted Gigs.](https://images.prismic.io/sharetribe/d768353c-d5ae-4bdb-bf78-927fa83e9675_Fiverr+revenue+streams.png?auto=format%2Ccompress&fit=max&w=1080) How to build [How to build a website like Fiverr – the complete guide](/how-to-build/website-like-fiverr/) Creating a micro jobs marketplace where freelancers can post their skills? This guide helps you get started. ![](https://images.prismic.io/sharetribe/2481e235-172a-433b-949c-56b66326bd20_Wordpress-or-saas.png?auto=format%2Ccompress&fit=max&w=1920) How to build [Build a marketplace – with Wordpress or SaaS?](/how-to-build/wordpress-or-saas/) Comparison of building a marketplace with Sharetribe or Wordpress + plugins. ![](https://images.prismic.io/sharetribe/c21a3319-d6d4-467b-a4bc-6ea7d0eecded_Rental.png?auto=format%2Ccompress&fit=max&w=1920) How to build [How to build a rental marketplace?](/how-to-build/rental-marketplace/) What is a rental marketplace – and how to build a successful rental platform? ![Investor Josh Breinlinger in a 1/3 close up wearing a grey sweater smiling](https://images.prismic.io/sharetribe/b397ade4-9b9b-4b11-9fcb-87dcaf309b26_TheBackstage-JoshBreinlinger-thumbnail_1200.png?auto=compress%2Cformat&fit=max&w=3840) Academy [Investor Josh Breinlinger on why investors love B2B marketplaces](/academy/backstage-b2b-marketplace/) Thinking of building a B2B marketplace? Watch Josh Breinlinger’s interview for some tactical advice. ![Makerist founder Axel Heinz in black shirt smiling](https://images.prismic.io/sharetribe/ac15f7d8-6982-478b-8be7-8e77821139f6_TheBackstage-EP7-AxelHeinz-thumbnail_1200-1.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Makerist founder Axel Heinz on how to validate a marketplace idea](/academy/backstage-validate-marketplace-idea/) Axel Heinz’s story proves that you can prevalidate your marketplace idea extremely affordably. And that you should. ![Marketplace community-building playbook – Julia Wadehn, COO of PaulCamper](https://images.prismic.io/sharetribe/757429c2-aa1e-447d-a14c-b5df55ba3ed9_JuliaWadehn_marketplace-community-building.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [PaulCamper’s community-building playbook for marketplaces](/academy/marketplace-community-building-playbook/) PaulCamper's COO Julia Wadehn shares her best marketplace community-building strategies and explains how they have helped boost PaulCamper's growth. ![Axel Bard Bringéus on what a scalable marketplace looks like](https://images.prismic.io/sharetribe/f26b0837-1399-489c-9e52-caf91a53d8c3_Thumbnail_TheBackstage-EP6_AxelB.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Investor Axel Bard Bringéus on what a scalable marketplace looks like](/academy/scalable-marketplace/) Tips for scaling your marketplace from Spotify’s former Global Head of Markets. ![Prepare your marketplace for SCA by September 2019](https://images.prismic.io/sharetribe/4ea97c24-80be-4aed-a832-c5e3e6303906_SCA-and-marketplaces-2019_1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [What do PSD2 and SCA mean for marketplaces?](/academy/marketplace-sca-2019/) Prepare your marketplace for Strong customer authentication (SCA). Here's what you should know about implementing 3D Secure 2 to comply with European payment regulation in 2019. ![James Berdigans on helping marketplace users succeed](https://images.prismic.io/sharetribe/9683e950-1bb2-4e08-a911-13b237f5e029_TheBackstage-EP5_JamesBerdigans-thumbnail_1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [How marketplaces can help users succeed](/academy/marketplace-help-users-succeed/) James Berdigans believes his B2B platform thrives when its customers and providers thrive. ![Investor Ben Narasin from NEA explains how marketplaces can disrupt large markets](https://images.prismic.io/sharetribe/9217d387-2361-464a-a081-9cc3e8a5f72e_TheBackstage-EP4_BenNarasin_1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Investor Ben Narasin on how marketplaces can disrupt large markets](/academy/marketplaces-disrupt-large-markets/) Follow Ben Narasin’s advice to build the next marketplace unicorn in an unconquered market. ![A black-and-white image two hands holding a Canon camera. The hand on the left is offering the camera to the hand on the right.](https://images.prismic.io/sharetribe/2be45f3c-b27b-490b-8f6b-c73592b91aa6_Kyoyu-by-Canon-Australia_1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Why Canon Australia ventured into the sharing economy](/academy/canon-sharing-economy/) Kyōyū, Canon's first-ever gear-sharing marketplace, was built on Sharetribe. What benefits does the Fortune 500 company see in the sharing economy? ![What makes a marketplace defensible? Featuring investor Carmen Alfonso Rico.](https://images.prismic.io/sharetribe/7ad5f4bf-d3b6-4bbe-9763-785987ee2d1b_Carmen_thumbnail_1200.png?auto=compress%2Cformat&fit=max&w=3840) Academy [Investor Carmen Alfonso Rico on what makes a marketplace defensible](/academy/defensible-marketplace/) Carmen Alfonso Rico’s strategies for building a marketplace that is defensible against competitors. ![Fabrice Grinda on marketplace unit economics](https://images.prismic.io/sharetribe/39ea5505-9477-4d13-ab7c-0dcc1da8e867_Fabrice-Grinda-photo-copy-2.png?auto=compress%2Cformat&fit=max&w=3840) Academy [“Make your marketplace unit economics work,” says Fabrice Grinda](/academy/marketplace-unit-economics-fabrice-grinda/) When one of the world’s most successful angel investors talks marketplaces, we listen. ![How to build a marketplace success story – featuring Lemoncat CEO Doreen Huber](https://images.prismic.io/sharetribe/d9a45950-ae80-4745-acf5-da72f5648584_TheBackstage-EP2_Doreen_thumbnail_1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Lemoncat CEO Doreen Huber on how to build a marketplace success story](/academy/marketplace-success-story/) Doreen Huber discusses Lemoncat’s success story from the moment the idea was born. ![Speedinvest’s Mathias Ockenfels on what investors look for in marketplaces](https://images.prismic.io/sharetribe/7fe1bbb0-f178-48a1-9e1a-4283cb071d14_TheBackstage-EP1_Mathias_cover.png?auto=compress%2Cformat&fit=max&w=3840) Academy [What do investors look for in marketplaces?](/academy/what-investors-look-for-marketplaces/) Mathias Ockenfels shares his love of network effects – and how he spots them early on. ![Connor Gillivan on competing with marketplace giants](https://images.prismic.io/sharetribe/f1a3da1b-77de-40ad-b30f-56195dfcd647_Edited_5_ConnorGillivan_1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Competing with marketplace giants — An interview with Connor Gillivan](/academy/competing-with-giants/) How can a marketplace startup compete with platform giants? Connor Gillivan, co-founder and CMO of the freelance marketplace FreeeUp, shares their story. ![Cross-side demonstration virality marketplace](https://images.prismic.io/sharetribe/0fcf0bb0-6b15-4cfb-946b-34cb16025157_MC-article-5-Eventbrite.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Brian Rothenberg at the Marketplace Conference: Driving growth via buyer/seller overlap](/academy/marketplace-conference-5/) Trust Eventbrite’s VP of Growth: if customers are turning to providers on your marketplace, you’re on to something magical. ![Marketplace conference, chicken or egg problem](https://images.prismic.io/sharetribe/ee23bcc0-a084-40f5-8d74-782ab8bf46ad_MC-article-3-Currier_1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [James Currier at the Marketplace Conference: 19 tactics to solve the chicken-or-egg problem](/academy/marketplace-conference-4-2/) This article discusses James Currier's 19 actionable tactics to solve the chicken-and-egg problem for marketplaces. This is the fourth article in a series covering our favorite talks from the first Marketplace Conference in San Francisco. ![Marketplace Conference, liquidity](https://images.prismic.io/sharetribe/2ec7acfc-4985-49a7-a2c4-6f5695542fc3_MC-article-3-Breinlinger-1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Josh Breinlinger at the Marketplace Conference: How to maximize liquidity and transaction quality](/academy/marketplace-conference-3/) A long list of actionable tips for marketplace entrepreneurs, courtesy of Josh Breinlinger, Managing Director at Jackson Square Ventures. This is the third article in a series covering our favourite talks from the first Marketplace Conference in San Francisco. ![Marketplace Conference, Geographic Expansion](https://images.prismic.io/sharetribe/bd81307e-6ad7-48b2-a395-9bf5be9c5f44_MC-article-2-UrbanSitter-1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Sarah Rose at the Marketplace Conference: UrbanSitter's playbook for Geographic expansion](/academy/marketplace-conference-2/) This talk by UrbanSitter’s COO is a must for any marketplace entrepreneur planning on launching new markets. ![Marketplace Conference, trust on two-sided marketplaces](https://images.prismic.io/sharetribe/6ef002ad-5e62-4842-9e11-2eb239fe9411_MC-article-1-Upwork-1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Jessica Tiwari at the Marketplace Conference: Building trust in two-sided marketplaces](/academy/marketplace-conference-1/) This article series brings you some marketplace wisdom and inspiration from the first Marketplace Conference in San Francisco. In this article, we discuss a talk about building trust by Upwork’s VP of Product Management, Jessica Tiwari. !["Validate your marketplace idea as you go," says Anthony Collias](https://images.prismic.io/sharetribe/bfb741d3-a2be-45b3-8d81-9430154812d3_Validate-as-you-go-interview-1200-edit.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Validate your marketplace as you go](/academy/validate-as-you-go/) Stasher co-founder and CCO Anthony Collias reveals how Stasher validated their business idea, built their tech, found partners and funders, and expanded the marketplace to three continents. Start your 14-day free trial ## Create a marketplace today! * Launch quickly, without coding * Extend infinitely * Scale to any size [Start free trial](https://console.sharetribe.com/new) No credit card required