Author # All articles by Katri Antikainen Katri is Sharetribe's Content and Product Marketer. She has helped hundreds of founders make the most out of their Sharetribe-powered marketplace. Katri is the host of the Marketplace Academy Podcast and of the ten-step video course to build a marketplace. ![Katri is a white woman with short, curly hair and she's smiling facing the camera. She's wearing a brown, striped Marimekko shirt over a white tee.](https://images.prismic.io/sharetribe/aWTiOAIvOtkhBTl0_katri_serious.png?auto=format%2Ccompress&fit=max&w=3840) [Marketplace video course](/academy/marketplace-video-course/), [Marketplace Academy podcast](/academy/marketplace-academy-podcast/) ## Best articles by Katri Antikainen ![Multiple yellow trophies in even rows on a turquoise background](https://images.prismic.io/sharetribe/9178e007-39d4-441b-99d0-0f4e6edcb659_100-marketplaces.png?auto=format%2Ccompress&rect=0%2C-457%2C2925%2C1200&w=3840&fit=max) Business model [The best marketplaces run on commission](/academy/how-top-100-marketplaces-monetize/) Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. ![Colorful office supplies, some of which are made of paper. There is a row with two heart-shaped post-it notes, multiple yellow paper clips and thumbtacks, a yellow stapler on its side, three capped markers, and a calculator made out of paper. Below these, there is a computer keyboard, also made out of paper.](https://images.prismic.io/sharetribe/7b3c55d3-4b2f-4a9a-84d7-35399d309f84_DAC7+hero.png?auto=format%2Ccompress&rect=0%2C-484%2C1200%2C870&w=3840&fit=max) Business model [DAC7: What the new EU tax directive means for online marketplaces](/academy/what-is-dac7/) The tax directive DAC7 extends EU tax transparency rules to online marketplaces and requires reporting seller data to tax authorities. In this article, we share what DAC7 is about and how it affects online marketplaces. ![Three colorful lines of streamers and flags in front of a partially cloudy sky](https://images.prismic.io/sharetribe/35229acb-e581-4d91-9c19-6fe2b57dd1e8_dei.png?auto=compress%2Cformat&rect=0%2C404%2C1200%2C400&w=3840&fit=max) Balanced [Why we started a DEI initiative – and how it's going](/balanced/why-we-started-a-dei-initiative/) In 2020-2021, Sharetribe set down permanent structures to guarantee that furthering diversity, equity, and inclusion will be an ongoing, continuous process at the company. ## All articles by Katri Antikainen ![A red wall with a green vine growing on it.](https://images.prismic.io/sharetribe/aYWaGd0YXLCxVe_g_dei-2025.png?auto=format%2Ccompress&fit=max&w=3840) Balanced [Democratic governance, communal salary decisions, and accessibility: DEI work at Sharetribe](/balanced/dei-2025/) Sharetribe's highest decision-making power now rests with team members on a one-person, one-vote basis. Salary decisions moved to a peer council model. And we made extensive accessibility improvements to our product. Here's a report of recent work on diversity, equity, and inclusion at Sharetribe. ![A wall lit up by a neon sign that says "all".](https://images.prismic.io/sharetribe/Z5yOs5bqstJ9-Ezq_deipost2024.jpg?auto=format%2Ccompress&rect=0%2C256%2C3024%2C2000&w=3840&fit=max) Balanced [Year in Review: Diversity, equity, and inclusion at Sharetribe in 2024](/balanced/dei-review-2024/) Learn about DEI work at Sharetribe in 2024 and how we’re moving forward in a shifting DEI landscape. ![How to build a website like Upwork](https://images.prismic.io/sharetribe/aTFoq3NYClf9n0D2_Upworksocial.png?auto=format%2Ccompress&fit=max&w=1920) How to build [How to build a website like Upwork](/how-to-build/website-like-upwork/) Learn how to validate your Upwork-style freelance marketplace idea, what features your platform needs, how to build and launch an MVP, and how to grow it sustainably. ![A robust green leaf plant covering a concrete wall](https://images.prismic.io/sharetribe/4dee1549-a4f3-4133-a7c7-b4720f71c9a1_dei2023-khara-woods.png?auto=compress%2Cformat&rect=0%2C396%2C2000%2C1000&w=3840&fit=max) Balanced [Year in Review: Diversity, equity, and inclusion at Sharetribe in 2023](/balanced/dei-review-2023/) Since 2020, we’ve had structures in place for initiatives and work around diversity, equity, and inclusion. This post reflects back on the work we did in 2023. ![Gregory Edwards is smiling in his headshot. He's a white man with curly red hear and wearing a white collared shirt. His image is framed in a circle on top of an image of orange magnifying glasses.](https://images.prismic.io/sharetribe/a8dfbec3-e83a-48c5-862e-947494863315_gregory-edwards-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1150%2C750&w=3840&fit=max) Academy [Having clear user journeys helps your marketplace SEO – An interview with Gregory Edwards](/academy/marketplace-seo/clear-user-journeys-help-seo/) Gregory Edwards shares his advice for the best marketplace SEO results. ![Michael Caldwell is smiling widely. His image is framed in a circle on top of an image of orange magnifying glasses.](https://images.prismic.io/sharetribe/e4f06126-bebd-4753-9042-9ca5b06d99bc_michael-caldwell-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1500%2C1000&w=3840&fit=max) Academy [Weave SEO into your marketplace right from the start – An interview with Michael Caldwell](/academy/marketplace-seo/weave-seo-into-marketplace/) Michael Caldwell shares how to take both users and search engines into account when creating your website. ![Mike van der Heijden is smiling and wears a blazer with a blue collared shirt with the top buttons open. His image is framed in a circle on top of an image with some orange magnifying glasses in the corner.](https://images.prismic.io/sharetribe/6cb060a2-14da-4a51-b32f-4190ff59cfb7_mike-vandeheijden-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1500%2C1000&w=3840&fit=max) Academy [SEO can drastically improve a marketplace’s bottom line – An interview with Mike van der Heijden](/academy/marketplace-seo/seo-bottom-line/) Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation. ![A row of six carnations in from bud to bloom on a grey flat surface. The carnations in bloom are a soft red color.](https://images.prismic.io/sharetribe/a3fc69eb-d90b-4364-a154-5af65ca9c27c_dei2022.png?auto=compress%2Cformat&fit=max&w=3840) Balanced [Year in review: How Sharetribe furthered diversity, equity, and inclusion initiatives in 2022](/balanced/dei-review-2022/) This year, Sharetribe’s DEI Council tackled initiatives around salary fairness, equitable benefits, non-violent communication, safer space guidelines, and charitable giving. ![Colorful office supplies, some of which are made of paper. There is a row with two heart-shaped post-it notes, multiple yellow paper clips and thumbtacks, a yellow stapler on its side, three capped markers, and a calculator made out of paper. Below these, there is a computer keyboard, also made out of paper.](https://images.prismic.io/sharetribe/7b3c55d3-4b2f-4a9a-84d7-35399d309f84_DAC7+hero.png?auto=format%2Ccompress&rect=0%2C-484%2C1200%2C870&w=3840&fit=max) Academy [DAC7: What the new EU tax directive means for online marketplaces](/academy/what-is-dac7/) The tax directive DAC7 extends EU tax transparency rules to online marketplaces and requires reporting seller data to tax authorities. In this article, we share what DAC7 is about and how it affects online marketplaces. ![Multiple yellow trophies in even rows on a turquoise background](https://images.prismic.io/sharetribe/9178e007-39d4-441b-99d0-0f4e6edcb659_100-marketplaces.png?auto=format%2Ccompress&rect=0%2C-457%2C2925%2C1200&w=3840&fit=max) Academy [The best marketplaces run on commission](/academy/how-top-100-marketplaces-monetize/) Sharetribe studied how the top 100 marketplaces of 2021 make money. Our findings can help entrepreneurs determine the best strategies to monetize their platform. ![Three colorful lines of streamers and flags in front of a partially cloudy sky](https://images.prismic.io/sharetribe/35229acb-e581-4d91-9c19-6fe2b57dd1e8_dei.png?auto=compress%2Cformat&rect=0%2C404%2C1200%2C400&w=3840&fit=max) Balanced [Why we started a DEI initiative – and how it's going](/balanced/why-we-started-a-dei-initiative/) In 2020-2021, Sharetribe set down permanent structures to guarantee that furthering diversity, equity, and inclusion will be an ongoing, continuous process at the company. Start your 14-day free trial ## Create a marketplace today! * Launch quickly, without coding * Extend infinitely * Scale to any size [Start free trial](https://console.sharetribe.com/new) No credit card required