Author # All articles by Juho Makkonen Juho has been building marketplace websites since 2008\. He is Sharetribe's Co-Founder and CEO, and the co-author of the Amazon bestseller [The Lean Marketplace – A Practical Guide to Building an Online Marketplace](https://www.amazon.com/Lean-Marketplace-Practical-Building-Successful-ebook/dp/B0796XMKYC). He's also a connector at OuiShare, a global network focused on building a more collaborative society. Juho believes that technology companies can be a force for good in our society when they're designed to prioritize their social mission. ![Author: Juho Makkonen](https://images.prismic.io/sharetribe/8ecdbf96-a3fd-4c2c-a052-46b825b276a7_juho.makkonen-b5a1d1aa79e83fcb6e2e25c55d56b38c.png?auto=compress%2Cformat&fit=max&w=640) [LinkedIn](https://www.linkedin.com/in/juhomakkonen/), [X (Twitter)](https://twitter.com/kusti), [Medium](https://medium.com/@kusti), [Amazon Author Page](https://www.amazon.com/stores/Juho-Makkonen/author/B07CWMD3JG), [Kauppalehti Author page (Kauppalehti is the #1 daily business newspaper in Finland)](https://www.kauppalehti.fi/bloggaaja/juho-makkonen) ## Best articles by Juho Makkonen ![Screenshot of Sharetribe's page on Product Hunt, with 947 upvotes and a laurel for 2nd place Product of the Day.](https://images.prismic.io/sharetribe/cffcf028-c4c7-46c9-8b4f-a24a137927ac_Balanced+launch+post.png?auto=compress%2Cformat&fit=max&w=3840) Balanced [Introducing the new Sharetribe](/balanced/introducing-the-new-sharetribe/) A super-fast no-code marketplace builder and a powerful developer platform, in one marketplace solution. ![Yellow 3D coins and green bills in symmetric diagonal rows on pink background](https://images.prismic.io/sharetribe/3f36eb0b-377d-4c8c-8bd6-f3b2361750b6_Marketplace-funding-guide-Sharetribe.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [Marketplace funding: The complete guide](/academy/marketplace-funding/) Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it. ![How to measure your success: the key marketplace metrics](https://images.prismic.io/sharetribe/f435d033-c573-44fa-9d18-3a7f6ffb4bab_How-to-measure-your-success-the-key-marketplace-metrics.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Marketplace metrics: 26 key metrics and how to use them](/academy/measure-your-success-key-marketplace-metrics/) What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data. ## All articles by Juho Makkonen Best marketplace software [Best service marketplace software in 2026](/best-marketplace-software/service-marketplaces/) If you're building a service marketplace, one of these five software solutions is a solid choice. Best marketplace software [Best rental marketplace software in 2026](/best-marketplace-software/rental-marketplaces/) If you're building a rental marketplace, one of these five software solutions is a solid choice. ![Hand holding smartphone with empty screen on light background.](https://images.prismic.io/sharetribe/aYNOQN0YXLCxVXPG_Marketplace-mobile-app.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [Marketplace mobile app: why, when, and how to build one](/academy/marketplace-mobile-app-why-when-how/) Learn if building a mobile app is the right call for your marketplace, when is the best time to make the investment, and what options you have for your tech stack. Best marketplace software [Best marketplace software in 2026](/best-marketplace-software/) ...And how to choose the right one for your marketplace idea and requirements. ![Six yellow chairs arranged around a yellow table on a paved path on green grass and some fallen leaves.](https://images.prismic.io/sharetribe/aQNXorpReVYa31bI_Sharetribe-becomes-a-democratically-governed-company.jpg?auto=format%2Ccompress&fit=max&w=3840) Balanced [Sharetribe becomes a democratically governed company](/balanced/sharetribe-becomes-a-democratically-governed-company/) At Sharetribe, the highest decision-making power is held by team members, based on the principle of one person, one vote. ![A red brick building with white windows and shutters open next to two-beige-colored buildings with windows closed.](https://images.prismic.io/sharetribe/aAikzfIqRLdaBf45_Sharetribe-public-pricing-changelog.jpg?auto=format%2Ccompress&fit=max&w=3840) Balanced [Every price Sharetribe has ever charged is now public](/balanced/introducing-sharetribes-public-pricing-changelog/) The full history of pricing changes to Sharetribe's products is now publicly available in our pricing changelog. ![Empty road leading straight ahead into the distance with some steep bumps along the way, surrounded by greenery in beautiful morning light.](https://images.prismic.io/sharetribe/Z7gZLZ7c43Q3gCp9_sharetribe-is-proftiable-again.jpg?auto=format%2Ccompress&fit=max&w=3840) Balanced [Sharetribe is profitable again](/balanced/sharetribe-is-profitable-again/) Why Sharetribe stopped growing in 2021 and how we turned things around in 2024—and why all this matters. ![3d pattern of many globes on turquoise-blue background.](https://images.prismic.io/sharetribe/ZvaNfbVsGrYSwEdH_Howtoscaleyourmarketplace.jpg?auto=format%2Ccompress&rect=0%2C60%2C1200%2C500&w=3840&fit=max) Academy [How to scale your marketplace](/academy/how-to-scale-your-marketplace/) Our advice in most articles on this blog is to not scale your marketplace yet. Not in this one. In this article, we'll lay out the four stages of expanding your business to new categories, user groups, and locations. ![Half of the image diagonally shows colorful, assembled puzzle pieces on a pale yellow surface. A loose red piece is clearly missing from the assembled puzzle.](https://images.prismic.io/sharetribe/ZqjK-R5LeNNTxl3m_puzzle2yellowbg.jpg?auto=format%2Ccompress&rect=0%2C355%2C2925%2C1200&w=3840&fit=max) Academy [Product-market fit for marketplaces](/academy/marketplace-product-market-fit/) Product-market fit is a critical stage that shows your marketplace can be profitable. Here's how you can reach it with your marketplace. ![Four puzzle pieces in different colors on a pale yellow background. Three pieces are together, a red piece is loose but clearly fits the other three pieces to complete a square. ](https://images.prismic.io/sharetribe/ZqeRNB5LeNNTxkI3_puzzleyellowbgredpieceloose.png?auto=format%2Ccompress&rect=0%2C375%2C2925%2C1200&w=3840&fit=max) Academy [Problem-solution fit for marketplaces](/academy/marketplace-problem-solution-fit/) Problem-solution fit is a sign your product is solving a real problem for users. Here’s how to identify if you’ve reached it—and what to do if you find out you haven’t. ![Sage green background with salmon pink credit cards with world map on the upper left corner, Mangopay logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KhrFxhpPBYxI_marketplace-payments-mangopay.png?auto=format%2Ccompress&fit=max&w=3840) Academy [Mangopay marketplace payments – overview of key features](/academy/marketplace-payments/mangopay-overview/) Are you considering Mangopay to power your marketplace payments? Here's a detailed overview of Mangopay’s marketplace payment features. ![Sage green background with salmon pink credit cards with world map on the upper left corner, Adyen logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KxrFxhpPBYxJ_marketplace-payments-adyen.png?auto=format%2Ccompress&fit=max&w=3840) Academy [Adyen marketplace payments – overview of key features](/academy/marketplace-payments/adyen-for-platforms-overview/) Should you choose Adyen for your marketplace payments? Read this article to know Adyen's features, fees, supported currencies and countries, tax handling, & more. ![Sage green background with salmon pink credit cards with world map on the upper left corner, PayPal logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KhrFxhpPBYxH_marketplace-payments-paypal.png?auto=format%2Ccompress&fit=max&w=3840) Academy [PayPal marketplace payments – overview of PayPal for Marketplaces key features](/academy/marketplace-payments/paypal-for-marketplaces-overview/) PayPal for Marketplaces is a widely used marketplace payment provider. Explore its features, fees, available countries, currencies, payouts, and more. ![Sage green background with salmon pink credit cards with world map on the upper left corner, Stripe logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KBrFxhpPBYxG_marketplace-payments-stripe.png?auto=format%2Ccompress&fit=max&w=3840) Academy [Stripe marketplace payments – overview of Stripe Connect key features](/academy/marketplace-payments/stripe-connect-overview/) Stripe Connect key features, fees, security compliance, integration and more. ![Nine orange credit cards with the picture of the world map arranged in a symmetrical grid against a light green background.](https://images.prismic.io/sharetribe/Zxt_0IF3NbkBYCBT_marketplace-payments-the-complete-guide.jpg?auto=format%2Ccompress&rect=0%2C208%2C1600%2C640&w=3840&fit=max) Academy [Marketplace payments: The complete guide](/academy/marketplace-payments/) Marketplace payments are very complex. This guide helps you list your feature requirements and compare and choose the best marketplace payment provider for you. (Yes, there's a comparison table!) ![Screenshot of Sharetribe's page on Product Hunt, with 947 upvotes and a laurel for 2nd place Product of the Day.](https://images.prismic.io/sharetribe/cffcf028-c4c7-46c9-8b4f-a24a137927ac_Balanced+launch+post.png?auto=compress%2Cformat&fit=max&w=3840) Balanced [Introducing the new Sharetribe](/balanced/introducing-the-new-sharetribe/) A super-fast no-code marketplace builder and a powerful developer platform, in one marketplace solution. ![An excerpt from Gartner's Future of Sales in 2025 report. By 2025, they expect 80% of B2B sales interactions between suppliers and buyers will occur in digital channels. The 80% is visualized by ten smartphone icons, eight of which are blue, two grey.](https://images.prismic.io/sharetribe/09655502-dc20-4fdc-95a3-f5f0dbf098f4_B2B-gartner.png?auto=format%2Ccompress&fit=max&w=3840) How to build [How to build a B2B marketplace](/how-to-build/b2b-marketplace/) What’s required from a marketplace to solve the challenges and leverage the potential in B2B? ![Pie chart illustrating the spread of revenue models on marketplaces studied by Sharetribe: 22.6% commission only, 29% commission + subscription, 19.4% subscription, 3.2% lead fee, 25.8% other](https://images.prismic.io/sharetribe/bb39bcf6-6568-4745-b8c9-86ac00333f03_5+Revenue+model+services.png?auto=format%2Ccompress&fit=max&w=3840) How to build [How to build a service marketplace](/how-to-build/service-marketplace/) Here’s everything you need to know about creating a website for services and building a successful marketplace business. ![A brown wooden dock on a lake surrounded by trees, mostly pines, but also some birches. The sun is shining outside of the frame, the sky is blue with white fluffy clouds and the water is rippling lazily in a soft wind.](https://images.prismic.io/sharetribe/1146c3f5-1012-46ea-aeb9-5a8576f74883_vacation-vivian-k.png?auto=compress%2Cformat&fit=max&w=3840) Balanced [Five benefits of working less](/balanced/five-benefits-of-working-less/) Why I work from nine to five and take over five weeks off every year as a tech startup CEO. ![Multiple drawings of a open grey laptop, closed blue notebooks and open notebooks with black lines simulating text, interspersed on a blue background.](https://images.prismic.io/sharetribe/a1ef3f27-8df8-4afe-875a-6113ac69daa9_how-to-describe-hero.png?auto=compress%2Cformat&rect=0%2C184%2C1600%2C700&w=3840&fit=max) Academy [How to describe your requirements to a marketplace developer](/academy/how-to-describe-marketplace-to-a-developer/) Before you can start developing your marketplace platform, you need to describe it to your developer. ![Many drawings of an open, purple laptop with a blank screen on a red background. The laptops are in different sizes and cast shadows to left.](https://images.prismic.io/sharetribe/612f6d22-6737-4de3-ade4-679bd366bd16_how-to-hire-hero.png?auto=compress%2Cformat&rect=0%2C184%2C1600%2C700&w=3840&fit=max) Academy [How to hire a software developer to build your marketplace](/academy/how-to-hire-marketplace-developer/) Find out if it's time for your to find a marketplace developer and, if yes, how to find the right one. ![An empty miniature shopping in the middle of a tablet made out of white and green cardboard. The table computer does not have a screen. It's just the frame, lying on a smooth green surface..](https://images.prismic.io/sharetribe/3e61590e-bdbf-4d58-adfa-eab5f1166c7e_multi-vendor-cart.png?auto=format%2Ccompress&fit=max&w=3840) Academy [How to build a multi-vendor shopping cart](/academy/multivendor-shopping-cart/) Learn if your marketplace needs a multi-vendor shopping cart. And if it does, how to build one. ![Three thriving cacti in small terracotta pots on pink surface and pink background.](https://images.prismic.io/sharetribe/612fb744-aaec-4f56-887e-abf639fe9bdd_Marketplaces-thrive-during-recession.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [Marketplace businesses that thrive in a recession](/academy/marketplace-businesses-thrive-in-recession/) A recession is a challenge for any business. But a downturn can also offer tremendous opportunities for marketplaces ![Wooden Scrabble pieces arranged to spell "Be the change" on a grey-and-white surface. ](https://images.prismic.io/sharetribe/7daddf1e-d9c3-4df9-9663-87607c3386fe_patagonia2.jpeg?auto=compress%2Cformat&fit=max&w=3840) Balanced [What if every company in the world were like Patagonia?](/balanced/what-if-every-company-were-like-patagonia/) Patagonia is not alone. Bosch, John Lewis, Sharetribe, and dozens of other steward-owned companies are changing capitalism for good. ![3D coins and bills in three symmetrical rows on pink background](https://images.prismic.io/sharetribe/80dc589d-8f40-4678-9205-3fa7257e7456_marketplace-funding-grants-loans-revenue-based.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [How to fund your marketplace without giving up equity](/academy/marketplace-funding/non-dilutive-funding/) Venture capital doesn’t work for most marketplaces. Luckily, there are options. Consider grants, loans, and revenue-based financing. ![3D coins and bills in diagonal rows on pink background.](https://images.prismic.io/sharetribe/6c5dd7e1-59ba-4b7c-b125-393b9f3f910e_marketplace-funding-crowdfunding.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [How to crowdfund your marketplace](/academy/marketplace-funding/crowdfunding/) Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Read on for our CEO Juho’s best tips on a funding method close to all our hearts at Sharetribe: crowdfunding. ![Green 3D bills and stacks of yellow coins covering two-thirds of pink background.](https://images.prismic.io/sharetribe/6a2ea1e3-895f-42bb-8b67-426bc9c5213f_Marketplace-funding-how-to-raise-VC.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [How to raise venture capital for your marketplace](/academy/marketplace-funding/how-to-raise-venture-capital/) Sharetribe’s CEO Juho’s complete guide to raising venture capital for your marketplace. ![Diagonal row of green 3D banknotes and 3D coin stacks on pink background.](https://images.prismic.io/sharetribe/8dcf02d1-cbcf-4a5f-97f6-d68b470f2fb1_marketplace-funding-why-raise-venture-capital.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [Why raise venture capital for your marketplace – and why not](/academy/marketplace-funding/why-raise-venture-capital/) Should you raise VC funding for your marketplace? If you want to build a unicorn, yes. If you want to get rich – maybe not. ![Stack of yellow 3D coins and green banknote on pink background.](https://images.prismic.io/sharetribe/1b1de04c-12ab-4ea0-83df-e14cbf90b1aa_marketplace-funding-bootstrapping.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [How to bootstrap your marketplace](/academy/marketplace-funding/bootstrapping/) Can you build a successful marketplace business without funding? Absolutely! Bootstrapping might even help you become profitable faster. ![Avocado plants in transparent glass bottles](https://images.prismic.io/sharetribe/2c849773-2f20-4a9b-8317-3b6ca463e0e7_compensation.png?auto=compress%2Cformat&rect=0%2C351%2C1200%2C400&w=3840&fit=max) Balanced [How we make salary decisions at Sharetribe](/balanced/how-we-make-salary-decisions/) Salary transparency fosters fairness and trust. It also raises the stakes for decision-makers and demands that any differences in compensation can be openly justified. ![Yellow 3D coins and green bills in symmetric diagonal rows on pink background](https://images.prismic.io/sharetribe/3f36eb0b-377d-4c8c-8bd6-f3b2361750b6_Marketplace-funding-guide-Sharetribe.jpg?auto=format%2Ccompress&fit=max&w=3840) Academy [Marketplace funding: The complete guide](/academy/marketplace-funding/) Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it. ![Two people walking across a wide zebra crossing. Only their legs are visible. One is wearing a red jacket and a skirt, the other has black trousers and a green bag.](https://images.prismic.io/sharetribe/724dfe4f-dabe-40e1-8f72-efcfbb8f4797_balanced.png?auto=compress%2Cformat&rect=0%2C0%2C1200%2C400&w=3840&fit=max) Balanced [Why we're building a Balanced Company](/balanced/why-were-building-a-balanced-company/) For us, balance is about building a sustainable work culture while staying focused on our mission to democratize the sharing economy. ![](https://images.prismic.io/sharetribe/f20c05bf-c80e-4675-a1c3-76c08d4813ef_open-source.png?auto=format%2Ccompress&fit=max&w=1920) How to develop [The complete guide to open-source marketplace software](/how-to-develop/open-source-marketplace/) Considering open-source software to power your marketplace? Here's a helpful guide. ![How to measure your success: the key marketplace metrics](https://images.prismic.io/sharetribe/f435d033-c573-44fa-9d18-3a7f6ffb4bab_How-to-measure-your-success-the-key-marketplace-metrics.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Marketplace metrics: 26 key metrics and how to use them](/academy/measure-your-success-key-marketplace-metrics/) What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data. ![](https://images.prismic.io/sharetribe/32f9b653-ec68-4a6d-a116-a05ebd443373_Two-sided.png?auto=format%2Ccompress&fit=max&w=1920) How to build [How to build a two-sided marketplace](/how-to-build/two-sided-marketplace/) How to find the right business model and build network effects on a two-sided marketplace platform. ![Red-and-white ifebuoys arranged in sequence.](https://images.prismic.io/sharetribe/d989df19-805a-4988-904c-56508ac39fcf_Marketplace-slows-down-what-to-do.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [What to do if your marketplace business slows down](/academy/marketplace-business-slows-down/) Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead. ![A heart-shaped green bush in front of a derelict building](https://images.prismic.io/sharetribe/b5b80cc5-091f-43ed-af78-c749197c5e9c_blog+-+on+what+matters.jpeg?auto=compress%2Cformat&rect=0%2C338%2C1200%2C400&w=3840&fit=max) Balanced [On what matters](/balanced/on-what-matters/) Sharetribe's company structure, steward-ownership, ensures that for us, profits will always simply be a means to achieve our social mission. ![A round library wall filled with books faced by a railing. Photo by Patrik Göthe on Unsplash.](https://images.prismic.io/sharetribe/671d7ad1-af22-43f6-b0d2-9bfcbc7711f6_source-available3.jpeg?auto=compress%2Cformat&rect=0%2C76%2C2074%2C800&w=3840&fit=max) Balanced [Sharetribe Go becomes source-available after being open-source for 8 years](/balanced/sharetribe-go-becomes-source-available/) Sharetribe Go started as open-source – now it's source-available. This post explains the history and motivation behind the change. ![An aerial view of a city with skyscrapers at dusk. Photo by Alex Shutin on Unsplash.](https://images.prismic.io/sharetribe/d3e88d42-7e50-4262-bf04-f6d3915ef883_1_7qJBkNMcJ2XbYXV1zZv2yA.jpeg?auto=compress%2Cformat&fit=max&w=3840) Balanced [Steward-ownership is capitalism 2.0](/balanced/steward-ownership-is-capitalism-2-0/) This post dives into the background and practice of steward-ownership and how we’re applying it at Sharetribe. ![A man walking next to a wall that has a graffiti spelling Good. Photo by Volkan Olmez on Unsplash.](https://images.prismic.io/sharetribe/8ccddf29-48ea-4385-9f54-382bdf634863_good-in-society.jpeg?auto=compress%2Cformat&fit=max&w=3840) Balanced [How to build companies that are a force for good in society](/balanced/how-to-build-companies-that-are-a-force-for-good-in-society/) For a company to leave the world a better place than they found it, we believe a large-scale change in mindset is necessary. ![Growing with content - An interview with Simon Powell](https://images.prismic.io/sharetribe/f9a24193-65a6-47e6-a7a8-b56c2f988f1a_growing-with-content-an-interview-with-simon-powell.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Growing with content - An interview with Simon Powell](/academy/growing-with-content-simon-powell/) The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads. ![Why network effects are key to successful marketplace businesses – An interview with James Currier](https://images.prismic.io/sharetribe/5edb6b89-e603-48c4-a2f5-096e8298e47c_Why-network-effects-are-key-to-successful-marketplace-businesses-%E2%80%93-An-interview-with-James-Currier.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy ["Network effects are key to successful marketplaces," says James Currier](/academy/network-effects-marketplaces-james-currier/) The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created. ![Marketplace trust is key in facilitating transactions – An interview with Vincent Rosso](https://images.prismic.io/sharetribe/40af1172-b69f-4f59-aea4-51d820c559b8_Trust-is-key-in-facilitating-transactions%E2%80%93An-interview-with-Vincent-Rosso.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Why trust is key for BlaBlaCar – An interview with Vincent Rosso](/academy/marketplace-trust-key-transactions/) The co-founder of Blablacar discusses what B2B marketplaces can learn from P2P marketplaces, and specifically, marketplace trust as a facilitator for transactions. ![The earth photographed from space during nighttime. Photo by Nasa on Unsplash.](https://images.prismic.io/sharetribe/a4215603-3b2d-4dfb-af38-8184893bcb66_about-sharetribes-values.png?auto=compress%2Cformat&fit=max&w=3840) Balanced [About Sharetribe’s values](/balanced/about-sharetribes-values/) Four years ago, Sharetribe updated its company values, and they still hold true today. This is how we got there. ![Why did Thumbtack succeed?](https://images.prismic.io/sharetribe/42a4209f-2537-4851-9b01-d610673294c6_Why-did-thumbtack-succeed.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Why did Thumbtack succeed?](/academy/why-thumbtack-succeeded/) Starting your marketplace with one city and one vertical is key. But for every rule, there's an exception. ![Start your marketplace in one city and focus on one vertical](https://images.prismic.io/sharetribe/a1269082-1974-4094-bbcb-01619508e41c_Start-your-marketplace-in-one-city-and-focus-on-one-vertical.jpeg?auto=format%2Ccompress&fit=max&w=3840) Academy [Focus your marketplace on one city and one vertical](/academy/focus-marketplace-one-city-one-vertical/) Tackle the chicken-or-egg problem with an extreme focus. ![Five must read books for marketplace entrepreneurs](https://images.prismic.io/sharetribe/823e7122-60da-42a5-a052-7dcf4a83191a_Five-must-read-books-for-marketplace-entrepreneurs.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Five must-read books for marketplace entrepreneurs](/academy/five-must-read-books-for-marketplace-entrepreneurs/) Our CEO Juho picked the five books he strongly recommends to all marketplace entrepreneurs. ![How to design the booking flow of your service marketplace](https://images.prismic.io/sharetribe/99b4a1f6-1107-407d-b25b-4d2af0b0e6d3_How-to-design-the-booking-flow-of-your-service-marketplace.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [How to design the booking flow of your service marketplace](/academy/design-booking-flow-service-marketplace/) How ten well-known marketplaces match supply and demand, and how to pick the right approach for you. ![From bootstrapping to $1M in funding – An interview with Arash Shiva and Marius Ciocirlan of Sharegrid](https://images.prismic.io/sharetribe/979ffe48-c10d-4d3b-9def-88142994a575_From-bootstrapping-to-1M-in-funding-%E2%80%93-An-interview-with-Arash-Shiva-and-Marius-Ciocirlan-of-Sharegrid.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [From bootstrapping a marketplace to $1M in funding](/academy/getting-1m-in-funding-sharegrid/) Arash Shiva and Marius Ciocirlan of Sharegrid reveal how they went from bootstrapping to $1M in funding, using Sharetribe. ![Boris Wertz on how to Discover Latent Demand. How to build a marketplace with the Marketplace Academy](https://images.prismic.io/sharetribe/c42482b0-700a-4a8f-9fce-2733601eacd6_boris-wertz-discover-latent-demand-how-to-build-a-marketplace-marketplace-academy.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Discover latent demand – An interview with Boris Wertz](/academy/discover-latent-demand-an-interview-with-boris-wertz/) Boris Wertz, the prolific marketplace investor and former COO of AbeBooks, believes there are still many untapped verticals that are ripe for disruption by new marketplace businesses. ![The foudners of Cycle.land](https://images.prismic.io/sharetribe/909c5e58-bda8-4ae0-96c7-61afd55ce345_cycleLand_interview.jpeg?auto=format%2Ccompress&fit=max&w=3840) Academy [From marketplace idea to profitability in a matter of months](/academy/idea-profitability-months-interview-agne-milukaite-peter-ebsen/) An interview with the founders of Cycle.land, the Sharetribe-powered bike-sharing marketplace that raised more than £400,000 in equity crowdfunding. ![Do one thing well – An interview with Mike Williams](https://images.prismic.io/sharetribe/84d52224-4ced-4295-848c-cbc1a2082626_Do-one-thing-well-%E2%80%93-An-interview-with-Mike-Williams.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Do one thing well – An interview with Mike Williams](/academy/one-thing-well-interview-mike-williams/) The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping. ![Conquer one city at a time – An interview with Tristan Pollock](https://images.prismic.io/sharetribe/bd5c8d3c-3b09-4cde-bb96-1b21e8222edd_Conquer-one-city-at-a-time-%E2%80%93-An-interview-with-Tristan-Pollock.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Conquer one city at a time – An interview with Tristan Pollock](/academy/conquer-one-city-at-a-time-an-interview-with-tristan-pollock-2/) The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly. ![How much money is needed to start a marketplace business?](https://images.prismic.io/sharetribe/8c019ac0-9f62-44d5-9a01-192262098046_how-much-money-is-needed-to-start-a-marketplace-business.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [How much does it cost to build a marketplace business?](/academy/how-much-does-it-cost-to-start-a-marketplace-business/) Example of a first year’s marketplace startup budget, and how to spend it wisely. ![How to grow your marketplace](https://images.prismic.io/sharetribe/b7ec64b7-4f59-495c-a19d-ad9d6da0a265_How-to-grow-your-marketplace.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [How to find the best marketplace growth strategies](/academy/how-to-grow-your-marketplace/) Choosing the early-stage marketing mix for your marketplace. ![How to build supply for your marketplace](https://images.prismic.io/sharetribe/52fc7139-4e78-4eb9-ad62-ab4a508d86bf_How-to-build-supply-for-your-marketplace.jpeg?auto=format%2Ccompress&fit=max&w=3840) Academy [How to build your marketplace supply](/academy/how-to-build-supply-marketplace/) How to bring in the first, quality providers before your platform has any customers. ![Four eggs in different stages from raw to fried sunny side up.](https://images.prismic.io/sharetribe/23ae9075-6d96-43f7-b273-19a563c24d7c_How-to-design-the-transaction-flow-of-your-marketplace.jpeg?auto=format%2Ccompress&fit=max&w=3840) Academy [How to design your marketplace transaction flow](/academy/how-to-design-your-marketplaces-transaction-flow/) The science behind minimal abandoned carts for marketplace platforms. ![How to help your customers find the right product or service](https://images.prismic.io/sharetribe/f0494f6b-f408-4098-a0f2-37fae3d64288_How-to-help-your-customers-find-the-right-product-or-service.jpeg?auto=format%2Ccompress&fit=max&w=3840) Academy [The marketplace search engine: How to help your customers find what they’re looking for](/academy/how-to-help-your-customers-find-the-right-product-or-service/) Your success depends on demand finding its way to supply. Here’s how to make it happen. ![Marketplace Pricing - how to set the marketplace commission and transaction fee](https://images.prismic.io/sharetribe/1e4db4ff-71f7-4c1d-85b0-08c534f06c63_How-to-set-pricing-in-your-marketplace.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Marketplace pricing: How to set the right take rate](/academy/how-to-set-pricing-in-your-marketplace/) The right marketplace pricing level depends on many different factors internal or external to your marketplace. Here's what you should consider to find the optimal pricing level for your marketplace. ![How to discourage people from going around your payment system](https://images.prismic.io/sharetribe/8be48e3b-7866-4205-9f60-3ff6748e98a3_How-to-discourage-people-from-going-around-your-payment-system.jpeg?auto=compress%2Cformat&rect=0%2C336%2C2663%2C1110&w=3840&fit=max) Academy [How to prevent marketplace leakage (and keep payments on your platform)](/academy/how-to-discourage-people-from-going-around-your-payment-system/) How to solve the most daunting challenge of the marketplace business model: platform leakage. ![Bright green origami cacti on a light green surface.](https://images.prismic.io/sharetribe/dde3de66-8cd7-4ef2-8193-ac4ddc343729_finding-right-business-model.jpeg?auto=format%2Ccompress&fit=max&w=3840) Academy [The marketplace business model guide](/academy/how-to-choose-the-right-business-model-for-your-marketplace/) Learn how the marketplace model works and brings benefits to all parties involved: the sellers, the buyers, and the marketplace owner. ![How to launch your online marketpalce](https://images.prismic.io/sharetribe/f8e77e71-6d9f-4aa2-8aed-328ce0e398ae_Why-you-should-launch-your-marketplace-early.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Why you should launch your marketplace early](/academy/why-you-should-launch-your-marketplace-early/) ‘Time is money’, and other teachings to inspire you to take the plunge and launch your marketplace as soon as you can. ![Peer-to-peer marketplaces and their 3 most common pitfalls](https://images.prismic.io/sharetribe/bb43a764-b021-4f4b-8497-42c7a68a2164_Why-peer-to-peer-marketplaces-fail-part-2-The-focus-is-too-broad.jpeg?auto=compress%2Cformat&fit=max&w=3840) Academy [Three reasons why marketplaces fail (and how not to)](/academy/3-reasons-why-peer-to-peer-marketplaces-fail-and-how-not-to/) Peer-to-peer marketplaces can be great businesses. They combine the convenience of online stores with scale that comes from the notion that every consumer can also be a provider. Start your 14-day free trial ## Create a marketplace today! * Launch quickly, without coding * Extend infinitely * Scale to any size [Start free trial](https://console.sharetribe.com/new) No credit card required