* Topics * [Guide](/academy/guide/) * [Video course](/academy/marketplace-video-course/) * [The podcast](/academy/marketplace-academy-podcast/) [Subscribe](#subscribe-academy) # Technologies to power your platform Marketplaces are technically complex websites. Here’s what to consider when choosing your approach to building a marketplace platform. ![Nine orange credit cards with the picture of the world map arranged in a symmetrical grid against a light green background.](https://images.prismic.io/sharetribe/Zxt_0IF3NbkBYCBT_marketplace-payments-the-complete-guide.jpg?auto=format%2Ccompress&rect=0%2C208%2C1600%2C640&w=3840&fit=max) Platform technologyStarting a marketplace [Marketplace payments: The complete guide](/academy/marketplace-payments/) Marketplace payments are very complex. This guide helps you list your feature requirements and compare and choose the best marketplace payment provider for you. (Yes, there's a comparison table!) by Juho Makkonen & Mira Muurinen --- ### Building a Minimum Viable Platform Don’t invest your time and money in building a marketplace website nobody uses. Here’s how you can mitigate the risks, save thousands of dollars, and build a lovable marketplace platform iteratively. ![How to Choose the Right Marketplace Software](https://images.prismic.io/sharetribe/914ff23d-62e7-4b4c-bc3b-a1312536141f_Choose-marketplace-software.jpeg?auto=format%2Ccompress&fit=max&w=3840) Starting a marketplacePlatform technology [The 5 questions to ask when choosing marketplace software](/academy/choose-marketplace-software/) There are dozens of marketplace software solutions to choose from. These five questions make the right choice for your marketplace idea. by Sjoerd Handgraaf ![How to design the booking flow of your service marketplace](https://images.prismic.io/sharetribe/99b4a1f6-1107-407d-b25b-4d2af0b0e6d3_How-to-design-the-booking-flow-of-your-service-marketplace.jpeg?auto=compress%2Cformat&fit=max&w=3840) Platform technology [How to design the booking flow of your service marketplace](/academy/design-booking-flow-service-marketplace/) How ten well-known marketplaces match supply and demand, and how to pick the right approach for you. by Juho Makkonen ![Rows of same-sized, square-shaped boxes in pastel colors](https://images.prismic.io/sharetribe/60386a7b-2361-4da0-bc0d-55a06b834735_How-to-build-a-Minimum-Viable-Platform.jpeg?auto=format%2Ccompress&fit=max&w=3840) Starting a marketplacePlatform technology [Your marketplace MVP – How to build a Minimum Viable Platform](/academy/how-to-build-a-minimum-viable-platform/) What you should focus on when you’re creating the first version of your marketplace platform. by Cristóbal Gracia --- ### Marketplace UX principles The marketplace user experience differs from traditional eCommerce websites in many ways. In a competitive landscape, users are quick to abandon platforms where they can’t find what they’re looking for or have a hard time navigating the booking flow. Here are the most important principles of designing lovable marketplace websites. ![Yellow rubber duck surrounded by a symmetrical ellipsis of foam against a bright blue background.](https://images.prismic.io/sharetribe/4bd7f324-8e1c-465a-881b-ddf085b4c85d_Online-marketplace-design-the-5-principles-of-a-great-marketplace-UX-scaled.jpeg?auto=compress%2Cformat&fit=max&w=3840) Platform technology [Online marketplace design: the 5 principles of a great marketplace UX](/academy/online-marketplace-design-principles/) Five key online marketplace design principles and tons of practical tips and examples. Courtesy of marketplace UX designer Fiona Burns. by Fiona Burns ![Four eggs in different stages from raw to fried sunny side up.](https://images.prismic.io/sharetribe/23ae9075-6d96-43f7-b273-19a563c24d7c_How-to-design-the-transaction-flow-of-your-marketplace.jpeg?auto=format%2Ccompress&fit=max&w=3840) Platform technology [How to design your marketplace transaction flow](/academy/how-to-design-your-marketplaces-transaction-flow/) The science behind minimal abandoned carts for marketplace platforms. by Juho Makkonen ![How to help your customers find the right product or service](https://images.prismic.io/sharetribe/f0494f6b-f408-4098-a0f2-37fae3d64288_How-to-help-your-customers-find-the-right-product-or-service.jpeg?auto=format%2Ccompress&fit=max&w=3840) Platform technology [The marketplace search engine: How to help your customers find what they’re looking for](/academy/how-to-help-your-customers-find-the-right-product-or-service/) Your success depends on demand finding its way to supply. Here’s how to make it happen. by Juho Makkonen --- ### Navigating marketplace payments Transactions on a marketplace are about as difficult as online payments get. In addition to questions about payment security and user experience, you’ll face a legal jungle that keeps changing as online payment regulation evolves. Luckily, a marketplace founder no longer needs to deal with building a marketplace payment feature from scratch. Here’s a complete guide to navigating marketplace payments. ![Nine orange credit cards with the picture of the world map arranged in a symmetrical grid against a light green background.](https://images.prismic.io/sharetribe/Zxt_0IF3NbkBYCBT_marketplace-payments-the-complete-guide.jpg?auto=format%2Ccompress&rect=0%2C208%2C1600%2C640&w=3840&fit=max) Platform technologyStarting a marketplace [Marketplace payments: The complete guide](/academy/marketplace-payments/) Marketplace payments are very complex. This guide helps you list your feature requirements and compare and choose the best marketplace payment provider for you. (Yes, there's a comparison table!) by Juho Makkonen & Mira Muurinen ![An empty miniature shopping in the middle of a tablet made out of white and green cardboard. The table computer does not have a screen. It's just the frame, lying on a smooth green surface..](https://images.prismic.io/sharetribe/3e61590e-bdbf-4d58-adfa-eab5f1166c7e_multi-vendor-cart.png?auto=format%2Ccompress&fit=max&w=3840) Platform technology [How to build a multi-vendor shopping cart](/academy/multivendor-shopping-cart/) Learn if your marketplace needs a multi-vendor shopping cart. And if it does, how to build one. by Juho Makkonen --- ### More on marketplace technologies More insights on building powerful online marketplace platforms. ![Hand holding smartphone with empty screen on light background.](https://images.prismic.io/sharetribe/aYNOQN0YXLCxVXPG_Marketplace-mobile-app.jpg?auto=format%2Ccompress&fit=max&w=3840) Starting a marketplacePlatform technologyMarketing & growth [Marketplace mobile app: why, when, and how to build one](/academy/marketplace-mobile-app-why-when-how/) Learn if building a mobile app is the right call for your marketplace, when is the best time to make the investment, and what options you have for your tech stack. by Juho Makkonen ![Sage green background with salmon pink credit cards with world map on the upper left corner, black Mollie logo in bottom right corner.](https://images.prismic.io/sharetribe/aN0vOp5xUNkB1Xln_mollie.png?auto=format%2Ccompress&fit=max&w=3840) Platform technologyStarting a marketplace [Mollie marketplace payments – overview of key features](/academy/marketplace-payments/mollie-overview/) Are you considering using Mollie to process payments on your marketplace? Here's an overview of its features, pricing, and support so you can weigh it against other options. by Mira Muurinen ![Yellow locks and keys against a yellow background.](https://images.prismic.io/sharetribe/aN0IFZ5xUNkB1WP__Most-common-marketplace-attack-types.jpg?auto=format%2Ccompress&rect=0%2C78%2C1200%2C600&w=3840&fit=max) Starting a marketplacePlatform technology [The 8 most common attacks on marketplaces, and how to defend against them](/academy/most-common-marketplace-attacks/) Online marketplaces are prime targets for attacks. Here's what you should know about defending your marketplace against the most common risks. by Mira Muurinen ![Bright orange geometric blocks of different shapes and sizes arranged on a bright blue background.](https://images.prismic.io/sharetribe/aEgkobh8WN-LV7m6_hero-european-accessibility-act-for-onenline-marketplaces.png.png?auto=format%2Ccompress&rect=0%2C308%2C2400%2C1000&w=3840&fit=max) Platform technology [European Accessibility Act for online marketplaces](/academy/european-accessibility-act-for-online-marketplaces/) All the key information on the upcoming EU regulation compiled. by Mira Muurinen ![Sage green background with salmon pink credit cards with world map on the upper left corner, purple Fondy logo in bottom right corner.](https://images.prismic.io/sharetribe/Z5IJ3JbqstJ99xcr_fondy.png?auto=format%2Ccompress&fit=max&w=3840) Platform technologyStarting a marketplace [Fondy marketplace payments: overview of key features](/academy/marketplace-payments/fondy-overview/) Are you considering Fondy to power your marketplace payments? Here's our thorough overview on its key features, pricing, and more. by Mira Muurinen ![Sage green background with salmon pink credit cards with world map on the upper left corner, blue and gray Trystao logo in bottom right corner.](https://images.prismic.io/sharetribe/ZshFyEaF0TcGJWTo_Trustap-marketplace-payments.png?auto=format%2Ccompress&fit=max&w=3840) Platform technologyStarting a marketplace [Trustap marketplace payments–overview of key features](/academy/marketplace-payments/trustap-overview/) Is Trustap the right marketplace payment partner for you? Here's an overview of Trustap's key features, pricing, support, and more. by Mira Muurinen ![Sage green background with salmon pink credit cards with world map on the upper left corner, blue Ryft logo in bottom right corner.](https://images.prismic.io/sharetribe/Zl2Td6WtHYXtUA_m_ryft.png?auto=format%2Ccompress&fit=max&w=3840) Platform technologyStarting a marketplace [Ryft marketplace payments—overview of key features](/academy/marketplace-payments/ryft-overview/) Are you considering Ryft to power your marketplace payments? Here's a detailed overview of Ryft's pricing, key features, and more. by Mira Muurinen ![Sage green background with salmon pink credit cards with world map on the upper left corner, Mangopay logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KhrFxhpPBYxI_marketplace-payments-mangopay.png?auto=format%2Ccompress&fit=max&w=3840) Platform technologyStarting a marketplace [Mangopay marketplace payments – overview of key features](/academy/marketplace-payments/mangopay-overview/) Are you considering Mangopay to power your marketplace payments? Here's a detailed overview of Mangopay’s marketplace payment features. by Juho Makkonen & Mira Muurinen ![Sage green background with salmon pink credit cards with world map on the upper left corner, Adyen logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KxrFxhpPBYxJ_marketplace-payments-adyen.png?auto=format%2Ccompress&fit=max&w=3840) Platform technologyStarting a marketplace [Adyen marketplace payments – overview of key features](/academy/marketplace-payments/adyen-for-platforms-overview/) Should you choose Adyen for your marketplace payments? Read this article to know Adyen's features, fees, supported currencies and countries, tax handling, & more. by Juho Makkonen & Mira Muurinen ![Sage green background with salmon pink credit cards with world map on the upper left corner, PayPal logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KhrFxhpPBYxH_marketplace-payments-paypal.png?auto=format%2Ccompress&fit=max&w=3840) Platform technologyStarting a marketplace [PayPal marketplace payments – overview of PayPal for Marketplaces key features](/academy/marketplace-payments/paypal-for-marketplaces-overview/) PayPal for Marketplaces is a widely used marketplace payment provider. Explore its features, fees, available countries, currencies, payouts, and more. by Juho Makkonen & Mira Muurinen ![Sage green background with salmon pink credit cards with world map on the upper left corner, Stripe logo in bottom right corner. ](https://images.prismic.io/sharetribe/ZhT2KBrFxhpPBYxG_marketplace-payments-stripe.png?auto=format%2Ccompress&fit=max&w=3840) Platform technologyStarting a marketplace [Stripe marketplace payments – overview of Stripe Connect key features](/academy/marketplace-payments/stripe-connect-overview/) Stripe Connect key features, fees, security compliance, integration and more. by Juho Makkonen & Mira Muurinen ![Eight randomly placed locked padlocks of different colors, some of them on top of different building blocks, on a pale green surface, against a pale pink background.](https://images.prismic.io/sharetribe/f4351d55-2d58-4261-b7c1-a4e40cb60205_persona-post-hero.png?auto=compress%2Cformat&rect=0%2C216%2C1600%2C700&w=3840&fit=max) Platform technology [Customer data protection: How online marketplaces can secure private customer information](/academy/user-data-protection/) To operate a marketplace, you need to collect and store a lot of personal information about your users. Learn how to keep it safe and secure. by Jeff Sakasegawa ![Multiple drawings of a open grey laptop, closed blue notebooks and open notebooks with black lines simulating text, interspersed on a blue background.](https://images.prismic.io/sharetribe/a1ef3f27-8df8-4afe-875a-6113ac69daa9_how-to-describe-hero.png?auto=compress%2Cformat&rect=0%2C184%2C1600%2C700&w=3840&fit=max) Platform technology [How to describe your requirements to a marketplace developer](/academy/how-to-describe-marketplace-to-a-developer/) Before you can start developing your marketplace platform, you need to describe it to your developer. by Juho Makkonen ![Many drawings of an open, purple laptop with a blank screen on a red background. The laptops are in different sizes and cast shadows to left.](https://images.prismic.io/sharetribe/612f6d22-6737-4de3-ade4-679bd366bd16_how-to-hire-hero.png?auto=compress%2Cformat&rect=0%2C184%2C1600%2C700&w=3840&fit=max) Platform technology [How to hire a software developer to build your marketplace](/academy/how-to-hire-marketplace-developer/) Find out if it's time for your to find a marketplace developer and, if yes, how to find the right one. by Juho Makkonen ![Gregory Edwards is smiling in his headshot. He's a white man with curly red hear and wearing a white collared shirt. His image is framed in a circle on top of an image of orange magnifying glasses.](https://images.prismic.io/sharetribe/a8dfbec3-e83a-48c5-862e-947494863315_gregory-edwards-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1150%2C750&w=3840&fit=max) Marketing & growthPlatform technology [Having clear user journeys helps your marketplace SEO – An interview with Gregory Edwards](/academy/marketplace-seo/clear-user-journeys-help-seo/) Gregory Edwards shares his advice for the best marketplace SEO results. by Mira Muurinen & Katri Antikainen ![Michael Caldwell is smiling widely. His image is framed in a circle on top of an image of orange magnifying glasses.](https://images.prismic.io/sharetribe/e4f06126-bebd-4753-9042-9ca5b06d99bc_michael-caldwell-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1500%2C1000&w=3840&fit=max) Marketing & growthPlatform technology [Weave SEO into your marketplace right from the start – An interview with Michael Caldwell](/academy/marketplace-seo/weave-seo-into-marketplace/) Michael Caldwell shares how to take both users and search engines into account when creating your website. by Katri Antikainen & Mira Muurinen ![Mike van der Heijden is smiling and wears a blazer with a blue collared shirt with the top buttons open. His image is framed in a circle on top of an image with some orange magnifying glasses in the corner.](https://images.prismic.io/sharetribe/6cb060a2-14da-4a51-b32f-4190ff59cfb7_mike-vandeheijden-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1500%2C1000&w=3840&fit=max) Marketing & growthPlatform technology [SEO can drastically improve a marketplace’s bottom line – An interview with Mike van der Heijden](/academy/marketplace-seo/seo-bottom-line/) Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation. by Katri Antikainen & Mira Muurinen ![An empty miniature shopping in the middle of a tablet made out of white and green cardboard. The table computer does not have a screen. It's just the frame, lying on a smooth green surface..](https://images.prismic.io/sharetribe/3e61590e-bdbf-4d58-adfa-eab5f1166c7e_multi-vendor-cart.png?auto=format%2Ccompress&fit=max&w=3840) Platform technology [How to build a multi-vendor shopping cart](/academy/multivendor-shopping-cart/) Learn if your marketplace needs a multi-vendor shopping cart. And if it does, how to build one. by Juho Makkonen ![Nine pink 3D magnifying glasses arranged in a reclining diamond shape on pale pink background.](https://images.prismic.io/sharetribe/b47246ca-5e29-4cb9-82a6-397e88740a25_Marketplace-technical-SEO.jpg?auto=format%2Ccompress&fit=max&w=3840) Platform technologyMarketing & growth [Technical SEO for marketplaces](/academy/marketplace-seo/technical-seo/) This article introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues. by Mira Muurinen ![Three pink 3D magnifying glasses on light pink background.](https://images.prismic.io/sharetribe/ae102c1e-2a5b-41c4-a2bc-1ecd2b037d76_Marketplace-SEO-opportunities-challenges.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growthPlatform technology [Opportunities and challenges of marketplace SEO](/academy/marketplace-seo/opportunities-and-challenges/) How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities. by Mira Muurinen ![3D pattern of pink magnifying glasses on light pink background.](https://images.prismic.io/sharetribe/7187f476-44a0-4105-b7a3-351410223413_Marketplace-SEO-complete-guide.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growthPlatform technology [Marketplace SEO: the complete guide](/academy/marketplace-seo/) Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces. by Mira Muurinen ![Symmetrical rows of contracts on clipboards and notebooks on pink background.](https://images.prismic.io/sharetribe/0755209f-b23e-4490-b1fb-a64f649884fe_B2B-marketplace-payments.jpg?auto=compress%2Cformat&rect=0%2C150%2C1200%2C500&w=3840&fit=max) Platform technology [A guide to B2B marketplace payments](/academy/b2b-marketplace-payments/) B2B marketplaces have unique challenges when it comes to payments. Here's how you can solve them. by Natalia Dinsmore ![Prepare your marketplace for SCA by September 2019](https://images.prismic.io/sharetribe/4ea97c24-80be-4aed-a832-c5e3e6303906_SCA-and-marketplaces-2019_1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Platform technology [What do PSD2 and SCA mean for marketplaces?](/academy/marketplace-sca-2019/) Prepare your marketplace for Strong customer authentication (SCA). Here's what you should know about implementing 3D Secure 2 to comply with European payment regulation in 2019. by Mira Muurinen ![Marketplaces financial crime](https://images.prismic.io/sharetribe/300cb6bc-b19a-42c5-b2c7-bc920f40e13e_Marketplaces-financial-crime_1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Platform technology [Marketplace financial crime – how to avoid the risks](/academy/financial-crime-marketplaces/) Marketplaces can find themselves particularly at risk of financial crime. What specifically can happen on a marketplace – and how to avoid it? by Danielle Herndon [All articles](/academy/articles/) Start your 14-day free trial ## Create a marketplace today! * Launch quickly, without coding * Extend infinitely * Scale to any size [Start free trial](https://console.sharetribe.com/new) No credit card required [Starting a marketplace](/academy/start-a-marketplace/) [Business model](/academy/business-model/) [Marketing & growth](/academy/marketing-growth/) [Platform technology](/academy/platform-technology/) [Insurance](/academy/insurance/) [The Backstage](/academy/backstage/)