* Topics * [Guide](/academy/guide/) * [Video course](/academy/marketplace-video-course/) * [The podcast](/academy/marketplace-academy-podcast/) [Subscribe](#subscribe-academy) # Marketing and growth for marketplaces Marketing tactics and growth strategies for two-sided marketplace businesses. From marketplace founders, growth marketers, investors, and sharing economy experts inside and outside Sharetribe. ![Yellow 3D coins and green bills in symmetric diagonal rows on pink background](https://images.prismic.io/sharetribe/3f36eb0b-377d-4c8c-8bd6-f3b2361750b6_Marketplace-funding-guide-Sharetribe.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [Marketplace funding: The complete guide](/academy/marketplace-funding/) Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it. by Juho Makkonen --- ### First things first The first marketing activities for an early-stage marketplace: make sure your marketplace value proposition is crystal clear, plan your launch strategically, and start tracking your most important marketplace success metrics. ![How to measure your success: the key marketplace metrics](https://images.prismic.io/sharetribe/f435d033-c573-44fa-9d18-3a7f6ffb4bab_How-to-measure-your-success-the-key-marketplace-metrics.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Marketplace metrics: 26 key metrics and how to use them](/academy/measure-your-success-key-marketplace-metrics/) What metrics should a marketplace founder track? And how to translate what you track into action? Here’s how to identify and track the key metrics, how to separate them from vanity metrics, and how to make concrete decisions based on reliable data. by Juho Makkonen ![How to launch your marketplace](https://images.prismic.io/sharetribe/9039627b-ff26-4426-8f79-0a9c0a236a3e_How-to-launch-your-marketplace-2016.jpeg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growthBusiness model [How to launch your marketplace](/academy/how-to-launch-your-marketplace/) Strategies that bring demand to your freshly opened marketplace platform. by Cristóbal Gracia ![Different sized and shaped paint brushes side by side](https://images.prismic.io/sharetribe/6526b2fc-3b97-4c3c-9ef5-cb62498c16d6_How-to-communicate-your-value-proposition-to-your-users.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [How to communicate your marketplace value proposition](/academy/how-to-communicate-your-value-proposition-to-your-users/) Making sure every visitor knows how your marketplace can help them. by Cristóbal Gracia --- ### Marketing tips for early-stage marketplaces Time to start experimenting with marketplace growth tactics! Here are some tips and recommendations for finding the right mix for you. ![Red-and-white ifebuoys arranged in sequence.](https://images.prismic.io/sharetribe/d989df19-805a-4988-904c-56508ac39fcf_Marketplace-slows-down-what-to-do.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [What to do if your marketplace business slows down](/academy/marketplace-business-slows-down/) Five recommendations to consider for your marketplace during times of slower business. Some can help you make it through these difficult times, others prepare your business for better ones ahead. by Juho Makkonen ![How to start branding a marketplace](https://images.prismic.io/sharetribe/1d03c0b3-803c-44f1-acd1-2a90019f2ad7_how-to-start-branding-marketplace.jpeg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [How to start with branding your marketplace](/academy/start-branding-marketplace/) Use the brand strategy canvas to find your unique marketplace positioning. by Sjoerd Handgraaf ![How to grow your marketplace on a budget](https://images.prismic.io/sharetribe/b3e337aa-edb6-49fa-bc7e-7952d94e8cbb_how-to-grow-your-marketplace-on-a-budget.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [How to grow your marketplace on a budget](/academy/grow-your-marketplace-on-a-budget/) The road to 1,000 customers starts with 10 happy ones (that you didn’t have to pay for). by Jaime Arredondo ![Local content marketing for your marketplace](https://images.prismic.io/sharetribe/79eb7244-3b43-470a-ad4e-3a51448c544d_local-content-marketing-for-your-marketplace.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [How to do local content marketing for marketplaces](/academy/how-to-do-local-content-marketing-for-marketplaces/) Content marketing and local marketplaces are a perfect match. by Sjoerd Handgraaf ![How to get started with Google AdWords for your marketplace.](https://images.prismic.io/sharetribe/0a3ad697-afec-4e0d-8dd1-c5a1a9ee2425_How-to-get-started-with-Google-AdWords-for-your-marketplace.-.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [How to get started with Google Ads for your marketplace](/academy/get-started-google-ads-marketplace/) The basics of setting up your first-ever Google Ads campaign. by Sjoerd Handgraaf ![How to grow your marketplace](https://images.prismic.io/sharetribe/b7ec64b7-4f59-495c-a19d-ad9d6da0a265_How-to-grow-your-marketplace.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [How to find the best marketplace growth strategies](/academy/how-to-grow-your-marketplace/) Choosing the early-stage marketing mix for your marketplace. by Juho Makkonen --- ### Expert tips for continuous growth More often than not, marketing and growing a marketplace business is cumulative work. These articles help you find ideas and inspiration – and sources to follow for up to date marketplace growth wisdom. ![3d pattern of many globes on turquoise-blue background.](https://images.prismic.io/sharetribe/ZvaNfbVsGrYSwEdH_Howtoscaleyourmarketplace.jpg?auto=format%2Ccompress&rect=0%2C60%2C1200%2C500&w=3840&fit=max) Marketing & growth [How to scale your marketplace](/academy/how-to-scale-your-marketplace/) Our advice in most articles on this blog is to not scale your marketplace yet. Not in this one. In this article, we'll lay out the four stages of expanding your business to new categories, user groups, and locations. by Juho Makkonen ![3D pattern of pink magnifying glasses on light pink background.](https://images.prismic.io/sharetribe/7187f476-44a0-4105-b7a3-351410223413_Marketplace-SEO-complete-guide.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growthPlatform technology [Marketplace SEO: the complete guide](/academy/marketplace-seo/) Get a comprehensive introduction to the world of SEO, tailored specifically to online marketplaces. by Mira Muurinen ![Yellow 3D coins and green bills in symmetric diagonal rows on pink background](https://images.prismic.io/sharetribe/3f36eb0b-377d-4c8c-8bd6-f3b2361750b6_Marketplace-funding-guide-Sharetribe.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [Marketplace funding: The complete guide](/academy/marketplace-funding/) Struggling with funding your marketplace? This guide helps you decide how much marketplace funding you need – and when and where to source it. by Juho Makkonen ![Online marketplace Investors and VC firms - the venture capital landscape for 2021](https://images.prismic.io/sharetribe/3bf08460-bbd1-48d4-87e7-b41e9c79827c_Sharetribe-marketplace-investors-1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [The top 40 + 10 marketplace investors and VC firms](/academy/ten-investors-every-marketplace-entrepreneur-should-follow/) The title says it all. Here are the people to keep an eye on in the marketplace investment scene. by Sjoerd Handgraaf ![Fabrice Grinda on marketplace unit economics](https://images.prismic.io/sharetribe/39ea5505-9477-4d13-ab7c-0dcc1da8e867_Fabrice-Grinda-photo-copy-2.png?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [“Make your marketplace unit economics work,” says Fabrice Grinda](/academy/marketplace-unit-economics-fabrice-grinda/) When one of the world’s most successful angel investors talks marketplaces, we listen. by Mira Muurinen ![Why network effects are key to successful marketplace businesses – An interview with James Currier](https://images.prismic.io/sharetribe/5edb6b89-e603-48c4-a2f5-096e8298e47c_Why-network-effects-are-key-to-successful-marketplace-businesses-%E2%80%93-An-interview-with-James-Currier.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth ["Network effects are key to successful marketplaces," says James Currier](/academy/network-effects-marketplaces-james-currier/) The managing partner of NFX Guild believes a new class of businesses—ones that combine aspects from marketplaces and social networks—is being created. by Juho Makkonen --- ### More on marketing & growth for marketplaces More insights and success stories about marketing and growing marketplace businesses. ![Hand holding smartphone with empty screen on light background.](https://images.prismic.io/sharetribe/aYNOQN0YXLCxVXPG_Marketplace-mobile-app.jpg?auto=format%2Ccompress&fit=max&w=3840) Starting a marketplacePlatform technologyMarketing & growth [Marketplace mobile app: why, when, and how to build one](/academy/marketplace-mobile-app-why-when-how/) Learn if building a mobile app is the right call for your marketplace, when is the best time to make the investment, and what options you have for your tech stack. by Juho Makkonen ![Colorful 3D modular network with geometric frames on purple background.](https://images.prismic.io/sharetribe/aXIsbQIvOtkhB0Y6_Stocksy_txp206a3d9erME400_Large_7160347.jpg?auto=format%2Ccompress&rect=0%2C0%2C1200%2C500&w=3840&fit=max) Marketing & growth [AEO for marketplaces](/academy/aeo-for-marketplaces/) AI can be a growth advantage for marketplaces. Learn how you can optimize your marketplace to appear in answer engines (AEO). by Mira Muurinen ![Person against a blue background, dressed in a blue shirt, holding a blue book with black letters falling out.](https://images.prismic.io/sharetribe/aM01P2GNHVfTPdYv_Marketplace-strategy-principles.jpg?auto=format%2Ccompress&rect=0%2C300%2C1200%2C500&w=3840&fit=max) Starting a marketplaceMarketing & growth [10 principles for a strong marketplace strategy](/academy/marketplace-strategy-principles/) Learn the principles behind a strong marketplace strategy… and the pitfalls they'll will help you avoid. by Mira Muurinen ![Gregory Edwards is smiling in his headshot. He's a white man with curly red hear and wearing a white collared shirt. His image is framed in a circle on top of an image of orange magnifying glasses.](https://images.prismic.io/sharetribe/a8dfbec3-e83a-48c5-862e-947494863315_gregory-edwards-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1150%2C750&w=3840&fit=max) Marketing & growthPlatform technology [Having clear user journeys helps your marketplace SEO – An interview with Gregory Edwards](/academy/marketplace-seo/clear-user-journeys-help-seo/) Gregory Edwards shares his advice for the best marketplace SEO results. by Mira Muurinen & Katri Antikainen ![Michael Caldwell is smiling widely. His image is framed in a circle on top of an image of orange magnifying glasses.](https://images.prismic.io/sharetribe/e4f06126-bebd-4753-9042-9ca5b06d99bc_michael-caldwell-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1500%2C1000&w=3840&fit=max) Marketing & growthPlatform technology [Weave SEO into your marketplace right from the start – An interview with Michael Caldwell](/academy/marketplace-seo/weave-seo-into-marketplace/) Michael Caldwell shares how to take both users and search engines into account when creating your website. by Katri Antikainen & Mira Muurinen ![Mike van der Heijden is smiling and wears a blazer with a blue collared shirt with the top buttons open. His image is framed in a circle on top of an image with some orange magnifying glasses in the corner.](https://images.prismic.io/sharetribe/6cb060a2-14da-4a51-b32f-4190ff59cfb7_mike-vandeheijden-hero.png?auto=compress%2Cformat&rect=0%2C0%2C1500%2C1000&w=3840&fit=max) Marketing & growthPlatform technology [SEO can drastically improve a marketplace’s bottom line – An interview with Mike van der Heijden](/academy/marketplace-seo/seo-bottom-line/) Mike van der Heijden shares how investing in SEO can considerably increase a marketplace’s traffic and valuation. by Katri Antikainen & Mira Muurinen ![A row of pink 3D magnifying glasses crossing the frame on pale pink background.](https://images.prismic.io/sharetribe/28ea0c35-3c23-42a8-8a32-419d2a5c770a_Marketplace-SEO-link-building.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [Link building for marketplaces](/academy/marketplace-seo/link-building/) Backlinks are key to your marketplace's SEO authority. Here's how you can build backlinks – and the tactics you should avoid. by Mira Muurinen ![Pink 3D magnifying glasses covering half the frame diagonally, pale pink background.](https://images.prismic.io/sharetribe/415de0cf-9ef4-4d0c-a5c4-7798c30c4795_Marketplace-content-marketing.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [Keyword-targeted content marketing for marketplaces](/academy/marketplace-seo/keyword-targeted-content-marketing/) Marketplace content marketing with an SEO mindset. by Mira Muurinen ![Pink 3D magnifying glasses in a three diagonal rows on pale pink background.](https://images.prismic.io/sharetribe/367365f7-a690-4673-b0c8-6cec7f8c4e0e_Marketplace-SEO-keyword-research.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [Keyword research for marketplaces](/academy/marketplace-seo/keyword-research/) How to find your initial set of keywords and get started with a marketplace keyword strategy. by Mira Muurinen ![Nine pink 3D magnifying glasses arranged in a reclining diamond shape on pale pink background.](https://images.prismic.io/sharetribe/b47246ca-5e29-4cb9-82a6-397e88740a25_Marketplace-technical-SEO.jpg?auto=format%2Ccompress&fit=max&w=3840) Platform technologyMarketing & growth [Technical SEO for marketplaces](/academy/marketplace-seo/technical-seo/) This article introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues. by Mira Muurinen ![Three thriving cacti in small terracotta pots on pink surface and pink background.](https://images.prismic.io/sharetribe/612fb744-aaec-4f56-887e-abf639fe9bdd_Marketplaces-thrive-during-recession.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growthStarting a marketplace [Marketplace businesses that thrive in a recession](/academy/marketplace-businesses-thrive-in-recession/) A recession is a challenge for any business. But a downturn can also offer tremendous opportunities for marketplaces by Juho Makkonen ![Three pink 3D magnifying glasses on light pink background.](https://images.prismic.io/sharetribe/ae102c1e-2a5b-41c4-a2bc-1ecd2b037d76_Marketplace-SEO-opportunities-challenges.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growthPlatform technology [Opportunities and challenges of marketplace SEO](/academy/marketplace-seo/opportunities-and-challenges/) How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities. by Mira Muurinen ![3D coins and bills in diagonal rows on pink background.](https://images.prismic.io/sharetribe/6c5dd7e1-59ba-4b7c-b125-393b9f3f910e_marketplace-funding-crowdfunding.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [How to crowdfund your marketplace](/academy/marketplace-funding/crowdfunding/) Your marketplace startup funding options aren’t limited to bootstrapping or raising venture capital. Read on for our CEO Juho’s best tips on a funding method close to all our hearts at Sharetribe: crowdfunding. by Juho Makkonen ![Diagonal row of green 3D banknotes and 3D coin stacks on pink background.](https://images.prismic.io/sharetribe/8dcf02d1-cbcf-4a5f-97f6-d68b470f2fb1_marketplace-funding-why-raise-venture-capital.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [Why raise venture capital for your marketplace – and why not](/academy/marketplace-funding/why-raise-venture-capital/) Should you raise VC funding for your marketplace? If you want to build a unicorn, yes. If you want to get rich – maybe not. by Juho Makkonen ![Stack of yellow 3D coins and green banknote on pink background.](https://images.prismic.io/sharetribe/1b1de04c-12ab-4ea0-83df-e14cbf90b1aa_marketplace-funding-bootstrapping.jpg?auto=format%2Ccompress&fit=max&w=3840) Marketing & growth [How to bootstrap your marketplace](/academy/marketplace-funding/bootstrapping/) Can you build a successful marketplace business without funding? Absolutely! Bootstrapping might even help you become profitable faster. by Juho Makkonen ![Optimize your marketplace for customer loyalty](https://images.prismic.io/sharetribe/9e45dc35-d854-4a74-8105-9d5300b50832_Marketplace-customer-loyalty.png?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [The science of customer loyalty, and how to leverage it for your marketplace](/academy/customer-loyalty-for-marketplaces/) Learn three science-backed tactics for increasing customer loyalty on your marketplace. Written by Chatra co-founder and CEO Yaakov Karda. by Yaakov Karda ![A black-and-white image two hands holding a Canon camera. The hand on the left is offering the camera to the hand on the right.](https://images.prismic.io/sharetribe/2be45f3c-b27b-490b-8f6b-c73592b91aa6_Kyoyu-by-Canon-Australia_1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Why Canon Australia ventured into the sharing economy](/academy/canon-sharing-economy/) Kyōyū, Canon's first-ever gear-sharing marketplace, was built on Sharetribe. What benefits does the Fortune 500 company see in the sharing economy? by Mira Muurinen ![Email marketing for marketplaces](https://images.prismic.io/sharetribe/a822f3cb-e2ce-4dba-8def-eb9af6019087_How-to-promote-your-online-marketplace-with-email-marketing_1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [How to promote your online marketplace with email marketing](/academy/marketplace-email-marketing/) Email marketing has the highest ROI of all digital marketing channels. In this guest article, Emil Kristensen shares five concrete tactics to promote your marketplace with email marketing. by Emil Kristensen ![Cross-side demonstration virality marketplace](https://images.prismic.io/sharetribe/0fcf0bb0-6b15-4cfb-946b-34cb16025157_MC-article-5-Eventbrite.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Brian Rothenberg at the Marketplace Conference: Driving growth via buyer/seller overlap](/academy/marketplace-conference-5/) Trust Eventbrite’s VP of Growth: if customers are turning to providers on your marketplace, you’re on to something magical. by Mira Muurinen ![Marketplace Conference, Geographic Expansion](https://images.prismic.io/sharetribe/bd81307e-6ad7-48b2-a395-9bf5be9c5f44_MC-article-2-UrbanSitter-1200.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Sarah Rose at the Marketplace Conference: UrbanSitter's playbook for Geographic expansion](/academy/marketplace-conference-2/) This talk by UrbanSitter’s COO is a must for any marketplace entrepreneur planning on launching new markets. by Mira Muurinen ![3 Ways to Use Messaging to Optimize Marketplace Operations](https://images.prismic.io/sharetribe/355aae0c-885d-417c-8c20-f411c56ed9ff_messaging-marketplace-operations.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Three ways to use messaging to optimize marketplace operations](/academy/marketplace-operations-messaging/) The right message at the right time can help onboard users, facilitate transactions from start to finish and provide leakage. This article shows in detail how to achieve this. by Charles Costa ![Influencer marketing for your marketplace platform](https://images.prismic.io/sharetribe/20f0c249-f935-4b28-aac2-a2cb227f1781_joel-peel-131757.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [How to do influencer marketing for your marketplace platform](/academy/influencer-marketing-marketplace-platform/) A guest post by Michael Quoc, founder and CEO of Dealspotr, on how influencer marketing can be done for marketplace platforms. by Michael Quoc ![Growing with content - An interview with Simon Powell](https://images.prismic.io/sharetribe/f9a24193-65a6-47e6-a7a8-b56c2f988f1a_growing-with-content-an-interview-with-simon-powell.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Growing with content - An interview with Simon Powell](/academy/growing-with-content-simon-powell/) The founder of TransferTravel reveals how creating content helped them build supply and awareness about their marketplace, up to 30,000 visitors per month, without spending anything on ads. by Juho Makkonen ![From bootstrapping to $1M in funding – An interview with Arash Shiva and Marius Ciocirlan of Sharegrid](https://images.prismic.io/sharetribe/979ffe48-c10d-4d3b-9def-88142994a575_From-bootstrapping-to-1M-in-funding-%E2%80%93-An-interview-with-Arash-Shiva-and-Marius-Ciocirlan-of-Sharegrid.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [From bootstrapping a marketplace to $1M in funding](/academy/getting-1m-in-funding-sharegrid/) Arash Shiva and Marius Ciocirlan of Sharegrid reveal how they went from bootstrapping to $1M in funding, using Sharetribe. by Juho Makkonen ![Ten Lessons Learned from Investing in Online Marketplaces](https://images.prismic.io/sharetribe/29cfc2d0-5498-4b63-897f-7d2097b0e4c7_lessons-learned-from-investing-in-marketplaces.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Ten Lessons Learned Investing in early-stage Marketplaces](/academy/ten-lessons-investing-online-marketplaces/) Investor Mathias Ockenfels’ insightful lessons are worth every marketplace entrepreneur’s time. by Mathias Ockenfels ![Grow your sharing economy business with PR](https://images.prismic.io/sharetribe/46781651-0543-47ab-8e52-5f3dc219577b_Grow-your-sharing-economy-business-with-PR.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [How to use PR to grow your online marketplace business](/academy/use-pr-to-grow-your-online-marketplace-business/) Learn how to transform your sharing economy business with PR, and get a free professional press release template. by Eve Laird & Elle Tucker ![Do one thing well – An interview with Mike Williams](https://images.prismic.io/sharetribe/84d52224-4ced-4295-848c-cbc1a2082626_Do-one-thing-well-%E2%80%93-An-interview-with-Mike-Williams.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Do one thing well – An interview with Mike Williams](/academy/one-thing-well-interview-mike-williams/) The founder of Studiotime shares how he built a profitable marketplace business by bootstrapping. by Juho Makkonen ![Conquer one city at a time – An interview with Tristan Pollock](https://images.prismic.io/sharetribe/bd5c8d3c-3b09-4cde-bb96-1b21e8222edd_Conquer-one-city-at-a-time-%E2%80%93-An-interview-with-Tristan-Pollock.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Conquer one city at a time – An interview with Tristan Pollock](/academy/conquer-one-city-at-a-time-an-interview-with-tristan-pollock-2/) The founder of Storefront advises entrepreneurs to build manual-first marketplaces and to not scale too rapidly. by Juho Makkonen ![Adapt to the local context – an interview with Joel Serra](https://images.prismic.io/sharetribe/c0357677-9a3b-4b0a-b5c2-c9a652db78a0_Adapt-to-the-local-context-%E2%80%93-an-interview-with-Joel-Serra.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Adapt to the local context – An interview with Joel Serra](/academy/adapt-local-context-interview-joel-serra-2/) Quality over quantity—an essential part of EatWith's success. by Cristóbal Gracia ![Make your members happy – An interview with Jim Pickell](https://images.prismic.io/sharetribe/c8a77ba2-38f3-45f9-b104-f7dfece3ccaf_Make-your-members-happy-%E2%80%93-An-interview-with-Jim-Pickell.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Make your members happy – An interview with Jim Pickell](/academy/make-your-members-happy-an-interview-with-jim-pickell/) Member satisfaction is the ultimate marketplace key performance indicator. by Thea Sørvig Østbye ![Vacate the VCs – An interview with Jeremiah Owyang](https://images.prismic.io/sharetribe/eb286b84-8ef7-4fa5-aaea-34e391e6a94a_Vacate-the-VCs-%E2%80%93-An-interview-with-Jeremiah-Owyang.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Vacate the VCs – An interview with Jeremiah Owyang](/academy/vacate-the-vcs-interview-with-jeremiah-owyang/) Advice on alternative ways to fund your marketplace startup. by Thea Sørvig Østbye ![Design transformational experiences – An interview with Neal Gorenflo](https://images.prismic.io/sharetribe/95406225-b285-4483-9d16-cdfb63f8818a_Design-transformational-experiences-%E2%80%93-An-interview-with-Neal-Gorenflo.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Design transformational experiences – An interview with Neal Gorenflo](/academy/design-transformational-experiences-an-interview-with-neal-gorenflo/) Neal Gorenflo thinks you should start small and replicate grassroot movements. by Thea Sørvig Østbye ![Shelby Clark](https://images.prismic.io/sharetribe/454042ba-38ed-4b10-a200-39b5551031b7_shelby_clark.jpeg?auto=compress%2Cformat&fit=max&w=3840) Marketing & growth [Empower your providers – An interview with Shelby Clark](/academy/empower-your-providers-an-interview-with-shelby-clark/) Shelby Clark advises marketplace entrepreneurs to focus on high-quality supply from the very beginning. by Thea Sørvig Østbye [All articles](/academy/articles/) Start your 14-day free trial ## Create a marketplace today! * Launch quickly, without coding * Extend infinitely * Scale to any size [Start free trial](https://console.sharetribe.com/new) No credit card required [Starting a marketplace](/academy/start-a-marketplace/) [Business model](/academy/business-model/) [Marketing & growth](/academy/marketing-growth/) [Platform technology](/academy/platform-technology/) [Insurance](/academy/insurance/) [The Backstage](/academy/backstage/)